250 | Innovation Is a Competitve Advantage with Tamara Kleinberg

250 | Innovation Is a Competitve Advantage with Tamara Kleinberg

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Listen to the Episode Below (00:26:06)

250 | Innovation Is a Competitve Advantage with Tamara Kleinberg

 

Innovation means different things to different people. I agree with our guest today, Tamara Kleinberg (founder of Go To Launch Street) about innovation. Innovation is a process of thinking differently and acting on it. Ideas that are cool and interesting, really don’t mean that much. It is the implementation of the ideas that drives innovation. Our guest today, is a speaker and brand strategist that helps companies innovate in today’s fast changing world.

 

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Target Audience: Tamara shows entrepreneurs how to be innovative by unlocking that part of themselves.

When you are doing it like everybody else, you add to the noise and when you add to the noise, people walk away. It’s not until you do something innovative and different that your target audience starts to open up their wallets for you.

 

The Process of Thinking Differently

This is not just a process you undergo when you want to innovate. You must also think differently about your challenges. Pretend the brick wall does not exist, take action and put that into the marketplace. Uncover how to create that unique selling space. It should be something bold that people will open up their wallets for.

 

Being Innovative is About Being Unique

Take note: Innovation is a competitive advantage. We can’t be afraid to do the opposite of what everyone else is doing. Something Tamara does is list everything she sees in her industry. The language, customer service, product, etc. From that, she determines what they are NOT doing. She knows this is how she will stand out. It’s scary – because some of those things they are doing ARE working for them. However, just because it works for them does not mean it is going to work for you.

 

As leaders, we focus on the outcome. It is important to have a team where everyone has tapped into their inner innovator. This means rewarding behaviors. No matter what. Reward enhances innovation. Don’t just reward what works out. Reward everything.

 

Innovation is Such a Powerful Piece of the Puzzle

Innovation is more valuable than resources. If we are not building an innovative business from the ground up, we’re missing a significant foundational piece.   

 

In this episode we’ll cover:

  • The process of thinking differently
  • Why innovation is a competitive advantage
  • How to be Unique in your industry
  • The foundation you must set for your business
  • Why you should not be doing what everyone else is doing

 

Practical and Actionable:

Get out of your own shoes and your head. Think about the products that you geek out on. Think about how they would put out a product, how they would connect with their customers. It is incredibly easy to be innovative when you do this. How would they create more community in their business? Apply that back into your world. Allow yourself to be free when you’re doing this process.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

249 | How to Break Through The Noise – The One Strategy You Need with Ryan Deiss

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


Listen to the Episode Below (00:28:25)

 

249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

If you are in marketing, you likely know of Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests.  Today we talk about how to get traction for your business. In the practical and actionable portion of the interview, Ryan shares the #1 place to start that you can do this week to drive your business forward.

 

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Target Audience: Digital Marketer serves marketing professionals and marketing agencies. Specifically, the new emergent group of digitally focused marketing agencies.

 

Being a Thought Leader

It’s been a long journey and Ryan doesn’t believe he has ever actually “arrived” at being a “thought leader.” He is grateful to the people in his life who keep him humble and challenge him to continue evolving.

One pivotal moment that caused him to realize he has the ability to influence was when he created an event and over 200 people registered. This was a shock! That’s where Digital Marketer started to expand.

 

In the third consecutive year of putting on this event, they had about 1,000 people attend. He realized at that point that they must have been saying something that was resonating with people. He knew then they must be providing VALUE.

Ryan says, you’ve got to give yourself a shot to amplify your message. Don’t just assume people are just going to notice.

Ryan joined mastermind groups he couldn’t necessarily afford. He attended events he couldn’t necessarily afford. But he made it a priority to be in these spaces where he could grow. He put his best efforts in always executing good work. He feels it is what separates them from other digital marketing companies. It’s about having the goods and the amplification. You need both!

 

When you are trying to build a reputation, it is important to go out there and give VALUE first. People are against giving stuff away for free, but in the beginning this could be a real benefit. There is something to be said about being real. About putting in the work and getting some results for other people. Then you actually HAVE something to TALK about.

