248 | Creating Connection and Significance Through Speaking with Les Brown

248 | Creating Connection and Significance Through Speaking with Les Brown

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248 | Creating Connection and Significance Through Speaking with Les Brown

Motivational Speaker, Les Brown shares with us how the road to growth and transformation requires the COURAGE to change. If you want to evoke the spirit of transformation in those whom you serve, you must also commit to catalyzing that very thing in your own life. The intention and desire to grow must be practiced, exercised and executed consistently.

Les-optin

 

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Target Audience: Les motivates Entrepreneurs who wish to use Speaking as a platform for inspiration and expanding consciousness.

Passion, Fear & the Courage to Change

Creating change is not easy. We ask Les: “What are the basics when you want to change something in your life?”

Les says it requires the willingness to assess the situation and asking yourself the question: “what direction do I go in now? Is this worth the cost for me? What Sacrifice am I willing to make? If not, then what you want in your life will be sacrificed. Courage is not an act you take in absence of fear, but an action you take in spite of the fear.

The easiest thing Les admits he does now is earning the kind of living that he desires. Now, the most difficult thing he had to do was BELIEVE he COULD do it. He says, the basics are working on yourself and developing that mindset that it is possible. It is about increasing value and being unstoppable in what is being created.

Who do I need to be?

The KEY question. Les explains that you have to, to stay ahead of the game. As entrepreneurs, we must prepare ourselves for the future and the circumstance that come about. Ask yourself, “Who do I have to be to accommodate the changes that will take place.” By working on mindset and skill set, we can win in the marketplace every day!

Ask yourself what you have going for you what is working against you? What do you need to do? Les says he disciplines himself to read 3 books per month. What do you need to do to sharpen yourself? And remember, if you’re the smartest in your group, you need a new group.

Les believes that being in business is not just about making money- but leaving a legacy. Stretching yourself is about discovering how little you know. Reflect on who you are and who you need to be. What’s the story you believe about yourself?

As we live, we earn, learn and pass it on. There is no success without successors.  Power them to become a pencil in the hand of God (Mother Teresa quote)- helping people to change the planet.

 

What’s aching to get out?

Did you know that 87% of our self-talk is negative and undetected from our conscious minds? People must begin to ask themselves what the calling of their lives are. As much as they have chosen IT, it has also chosen THEM. Speaking is about changing consciousness!

In this episode we’ll cover:

  • Exploring who you need to be tomorrow
  • Increasing your belief in your own VALUE
  • How to focus on what you really want
  • Using courage to develop mindset and skillset
  • Committing yourself to sharpening the self

Practical and Actionable:

There’s too much information around us yet not enough insight. Les says, there’s riches in niches. When you focus on that, (the noise will always be there) you become disciplined. You have a place to stand. Don’t be a jack of all trades. Focus on the direction. Commit to that path- the one that represents your values. Noise comes on when you take your focus off your goals.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

226 | What is Success? with Russell Brunson

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226-Russell-Brunson
Today’s guest is best selling author, Russell Brunson. Russell’s mission is about helping small business entrepreneurs start and scale their online companies. His software company ClickFunnels is one of the top super affiliates in the world. Learn how Russell uses his own personality and personal stories to connect with his audience and grow his business. Find out how you can do the same.

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Target Audience: Entrepreneurs with smaller based businesses who create a revenue of about 1-10 million dollars. They are wanting to get their message out to more people.

ClickFunnels: WHAT IS IT?

Click Funnels was created to help entrepreneurs around the world start, promote and grow their companies online. ClickFunnels is the tool that makes it all possible.


After lots and lots of trial and error Russell finally understood what worked. Authenticity and building something like ClickFunnels which was easy for any entrepreneur to use. Russell says this has made him feel his own personal Significance in the world. Security and Contribution are what get him fired up.

The Marketing Plan:

Step 1 is to focus on building a list. There are benefits you will create for the long term. Step 2 is to create consistent content that you keep sending out. Russell began sending out 1 email per month. When he shifted to sending out 2 emails for month, he more than doubled his income! Then it became 1x per week which once again, doubled his income.


