Many people mistakenly interchange “money” and “value.” However, value comes first. Value is the relative worth of a service or product. Value is always from the perspective of the buyer. Our guest today is Bob Berg, Wall Street Journal bestselling author. Bob has written many books on sales and his perspective on value is critically important for leaders. Bob clarifies what he means with the quote “money is an echo of value.”
Bob’s Target Audience: Bob serves the entrepreneurial market. Specifically, he targets those who love what they do, understand what they provide but are also uncomfortable with the sales process. They may not be completely aware of their worth. Bob aims to helps them develop better communication skills. Inevitably he then shows them how to make more money and serve more people.