226-Russell-Brunson

226 | What is Success? with Russell Brunson

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226-Russell-Brunson
Today’s guest is best selling author, Russell Brunson. Russell’s mission is about helping small business entrepreneurs start and scale their online companies. His software company ClickFunnels is one of the top super affiliates in the world. Learn how Russell uses his own personality and personal stories to connect with his audience and grow his business. Find out how you can do the same.

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Target Audience: Entrepreneurs with smaller based businesses who create a revenue of about 1-10 million dollars. They are wanting to get their message out to more people.

ClickFunnels: WHAT IS IT?

Click Funnels was created to help entrepreneurs around the world start, promote and grow their companies online. ClickFunnels is the tool that makes it all possible.


After lots and lots of trial and error Russell finally understood what worked. Authenticity and building something like ClickFunnels which was easy for any entrepreneur to use. Russell says this has made him feel his own personal Significance in the world. Security and Contribution are what get him fired up.

The Marketing Plan:

Step 1 is to focus on building a list. There are benefits you will create for the long term. Step 2 is to create consistent content that you keep sending out. Russell began sending out 1 email per month. When he shifted to sending out 2 emails for month, he more than doubled his income! Then it became 1x per week which once again, doubled his income.


One very KEY component of all this, is that his content contains within it his personality that communicates with his audience. Russell says the relationship customers have with you more important than anything else. Soon, after being encouraged by his mentor, he began sending out an email 1x per day. Although Russell was very hesitant and scared that people might get annoyed at first, he took a leap of faith and started doing it.

More and more, Russell revealed his authenticity. He now shares many small pieces of his life and has developed a more personal relationship with his audience. He made the shift from being totally corporate emails to more personal. This means, he doesn’t always talk about his products or what he is selling. This totally changed focus of the business.


Russell says to go out there and create your own attractive character. For example, when Russell decided to share his own personal story about getting pregnant, he attracted a wider range of people. So now he shares pieces of his life which inevitably relate to different types of people. Share the parts about you you may be nervous or afraid to. When you do, people will respond.

SO, Why ClickFunnels?

Russell’s mission in creating ClickFunnels is about creating a faster process. And it is so simple, anyone could use it independently. He now has 15,000 active members.

Practical and Actionable:

Identify your attractive characters. Who or what communicates with your audience? Learn how to communicate your stories with others. It may not be 100% relevant to what you are selling. But it’s about connecting and building your relationships.

226 smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results
…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

223 John Bowen

223 | The 3 Keys to Entrepreneur Success with John Bowen

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Today we look at the 3 keys to entrepreneurial success. What is really special about this is having John Bowen with me on the podcast. John is considered the #1 coach to financial advisors. He is 223 John Bowenvery targeted with who he serves and we unpack what that means to his business. Listen in to John share how to navigate your path to success.

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Target Audience: John coaches top Financial Advisers

Entrepreneurs tend to be so focused on pitching. But John believes in focusing on the discovery period. This is where as an entrepreneur, you determine whether the client is a good match to your business. This can potentially lead to far greater benefits than just monetary ones.

Your Personal Story

The more focused you are on delivering your unique knowledge, your Personal Story – the more people will be able to SEE you amongst the giant sea of other entrepreneurs. Your story is the only thing that really separates you.

At John’s company, CEG, he and his team aim to match their clients with the most appropriate financial advisors. They believe that no matter what business you are in, you can start building serious wealth. It requires a positive Mindset, high drive and of course, a passion for your market. A drive to achieve maximum wealth is not about getting money. It is about much more than that: flexibility to make better choices in your business.

The opportunity to be more successful – You Must Do These 3 Things Well

  1. Nail that client experience! Deliver world class service
  2. Put systems in place to attract that steady stream of clients
  3. Focus on the numbers. It is easy to get caught up and not pay attention to the equity. You must have something you deliver to your clients that is DISTINCTIVE. Otherwise, you will lose.

MARKETING

It is imperative to build an enterprise that builds value. If you can’t deliver great client experience, don’t waste money marketing. You won’t get that word of mouth.  You want your clients to share their great experience. This is about helping a client get the results they want.

Practical and Actionable:

Get the book The State of the Entrepreneur. Do the Personal wealth assessment. Get it HERE.

223 John Bowen smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes(orStitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

222

222 | Interview with the author of Unmistakeable with Srini Rao

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222Humans are meant to grow. Our guest today is Srini Rao- author of Unmistakable: Why Only Is Better Than Best. In today’s noisy world, Srini shares with us how to be unmistakable in your market. We also talk about the Trap of Success and how the concept of “making it” only slows anyone’s growth process. Tune in to find out more on how to keep growing in your business and be Unmistakable in your market.