One very KEY component of all this, is that his content contains within it his personality that communicates with his audience. Russell says the relationship customers have with you more important than anything else. Soon, after being encouraged by his mentor, he began sending out an email 1x per day. Although Russell was very hesitant and scared that people might get annoyed at first, he took a leap of faith and started doing it.

More and more, Russell revealed his authenticity. He now shares many small pieces of his life and has developed a more personal relationship with his audience. He made the shift from being totally corporate emails to more personal. This means, he doesn’t always talk about his products or what he is selling. This totally changed focus of the business.


Russell says to go out there and create your own attractive character. For example, when Russell decided to share his own personal story about getting pregnant, he attracted a wider range of people. So now he shares pieces of his life which inevitably relate to different types of people. Share the parts about you you may be nervous or afraid to. When you do, people will respond.

SO, Why ClickFunnels?

Russell’s mission in creating ClickFunnels is about creating a faster process. And it is so simple, anyone could use it independently. He now has 15,000 active members.

Practical and Actionable:

Identify your attractive characters. Who or what communicates with your audience? Learn how to communicate your stories with others. It may not be 100% relevant to what you are selling. But it’s about connecting and building your relationships.

226 smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results
…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

216 | Business is NOT a Solo Sport – The Art of Relationships with Selena Soo

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


216 -- Selena Soo

Imagine having a power Rolodex full of influencers and market makers. For younger readers, a Rolodex is what we used to keep our contact information in the old days. Today, you probably keep your power Rolodex on your smartphone. Our guest today is Selena Soo with S2 Groupe. Selena is a master at the art of relationships.  I pulled out some great stories for you to learn how to connect with influencers and the power of going above and beyond.

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Target Audience: Selena is a Business and Publicity Strategist who works with visionary entrepreneurs: coaches, consultants, online providers, and/or product creators. Specifically with those who want to reach more people and are in the transformational or “live your best life” arenas. Also includes entrepreneurs in the money, career, health and wellness, spirituality arenas.

Why Relationships are the Most Important Aspect of Business. We can’t do it alone. Entrepreneurship is not a solo sport but about the relationships we create. We all need mentors, clients and friends who are going to support us and push us to that next level.

Additionally, there are times where we there are incredible opportunities arise that we must take advantage of. Be sure you introduce yourself to new people who are in alignment with your goals and take care to nurture already established relationships. Take action to reach out and connect.

Selena’s biggest passion has been promoting people and helping them get their work out. It is something she would do even if she wasn’t getting paid. Building relationships and adding value to them has been a major aspect to her success. She doesn’t use social media if it doesn’t serve a  win win situation. Naturally sharing things is what it is all about. She has a program called impacting millions (here is a video interview you can check out here). 

Selena’s List of Do’s

  • Guest posts: are powerful because they add credibility
  • Be a guest on Podcasts: allows people to interact with you in new ways.
  • Start before you’re ready- part of getting media is just getting started.  

Give the interviews and guest posts you do your all. One guest posts can be more valuable than 20 blog posts if it gets in front of the right audience.

 

What are the TRAPS & Don’t Do’s?

  • Quality over quantity
  • Target less media outlets than more. Be sure it’s the right fit for you. Better to do fewer things you know will serve your target and have super high impact

Practical and Actionable:

  1. Create an “Influencer List.” Make a list of 10 people you want to deepen your relationship with or connect with for the first time. Should be people who inspire you. Also should be connected to the work you do.
  2. Pick 1 or 2 people who you will reach out to. Aim to express your appreciation. Or intend to go above and beyond for them. Add value in a way that’s exciting for you.

216 - Selena SooResources and Links

  • Selena’s Website
  • Contact: hello@s2-group.com
  • Share the LOVE and TWEET about this episode.
  • Schedule your 1 hour Roadmap Session with Gene
  • Leave a review in iTunes!

    How is your business going…would you like to talk about it?

