221 | Leveraging Your Unfair Advantage with Scott Oldford

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Most 221 Scott Oldford people believe they understand how to nurture prospects into becoming customers. Well, the key word there is “nurture.”  Most people are talking to everyone with the same message and this is the problem. Today we go deep with Scott Oldford on a framework for marketing that will help you keep each person moving at their individual and personalized pace with your business. Scott is the the founder of Infinitus, marketing systems are created so that businesses can have a predictable flow of quality leads. We look at the evolution of marketing funnels.

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Target Audience: Scott is alive to help entrepreneurs get the experience without the experiences. He targets entrepreneurs who produce 50k to half  a million revenue per year. He focuses on helping them get over that 7-figure hump with the use of marketing funnels.

Get the Experience Without the Experience

We can learn through experience or we can learn through mentors. Scott’s service takes away all the harsh experience and provides a guide. You can be really smart and be a complete failure.

The biggest challenge entrepreneurs Scott serves is that they do not leverage their ability to take value and impact people in a one- to- many way. They haven’t realized how to leverage and increase their significance. Think of it this way: Money is stored value. Without leverage you get stuck where you are. And then, the determination dwindles. Scott focuses on leveraging their “unfair” advantage. This is about broadcasting in the right time and places. This is where online marketing comes in.

Scott expresses that we went online and forgot how to be human beings. He urges us to remember that we are actually marketing to other human beings. We are trying to highlight a pain they may or not be aware of. We are trying to nudge them. Then we must clearly show them the process- we educate them. Then we show them the outcome and help them understand how to solve it.

The Marketing Plan

Scott urges us to build a marketing method that truly shows your customers that you care about them and you are not trying to get a sale. The days of blatant advertising are done. People are too smart for that. Timing is everything.  

Practical and Actionable:

Plan your marketing by asking yourself who this is relevant to. Base your marketing upon that. Your marketing must be relevant to the person you are looking at it. You must be very specific on who is looking at the pieces.

Resourc221 Scott Oldford epes and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

213 | Talent Development with Tara Powers

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Target Audience: The Powers Resource Center has been in business for approximately 15 years this year. They have served thousands of leaders and managers in Fortune 500 & Fortune 1000 companies. More specifically, it is for companies that are going through growth and are really trying to build their talent capabilities.

Tara and her team use a tool called “DISC Personality Assessment” to help people understand themselves better. . It’s purpose is to opens up a world of opportunity to develop people on her team. This is a powerful tool to access a high level of awareness on how an individual thinks and processes information. It also gives an awareness of who you are as a Leader.

Tara believes in promoting people from within because they are good at what they naturally do best. This is about developing a new set of skills to excel at being a leader.

 

 

The foundation of Leading is creating TRUST so that people WANT to follow you. This allows for clear COMMUNICATION!

More specifically, this tool helps to indicate how a person responds to conflict and stress. This allows people to more appropriately manage conflict so that they can ask for what they need- and reveals preferences and styles which allow the leader to be more flexible in how they recognize and delegate to people. A leader who understands others will excel.

 

How do we bring out the best in people & leverage that?

We can’t change people. We can’t fix people. They are who they are. So, take what they excel at and leverage that. It’s about knowing everyone’s strengths. This is why it’s an important tool for teams and leaders.

213 smPractical and Actionable:

  1. Try Dic” as one of your business’s initiatives
  2. Use it now and use it as your company grows. Do comparison reports with your team as you onboard more people
  3. Pilot it to figure out how you want it to shift and shape your culture.

Resources and Links

 

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

201 | Why You Should NOT Write a Book with John Corcoran

201smHave you ever been told that publishing a book is the best thing you can do for your business? Well I have heard it. But in this day and time, consider the other options on not publishing a book (not yet anyway). John Corcoran is our guest. He is with the Smart Business Revolution podcast. He shares 5 different ways you can be seen as the thought leader or authority in your market. We talk about the reason why a book might not give you the boost you want for your business and what you can do instead.

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Target Audience: John has a Blog and podcast called Smart Business Revolution where he shows all superheroes how to build better relationships in business and turn those relationships into more clients, customers and increased revenue.

