229 | What You need to Know About Writing a Book with Tucker Max

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Our Guest today is Tucker Max, CEO and author of Book in a Box. The philosophy at Book in a Box highlights that the best way to get an idea into the world, is through a book. The problem most people face is that books take too much time to write, and the traditional publishing process can be tedious and frustrating. Tucker shares with us the foundational values all authors must have when writing a book.

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Target Audience: Tucker is the CEO of Book in a Box where ideas are turned into books. The company targets Business Owners, C Level Executives, Coaches and Consultants. Specifically, these are people who have important or valuable ideas they want to get out into the world.

Why You Should Not Write a Book

Be sure the desire to write a book is not coming from an egoistic place, says Tucker. Especially if you don’t have anything to say that’s valuable. Publishing a book should have nothing to do with ego and vanity. Also, Tucker warns his clients about having the wrong expectations. If you are doing it because you are planning to create best seller, you’re setting yourself up for disillusionment. It’s not that it can’t happen, Tucker says. It’s just not where you should be coming from. The intention should always be about providing value to your audience.

So Who Should Write a Book?

For a lot of businesses, it is one of or the best marketing tools they can create. Publishing a book has the potential to establish your authority and give credibility for what you know. It differentiates you. Books are the new “college degree.” Trust is another aspect gained. It gives business owners a way to jump ahead of the pack.

BIG IDEA Books vs. Teaching & How to Books

Tucker highly recommends people do not write big idea books. WHY? Because it is not niched. Remember, trying to serve everyone does not work (most of the time). And it is easier and more efficient to talk to 10,000 people than 10 million people.

How Book in a Box Works

Tucker’s company has a Systematic and Algorithmic way of turning people’s concepts into books. No content is added (the way a Ghostwriter may serve an aspiring author).
The system includes Interviewing people for 15-20 hours over the span of 5-6 months. This allows the author to get everything out of their head. They essentially translate it. Then they position it by understanding what result is desired along with what audience you want to get that result. It is then structured and outlined in about 15-20 pages.

Authors are then interviewed based on that outline. The outline is transcribed from the spoken word into book prose. When manuscripts are completed and approved based on the client, the publishing process begins.

 

Practical and Actionable:

The 3 step process to qualify for Book in a Box. Here are 3 questions to ask yourself. Do you meet the requirements?

  1. What result must i get for this book to be worthwhile to me?
  2. What audience must i reach to achieve that goal? There must be a primary audience (those that would book your speaking gigs) and a secondary audience (those people who would attend your speaking event)
  3. Understanding what you have to say that is interesting and valuable to that audience. It should be unique by definition.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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227 | Getting to Yes. The Art of Professional Persuasion with Matthew Kimberley

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Getting someone to YES is a part of life. It might in business or in your personal life. Have you ever tried to get a 9 year old to say YES to cleaning his room? Well it takes certain skills. Our guest is Matthew Kimberley who shares insights on getting to YES in business. Matthew is a sales master and his wisdom on sales will help you grow your business.

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Target Audience: Matthew targets lawyers, accountants, creative professionals, coaches and/or consultants. His aim is to help generate more leads, convert more paying clients and scale into effortless profitability.

A Holistic Approach

Matthew says the relationships you make with others who may or may not become your client is everything because you want to ensure people around you are talking about you in a positive way.
He claims the biggest reason people don’t sell is because they aren’t having enough sales conversations or making any sales offers. Sales conversations require instigation. A system needs to be put in place – a sort of checklist to get there without sounding like an infomercial. Like any muscle, our sales muscle needs to be strengthened. Practice IS required. Matthew calls his system “the Form.” And here it is for you…

The FORM: 16 Aspects (Highlights below! Listen in for fuller explanation)

  • The Qualification Stage: making sales offers to the right people. Those who are inappropriate are a waste of your time.
  • Control- the system
  • Likability
  • Credibility: Significance of being published; etc.
  • Be sure to create marketing that Elicits an immediate visceral yes and then provide the solution
  • Appropriate Risk Reversal

What’s the Hardest aspect of the FORM?

