216 | Business is NOT a Solo Sport – The Art of Relationships with Selena Soo

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216 -- Selena Soo

Imagine having a power Rolodex full of influencers and market makers. For younger readers, a Rolodex is what we used to keep our contact information in the old days. Today, you probably keep your power Rolodex on your smartphone. Our guest today is Selena Soo with S2 Groupe. Selena is a master at the art of relationships.  I pulled out some great stories for you to learn how to connect with influencers and the power of going above and beyond.

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Target Audience: Selena is a Business and Publicity Strategist who works with visionary entrepreneurs: coaches, consultants, online providers, and/or product creators. Specifically with those who want to reach more people and are in the transformational or “live your best life” arenas. Also includes entrepreneurs in the money, career, health and wellness, spirituality arenas.

Why Relationships are the Most Important Aspect of Business. We can’t do it alone. Entrepreneurship is not a solo sport but about the relationships we create. We all need mentors, clients and friends who are going to support us and push us to that next level.

Additionally, there are times where we there are incredible opportunities arise that we must take advantage of. Be sure you introduce yourself to new people who are in alignment with your goals and take care to nurture already established relationships. Take action to reach out and connect.

Selena’s biggest passion has been promoting people and helping them get their work out. It is something she would do even if she wasn’t getting paid. Building relationships and adding value to them has been a major aspect to her success. She doesn’t use social media if it doesn’t serve a  win win situation. Naturally sharing things is what it is all about. She has a program called impacting millions (here is a video interview you can check out here). 

Selena’s List of Do’s

  • Guest posts: are powerful because they add credibility
  • Be a guest on Podcasts: allows people to interact with you in new ways.
  • Start before you’re ready- part of getting media is just getting started.  

Give the interviews and guest posts you do your all. One guest posts can be more valuable than 20 blog posts if it gets in front of the right audience.

 

What are the TRAPS & Don’t Do’s?

  • Quality over quantity
  • Target less media outlets than more. Be sure it’s the right fit for you. Better to do fewer things you know will serve your target and have super high impact

Practical and Actionable:

  1. Create an “Influencer List.” Make a list of 10 people you want to deepen your relationship with or connect with for the first time. Should be people who inspire you. Also should be connected to the work you do.
  2. Pick 1 or 2 people who you will reach out to. Aim to express your appreciation. Or intend to go above and beyond for them. Add value in a way that’s exciting for you.

216 - Selena SooResources and Links

  • Selena’s Website
  • Contact: hello@s2-group.com
  • Share the LOVE and TWEET about this episode.
  • Schedule your 1 hour Roadmap Session with Gene
  • Leave a review in iTunes!

    How is your business going…would you like to talk about it?

    I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

    Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

    A QUICK FAVOR

    And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance

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215 | How to Make Better Decisions Using Social Influence With Jonah Berger

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215 - Jonah Berger

Why do some things catch on while others fail? How come certain products or services become more popularized than others? Our guest, Jonah Berger examines the behavioral science behind this topic. He shares with us how people make decisions, how ideas are spread, and how social influence shapes behavior. Also, we will be exploring a more effective way for small businesses to arrive at more calculated and thus successful decision.

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Target Audience: Jonah serves companies and organizations get popularized by their ideal customers. This includes Fortune 500 companies to small start-ups, and multinationals and non-profits. He helps them sharpen effective messaging, and develop marketing strategies.

Jonah is the author of 2 best sellers: Contagious: Why Things Catch On & Invisible Influence which explore how things catch on how to spread ideas to become popular.

Jonah says everyone understands the importance of things like social media but if we don’t understand how to be effective with them it doesn’t matter. The more we understand the science behind these things, the more we can take advantage. The Initial book is for products while the second one is about transforming behaviors.

What motivates us to take action?

There are patterns to social influence. It’s happening all around us all the time. Social influence either attracts or repels.

Marketing for Small Business

Jonah speaks about motivating employees in this segment. He says that by mimicking how people behave, we make it more likely for them to like us. This includes paying attention to nonverbal cues we receive and mimicking that is highly effective to connecting with ideal customers according to his research. For example, by repeating back what people say, it makes the 2 of you feel closer. It facilitates social interactions.