Why You Do Not Need to Write a Book

There are so many people today who place all their hopes and dreams on writing a book. It may take years for them to write it. And then what happens? Statistically speaking, most authors sell as little as 250 books and then nothing else happens after that. Simply and honestly put, it just doesn’t happen they way people think it will.

Why You Ask?

A book is really just a medium for a message. And today, there are so many ways to consume messages. We’ve got people consuming information via Instagram, Facebook, Youtube, and Podcasts. All very easily accessible through our laptops, mobile phones, and tablets. If you think about it, a book is kind of like an antiquated format.

Strategies more effective and quicker than writing a book (a simpler approach!)

  • Podcasting
  • Writing for Publications
  • Webinars and Small Events
  • Speaking (you don’t need to have a book to speak)

The Power of Live Events:

When you’re bringing people together you become the hub (the authority) in that particular space for your narrowed niche. It gives you exposure to people you wouldn’t have otherwise been exposed to.

Webinars help to build a platform and email list leading to events with more targeted people. You can sell products – and it opens up amazing doors (many times unexpected). Webinars are about building relationships on a massive scale. It’s just about getting started. There are so many people who do not get started because they have blocks around it. Often times they feel they are not “expert” enough. But really, you just need to be able to teach something new.

Webinars and Live Events Establish Market Research

You find out a great deal about your niche through surveys, the comments people post in the chat, and through emails pre and post webinar/live event. Think about it!!

201- John Corcoran

In this episode we’ll cover:

Why books are antiquated
The many other ways to be an Authority in your Niche
Why you are good enough to host webinars
The power of Live Events
& Other effective ways to build relationships with your target market

Practical and Actionable:

You don’t have to do all of them (webinars, live events, etc). Start with one. Focus on one and get good at it!

If you’re not sure what your next step is, brainstorm about what you want to do. Write down as many things as you can think of and let’s get on the phone and chat it out! Click here.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

188 | Launching and Relaunching with Joel Boggess


188

Launching a business is easy. Launching a successful business is what is hard. Your job as leader is to make your business successful.
Joel Boggess, co-host for ReLaunch podcast and best selling author, shares his journey on launching. What he learned in his latest venture is critical to your success. It is about responsibility and.yes, you must listen in to hear what Joel has to say.

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Target Audience: Joel serves authors, podcasters, and/or content creators who have a hunger to share their voice and make a significant difference.

Michael Port

Joel had the opportunity to guide Michael point who developed an interesting angle. He wrote a book called Steal the ShowHe decided to create a podcast around it in order to create an audience that didn’t exist yet to promote this book. He launched the podcast and book around the same time and the book reached #1 on Amazon. Michael built, cultivated and nurtured that audience. And he continues his Steal the Show Podcast today.

Being New and Noteworthy on Itunes…

This is the 8- week honeymoon period where itunes promotes you. This is what provides all new podcasters with LEVERAGE to continue that growth. There’s tremendous value in launching strong. However, you need a plan to leverage the exposure and visibility. This is what has helped Joel to get speaking opportunities, book high profile guests and build credibility.

Mistakes Podcasters Make

It’s not the guest’s responsibility to drive the show. On the contrary, it is the podcaster’s responsibility to add value and make the show visible to many.

Repurposing Your Show

This is where having an Avatar and Niche is everything. Who is that one specific person you talk to? This determines your business direction. Ask yourself, “What would my Avatar do?” Remember that having a business is not about you – it’s about who you serve!

188smIn this episode we’ll cover:

  • How to use Itunes to leverage your podcast content
  • The importance of keeping your content in rotation on Social Media
  • Why keeping your Avatar (ideal client) in mind is what drives your business
  • Why it’s YOUR podcast or content is your responsibility
  • How to keep your content VISIBLE
  • Why your content doesn’t rely on who’s on your A list

Practical and Actionable:

Segment your list of your created material and discern what’s appropriate for your audience (whether podcast, copy, etc). Be sure to recycle your content on social media. The audience on social media platforms is in constant flux, so keep your content in rotation. Write it out a couple of different ways.

Resources and Links

 

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!