Matthew finds that straying away from putting the client on a pedestal is the hardest mindset for people to transform. Shifting from that mindset to the mindset that the best thing for them is YOU makes all the difference. Think about it: a dentist doesn’t ever thank YOU for coming to your appointment. You, the customer, thank him- right? As an entrepreneur you must go into conversations with that mindset.

Practical and Actionable:

Have more sales conversations. By multiplying your sales efforts you will multiply your results. Holistic the network around you. When more people who are around you say good things about you, your yeses will increase. It is then easier to: appear more credible; get more endorsements when the right people are saying positive things around you (joint venture relationships). You can proactively build your relationships if you don’t have any. Go out there and build with people who matter to your business and who can help you get things you can’t get on your own.

 

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results
…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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226 | What is Success? with Russell Brunson

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Today’s guest is best selling author, Russell Brunson. Russell’s mission is about helping small business entrepreneurs start and scale their online companies. His software company ClickFunnels is one of the top super affiliates in the world. Learn how Russell uses his own personality and personal stories to connect with his audience and grow his business. Find out how you can do the same.

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Target Audience: Entrepreneurs with smaller based businesses who create a revenue of about 1-10 million dollars. They are wanting to get their message out to more people.

ClickFunnels: WHAT IS IT?

Click Funnels was created to help entrepreneurs around the world start, promote and grow their companies online. ClickFunnels is the tool that makes it all possible.


After lots and lots of trial and error Russell finally understood what worked. Authenticity and building something like ClickFunnels which was easy for any entrepreneur to use. Russell says this has made him feel his own personal Significance in the world. Security and Contribution are what get him fired up.

The Marketing Plan:

Step 1 is to focus on building a list. There are benefits you will create for the long term. Step 2 is to create consistent content that you keep sending out. Russell began sending out 1 email per month. When he shifted to sending out 2 emails for month, he more than doubled his income! Then it became 1x per week which once again, doubled his income.


One very KEY component of all this, is that his content contains within it his personality that communicates with his audience. Russell says the relationship customers have with you more important than anything else. Soon, after being encouraged by his mentor, he began sending out an email 1x per day. Although Russell was very hesitant and scared that people might get annoyed at first, he took a leap of faith and started doing it.

More and more, Russell revealed his authenticity. He now shares many small pieces of his life and has developed a more personal relationship with his audience. He made the shift from being totally corporate emails to more personal. This means, he doesn’t always talk about his products or what he is selling. This totally changed focus of the business.


Russell says to go out there and create your own attractive character. For example, when Russell decided to share his own personal story about getting pregnant, he attracted a wider range of people. So now he shares pieces of his life which inevitably relate to different types of people. Share the parts about you you may be nervous or afraid to. When you do, people will respond.

SO, Why ClickFunnels?

Russell’s mission in creating ClickFunnels is about creating a faster process. And it is so simple, anyone could use it independently. He now has 15,000 active members.

Practical and Actionable:

Identify your attractive characters. Who or what communicates with your audience? Learn how to communicate your stories with others. It may not be 100% relevant to what you are selling. But it’s about connecting and building your relationships.

226 smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results
…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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223 | The 3 Keys to Entrepreneur Success with John Bowen

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Today we look at the 3 keys to entrepreneurial success. What is really special about this is having John Bowen with me on the podcast. John is considered the #1 coach to financial advisors. He is 223 John Bowenvery targeted with who he serves and we unpack what that means to his business. Listen in to John share how to navigate your path to success.

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Target Audience: John coaches top Financial Advisers

Entrepreneurs tend to be so focused on pitching. But John believes in focusing on the discovery period. This is where as an entrepreneur, you determine whether the client is a good match to your business. This can potentially lead to far greater benefits than just monetary ones.

Your Personal Story

The more focused you are on delivering your unique knowledge, your Personal Story – the more people will be able to SEE you amongst the giant sea of other entrepreneurs. Your story is the only thing that really separates you.

At John’s company, CEG, he and his team aim to match their clients with the most appropriate financial advisors. They believe that no matter what business you are in, you can start building serious wealth. It requires a positive Mindset, high drive and of course, a passion for your market. A drive to achieve maximum wealth is not about getting money. It is about much more than that: flexibility to make better choices in your business.