 

Key Principles to Breaking Through the Noise

ADVERTISE: put out one piece of amazing content and advertise around that. It could be a blog post, video, podcast episode, infographic. The medium doesn’t matter- it just needs to be something people can gain access to without having to jump through a hoop. This is what builds your audience and credibility: finding out what THEY like.

 

How to Advertise

Google “$10 a day traffic plan.” Do it for a week or 2. You can get a solid test effort. It’s money well invested. Facebook is a great place to execute ads.

In this episode we’ll cover:

  • How to break through the noise
  • Building your credibility
  • Giving value first
  • Creating your traffic plan
  • Modeling after other Marketers

 

Practical and Actionable:

When modeling other marketers, make sure you see the whole picture. Find out what they did in the BEGINNING rather than merely looking at what it currently looks like. Modeling is great but you want to make sure you are not “cheating off the stupid kid.”

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

 

248 | Creating Connection and Significance Through Speaking with Les Brown

248 | Creating Connection and Significance Through Speaking with Les Brown

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Listen to the Episode Below (0:29:21)

Click here to Les’s special interview

248 | Creating Connection and Significance Through Speaking with Les Brown

Motivational Speaker, Les Brown shares with us how the road to growth and transformation requires the COURAGE to change. If you want to evoke the spirit of transformation in those whom you serve, you must also commit to catalyzing that very thing in your own life. The intention and desire to grow must be practiced, exercised and executed consistently.

Les-optin

 

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Target Audience: Les motivates Entrepreneurs who wish to use Speaking as a platform for inspiration and expanding consciousness.

Passion, Fear & the Courage to Change

Creating change is not easy. We ask Les: “What are the basics when you want to change something in your life?”

Les says it requires the willingness to assess the situation and asking yourself the question: “what direction do I go in now? Is this worth the cost for me? What Sacrifice am I willing to make? If not, then what you want in your life will be sacrificed. Courage is not an act you take in absence of fear, but an action you take in spite of the fear.

The easiest thing Les admits he does now is earning the kind of living that he desires. Now, the most difficult thing he had to do was BELIEVE he COULD do it. He says, the basics are working on yourself and developing that mindset that it is possible. It is about increasing value and being unstoppable in what is being created.

Who do I need to be?

The KEY question. Les explains that you have to, to stay ahead of the game. As entrepreneurs, we must prepare ourselves for the future and the circumstance that come about. Ask yourself, “Who do I have to be to accommodate the changes that will take place.” By working on mindset and skill set, we can win in the marketplace every day!

Ask yourself what you have going for you what is working against you? What do you need to do? Les says he disciplines himself to read 3 books per month. What do you need to do to sharpen yourself? And remember, if you’re the smartest in your group, you need a new group.

Les believes that being in business is not just about making money- but leaving a legacy. Stretching yourself is about discovering how little you know. Reflect on who you are and who you need to be. What’s the story you believe about yourself?

As we live, we earn, learn and pass it on. There is no success without successors.  Power them to become a pencil in the hand of God (Mother Teresa quote)- helping people to change the planet.

 

What’s aching to get out?

Did you know that 87% of our self-talk is negative and undetected from our conscious minds? People must begin to ask themselves what the calling of their lives are. As much as they have chosen IT, it has also chosen THEM. Speaking is about changing consciousness!

In this episode we’ll cover:

  • Exploring who you need to be tomorrow
  • Increasing your belief in your own VALUE
  • How to focus on what you really want
  • Using courage to develop mindset and skillset
  • Committing yourself to sharpening the self

Practical and Actionable:

There’s too much information around us yet not enough insight. Les says, there’s riches in niches. When you focus on that, (the noise will always be there) you become disciplined. You have a place to stand. Don’t be a jack of all trades. Focus on the direction. Commit to that path- the one that represents your values. Noise comes on when you take your focus off your goals.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

247 | How to Build Your Team and Define Your Culture with Mike Ganino

247 | How to Build Your Team and Define Your Culture with Mike Ganino

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


Listen to the Episode Below (00:22:22)

247 | How to Build Your Team and Define Your Culture with Mike Ganino

Our guest Mike Ganino joins us today to discuss his training and culture tips that help to build a team and ensure the future success of businesses. We talk about what culture actually is and why great leaders possess listening skills. Tune in to find out how to define your vision while creating a rich culture for your team that motivates them to come into work every day.  

