157 | Using Advanced Marketing with Jon Loomer

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Jon LoomerTaking your marketing to the next level will take your quality of clients to the next level. Today’s guest is Jon Loomer, who has taken his experience in social media from big brands like the NBA and American Cancer Society to create a powerful business serving those that want advanced marketing. Discover a unique approach to using remarketing that gave him an unbelievable opt-in rate. Jon shares with you what marketing looks like in 2015.

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Target Audience: Serves advanced Facebook marketers who want to utilize Facebook for advertising.

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156 | Shifting from Me to We for Impactful Leadership with Kare Anderson

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156-LITT-Kare AndersonThe meaning of leadership today is shifting significantly and it’s for the better. Join us on this podcast with Kare Anderson who says that leaders who possess a “WE not ME” mentality have greater impact for the collective. By truly knowing ourselves on a deep level, we can choose others to collaborate with. Leaders often think they’ve got to create impact on their own but according to Kare, this is not so! Lean in to this inspiring episode!

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Target Audience: Kare’s clients are as diverse as Salesforce, Novartis, S.F. Giants and The Skoll Foundation. Her message focuses on helping leaders transform their thinking from “Me to We.”

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155 | Digital Marketing: What’s Working Now Episode 3 of 3 Gene Hammett

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155-Gene-Hammett-featuredI’ve spent hundreds of thousands of dollars on my website. I’ve learned what to do and what not to do and my advice is this: Be Tactful. Before you jump into handing over your credit card to the next service promising you leads, I want you to take a step back and get to really know your ideal client. Nothing you do can be effective if you are not drawing in your ideal clients to your website. And you know what else? If you’re not a big fan of marketing, I’ve got good news for you. When you do it right and when you provide real VALUE to your ideal clients, it doesn’t feel like marketing. Lean in for all this and more…

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Target Audience: Gene works with entrepreneurs who want to master themselves and their business so they can do work that matters.

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154 | Digital Marketing: What’s Working Now Episode 2 of 3 with Dustin Drees

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154-Dustin-Drees-featuredAre you guessing what and how things are converting on your website? A lot of people do it this way and if you’re one of those people, you really want to lean into this episode. Today’s podcast guest, Dustin Drees tells us why it’s so important to drop the guessing game and determine what the real numbers are for optimal success. Plus, with the technology we’ve got at hand, determining numbers has become an exact science. As always, if you’re not into the numbers and research game, you want to hire someone to do that for you since this is a crucial factor for your business.

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Target Audience: Dustin’s target audience includes clients who have at least 20,000 unique visitors to their website per month. His aim is to improve their revenue and conversions online.

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153 | Digital Marketing: What’s Working Now Episode 1 of 3 Andrew Medal

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153-Andrew-Medal-featuredI know you’ve seen lots of entrepreneurs out there killing it online through social media. Are you wondering how you can do it too? Well our guest Andrew Medal today tells us how his company Agent Beta helps entrepreneurs do just that! Digital Marketing is a gigantic field and guess what? It’s growing at a super speed like never before. An an entrepreneur, you’ve got tons of tasks you’re juggling, so what are you willing to let go of? Find out why it’s better to hand this off to experts in this field to grow your business without going insane!

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Andrew’s Target Audience: Andrew’s company Agent Beta serves small businesses and all different types of clients including the public sector. There is a big focus on Crossfit athletes as well as media companies.

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152 | Lead Generation with Facebook Ads with Valerie Shoopman

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152-Valerie-Shoopman-featuredDo you have all the leads you can handle?  Do you have high-quality leads for your business?  Well, usually the answer is – I can use more of those, thank you.  There are many ways to build leads for your business, but one powerful channel that many are not using is Facebook.  Today’s guest is Valerie Shoopman, who is a Social Media Expert…but her main focus is Facebook ads.  Listen in to the interview as we discuss how you can focus on your ideal clients and get a steady stream of leads rolling in.

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Valerie’s Target Audience: Valerie serves entrepreneurs – specifically – business coaches. She currently teaches people how to utilize Facebook ads so they may attain the the success she is experiencing.

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151 | Being Imperfect: A Non-Obvious Path to Success with Rohit Bhargava

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151-Rohit-Bhargava-featured

Have you heard of the power of vulnerability?  Being vulnerable is often considered to a sign of weakness.  Today’s guest is Rohit Bhargava, who is a best selling author and an expert on the non-obvious path to success. We talk about perfection and imperfection.  Do you have the courage to show your imperfections? Listen to the show to find out how to use that courage.

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Rohit’s Target Audience: Rohit is the founder of the Influential Marketing Group. IMG is a consultancy founded to help brands and marketing leaders improve their digital strategy, realize the potential of social media, and create more human organizations.

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150 | Increasing Your Levels of Charm with Jordan Harbinger

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150-Jordan-Harbinger-featuredWho doesn’t want to be more charming? Well you should want this. With more charm you will add more to the lives of others than trying to beat them into submission. You get my point, right? Charm is rarely thought about in the busy lives of us leaders. Today we explore deep into charm with Jordan Harbinger, from “The Art of Charm”. We talk about increasing social influence and building trust. Get all the charm you can handle with this episode and add some to your life/business too.

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Jordan’s Target Audience: Includes Men and Women that want to level up in their relationship development skills (dating or business). Most people want both. But there’s more demand for business these days. Jordan encounters all types from entrepreneurs, to high end sales guys to intelligence and military force representatives. His Art of Charm podcast listeners are rather broad and hard to categorize. Jordan’s podcast gets over 1 million downloads per month.
runs the art of charm podcast

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149 | Hiring and Managing Sales Rep Series 3 of 3 With Gene Hammett

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149-Gene-Hammett-featuredJoin us for our final episode in a 3 part series of Hiring and Managing a Sales Rep! We’ll dig into the process of hiring and firing in this one too. Reflecting back on this series, episode 147 with Mark Jamnick focused on how to motivate your team for heightened performance, while episode 148 with Joe Kouffman focused on hiring traits you should look for. This episode builds upon the series and expands into how to fire a sales rep too. Listen in to get the full scoop on why you MUST take your time on this one!

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Gene’s Target Audience: Gene works with entrepreneurs who want to find the perfect match between their unique value and the people who will become their best clients and biggest fans.

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148 | Hiring and Managing Sales Rep Series 2 of 3 With Joe Koufman

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148-Koufman-featuredToday is all about the hiring process for your first or your next sales rep. Don’t take this lightly. Hiring the wrong person will derail you in many ways. Be smart about bringing in the RIGHT person. Our guest today is Joe Koufman with AgencySparks. Joe didn’t start out as a master of sales. It took years of work and likely a kick in the pants too. Joe shares insights on what characteristics make for high performing salespeople. Joe shares one book that he recommends to all businesses, especially digital agencies. Listen in to this episode to be enlightened on what it takes to hire right when it comes to sales.

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Joe’s Target Audience: Includes marketers and vetted, specialist agencies.

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