The opportunity to be more successful – You Must Do These 3 Things Well

  1. Nail that client experience! Deliver world class service
  2. Put systems in place to attract that steady stream of clients
  3. Focus on the numbers. It is easy to get caught up and not pay attention to the equity. You must have something you deliver to your clients that is DISTINCTIVE. Otherwise, you will lose.

MARKETING

It is imperative to build an enterprise that builds value. If you can’t deliver great client experience, don’t waste money marketing. You won’t get that word of mouth.  You want your clients to share their great experience. This is about helping a client get the results they want.

Practical and Actionable:

Get the book The State of the Entrepreneur. Do the Personal wealth assessment. Get it HERE.

223 John Bowen smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes(orStitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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222 | Interview with the author of Unmistakeable with Srini Rao

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222Humans are meant to grow. Our guest today is Srini Rao- author of Unmistakable: Why Only Is Better Than Best. In today’s noisy world, Srini shares with us how to be unmistakable in your market. We also talk about the Trap of Success and how the concept of “making it” only slows anyone’s growth process. Tune in to find out more on how to keep growing in your business and be Unmistakable in your market.

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Target Audience: Srini is the founder of Unmistakable Creative. He serves creatives and those looking to live more meaningful lives- those who wish to let go of all they believed to be true about life and business.

The Trap of Success: What this means to Srini

You think you get to a point and it’s all over. As if you are “done” with the process. That you are finished. “I’ve made it”- is the biggest thinking trap. We are all meant to grow. Srini admits that doesn’t ever want to plateau. Labels create limitations and are also a trap. This is about being unmistakable and keeping yourself in a continuous pattern of growth.

I’m not flawless. The big idea behind Unmistakable…

Srini shares and admits he makes mistakes all the time. But there’s a time and place to pay attention to details when you are crafting your creation. Those are the details that make you stand out as a creative.

Why ONLY is better than BEST

WHY? Because, you don’t even want to have to put your signature on it. You want to be recognized for your work as solely yours. Think about the ABOUT page you find on most websites. They all pretty much have the same format- it’s just a bunch of facts. Humans are wired for Inspirational Stories. It’s about connection. People don’t connect via logic, but rather via EMOTION.

The World is Becoming More & More NOISY

Be AWARE of this! When you want your work to be SEEN, mimicking others just doesn’t cut it. So here’s a compass:

  • What are your consumption patterns?
  • Be the FIRST YOU
  • Ask yourself: “How am I going to design my consumption patterns so that they lead to a diverse perspective?
  • Continuously make things. Whatever that means for you (writing, taking photographs, etc!). You wont be able to help seeing the world differently!
  • Break the Rules so people resonate

Practical and Actionable:

Draw from different art forms. Create an experience no one would have thought of. Stop looking at your own art form to create. Look at other categories for ideas.

 

222smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (orStitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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221 | Leveraging Your Unfair Advantage with Scott Oldford

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Most 221 Scott Oldford people believe they understand how to nurture prospects into becoming customers. Well, the key word there is “nurture.”  Most people are talking to everyone with the same message and this is the problem. Today we go deep with Scott Oldford on a framework for marketing that will help you keep each person moving at their individual and personalized pace with your business. Scott is the the founder of Infinitus, marketing systems are created so that businesses can have a predictable flow of quality leads. We look at the evolution of marketing funnels.

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Target Audience: Scott is alive to help entrepreneurs get the experience without the experiences. He targets entrepreneurs who produce 50k to half  a million revenue per year. He focuses on helping them get over that 7-figure hump with the use of marketing funnels.

Get the Experience Without the Experience

We can learn through experience or we can learn through mentors. Scott’s service takes away all the harsh experience and provides a guide. You can be really smart and be a complete failure.

The biggest challenge entrepreneurs Scott serves is that they do not leverage their ability to take value and impact people in a one- to- many way. They haven’t realized how to leverage and increase their significance. Think of it this way: Money is stored value. Without leverage you get stuck where you are. And then, the determination dwindles. Scott focuses on leveraging their “unfair” advantage. This is about broadcasting in the right time and places. This is where online marketing comes in.

