227 | Getting to Yes. The Art of Professional Persuasion with Matthew Kimberley

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Getting someone to YES is a part of life. It might in business or in your personal life. Have you ever tried to get a 9 year old to say YES to cleaning his room? Well it takes certain skills. Our guest is Matthew Kimberley who shares insights on getting to YES in business. Matthew is a sales master and his wisdom on sales will help you grow your business.

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Target Audience: Matthew targets lawyers, accountants, creative professionals, coaches and/or consultants. His aim is to help generate more leads, convert more paying clients and scale into effortless profitability.

A Holistic Approach

Matthew says the relationships you make with others who may or may not become your client is everything because you want to ensure people around you are talking about you in a positive way.
He claims the biggest reason people don’t sell is because they aren’t having enough sales conversations or making any sales offers. Sales conversations require instigation. A system needs to be put in place – a sort of checklist to get there without sounding like an infomercial. Like any muscle, our sales muscle needs to be strengthened. Practice IS required. Matthew calls his system “the Form.” And here it is for you…

The FORM: 16 Aspects (Highlights below! Listen in for fuller explanation)

  • The Qualification Stage: making sales offers to the right people. Those who are inappropriate are a waste of your time.
  • Control- the system
  • Likability
  • Credibility: Significance of being published; etc.
  • Be sure to create marketing that Elicits an immediate visceral yes and then provide the solution
  • Appropriate Risk Reversal

What’s the Hardest aspect of the FORM?

Matthew finds that straying away from putting the client on a pedestal is the hardest mindset for people to transform. Shifting from that mindset to the mindset that the best thing for them is YOU makes all the difference. Think about it: a dentist doesn’t ever thank YOU for coming to your appointment. You, the customer, thank him- right? As an entrepreneur you must go into conversations with that mindset.

Practical and Actionable:

Have more sales conversations. By multiplying your sales efforts you will multiply your results. Holistic the network around you. When more people who are around you say good things about you, your yeses will increase. It is then easier to: appear more credible; get more endorsements when the right people are saying positive things around you (joint venture relationships). You can proactively build your relationships if you don’t have any. Go out there and build with people who matter to your business and who can help you get things you can’t get on your own.

 

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results
…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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223 | The 3 Keys to Entrepreneur Success with John Bowen

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Today we look at the 3 keys to entrepreneurial success. What is really special about this is having John Bowen with me on the podcast. John is considered the #1 coach to financial advisors. He is 223 John Bowenvery targeted with who he serves and we unpack what that means to his business. Listen in to John share how to navigate your path to success.

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Target Audience: John coaches top Financial Advisers

Entrepreneurs tend to be so focused on pitching. But John believes in focusing on the discovery period. This is where as an entrepreneur, you determine whether the client is a good match to your business. This can potentially lead to far greater benefits than just monetary ones.

Your Personal Story

The more focused you are on delivering your unique knowledge, your Personal Story – the more people will be able to SEE you amongst the giant sea of other entrepreneurs. Your story is the only thing that really separates you.

At John’s company, CEG, he and his team aim to match their clients with the most appropriate financial advisors. They believe that no matter what business you are in, you can start building serious wealth. It requires a positive Mindset, high drive and of course, a passion for your market. A drive to achieve maximum wealth is not about getting money. It is about much more than that: flexibility to make better choices in your business.

The opportunity to be more successful – You Must Do These 3 Things Well

  1. Nail that client experience! Deliver world class service
  2. Put systems in place to attract that steady stream of clients
  3. Focus on the numbers. It is easy to get caught up and not pay attention to the equity. You must have something you deliver to your clients that is DISTINCTIVE. Otherwise, you will lose.

MARKETING

It is imperative to build an enterprise that builds value. If you can’t deliver great client experience, don’t waste money marketing. You won’t get that word of mouth.  You want your clients to share their great experience. This is about helping a client get the results they want.

Practical and Actionable:

Get the book The State of the Entrepreneur. Do the Personal wealth assessment. Get it HERE.