215SM- Jonah BergerPractical and Actionable:

Check out Jonah’s free resources on the website on how to be more influential, how to motivate employees and how to make better decisions.

Often in small businesses, we make group decisions. Whoever goes first has a big impact on the decisions the group makes as a collective. Sometimes the decision goes awry. And people then wonder how they could have gone a different way.

So, how do we make good decisions? Jonah says to set up a designated decenter. Point someone out who will purposely disagree or play devil’s advocate. Why? Because people feel like they can’t. Create that role right off the bat. This frees everyone else to come up with their own opinions too. They will feel more comfortable to share their independent viewpoint. This facilitates better decision making.

Resources and Links

 

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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How to Grow Your Business By 400%

207 | How to Grow Your Business 400% with Ron Dod

How to Grow Your Business By 400%

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Making the shift to massive growth is not about luck. It is not all about hard work. You can work hard and never get there. Ron shares how he shifted his thinking to take his company to 7-figure success in 12 months. That is a 400% growth. We share how he stopped working some clients and stopped offering some services to get there. Ron Dod is a Co-founder with Visiture. This interview will give you a play-by-play if you let it.

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Target Audience: Ron is the Co-Founder of Marketing for ECommerce which serves entrepreneurs seeking to improve their marketing strategies.

Ron’s company Visiture grew 400% when he experienced a huge eye opening opportunity: He realized he could get away from all the processes he didn’t enjoy doing and let other good people do better work than he could do. The big goal was to become a million dollar company and they made it.

There’s that word again… NICHING!

It’s not about finding customers it’s about finding the RIGHT customers. Once Ron was able to adequately identify who his best customers were, he saw that the numbers don’t lie. He quickly developed a high customer retention rate. He was then able to give a crazy amount of value and received a large amount of returns.

This is because his target market GETS the value of what Visiture does. The Marketing strategy now flowings as a result. Visiture also now has the luxury of capping the amount of customers it takes on. Ron admits that there’s a Fear of not getting all the customers but as a business matures, it can grow smart and profitably with the RIGHT customers.

The Power of SPEAKING!

Although Ron didn’t have much experience at the time, he took the plunge, (and after practicing his speech about 80x) gave his talk at IMAGINE. He gave away a great amount of content and tremendous value. The changes in his business? He was quickly slammed with leads and sales for a long time and the company grew 400%. This made Visiture an Authority in their market.

On New Hires…

He quickly had to hire many new people at once. He knew he wanted to grow rapidly and so hiring those who were experts in the areas he was not allowed for that growth.

rondod207smIn this episode we’ll cover:

  • How Ron grew his company 400% quickly
  • Why Speaking is so powerful for your business
  • The power in hiring a team
  • Why Niching is everything
  • Why your target market GETS the value you bring

Practical and Actionable:

Do what you do best and get people behind you who know what they are doing to take over the other parts of the business. Take Massive Action. Get hyper focused. Ensure the marketing side of things is being driven by an expert in that area.

Resources and Links

How is your business going...would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.  

Ok, then I formalized the process to offer a Results Roadmap...it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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201 | Why You Should NOT Write a Book with John Corcoran

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201smHave you ever been told that publishing a book is the best thing you can do for your business? Well I have heard it. But in this day and time, consider the other options on not publishing a book (not yet anyway). John Corcoran is our guest. He is with the Smart Business Revolution podcast. He shares 5 different ways you can be seen as the thought leader or authority in your market. We talk about the reason why a book might not give you the boost you want for your business and what you can do instead.

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Target Audience: John has a Blog and podcast called Smart Business Revolution where he shows all superheroes how to build better relationships in business and turn those relationships into more clients, customers and increased revenue.

Why You Do Not Need to Write a Book

There are so many people today who place all their hopes and dreams on writing a book. It may take years for them to write it. And then what happens? Statistically speaking, most authors sell as little as 250 books and then nothing else happens after that. Simply and honestly put, it just doesn’t happen they way people think it will.