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Target Audience: Srini is the founder of Unmistakable Creative. He serves creatives and those looking to live more meaningful lives- those who wish to let go of all they believed to be true about life and business.

The Trap of Success: What this means to Srini

You think you get to a point and it’s all over. As if you are “done” with the process. That you are finished. “I’ve made it”- is the biggest thinking trap. We are all meant to grow. Srini admits that doesn’t ever want to plateau. Labels create limitations and are also a trap. This is about being unmistakable and keeping yourself in a continuous pattern of growth.

I’m not flawless. The big idea behind Unmistakable…

Srini shares and admits he makes mistakes all the time. But there’s a time and place to pay attention to details when you are crafting your creation. Those are the details that make you stand out as a creative.

Why ONLY is better than BEST

WHY? Because, you don’t even want to have to put your signature on it. You want to be recognized for your work as solely yours. Think about the ABOUT page you find on most websites. They all pretty much have the same format- it’s just a bunch of facts. Humans are wired for Inspirational Stories. It’s about connection. People don’t connect via logic, but rather via EMOTION.

The World is Becoming More & More NOISY

Be AWARE of this! When you want your work to be SEEN, mimicking others just doesn’t cut it. So here’s a compass:

  • What are your consumption patterns?
  • Be the FIRST YOU
  • Ask yourself: “How am I going to design my consumption patterns so that they lead to a diverse perspective?
  • Continuously make things. Whatever that means for you (writing, taking photographs, etc!). You wont be able to help seeing the world differently!
  • Break the Rules so people resonate

Practical and Actionable:

Draw from different art forms. Create an experience no one would have thought of. Stop looking at your own art form to create. Look at other categories for ideas.

 

222smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (orStitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

221 Scott Oldford ep

221 | Leveraging Your Unfair Advantage with Scott Oldford

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Most 221 Scott Oldford people believe they understand how to nurture prospects into becoming customers. Well, the key word there is “nurture.”  Most people are talking to everyone with the same message and this is the problem. Today we go deep with Scott Oldford on a framework for marketing that will help you keep each person moving at their individual and personalized pace with your business. Scott is the the founder of Infinitus, marketing systems are created so that businesses can have a predictable flow of quality leads. We look at the evolution of marketing funnels.

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Target Audience: Scott is alive to help entrepreneurs get the experience without the experiences. He targets entrepreneurs who produce 50k to half  a million revenue per year. He focuses on helping them get over that 7-figure hump with the use of marketing funnels.

Get the Experience Without the Experience

We can learn through experience or we can learn through mentors. Scott’s service takes away all the harsh experience and provides a guide. You can be really smart and be a complete failure.

The biggest challenge entrepreneurs Scott serves is that they do not leverage their ability to take value and impact people in a one- to- many way. They haven’t realized how to leverage and increase their significance. Think of it this way: Money is stored value. Without leverage you get stuck where you are. And then, the determination dwindles. Scott focuses on leveraging their “unfair” advantage. This is about broadcasting in the right time and places. This is where online marketing comes in.

Scott expresses that we went online and forgot how to be human beings. He urges us to remember that we are actually marketing to other human beings. We are trying to highlight a pain they may or not be aware of. We are trying to nudge them. Then we must clearly show them the process- we educate them. Then we show them the outcome and help them understand how to solve it.

The Marketing Plan

Scott urges us to build a marketing method that truly shows your customers that you care about them and you are not trying to get a sale. The days of blatant advertising are done. People are too smart for that. Timing is everything.  

Practical and Actionable:

Plan your marketing by asking yourself who this is relevant to. Base your marketing upon that. Your marketing must be relevant to the person you are looking at it. You must be very specific on who is looking at the pieces.

Resourc221 Scott Oldford epes and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

220 John Livesay

220 | Making the Pitch, Telling Your Story with John Livesay

 

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220 John Livesay

Stories have become a key part of marketing and frankly, of business growth. We remember stories. We get emotionally connected through stories. Today’s guest is John Livesay who helps entrepreneurs tell their stories. Most if his experience is through raising money for start-ups, but don’t discount the core elements of storytelling even if you aren’t raising money.

Target Audience: John targets Tech CEOs because they are left brained. These types tend to have trouble selling because imagination, storytelling & thus marketing and selling happen on the right side of the brain. John helps them make their marketing system compelling and inspiring so that people can join your team.

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What Will People Remember About You? 