223 John Bowen smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes(orStitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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221 | Leveraging Your Unfair Advantage with Scott Oldford

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Most 221 Scott Oldford people believe they understand how to nurture prospects into becoming customers. Well, the key word there is “nurture.”  Most people are talking to everyone with the same message and this is the problem. Today we go deep with Scott Oldford on a framework for marketing that will help you keep each person moving at their individual and personalized pace with your business. Scott is the the founder of Infinitus, marketing systems are created so that businesses can have a predictable flow of quality leads. We look at the evolution of marketing funnels.

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Target Audience: Scott is alive to help entrepreneurs get the experience without the experiences. He targets entrepreneurs who produce 50k to half  a million revenue per year. He focuses on helping them get over that 7-figure hump with the use of marketing funnels.

Get the Experience Without the Experience

We can learn through experience or we can learn through mentors. Scott’s service takes away all the harsh experience and provides a guide. You can be really smart and be a complete failure.

The biggest challenge entrepreneurs Scott serves is that they do not leverage their ability to take value and impact people in a one- to- many way. They haven’t realized how to leverage and increase their significance. Think of it this way: Money is stored value. Without leverage you get stuck where you are. And then, the determination dwindles. Scott focuses on leveraging their “unfair” advantage. This is about broadcasting in the right time and places. This is where online marketing comes in.

Scott expresses that we went online and forgot how to be human beings. He urges us to remember that we are actually marketing to other human beings. We are trying to highlight a pain they may or not be aware of. We are trying to nudge them. Then we must clearly show them the process- we educate them. Then we show them the outcome and help them understand how to solve it.

The Marketing Plan

Scott urges us to build a marketing method that truly shows your customers that you care about them and you are not trying to get a sale. The days of blatant advertising are done. People are too smart for that. Timing is everything.  

Practical and Actionable:

Plan your marketing by asking yourself who this is relevant to. Base your marketing upon that. Your marketing must be relevant to the person you are looking at it. You must be very specific on who is looking at the pieces.

Resourc221 Scott Oldford epes and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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217 | Using Events to Better Serve Your Clients with Kyle Porter

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217 - Kyle Porter

There are many ways to better serve your current clients. Yet most people who have a small budget could not even imagine investing in a big event to serve current clients. Well, I went on a search for those that are doing it and discovered Kyle Porter. Kyle is the founder of SalesLoft, a software to streamline prospect development. He reviews the decision he made to invest $250,000 plus into one event and even bringing in a big named speaker like Gary Vaynerchuk. Kyle and I discuss how events can deepen relationships and improve loyalty too.

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Target Audience: Salesloft is focused on organizations that sell to other businesses. SalesLoft helps them to accelerate their pipeline generation – meaning connecting with more prospects and converting them into qualified opportunities.

 

 

Whats a Pipeline?

This is a term used for Sales executives that monitor and manage the amount of opportunities they have from a sales perspective of a business they are trying to win.

Kyle truly  believes in not spamming or sending out too many emails yet still sees that consistent communication is still important for building relationships. However making it a sincere outreach in a way that matches their needs is what makes the difference. Promotion is important in getting any word out.

 

The Power of Events

Kyle shares what happened when he made the decision to double this year’s EVENT. Based on goals and calculations Salesloft had $75,000 to burn. 55% of the attendees were customers and 45% were other (speakers, etc). Another goal was to get over 50% of the top 100 customers at the event. He and his team wanted to spend a lot of time with their current customers. In the end, 10 opportunities manifested that represented a 5 figure profit!

Getting Gary Vaynerchuk to Speak at the Event

Kyle wanted Gary to speak because he admires the way he does interviews online and spreads inspiration to entrepreneurs. He talks about getting people’s attention. Gary emphasized how this does not happen with spam. Gary believes in working to help people that adds value to their lives.

 

 

 

217SM - Kyle Porter

Practical and Actionable:

Get your speakers early. Get people that align with your business. Do what it takes to get them on board. Create an attractive landing page. GO PERSONAL. Reach out to people in a personal way.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance

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212 | Being a Courageous Leader with Jordann Windschauer

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Courageous Leader with Jordann Windschauder

Are you busy? Are you pushing yourself to get it all done? Well, most of us a struggling to keep up with the opportunities we have now. And if we are not careful those good opportunities will keep us from what is most essential. Today I talk with Greg McKeown, author of NY Best Selling book, Essentialism: The Disciplined Pursuit of Less. This is a call to maximize effort and productivity by eliminating the superfluous. We talk about narrowing down your life to the essentials.