Why You Ask?

A book is really just a medium for a message. And today, there are so many ways to consume messages. We’ve got people consuming information via Instagram, Facebook, Youtube, and Podcasts. All very easily accessible through our laptops, mobile phones, and tablets. If you think about it, a book is kind of like an antiquated format.

Strategies more effective and quicker than writing a book (a simpler approach!)

  • Podcasting
  • Writing for Publications
  • Webinars and Small Events
  • Speaking (you don’t need to have a book to speak)

The Power of Live Events:

When you’re bringing people together you become the hub (the authority) in that particular space for your narrowed niche. It gives you exposure to people you wouldn’t have otherwise been exposed to.

Webinars help to build a platform and email list leading to events with more targeted people. You can sell products – and it opens up amazing doors (many times unexpected). Webinars are about building relationships on a massive scale. It’s just about getting started. There are so many people who do not get started because they have blocks around it. Often times they feel they are not “expert” enough. But really, you just need to be able to teach something new.

Webinars and Live Events Establish Market Research

You find out a great deal about your niche through surveys, the comments people post in the chat, and through emails pre and post webinar/live event. Think about it!!

201- John Corcoran

In this episode we’ll cover:

Why books are antiquated
The many other ways to be an Authority in your Niche
Why you are good enough to host webinars
The power of Live Events
& Other effective ways to build relationships with your target market

Practical and Actionable:

You don’t have to do all of them (webinars, live events, etc). Start with one. Focus on one and get good at it!

If you’re not sure what your next step is, brainstorm about what you want to do. Write down as many things as you can think of and let’s get on the phone and chat it out! Click here.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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Finding Your Ideal Client

Finding Your Ideal Client – Avoid These 3 Mistakes

Finding Your Ideal ClientOne of the most common terms heard in any marketing training or strategy is the notion of the “ideal client.” Discovering this essential part of your business is powerful yet often overlooked exercise.

Who is this for?

If you want more quality leads for your business, this is a must read. It even applies to those experienced business owners that are getting referrals right now. Take this in and see how you can refine your process of defining your ideal client.

Let’s start with a definition of “ideal client”.

The ideal client is the description and understanding of who is BEST for your services or products. I highlight the term “best” here because it is the top of the pyramid for you. And this is where most people struggle. They have the notion that they CAN serve everyone equally well. This thinking is just not true. It is a myth, and it hurts you.

This quote is most referred to quote from hundreds of people interviewed on my podcast and in discussions about success. Let it sink in and process what it means to you.

The value of knowing the “ideal client” for you is multi-pronged. First, it is about who you are inspired to work with (not just those that have the money). Second, it is about who you can work with to solve their problems. Third, it is understanding who appreciates your products and services. In other words, it is about who gets the highest value for your services.

Do you know who gets the highest value from your services?

Let me share with you a story from a client of mine that is on the extreme side of this, but it helps to point out the value of the ideal client. His name is Jason Swenk. Jason spent 18 months blogging to attract clients. He wrote good content; however when I looked at what he was writing it was pretty generic. I asked him who it was for, and he said “small business owners”.

Well, one of my favorite sayings is “small business is not a target market.” Small business is a broad term to say…I will do business with anyone that will do business with me.

In just a few conversations, Jason realized that his ideal client was a digital agency owner that wanted to reach $1m in sales. Jason narrowed his focus to the client that inspired him the most; he was uniquely qualified to help, and that would appreciate his support. Jason and I got there quickly on this because of my experience with this process and my understanding of Jason’s experience.

Now Jason has an extremely strong business serving his ideal client. In the last year, he has even more narrowly defined his ideal client because of his active work to focus on the exact client that gets the most value from his services and products. Jason has five revenue streams and has built a community of more than 10,000 people that want to know what he knows.

This story might seem like a simple one. It is one that everyone can learn from too. Jason had a fear of being too narrow and a fear of missing out on potential clients that keep him writing to the small business market. That is all too common. Jason overcame this fear by taking action with his ideal client through the process I showed him. He took each part and validated his assumptions. Then he continued to take action to build a business serving those ideal clients that he was meant to serve.