    I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

    Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

    A QUICK FAVOR

    And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance

186 | The Key Elements of Growing Fast with Kimra Luna


186

Building a business fast is likely your goal. You can take your time, but fast movers tend to learn the lessons and grab the mind share of the market. Today we discuss the key elements of a fast growing brand. Our guest is Kimra Luna. Kimra built a business by being authentic and adding value to her people. Kimra’s success goes beyond money (she did that too), but it is even a bigger deal to grow a thriving community of 20,000 people that just love her. Find out the secrets in today’s interview.

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Target Audience: Kimra is a personal branding and social media strategist serving business owners wanting to take their business to the next level. Kimra targets entrepreneurs looking to not only make consistent income but income that keeps growing throughout the years of running their business.

Kimra started out as a humble blogger. She once had the opportunity to do a webinar and discovered she loved teaching. This catalyzed her into creating her brand Be True Be You http://kimraluna.com/. In just 18 months, she generated 1 million in sales from her programs.

According to Kimra, Branding is about a feeling people get when interacting with you and what you offer. Her intention through her brand and business was to create connectedness and support. And this is exactly how she was able to build a Facebook Group (Freedom Hackers Mastermind) with 18,000 people in it. Kimra’s philosophy is to keep serving people until they become your customers.

Remember that the *feelings* your brand evokes matter the most. This is what leads to RAVING fans. While Kimra did utilize some paid marketing in the beginning to get the ball rolling, she primarily just spends time in her community helping people. Those people then share who she is.

Ya Got to Have Some PERSONALITY…

With any business you must be willing to show who you are: Your personality. People want to see authenticity. It’s about trust. We’ve been manipulated with marketing for so long that we ignore it. This way of marketing is outdated and no longer works. By spending time interacting with her community, Kimra is able to identify how she can best serve them. This is how to truly CARE for your audience.

Social Media is a form of listening. It’s really easy to listen to our audiences now because we can simply just read what people are thinking. Kimra places relevant feedback in a google document to gain a deeper understanding of what people need.

186smIn this episode we’ll cover:

  • How to create a thriving business super fast
  • How to create Community on Social Media
  • Why the life of an entrepreneur is never SOLO!
  • Why paid marketing comes second to Authentic human connection
  • How to understand what your audience needs through social media

Practical and Actionable:

Create a Sales Page where people feel you understand their needs. It must exude your true Authenticity so that people want to be friends with you. Be very aware of who you are serving, otherwise, it’s difficult to communicate how you can serve them.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

183 | Being the Go to Expert with Sue B Zimmerman

183

Positioning yourself to your marketing is often overlooked. Look around and be totally honest with yourself…are you positioned as an expert for a particular industry, technology or result? Or perhaps, you are one of many people that do what you do. Sue B Zimmerman is an expert on Instagram and has a strong passion for this social platform. Sue shares her perspective on being the expert in ONE area.

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Target Audience: Sue is a multi passionate entrepreneur. She teaches Instagram marketing to small and medium sized business owners who really want to anchor their brand on instagram and have more success attracting their ideal client, growing their email list and making more money doing what they love.

Why Sue chose to be an Instagram Expert…

Sue is the owner of a small seasonal retail store. Sue witnessed more success from Instagram out of any other social media platform. The reason for this is because people are emotionally attached to visual content. We process visuals up to 60,000X faster than we process text. Because of this, she knew she needed to teach it. She expresses that she has never felt a bigger purpose than this: teaching Instagram to the world.

Just pick THREE words…

When it comes to marketing on Social Media, you need powerful words. Why? In order to describe you as giving people an easy route to finding you and for hashtags.

When were you in the trenches Sue B?

At the age 22, Sue had began her first ever small business: the “Boxer Rebellion.” She didn’t know how to get boxer shorts to market. Later, she hired sales reps (50) and paid them commission. That initial business was exciting (albeit challenging) because it set the foundation for always doing what makes her happy

Sue B on Speaking…

Sue admits she never had any formal training other than being a guest on podcasts. In 2014, she was invited to the stage. What she has learned is that when you can teach from the heart, and talk about what you love, it is powerful. Speaking on stage was never was her plan.

The Impact Sue is making…

Sue is witnessing a growing community of business owners all over the world who come together as a result of her teachings and their own common connections. The impact Sue feels is the power of the Community and making the world a better place. It is about collaboration not competition.