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Target Audience: Jordann’s target audience includes those seeking a healthier lifestyle through food. The audience she serves may broad, but they all have one thing in common: they seek a healthier lifestyle through food.

The MISSION of Jordann’s company…

Jordann found a Niche in the market field for the healthy- minded. And thus was born the goods and snacks that follow the paleo diet. So, her mission became to generate passion within their followers by promoting basic primal foods. It is about bringing people back to their base and taking them out of the complications generally found in food. In a deeper sense, it is also about giving people a different way of looking at life by supporting their interests in living a clean and healthy lifestyle.

While any company is about its clients, Jordan also realized it is equally imperative to treat her employees like family. This is about staying humble and remembering where you come from and how you got there.

Jordann’s Journey to Becoming a Leader…

Jordann realized she couldn’t do this on her own from Day 1! Luckily, she admits, she had her father on board who was always very entrepreneurial minded. However, even with his guidance, she was still essentially on her own.

A big part of being a Leader (as she came to learn) is Identifying what you KNOW is your supreme STRENGTH. Stand firmly with confidence in those things you are good at. The next step is then hire people for those areas that you are not so good at.

Jordan says she knows she must hire people more experienced than herself in order to get to the next level. Understanding how everyone fits together is what allows Leaders to create a team which is really just one big force pushing forward.

On being a YOUNG Leader

Being a young 20-something year old was at once quite intimidating for Jordann. However, she came to see that she was able to bring a fresh new perspective to an “older” crowd of CEO’s.

On COURAGE…

The COURAGE it takes to be a LEADER. It takes courage every single day. If you’re not feeling that fear, then it is probably not worth it. There is most likely something else you could be doing.

Being a Courageous LeaderPractical and Actionable

On a piece of paper, write down words that describe YOU as a person and transform that as a brand. People will perceive you differently and in a more Leadership type of manner.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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210 | Leading Through Change with Ryan Estis

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Leading change in any organization is a constant, ever evolving challenge. This requires the discipline to change and the desire to disrupt. Ryan Estis, professional speaker and consultant, offers insights on change and continuing to reinvent leadership. This interview with Ryan goes deep into aspects of leadership we have not delved into before on this show. Listen to this episode to see how leadership drives investment, performance, and growth.

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Target Audience: Ryan serves a broad range of businesses who are focused on effectively navigating change and growth. He hosts about 75-80 Live Events a year focused on business performance.

Innovation & Effectively Managing through Change

Businesses are changing at a rate like never before. This is the challenge leaders are facing today- how to effectively navigate today’s ever changing marketplace.

Out of Dilemmas are Born New Solutions

Having the desire to disrupt and reinvent your business is everything in today’s world. Clients are growing faster than agencies today. Technology is shifting the landscape quickly. In essence, Technology is disrupting everything. Even the way we purchase is constantly changing. Take Amazon for example. Bookselling is pretty much extinct. And one day soon, Amazon will be disrupted too. This is why we all must have an appetite for reinvention. This is a challenge every leader should be thinking about.

We are Creatures of Habit: Why that’s a PROBLEM…

The fear of failure within each of us as Leaders must be navigated. Ryan believes the biggest breakthrough in business happens right outside our comfort zones. He advises to lead from the perspective that you will be uncomfortable. Tolerance for failure is everything. Do you treat them as valuable lessons pushing you forward?

The way we lead is constantly being disrupted too. There is an underlying and constant pressure to do things better faster and differently. One could react to this in a stressful way or perceive it as a catalyst for growth.

If you’re not taking the time out to be still and think and be creative about your next steps, it will cost you. This is why it’s super important not to over schedule yourself. Be mindful of this!