People remember your stories not your numbers. According to John, good stories have these parts:

  • EXPOSITION- to paint a picture
  • PROBLEM- what you learned
  • TYPE OF OUTCOME- inspirational part

Practice Practice Practice…

When you’re telling your story, you simply can’t wing it. You must practice because that will give you CONFIDENCE which ultimately sells your story. Be a co-pilot with the person you are speaking with. Outline the milestones of where you are taking people on your story. Make sure you have something you’ve overcome in your story. Remember that the human mind CRAVES suspense. Plus, it shows you have tenacity and grit.

 

ALSO – don’t try to be perfect- nobody can relate to that. Be a progressionist. How did this story help you progress?

How Long Should My Story Be?

Your opening story= 90 seconds. Grab their focus so they are willing to hear the rest. Have a good closing. Otherwise, people won’t remember it.

DONT’S

Don’t end with question! Why? Because the confused mind always says no. BE relatable. Don’t express terms people may not understand. Don’t say “there’s no competition.”

Mindset Elements to a Story:

How you think is what impresses investors. It is a powerful way to look at business even if you are not ‘selling.’ This is about Confidence (not arrogance); A story that is inspirational; & a Closing – where you land the plane. Create a SPECIFIC asking. Be EXACT- especially be exact with WHO you are asking. BE YOURSELF TO BE AN AUTHENTIC STORY TELLER.

Practical and Actionable:

Work on your CONFIDENCE- 1) get your butterflies in stomach to fly in formation. Dont ignore the nerves. Use the nervous energy to work for you rather than keeping it in. Don’t worry about what people think about you. Shift your focus on how you can serve. Write about 4 or 5 moments of certainty in your life. How did you feel? Look at that list anytime you need to shift yourself.

2) Stand for 2 minutes like superman or superwoman to decrease cortisol and increase testosterone. Focus on this before you pitch.  220 John Livesay SM

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

 

217 - Kyle Porter

217 | Using Events to Better Serve Your Clients with Kyle Porter

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217 - Kyle Porter

There are many ways to better serve your current clients. Yet most people who have a small budget could not even imagine investing in a big event to serve current clients. Well, I went on a search for those that are doing it and discovered Kyle Porter. Kyle is the founder of SalesLoft, a software to streamline prospect development. He reviews the decision he made to invest $250,000 plus into one event and even bringing in a big named speaker like Gary Vaynerchuk. Kyle and I discuss how events can deepen relationships and improve loyalty too.

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Target Audience: Salesloft is focused on organizations that sell to other businesses. SalesLoft helps them to accelerate their pipeline generation – meaning connecting with more prospects and converting them into qualified opportunities.

 

 

Whats a Pipeline?

This is a term used for Sales executives that monitor and manage the amount of opportunities they have from a sales perspective of a business they are trying to win.

Kyle truly  believes in not spamming or sending out too many emails yet still sees that consistent communication is still important for building relationships. However making it a sincere outreach in a way that matches their needs is what makes the difference. Promotion is important in getting any word out.

 

The Power of Events

Kyle shares what happened when he made the decision to double this year’s EVENT. Based on goals and calculations Salesloft had $75,000 to burn. 55% of the attendees were customers and 45% were other (speakers, etc). Another goal was to get over 50% of the top 100 customers at the event. He and his team wanted to spend a lot of time with their current customers. In the end, 10 opportunities manifested that represented a 5 figure profit!

Getting Gary Vaynerchuk to Speak at the Event

Kyle wanted Gary to speak because he admires the way he does interviews online and spreads inspiration to entrepreneurs. He talks about getting people’s attention. Gary emphasized how this does not happen with spam. Gary believes in working to help people that adds value to their lives.

 

 

 

217SM - Kyle Porter

Practical and Actionable:

Get your speakers early. Get people that align with your business. Do what it takes to get them on board. Create an attractive landing page. GO PERSONAL. Reach out to people in a personal way.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance

216 -- Selena Soo

216 | Business is NOT a Solo Sport – The Art of Relationships with Selena Soo

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216 -- Selena Soo

Imagine having a power Rolodex full of influencers and market makers. For younger readers, a Rolodex is what we used to keep our contact information in the old days. Today, you probably keep your power Rolodex on your smartphone. Our guest today is Selena Soo with S2 Groupe. Selena is a master at the art of relationships.  I pulled out some great stories for you to learn how to connect with influencers and the power of going above and beyond.

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Target Audience: Selena is a Business and Publicity Strategist who works with visionary entrepreneurs: coaches, consultants, online providers, and/or product creators. Specifically with those who want to reach more people and are in the transformational or “live your best life” arenas. Also includes entrepreneurs in the money, career, health and wellness, spirituality arenas.