Scott expresses that we went online and forgot how to be human beings. He urges us to remember that we are actually marketing to other human beings. We are trying to highlight a pain they may or not be aware of. We are trying to nudge them. Then we must clearly show them the process- we educate them. Then we show them the outcome and help them understand how to solve it.

The Marketing Plan

Scott urges us to build a marketing method that truly shows your customers that you care about them and you are not trying to get a sale. The days of blatant advertising are done. People are too smart for that. Timing is everything.  

Practical and Actionable:

Plan your marketing by asking yourself who this is relevant to. Base your marketing upon that. Your marketing must be relevant to the person you are looking at it. You must be very specific on who is looking at the pieces.

Resourc221 Scott Oldford epes and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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220 | Making the Pitch, Telling Your Story with John Livesay

 

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220 John Livesay

Stories have become a key part of marketing and frankly, of business growth. We remember stories. We get emotionally connected through stories. Today’s guest is John Livesay who helps entrepreneurs tell their stories. Most if his experience is through raising money for start-ups, but don’t discount the core elements of storytelling even if you aren’t raising money.

Target Audience: John targets Tech CEOs because they are left brained. These types tend to have trouble selling because imagination, storytelling & thus marketing and selling happen on the right side of the brain. John helps them make their marketing system compelling and inspiring so that people can join your team.

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What Will People Remember About You? 

People remember your stories not your numbers. According to John, good stories have these parts:

  • EXPOSITION- to paint a picture
  • PROBLEM- what you learned
  • TYPE OF OUTCOME- inspirational part

Practice Practice Practice…

When you’re telling your story, you simply can’t wing it. You must practice because that will give you CONFIDENCE which ultimately sells your story. Be a co-pilot with the person you are speaking with. Outline the milestones of where you are taking people on your story. Make sure you have something you’ve overcome in your story. Remember that the human mind CRAVES suspense. Plus, it shows you have tenacity and grit.

 

ALSO – don’t try to be perfect- nobody can relate to that. Be a progressionist. How did this story help you progress?

How Long Should My Story Be?

Your opening story= 90 seconds. Grab their focus so they are willing to hear the rest. Have a good closing. Otherwise, people won’t remember it.

DONT’S

Don’t end with question! Why? Because the confused mind always says no. BE relatable. Don’t express terms people may not understand. Don’t say “there’s no competition.”

Mindset Elements to a Story:

How you think is what impresses investors. It is a powerful way to look at business even if you are not ‘selling.’ This is about Confidence (not arrogance); A story that is inspirational; & a Closing – where you land the plane. Create a SPECIFIC asking. Be EXACT- especially be exact with WHO you are asking. BE YOURSELF TO BE AN AUTHENTIC STORY TELLER.

Practical and Actionable:

Work on your CONFIDENCE- 1) get your butterflies in stomach to fly in formation. Dont ignore the nerves. Use the nervous energy to work for you rather than keeping it in. Don’t worry about what people think about you. Shift your focus on how you can serve. Write about 4 or 5 moments of certainty in your life. How did you feel? Look at that list anytime you need to shift yourself.

2) Stand for 2 minutes like superman or superwoman to decrease cortisol and increase testosterone. Focus on this before you pitch.  220 John Livesay SM

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

 

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217 | Using Events to Better Serve Your Clients with Kyle Porter

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217 - Kyle Porter

There are many ways to better serve your current clients. Yet most people who have a small budget could not even imagine investing in a big event to serve current clients. Well, I went on a search for those that are doing it and discovered Kyle Porter. Kyle is the founder of SalesLoft, a software to streamline prospect development. He reviews the decision he made to invest $250,000 plus into one event and even bringing in a big named speaker like Gary Vaynerchuk. Kyle and I discuss how events can deepen relationships and improve loyalty too.

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Target Audience: Salesloft is focused on organizations that sell to other businesses. SalesLoft helps them to accelerate their pipeline generation – meaning connecting with more prospects and converting them into qualified opportunities.