What pisses off Ryan most…

Despite the fact we have more ways to communicate than ever before, Employees are starving for communication. Leadership is a responsibility we must step up to and OWN. It is also an opportunity to change employees’ lives too. Listening is everything. It’s also about the courage to set standards and hold people accountable to the standards you’ve established. Leaders must set this example first and foremost. Consistency is key.

Leading through change - adaptive, innovation Practical and Actionable:

If you want to effectively lead through change you must have a clear target. What’s the VISION? It must be clearly defined and consistently articulated because  it instills confidence in the future. It also prevents people (staff) from opting out.

 Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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209 | Culture Lessons from Chick-fil-a with Dee Ann Turner

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209-deeann

Creating a compelling culture of in business is not nice to have. Your culture is essential to the success of the enterprise. I interviewed Dee Ann Turner, VP of Human Resources at Chick-fil-a. Yes the famous brand of chicken sandwiches. Dee Ann shares 5 pillars of culture that you can adopt within your company to create a compelling place to work.

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Target Audience: Dee Ann serves businesses who are interested in growing relationships with customers. She is a role model for service leadership.

“It’s my Pleasure…”

When a guest says “Thank you” the culture of the company is to always say, “It’s my pleasure.” It’s not just the language but also the service behind it.

Attracting Top Talent to Your Company

If you want to attract top talent, you have to be patient. It’s about creating deeper relationships and decreasing turnover. It’s all about where you are willing to put your investment. Be clear and know your company’s ultimate purpose. It’s about how you treat your employees & cast the utlimate VISION!

Create Your Company’s Model

At Chick-fil-a, they have the “3 C’s”
Character= those who reflect the value of the company (at Chick-fil-a it is integrity, loyalty, generosity and excellence)
Competency= they have the skills you need today but also skills you need for the future
Chemistry= being sure this opportunity is the best for them.

Creating A Compelling Culture

1) What is the Ultimate Purpose of your company? It should be deep and meaningful! Know WHY you are in business
2) A Mission that inspires others [16:27]
3) Establishing Core Values
4) Guiding Principles

Having a long term view of things is everything. Growing too fast can be destructive.

209sm

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

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208 | Mindset Clarity Exercise with Dan Sullivan

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You have heard it before and you will hear it again. Mindset is the foundation of success. As an entrepreneur, mindset is so critically important that if you lack the primary drivers of value creation and growth thinking, you will limit your overall success. Dan Sullivan with Strategic Coach shares a deep look through the entrepreneurial mindset via an exercise to unlock new opportunities. Mindset truly is the foundation of growth, creativity and value creation.

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Target Audience: Dan’s programs serve entrepreneurs seeking to strategize their business plan.

Dan set out to be a coach back in 1971 when the everyday “Joe” had not a clue about what a coach might do. He claims that 1980 was a breakthrough year for him because the personal computer came about. For Dan, this was what truly marked the beginning of the entrepreneurial age.

Entrepreneurs by their very nature seek freedom and possess an unusual degree of self reliance and resilience in the face of unpredictability. Dan admits there is a price you pay when you’re out there on your own: you lose feedback. It’s hard to ask yourself questions. So a coach is extraordinarily useful in this respect for those on the entrepreneurial journey.

Choosing Your Ideal Clients

It’s natural for many entrepreneurs who first start out to be too flexible about who they take on as clients. However, Dan encourages us to choose those who will have a productive relationship with you.

Here is the PROCESS you can do to get Clarity

Choose your 3 best clients – the 3 best relationships you have (or have had)
Then- what was their mindset – their qualities- what makes it easy and rewarding to work with them?

Boil it down to 8 MINDSETS. There will be an energy shift in doing this process

For example Dan’s 8 Mindsets are:

  1. Ambition
  2. Always growing
  3. Risk taking
  4. Willing to change for something better
  5. They are Team players
  6. Total perseverance
  7. Constant Tester (you don’t fall in love with your ideas before the market does)
  8. Reciprocity – the natural feeling if someone does something for you, you do the same

This has been tested over 22 years and it always works! These are his set of rules – what are yours?

Dan says, you suddenly develop a consciousness as you meet people. They are like SENSORS! You can tell by a conversation whether it’s a go or no go.

