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There are many ways to better serve your current clients. Yet most people who have a small budget could not even imagine investing in a big event to serve current clients. Well, I went on a search for those that are doing it and discovered Kyle Porter. Kyle is the founder of SalesLoft, a software to streamline prospect development. He reviews the decision he made to invest $250,000 plus into one event and even bringing in a big named speaker like Gary Vaynerchuk. Kyle and I discuss how events can deepen relationships and improve loyalty too.
Target Audience: Salesloft is focused on organizations that sell to other businesses. SalesLoft helps them to accelerate their pipeline generation – meaning connecting with more prospects and converting them into qualified opportunities.
Whats a Pipeline?
This is a term used for Sales executives that monitor and manage the amount of opportunities they have from a sales perspective of a business they are trying to win.
Kyle truly believes in not spamming or sending out too many emails yet still sees that consistent communication is still important for building relationships. However making it a sincere outreach in a way that matches their needs is what makes the difference. Promotion is important in getting any word out.
The Power of Events
Kyle shares what happened when he made the decision to double this year’s EVENT. Based on goals and calculations Salesloft had $75,000 to burn. 55% of the attendees were customers and 45% were other (speakers, etc). Another goal was to get over 50% of the top 100 customers at the event. He and his team wanted to spend a lot of time with their current customers. In the end, 10 opportunities manifested that represented a 5 figure profit!
Getting Gary Vaynerchuk to Speak at the Event
Kyle wanted Gary to speak because he admires the way he does interviews online and spreads inspiration to entrepreneurs. He talks about getting people’s attention. Gary emphasized how this does not happen with spam. Gary believes in working to help people that adds value to their lives.
Practical and Actionable:
Get your speakers early. Get people that align with your business. Do what it takes to get them on board. Create an attractive landing page. GO PERSONAL. Reach out to people in a personal way.
Resources and Links
- Kyle’s Website
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How is your business going…would you like to talk about it?
I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.
Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.
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