 

 

Whats a Pipeline?

This is a term used for Sales executives that monitor and manage the amount of opportunities they have from a sales perspective of a business they are trying to win.

Kyle truly  believes in not spamming or sending out too many emails yet still sees that consistent communication is still important for building relationships. However making it a sincere outreach in a way that matches their needs is what makes the difference. Promotion is important in getting any word out.

 

The Power of Events

Kyle shares what happened when he made the decision to double this year’s EVENT. Based on goals and calculations Salesloft had $75,000 to burn. 55% of the attendees were customers and 45% were other (speakers, etc). Another goal was to get over 50% of the top 100 customers at the event. He and his team wanted to spend a lot of time with their current customers. In the end, 10 opportunities manifested that represented a 5 figure profit!

Getting Gary Vaynerchuk to Speak at the Event

Kyle wanted Gary to speak because he admires the way he does interviews online and spreads inspiration to entrepreneurs. He talks about getting people’s attention. Gary emphasized how this does not happen with spam. Gary believes in working to help people that adds value to their lives.

 

 

 

217SM - Kyle Porter

Practical and Actionable:

Get your speakers early. Get people that align with your business. Do what it takes to get them on board. Create an attractive landing page. GO PERSONAL. Reach out to people in a personal way.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance

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216 | Business is NOT a Solo Sport – The Art of Relationships with Selena Soo

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216 -- Selena Soo

Imagine having a power Rolodex full of influencers and market makers. For younger readers, a Rolodex is what we used to keep our contact information in the old days. Today, you probably keep your power Rolodex on your smartphone. Our guest today is Selena Soo with S2 Groupe. Selena is a master at the art of relationships.  I pulled out some great stories for you to learn how to connect with influencers and the power of going above and beyond.

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Target Audience: Selena is a Business and Publicity Strategist who works with visionary entrepreneurs: coaches, consultants, online providers, and/or product creators. Specifically with those who want to reach more people and are in the transformational or “live your best life” arenas. Also includes entrepreneurs in the money, career, health and wellness, spirituality arenas.

Why Relationships are the Most Important Aspect of Business. We can’t do it alone. Entrepreneurship is not a solo sport but about the relationships we create. We all need mentors, clients and friends who are going to support us and push us to that next level.

Additionally, there are times where we there are incredible opportunities arise that we must take advantage of. Be sure you introduce yourself to new people who are in alignment with your goals and take care to nurture already established relationships. Take action to reach out and connect.

Selena’s biggest passion has been promoting people and helping them get their work out. It is something she would do even if she wasn’t getting paid. Building relationships and adding value to them has been a major aspect to her success. She doesn’t use social media if it doesn’t serve a  win win situation. Naturally sharing things is what it is all about. She has a program called impacting millions (here is a video interview you can check out here). 

Selena’s List of Do’s

  • Guest posts: are powerful because they add credibility
  • Be a guest on Podcasts: allows people to interact with you in new ways.
  • Start before you’re ready- part of getting media is just getting started.  

Give the interviews and guest posts you do your all. One guest posts can be more valuable than 20 blog posts if it gets in front of the right audience.

 

What are the TRAPS & Don’t Do’s?

  • Quality over quantity
  • Target less media outlets than more. Be sure it’s the right fit for you. Better to do fewer things you know will serve your target and have super high impact

Practical and Actionable:

  1. Create an “Influencer List.” Make a list of 10 people you want to deepen your relationship with or connect with for the first time. Should be people who inspire you. Also should be connected to the work you do.
  2. Pick 1 or 2 people who you will reach out to. Aim to express your appreciation. Or intend to go above and beyond for them. Add value in a way that’s exciting for you.

216 - Selena SooResources and Links

  • Selena’s Website
  • Contact: hello@s2-group.com
  • Share the LOVE and TWEET about this episode.
  • Schedule your 1 hour Roadmap Session with Gene
  • Leave a review in iTunes!

    How is your business going…would you like to talk about it?

    I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

    Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

    A QUICK FAVOR

    And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance

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