The process of finding your ideal client is not the easiest to do. In fact, it is quite hard. It is not the process (step-by-step) that is so hard. It is the limiting beliefs that you have to overcome. There is common thinking I’m so good at what I do that I can help everyone one. This kind of thinking is a trap. The trap is thinking that you are here to serve everyone that needs your offer.

Let me say this clearly and plainly.

You are not here to serve those that NEED what you have.

You are here to serve those that WANT what you have.

When you realize this for yourself, you will make finding your ideal clients much easier. In fact, it is a basis of having a growing and predictable business. Finding the ones that WANT what you have been so much easier and rewarding than trying to convince others to buy what they need.

Referrals – We Must Talk About Referrals

You also might not think you need this because you get lots of referrals. Referrals are freaking fantastic. Referrals are a great sign that you are good at what you do. However, the problem with referrals is you waited for them to come in. Referrals are a reactive form of business development. Every client I have ever had with an established business is getting referrals.

You are not too big for the process of finding your ideal client. Even the most established businesses that want to do business with the recognizable brands benefit from finding their ideal client. The process of finding your ideal client is the basis for you building a predictable and growing business that CREATES new clients and does not wait for referrals.

Mistakes in Finding Your Ideal Client

1) Assuming I Am Narrow Enough

Discovering your ideal client is a process of segmenting and prioritizing the prospects that are best for you. Many business owners stop with the first level of focus. This part is what many people do because they have gotten to a place where it seems narrow. When it “seems” narrow you likely have not gone far enough.

You have to zero into that ideal client. It is usually has two levels of depth. Do you remember in Jason’s example above where he discover that he worked with Digital agencies (level 1) and those that wanted to reach $1m in sales (level 2)?

What if Jason stopped at just “digital marketing agencies”? Well, first he would have been narrowing into level 1. However, it is nearly impossible to be the expert and create world class positioning for everyone that is a digital marketing agency. The ones that are just getting started in business and those have 400 employees think about different issues and aspire to achieve different goals. And all the levels in between are also facing different challenges and opportunities. Jason would have struggled to build his business as fast as he did if he didn’t take it two levels deep.

Extra Wisdom: Once you get momentum in one segment of your market, it will help you move into other segments. It is similar to the way Facebook grew their business. It all started in one place (Harvard University) and grew and grew. Your business can work the same way.

Don’t assume you have it narrow enough. Keep going to 2 levels of specificity and clarity.

Keep in mind that the factors that determine your ideal client are best when they are labels used by your ideal clients. I have a free training here on this if you want to know more.

2) Not Validating with Real People

Researching and exploring your ideal client usually starts with what I call a “coffee shop exercise”. This is a way of saying that you can sit in a coffee shop and think about your ideal client. You can Google it. You learn by reading about your market. You can start here, but you must go beyond the coffee shop to make this work.

In all the thousands of people that I have talked to and worked with on finding their ideal clients they had to talk to real people. It is through the conversations that you discover what is going on with these people. If you don’t talk to them, you are assuming what is going on.

DON’T MAKE ASSUMPTIONS.

When you talk to those people that you want to serve with your products and services you are validating your offers. You are validating your positioning.

One key benefit to the conversations here is to uncover the LANGUAGE they use. You can take that language and use it in your website copy, blogs, speeches, etc. This is powerful and rarely implemented.

If you are having trouble finding people to talk to validate your offer, you might not have an accessible market. You must be able to find people that you want to serve (I know this is obvious, but worth mentioning).

Keep in mind that if you find one person in your network, then they can connect you to others similar to them. People likely know their peers and can introduce you to others if you are truly helpful to them through these conversations.

Your goal in these conversations is not to sell them what you have…it is to validate your understanding of the real problem and how they think about solving it.

3) Not Getting to the Profitable Niche

When you find your ideal client, you are really on the journey to finding what I call the “Profitable Niche”. This is the level 2 work, and it is an essential part of your discovery process.