183smIn this episode we’ll cover:

  • How to grow your success rate with Instagram
  • Why choosing one area to be an expert in is better
  • Choosing THREE words to help you market
  • Why VISUALS are more powerful than text
  • The power of community

Practical and Actionable:

Be ACTIVELY ENGAGED: pay attention to the comments thread. Therein could lie your next client. Connect with those who share the same values as you.

& Here is your CTA from Sue B! Post a selfie on instagram with the hashtag #suebmademedoitcall

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

Robbi Baxter

165 | Adopting the Membership Model to Create Community with Robbi Baxter

Robbi BaxterIf you’re a service based business owner, then you’ll want to lean into this episode. More than likely, you have thought about or have found that the membership model could be advantageous not only to you but to your customers as well. Our guest for this episode is Robbi Baxter- an expert in the membership model. Listen in to how you can adopt the membership model to your business that potentially create genuine community and connection (what we all crave at the deepest level!)

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164 | Release Fear and Get in Your Flow with Rich Litvin

164-Rich-Litvin-featuredAs entrepreneurs, we can get caught up in the business side of things. There’s so much to think about: funnels, list building, package pricing, website design, and the list just goes on and on. Today’s guest- Rich Litvin, co- author of The Prosperous Coach believes all that business ‘stuff’ falls right into place when the individual is in FLOW. FLOW is who we truly are minus our limiting belief systems. It is who we are without fear. As a coach, Rich has made it his aim to help those who want to help themselves by cleaning up the lens they see through. Through the practice of deep coaching, asking powerful questions and showing up as purely authentic, we can all be the types of coaches who make shift happen for our clients.

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150 | Increasing Your Levels of Charm with Jordan Harbinger

150-Jordan-Harbinger-featuredWho doesn’t want to be more charming? Well you should want this. With more charm you will add more to the lives of others than trying to beat them into submission. You get my point, right? Charm is rarely thought about in the busy lives of us leaders. Today we explore deep into charm with Jordan Harbinger, from “The Art of Charm”. We talk about increasing social influence and building trust. Get all the charm you can handle with this episode and add some to your life/business too.

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Jordan’s Target Audience: Includes Men and Women that want to level up in their relationship development skills (dating or business). Most people want both. But there’s more demand for business these days. Jordan encounters all types from entrepreneurs, to high end sales guys to intelligence and military force representatives. His Art of Charm podcast listeners are rather broad and hard to categorize. Jordan’s podcast gets over 1 million downloads per month.
runs the art of charm podcast

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Peter Docker

133 | Charismatic Leadership and Inspirational Leadership – Which Do You Want? with Peter Docker


Peter Docker

The difference between Charismatic Leadership and Inspirational Leadership may seem subtle. A leader can be charismatic and inspire others. It also works the other way too. But Inspirational Leadership is focused more on the greater good, whereas as the Charismatic Leader is more inwardly focused on himself. Our guest today is Peter Docker who is colleagues with Best Selling Author, Simon Sinek. Both Peter and Simon are spreading a message around the world to inspire people to be extraordinary and to do work that is significant. This interview is filled with wisdom and insights on being authentic and real. Join me by listening to this episode.

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Target Audience: Peter says he helps people achieve what they want to achieve. This includes many different types of people – whether individuals and companies both large and small. Peter believes we all operate on a biological level in the same ways. With that as Peter’s foundational WHY, he authentically connects to his audience because the desire to keep achieving and improving is universal in all of us.

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131 | Building a System for Referrals and Loyalty with Noah Fleming

131-noah-fleming-featuredHere is a strategy to improve your business by paying more attention to the people that already trust you.  Yes, the clients you have worked so hard to serve are your best source for natural growth.  Noah Fleming, author of Evergreen, shares with us strategies to improve loyalty and increase referrals.  We talk about some of the common mistakes that business owners make.  Noah also shares his top tip to growing his business.  I totally agree with this one approach as the most important for business owners.

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Noah’s Target Audience: Noah provides strategic marketing consulting for small – medium sized business owners and entrepreneurs since 2005. His ideal client or avatar is “the guy who runs his business from the basement office.”

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