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Practical and Actionable

Try the process – it will take you about 15 minutes!

Resources and Links

Strategic Coach Official Website

Schedule your 1 hour Roadmap Session with Gene

Share the LOVE and TWEET about this episode.

Leave a review in iTunes!

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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Become a Thought Leader

Using Facebook Advertising to boost your Thought Leadership

Become a Thought LeaderThought leadership is about showing up with the right message to the right person at the right time. It is about relevancy, value and trust. Deciding to be a thought leader in your market means that you are willing to put your point-of-view (POV) out there on the platforms where your audience hangs out.

Let me share with your an example of using Facebook’s power of paid placements.

Think for a moment about getting a referral from a client. YEAHHH! We love referrals. That client is likely going to look into you by visiting your website. They might click around on a few pages and even watch a video. They are intrigued.

Before they even get a chance to meet you, a short video shows up on their Facebook timeline that gives them another perspective of you. As they watch the video and it addresses a pain they have right now.

They are beginning to add to the trust that they already had. Now every two or three days between the introduction and the first meeting your videos show to give them even more touch points with your brand.

As they watch these videos, they can visit the website again or just smile knowing that you “get them.” Either way you connected with them with your message (aka positioning yourself as a thought leader).

Ok, that story may sound like crazy stalking kind of stuff, but it is not really anything like that. It is a feature of the Facebook ad platform. It gives you the power to bring visitors back to your message with the frequency and trust (when you do it right), you begin to connect with the prospects at deeper levels.

There are 4 important parts to thought leadership you must understand if you want it to work for you.

1. The Right Person

The right person means you have a clear understanding of that person (the prospect). You might even know them better than they know themselves because of the experience with others just like them. This is another way to say you are focused on a specific audience instead trying to cast a wide net to see what you can catch.  

Here is a free training on how to find your ideal client.

2. The Right Message

Delivering the right message to them allows you to connect emotionally and logically. If you have a generic and non-specific message you will likely lose them. Your ability to dive deep into their own thinking to their pains, challenges, opportunities and aspirations is what separates you from the others in the market. Your message connects directly to the person’s journey so that they receive it with a single thought “he gets me”.

3. Valuable

When you have the right person and the right message, it is perceived to have something of value. It is perceived to address a concern they have been stressing over. Value is in the eye of the beholder which means you have to know them so well that your thought leadership is perceived as useful and relevant to them. I add this to stress the importance of this being of real value to those that you want to connect with. Don’t assume it is valuable…be sure by your research and testing your messages with those right people.  There is not a substitution for having conversations with your audience to refine your messages.  Most people are not willing to do this enough and this causes a struggle in finding the “market to message” match.

4. The Right Timing

There was an old adage that someone must be exposed to your brand message 7 times to get their attention. This is the effective frequency of your message. It is also referred to as the Rule of 7.  

Do you know these slogans?   

  • Got milk?
    (used for 21 years, starting in 1993)
  • Just do it.
    (used for over 26 years, starting in 1988)
  • What happens here, stays here.
    (used for 10 over years, starting in 2004)
  • Tastes great, less filling.
    (used since the 1970s)

These have been used for decades to imprint a message to the audience. When you read them, you can probably picture the brand that produced them, right?

What if you had that level of consistency in your market?   You would likely be thought of as a leader just because of the longevity.

The First Step in being a Thought Leader

You must know your ideal client to be a thought leader. Your ideal client is that one client that if you have two dozen of them they would radically change your ability to make money, create systems and even position yourself as a leader in your market to all the others like your ideal client.

Here is a free training on how to find your ideal client.

Facebook is a powerful platform for thought leadership because of its ability to be a vehicle for your images, text, and videos. Facebook allows you to target the exact people you want to see the ad and when you want them to see it.   Here is an interview I did with Valerie Shoopman on my podcast Leaders in the Trenches. Podcast Episode 152 Lead Generation with Facebook Ads.

Additional resources that will help you with your journey to being a thought leader or an authority in your market.