The other side of this is just finding the ideal client that you are passionate about serving. You can get lucky but in business, we don’t survive on HOPE and LUCK. We want to know for sure. You can’t just hope to find the ideal clients that are going to appreciate your services and products.

In my experience, you want to find the ideal clients that value what you do and want to solve the problems you address. Remember your aim is to find those that WANT what you have to offer.

I usually describe this as finding your target market. This is the outside of the bullseye. I like to go to level 1 and find the “niche” which is the segment of the market that wants what you have. Then I take my clients to level 2 which is the “profitable niche”. This is the group of people that get the highest value from what you offer.

Don’t stop until you have had conversations with people inside your view of your ideal client that are your profitable niche. Keep working this until you find them and validate your assumptions.

The journey may not be easy because you have to let go of the notion of serving everyone. You have to decide who really inspires you and who you can serve. You must also do the work to find the ones that get the highest value from what you do.

The journey to finding your ideal client can frustrate you. It is mostly in the thinking “I know better” and skipping over it. This thinking keeps people from doing the work.

My point here is to share my experience and help you find the people you are here to serve.

Free training if you want more information on Ideal clients, target markets, and your profitable niche.

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187 | The Entrepreneur’s Formula For Wealth with Todd Tresidder

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187

Your habits determine your health, wealth and happiness. It is not the pivotal moments in life…it is your day-to-day choices. Todd Tresidder shares insights on creating wealth. The often talked about yet rarely carried out aspects of wealth building as a leader or CEO are the focus of this episode. Listen to Todd’s practical and actionable steps.

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Target Audience: Todd focuses on those seeking to create an advanced retirement plan.

HABITS

According to Todd, Habits are the results of all compounds. Think of habits as daily deposits into your savings account. The easiest way to reach a goal is to structure all your habits around achieving that goal. It’s about committing to the path rather than waiting for the “perfect” time and then getting yourself into action

The Courage to stay Growth Oriented…

…Is all about ATTITUDE. Your Attitude is what dictates your growth oriented philosophy. We can grow into whatever we choose to become.

Action & Strategy

Success is by definition “Unusual” so you have to do something unusual to get that type of success. Building wealth requires action in the form of Experiences too. Todd says,
A wealthy life is about experiences not stuff. And sometimes, this requires monetary investment. That’s an action step you must choose to take or leave. Remember that if you’re attached to “stuff,” wealth will always evade you.

Todd Is In The Trenches Too

In fact, he’s in there right now! As he runs a service business, he still trades time for money. However, he also leverages that with group coaching and strategic marketing (you can also add products in there too). Todd advises isolating your work to create more leverage. Couple that with a healthy dose of hustle and you will surely bridge the gap

187smIn this episode we’ll cover:

  • The significance of habits
  • How habits create your wealth
  • Why Wealth is about Experience
  • Developing a growth oriented philosophy
  • Why your attitude determines ALL

Practical and Actionable:

How to build wealth: be a true entrepreneur. This is more than a “self employed job.” Being a true entrepreneur is about becoming fluent in leveraging principles and business systems. It’s one thing to get yourself in a place where you can manage all expenses. And it’s completely another to be financially free. Set your foundation early on that will allow you to create a business plan where you have a vision of where it will go.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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186 | The Key Elements of Growing Fast with Kimra Luna

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186

Building a business fast is likely your goal. You can take your time, but fast movers tend to learn the lessons and grab the mind share of the market. Today we discuss the key elements of a fast growing brand. Our guest is Kimra Luna. Kimra built a business by being authentic and adding value to her people. Kimra’s success goes beyond money (she did that too), but it is even a bigger deal to grow a thriving community of 20,000 people that just love her. Find out the secrets in today’s interview.

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Target Audience: Kimra is a personal branding and social media strategist serving business owners wanting to take their business to the next level. Kimra targets entrepreneurs looking to not only make consistent income but income that keeps growing throughout the years of running their business.