Why Relationships are the Most Important Aspect of Business. We can’t do it alone. Entrepreneurship is not a solo sport but about the relationships we create. We all need mentors, clients and friends who are going to support us and push us to that next level.

Additionally, there are times where we there are incredible opportunities arise that we must take advantage of. Be sure you introduce yourself to new people who are in alignment with your goals and take care to nurture already established relationships. Take action to reach out and connect.

Selena’s biggest passion has been promoting people and helping them get their work out. It is something she would do even if she wasn’t getting paid. Building relationships and adding value to them has been a major aspect to her success. She doesn’t use social media if it doesn’t serve a  win win situation. Naturally sharing things is what it is all about. She has a program called impacting millions (here is a video interview you can check out here). 

Selena’s List of Do’s

  • Guest posts: are powerful because they add credibility
  • Be a guest on Podcasts: allows people to interact with you in new ways.
  • Start before you’re ready- part of getting media is just getting started.  

Give the interviews and guest posts you do your all. One guest posts can be more valuable than 20 blog posts if it gets in front of the right audience.

 

What are the TRAPS & Don’t Do’s?

  • Quality over quantity
  • Target less media outlets than more. Be sure it’s the right fit for you. Better to do fewer things you know will serve your target and have super high impact

Practical and Actionable:

  1. Create an “Influencer List.” Make a list of 10 people you want to deepen your relationship with or connect with for the first time. Should be people who inspire you. Also should be connected to the work you do.
  2. Pick 1 or 2 people who you will reach out to. Aim to express your appreciation. Or intend to go above and beyond for them. Add value in a way that’s exciting for you.

216 - Selena SooResources and Links

  • Selena’s Website
  • Contact: hello@s2-group.com
  • Share the LOVE and TWEET about this episode.
  • Schedule your 1 hour Roadmap Session with Gene
  • Leave a review in iTunes!

    How is your business going…would you like to talk about it?

    I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

    Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

    A QUICK FAVOR

    And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance

215 - Jonah Berger

215 | How to Make Better Decisions Using Social Influence With Jonah Berger

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215 - Jonah Berger

Why do some things catch on while others fail? How come certain products or services become more popularized than others? Our guest, Jonah Berger examines the behavioral science behind this topic. He shares with us how people make decisions, how ideas are spread, and how social influence shapes behavior. Also, we will be exploring a more effective way for small businesses to arrive at more calculated and thus successful decision.

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Target Audience: Jonah serves companies and organizations get popularized by their ideal customers. This includes Fortune 500 companies to small start-ups, and multinationals and non-profits. He helps them sharpen effective messaging, and develop marketing strategies.

Jonah is the author of 2 best sellers: Contagious: Why Things Catch On & Invisible Influence which explore how things catch on how to spread ideas to become popular.

Jonah says everyone understands the importance of things like social media but if we don’t understand how to be effective with them it doesn’t matter. The more we understand the science behind these things, the more we can take advantage. The Initial book is for products while the second one is about transforming behaviors.

What motivates us to take action?

There are patterns to social influence. It’s happening all around us all the time. Social influence either attracts or repels.

Marketing for Small Business

Jonah speaks about motivating employees in this segment. He says that by mimicking how people behave, we make it more likely for them to like us. This includes paying attention to nonverbal cues we receive and mimicking that is highly effective to connecting with ideal customers according to his research. For example, by repeating back what people say, it makes the 2 of you feel closer. It facilitates social interactions.

215SM- Jonah BergerPractical and Actionable:

Check out Jonah’s free resources on the website on how to be more influential, how to motivate employees and how to make better decisions.

Often in small businesses, we make group decisions. Whoever goes first has a big impact on the decisions the group makes as a collective. Sometimes the decision goes awry. And people then wonder how they could have gone a different way.

So, how do we make good decisions? Jonah says to set up a designated decenter. Point someone out who will purposely disagree or play devil’s advocate. Why? Because people feel like they can’t. Create that role right off the bat. This frees everyone else to come up with their own opinions too. They will feel more comfortable to share their independent viewpoint. This facilitates better decision making.

Resources and Links

 

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

How to Grow Your Business By 400%

207 | How to Grow Your Business 400% with Ron Dod

How to Grow Your Business By 400%

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Making the shift to massive growth is not about luck. It is not all about hard work. You can work hard and never get there. Ron shares how he shifted his thinking to take his company to 7-figure success in 12 months. That is a 400% growth. We share how he stopped working some clients and stopped offering some services to get there. Ron Dod is a Co-founder with Visiture. This interview will give you a play-by-play if you let it.