 

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Target Audience: Mike works with creative agencies and teams in the hospitality space. He helps them figure out how to define and execute the culture in a way that will get them results they want.

 

So, What is CULTURE?

It’s about the conditions. What’s going on in the office every day? How many people are there? What’s the temperature? When people look to their left or right- how do they feel about it? How do people make decisions? When they wake up in the morning- what do they feel their day will be like? When they walk through the door- what does that feel like to them? Culture is about getting the conditions right to get the results you want.

 

Great Leaders and Teams LISTEN

You start to see what the brand and vision could be when you listen. Here is the Model comprised of 4 components Mike works with to drive a brand forward.

  1. Establish The Vision: What does it look like 2-4 years from now (success)?
  2. Clarity: How will we interact with each other?
  3. Systems: avoid reinventing the wheel every day
  4. Getting clear about gaining feedback of whether we’re on track or not

 

Defining the Vision

Sit down and pick a dot in the future. What are we doing and how are we spending our time? These are not necessarily goals. Rather pretend like it’s that time you chose. What does it all look like? Imagine it as if it is happening right in front of you. This is actually what Millennials (those people who most likely comprise your team) want most of all. They want a clear idea of what success looks like in the future.

 

Everything Stems from Vision

It needs to be clear and specific. Sometimes, people really don’t know. Maybe they haven’t spoken about it before. It’s about stopping to think about what you’re doing. It’s about filling in the gaps. It’s being intentional

 

 

What are some of the gaps people miss? Here are some questions to ask:

  • How have we been profitable?
  • How do we keep track of what we are doing?
  • How do we measure success financially?

Breaking the Barrier of an Unclear Vision

When people are unclear about the vision, Mike asks them: What do you KNOW is NOT a part of your vision? That question helps to unfold the vision. He also asks: what would make you proud? What mark are you trying to create in the world?

 

 

In this episode we’ll cover:

  • The definition of CULTURE
  • What does establishing Vision entail.
  • Why everything comes from Vision
  • The power in listening!
  • Ways to get clear on the Vision

 

Practical and Actionable:

Culture is about giving people a reason to work and connect with each other!

 

Sit down and write a vision. Ask yourself what you don’t want. Then establish what you DO want. Pick a time in the future. Imagine and then ask yourself what the culture and success of the business looks like at that time. Include enough detail so that people are clear enough to know what they are working with

 

Resources and Links

Connect with Mike 

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

246-arthur-tubman

246 | How to Build Communities That Drive Business with Arthur Tubman

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Listen to the Episode Below (00:26:46)

 

 

246-arthur-tubman

 

Our guest and creator of Monday Monday is Arthur Tubman. Tune in to discover how building a successful business is all about creating a 2- way communication street with a resonating community. Find out how Arthur creates meaningful content and why he says skills can be learned and why you shouldn’t worry about them! Focus on training your daily habits! Plus find out why Arthur thinks mentorship and masterminds are crucial to any entrepreneur’s success.

 

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Target Audience: Arthur’s mission as a brand builder is to help small business owners scale their digital marketing efforts.

 

 

Arthur runs several businesses and is a self proclaimed serial entrepreneur. He created a successful blogging site called the Monday Monday Network. Why is it so successful? Well, in the first 45 days, it was visited by 10 million visitors. And get this- it was all 100% social, organic traffic! 

 

Arthur attributes much of his drive and success to his parents, who came to the United States with virtually nothing. He witnesses so many people who give up when things get hard. When things get tough for him (which they do – as they do for all of us!) the values his parents bestowed upon him are what keeps him going. It is the attitude he adopted.