Kimra started out as a humble blogger. She once had the opportunity to do a webinar and discovered she loved teaching. This catalyzed her into creating her brand Be True Be You http://kimraluna.com/. In just 18 months, she generated 1 million in sales from her programs.

According to Kimra, Branding is about a feeling people get when interacting with you and what you offer. Her intention through her brand and business was to create connectedness and support. And this is exactly how she was able to build a Facebook Group (Freedom Hackers Mastermind) with 18,000 people in it. Kimra’s philosophy is to keep serving people until they become your customers.

Remember that the *feelings* your brand evokes matter the most. This is what leads to RAVING fans. While Kimra did utilize some paid marketing in the beginning to get the ball rolling, she primarily just spends time in her community helping people. Those people then share who she is.

Ya Got to Have Some PERSONALITY…

With any business you must be willing to show who you are: Your personality. People want to see authenticity. It’s about trust. We’ve been manipulated with marketing for so long that we ignore it. This way of marketing is outdated and no longer works. By spending time interacting with her community, Kimra is able to identify how she can best serve them. This is how to truly CARE for your audience.

Social Media is a form of listening. It’s really easy to listen to our audiences now because we can simply just read what people are thinking. Kimra places relevant feedback in a google document to gain a deeper understanding of what people need.

186smIn this episode we’ll cover:

  • How to create a thriving business super fast
  • How to create Community on Social Media
  • Why the life of an entrepreneur is never SOLO!
  • Why paid marketing comes second to Authentic human connection
  • How to understand what your audience needs through social media

Practical and Actionable:

Create a Sales Page where people feel you understand their needs. It must exude your true Authenticity so that people want to be friends with you. Be very aware of who you are serving, otherwise, it’s difficult to communicate how you can serve them.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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185 | Be Magnetic and Attract Clients with Joe Calloway

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185

Do you have a clear idea of what you want your clients and prospects to say about you? This is the key to your success in building your business. Joe Calloway describes what it takes to be magnetic and create the business you want. Listen to this episode to learn how to be the best at what matters most.

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Target Audience: Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action.

The BOOK: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Joe feels compelled to write, compile and update this piece of work every two years. The essence of the book is about creating a distinct category for yourself in the midst of your competitors. It shows readers how to do this in a way where your target audience looks at your competition and perceives you as UNIQUE. What’s most important about this book is how it leads to powerful strategies.

What Joe writes about, speaks about and teaches is the art of attracting business – in other words, how to be a magnet! Joe says, if you’re intentional enough, you will create the experiences that cause your customers to go out and spread positive word of mouth which builds a strong reputation.

Positive Word of Mouth

The single most powerful driver of new business is positive word of mouth. We all want to hear about what others say regarding companies we do business with. Once you attract your ideal business, it is imperative that you respond to customers unbelievably quickly because no one waits. Remember that your #1 marketing opportunity is to do great work, causing your customers to talk about you with reverence, thereby attracting even more people to you!

185smIn this episode we’ll cover:

  • How to be the best at what matters most
  • Attracting ideal business
  • Knowing what makes you different
  • Developing effective strategies
  • The power of positive word of mouth

Practical and Actionable:

The first action step is to take an hour or two and think to yourself :what are the 3 most important things that you can do in your business? The action step becomes obvious and clear. Proceed with those action steps.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

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183 | Being the Go to Expert with Sue B Zimmerman

Listen to the Episode Below (00:30:09)
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183

Positioning yourself to your marketing is often overlooked. Look around and be totally honest with yourself…are you positioned as an expert for a particular industry, technology or result? Or perhaps, you are one of many people that do what you do. Sue B Zimmerman is an expert on Instagram and has a strong passion for this social platform. Sue shares her perspective on being the expert in ONE area.

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Target Audience: Sue is a multi passionate entrepreneur. She teaches Instagram marketing to small and medium sized business owners who really want to anchor their brand on instagram and have more success attracting their ideal client, growing their email list and making more money doing what they love.