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Target Audience: Ron is the Co-Founder of Marketing for ECommerce which serves entrepreneurs seeking to improve their marketing strategies.

Ron’s company Visiture grew 400% when he experienced a huge eye opening opportunity: He realized he could get away from all the processes he didn’t enjoy doing and let other good people do better work than he could do. The big goal was to become a million dollar company and they made it.

There’s that word again… NICHING!

It’s not about finding customers it’s about finding the RIGHT customers. Once Ron was able to adequately identify who his best customers were, he saw that the numbers don’t lie. He quickly developed a high customer retention rate. He was then able to give a crazy amount of value and received a large amount of returns.

This is because his target market GETS the value of what Visiture does. The Marketing strategy now flowings as a result. Visiture also now has the luxury of capping the amount of customers it takes on. Ron admits that there’s a Fear of not getting all the customers but as a business matures, it can grow smart and profitably with the RIGHT customers.

The Power of SPEAKING!

Although Ron didn’t have much experience at the time, he took the plunge, (and after practicing his speech about 80x) gave his talk at IMAGINE. He gave away a great amount of content and tremendous value. The changes in his business? He was quickly slammed with leads and sales for a long time and the company grew 400%. This made Visiture an Authority in their market.

On New Hires…

He quickly had to hire many new people at once. He knew he wanted to grow rapidly and so hiring those who were experts in the areas he was not allowed for that growth.

rondod207smIn this episode we’ll cover:

  • How Ron grew his company 400% quickly
  • Why Speaking is so powerful for your business
  • The power in hiring a team
  • Why Niching is everything
  • Why your target market GETS the value you bring

Practical and Actionable:

Do what you do best and get people behind you who know what they are doing to take over the other parts of the business. Take Massive Action. Get hyper focused. Ensure the marketing side of things is being driven by an expert in that area.

Resources and Links

How is your business going...would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.  

Ok, then I formalized the process to offer a Results Roadmap...it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

201sm

201 | Why You Should NOT Write a Book with John Corcoran

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201smHave you ever been told that publishing a book is the best thing you can do for your business? Well I have heard it. But in this day and time, consider the other options on not publishing a book (not yet anyway). John Corcoran is our guest. He is with the Smart Business Revolution podcast. He shares 5 different ways you can be seen as the thought leader or authority in your market. We talk about the reason why a book might not give you the boost you want for your business and what you can do instead.

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Target Audience: John has a Blog and podcast called Smart Business Revolution where he shows all superheroes how to build better relationships in business and turn those relationships into more clients, customers and increased revenue.

Why You Do Not Need to Write a Book

There are so many people today who place all their hopes and dreams on writing a book. It may take years for them to write it. And then what happens? Statistically speaking, most authors sell as little as 250 books and then nothing else happens after that. Simply and honestly put, it just doesn’t happen they way people think it will.

Why You Ask?

A book is really just a medium for a message. And today, there are so many ways to consume messages. We’ve got people consuming information via Instagram, Facebook, Youtube, and Podcasts. All very easily accessible through our laptops, mobile phones, and tablets. If you think about it, a book is kind of like an antiquated format.

Strategies more effective and quicker than writing a book (a simpler approach!)

  • Podcasting
  • Writing for Publications
  • Webinars and Small Events
  • Speaking (you don’t need to have a book to speak)

The Power of Live Events:

When you’re bringing people together you become the hub (the authority) in that particular space for your narrowed niche. It gives you exposure to people you wouldn’t have otherwise been exposed to.

Webinars help to build a platform and email list leading to events with more targeted people. You can sell products – and it opens up amazing doors (many times unexpected). Webinars are about building relationships on a massive scale. It’s just about getting started. There are so many people who do not get started because they have blocks around it. Often times they feel they are not “expert” enough. But really, you just need to be able to teach something new.

Webinars and Live Events Establish Market Research

You find out a great deal about your niche through surveys, the comments people post in the chat, and through emails pre and post webinar/live event. Think about it!!

201- John Corcoran

In this episode we’ll cover:

Why books are antiquated
The many other ways to be an Authority in your Niche
Why you are good enough to host webinars
The power of Live Events
& Other effective ways to build relationships with your target market

Practical and Actionable:

You don’t have to do all of them (webinars, live events, etc). Start with one. Focus on one and get good at it!

If you’re not sure what your next step is, brainstorm about what you want to do. Write down as many things as you can think of and let’s get on the phone and chat it out! Click here.

Resources and Links

Do you have questions about today’s episode!?

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