Here is a podcast I did about being an authority that will help you in your journey to thought leadership.   http://leadersinthetrenches.com/105-authority-with-gene-hammett/

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191 | Year End Recap with Gene Hammett

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As you review your 2015, how do you measure your success? Tune in as I get real about my triumphs and lessons. In this episode, I reveal what I had to let go of to create the impact I intend to make.  Reflecting on our own internal growth and shifts means everything when we are nurturing a business we believe in. Happy 2016!

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Target Audience: I choose to work with Thriving leaders who are aware that this is a never-ending process. These individuals are smart and driven CEOs that are eager to play the game of leadership at the highest levels possible. My clients don’t need coaches, however they want a coach that drives them to achieve their most extraordinary goals.

In this episode I review the following. Take a moment to take some inventory around these topics for your own business. In 2015, how was your:

  • Revenue?
  • Profits?
  • Impact?
  • Relationships in business?
  • Relationships in personal life?

While this episode is focused on me, it is also a review of what you can learn. I will share with you 3 killer questions that can shift you into a fantastic year…

My Wins

1) My revenue increased about 50%, While I didn’t reach my stretch goal, I did grow.

2) My Client success is through the roof!

Ron= 408% growth in last 12 months; one speaking gig for 250K
Jason= Revenue up over 200%. Completed 2 Speaking events where he made 50k.
Brian Merger with Ron= Together, we revamped his team’s structure. Adding sales meetings resulted in an immediate burst of sales!
Wayne was in a small program I launched this year called Authority Camp. He acquired 6 gigs.
Derek found his position in the market as a brander/creative director to speakers (getting 7 referrals in the last 2 weeks alone)

I also received 8 referrals in last 6 weeks and to me, this is a great sign of impact!

What I am bringing into my awareness when it comes to my work with clients…

I am working on attachment issues around my clients’ successes. Some people step into what their goals and others don’t. I realize this is not something I have control over.

3) Writing for Entrepreneur Magazine. This catalyzed thousands of shares and is now the #1 source for traffic to my website

4) By adding to my team I created improved systems, held weekly meetings and was able to finish projects more efficiently. A team of 5 highly efficient people have helped to take the pressure off of me.

5) I Invested in myself. I hired 2 coaches this year (private and a group program) and invested 25k just this year. Why so much? I needed it. I had reached a ceiling and wanted to continue my growth. I could have done it on my own. However the investment is what helped me grow the most.

6) Speaking – I spoke 8 times this year. Working on more for next year

Internal growth and shifts: What I learned…

  • Too many projects! & Spreading myself thin
  • Not providing myself enough time for follow ups
  • Not having strong email and campaigns

What’s in store for me in 2016…

#1 Speaking – a paid speaker; booked gigs for Spring 2016 already

#2 Pivoting – the change in strategy

  • audience
  • solution/problem
  • offers
  • free calls to Deposit required calls

#3 New Branding

Website= The original website – Genehammett.com focused on speaking, workshops, the podcast and leadership. My new website will simply be my name and reflect new guests and a deeper focus on leadership.

#4 Writing for Large Publications

  • Becoming a weekly contributor
  • Creating multiple publications

So as we move into a new year, I ask you…

  • What is the #1 strategy for growth? What’s one thing that if you master it, will make your business take off? For me it is speaking. What is it for you?
  • What do you need to let go of?
  • What do you seriously need to start saying NO to?
  • What clients will you say NO to?
  • What projects will you delay until Q2?
  • Who do you need to BE to have the success you want?

191smIn this episode we’ll cover:

  • My wins of 2015
  • What was spreading me too thin in 2015
  • 3 questions that will shift you!
  • 3 POWER questions that can change your year and your life
  • My goals for 2016

Practical and Actionable

And here are 3 POWER questions that if you have the answer to will shift you.

1) What is your #1 growth strategy? What’s that one thing? To help you out, I encourage you to find 3 words that embody:
Focus
Connection
Transformation

2) What do you need to let go of?

3) Find yourself a coach!! Sure, I am certain you could do all of this on your own, but as I mentioned earlier, a coach has certainly helped me to p
Invitation…The Results Road Map litt/call
**these will soon be paid conversations until the end of January
who you need to be to get the success you want

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

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