Why Sue chose to be an Instagram Expert…

Sue is the owner of a small seasonal retail store. Sue witnessed more success from Instagram out of any other social media platform. The reason for this is because people are emotionally attached to visual content. We process visuals up to 60,000X faster than we process text. Because of this, she knew she needed to teach it. She expresses that she has never felt a bigger purpose than this: teaching Instagram to the world.

Just pick THREE words…

When it comes to marketing on Social Media, you need powerful words. Why? In order to describe you as giving people an easy route to finding you and for hashtags.

When were you in the trenches Sue B?

At the age 22, Sue had began her first ever small business: the “Boxer Rebellion.” She didn’t know how to get boxer shorts to market. Later, she hired sales reps (50) and paid them commission. That initial business was exciting (albeit challenging) because it set the foundation for always doing what makes her happy

Sue B on Speaking…

Sue admits she never had any formal training other than being a guest on podcasts. In 2014, she was invited to the stage. What she has learned is that when you can teach from the heart, and talk about what you love, it is powerful. Speaking on stage was never was her plan.

The Impact Sue is making…

Sue is witnessing a growing community of business owners all over the world who come together as a result of her teachings and their own common connections. The impact Sue feels is the power of the Community and making the world a better place. It is about collaboration not competition.

183smIn this episode we’ll cover:

  • How to grow your success rate with Instagram
  • Why choosing one area to be an expert in is better
  • Choosing THREE words to help you market
  • Why VISUALS are more powerful than text
  • The power of community

Practical and Actionable:

Be ACTIVELY ENGAGED: pay attention to the comments thread. Therein could lie your next client. Connect with those who share the same values as you.

& Here is your CTA from Sue B! Post a selfie on instagram with the hashtag #suebmademedoitcall

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

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182 | Seizing Your Niche as a Coach with Marc Mawhinney

Listen to the Episode Below (00:26:14)
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Getting more quality leads for your business is not about going broader. You are much better off narrowing your focus to the right clients. Not all clients are the same. Do you know your ideal client? In this show, Marc Mawhinney from the podcast Natural Born Coaches shares his insights on why you want to niche and how to niche. Listen in to discover how to get more quality leads for your business.

Find niche, Marketing, quality leads

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Target Audience: Marc is a Coach who coaches coaches. His aim is to guide coaches into building stronger businesses. Specifically, he works with people newer coaches in their first or second years.

 

 

Why did Marc choose Coaches as a NICHE?

Like many entrepreneurs, Marc started out of focus (no niche) and targeted all entrepreneurs. After a while however, something resonated with him about coaches because he truly understood their struggle on a deeper level (since he was himself, a coach). He decided to focus on that market and dedicated himself to getting really good at servicing that market.

 

The NICHE

According to Marc, people are afraid to niche because they fear leaving clients off the table. However, in the process of trying to work with everybody you end up working with NOBODY. You’re left wondering why your roster is so low and your wallet is empty.

SEIZE Your Niche

In guiding coaches to hone in on their specific niche, Marc has developed a process to define it for yourself. He states that you must validate the niche by know what’s going on. This includes researching the niche well. Facebook groups actually help to validate the niche. This will also direct your social media strategy. Pay attention on what is being said on the discovery calls. Be sure to talk to people in that market in general. And lastly, ensure there aren’t too many people out there doing what you want to do.

Remember to have a personal motivation when choosing a niche. Steer away from distracting yourself with new things you need to learn. Rather, refine, focus and expand on what you are already good at.

 

 

What are the fears when it comes to NICHING?

Marc often sees coaches leaning towards doing it like the others. Yet, that is precisely why you should be running the other way. Do it your own way, so you may stand out in the crowd.

 

182smIn this episode we’ll cover:

  • Why going broader will leave you with an empty pocket
  • How to get leads that match your service
  • The process Marc uses to help his target find theirs
  • Why people are afraid to niche down
  • Why you letting go of perfectionism is essential

Practical and Actionable:

Take some time to research but don’t think too much. This shouldn’t take 6 months or a year. Don’t procrastinate. Choose something that resonates with you and that you feel good about. It’s about action. Create a good plan, but don’t be a perfectionist.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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