 

UNSTOPPABLE – A Relentless Attitude

From Good to Great to Unstoppable. Arthur discovered that successful business building is about bridging it with building community. Creating that 2- way communication street is everything. He quickly learned how to build massive communities around any subject. It then becomes easier to integrate your business and sell your business to a culture. Facebook has been revolutionary in that it provides that 2-way street.

 

Building The Communal Bridge

Arthur became an affiliate on Amazon. He started selling things by building a list and gave away little infographics on survival mentality, etc. It just unfolded and evolved from there. He currently has over 200 verticals.

 

To Arthur, bridging the gap is about tapping into something he is passionate about and bridging that with something he knows other people are interested in. These are things that people love to buy anyway and figured they might as well be buying it from him.

Famous Quotes from Entrepreneurs

Arthur found that quoting other entrepreneurs in his content marketing strategy was effective.  He went on to create viral photos, memes and videos. He then shared that with the community and created questions around it, aroused debates, etc with entrepreneurs and watch-preneurs. This became a breeding ground for people to come to him. For every quote, meme or video, he also created his own personal thing behind it. This allows people to get to know him.

 

The Monday Monday Movement

What is it? Monday Monday exudes the concept of creating something bigger than your brand. He started to explore building an entertainment site across various verticals in order to build a community around the topic. It is also meant to be organic via the use of social media.

Putting It All Together

It takes 3 different areas working incongruently: the area of buying fans, social media posting, (the content piece) and engaging the audience. Arthur likes to say, “we are building a CULT-ure”

There is always a bridge from your business to building a community that would resonate with your audience.

 

In this episode we’ll cover:

  • Bridging business success with a resonating community
  • Why creating community also means creating a 2-way communication street
  • The importance of meaningful content
  • Why skills can be learned and why you shouldn’t worry about it
  • Training your daily habits

 

Practical and Actionable:

Consistency is really important. Arthur doesn’t attribute a lot of his success to his skill set. Skills can be learned. What CAN’T be learned (what needs to be trained) are habits. He found a person who could mentor him in doing this effectively, so that he wouldn’t have to figure it out on his own.

 

Mentorship is super important. Identify someone who is doing something very similar to you. Be willing to invest and go to great lengths to stay accountable to the process.

 

Join mastermind people who are like minded. You open yourself up to a network of people who are doing similar things as you.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

245 Stefanie Diaz

245 | How to Create a Personal Brand with Stefanie Diaz

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Listen to the Episode Below (00:31:26)

 

 

 

Our guest, Stefanie Diaz is the founder of Mastermind Your Launch. We talk about owning who you are to launch a business. This episode is about how to play on your strengths. We also delve into the power of content marketing and how it can accelerates your business. What are your own personal strengths and how will you use them to serve the world?

 

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Target Audience: Stefanie serves startups to serial entrepreneurs by helping them crate a marketing strategy with an intentional focus on personal branding and content creation. These are the areas that accelerated her own success.

 

Do you understand the power of having a professional brand? It’s about claiming awareness about where your strengths are and how you serve the world.

 

Mastermind Your Launch

This was a passion project Stefanie delved into when she knew she wanted to start her own business. So, she formed a mastermind of ambitious women who held her accountable through her process.

 

What Personal Branding Means to Stefanie

What’s most often asked when it comes to personal branding is, “How do you want to show up and be perceived?” But for Stefanie it is more about bringing one’s personality to the forefront.

 

Email Marketing

 

Stefanie advises her clients to make sure to place an image – a photo- in emails that reveal a personal story and who they are. You want to inspire your audience to share it with others.

 

Stefanie finds that people hesitate to even share their enthusiasm because they are concerned about a certain structure they THINK they SHOULD follow. But for startups, your enthusiasm is part of how you connect with people. It is about how you wave that flag and get people to follow you.

 

When it comes to sharing the bad- share from your scar not from your wound. The Wound- shows you are still going through it. Bigger impact is created with your scar because it shows you have made it through to the other side. You take them through the journey of seeing what’s possible.

How Stefanie Got Here

She did a business program in college and afterwards landed a job with a startup company. It was an opportunity to see the inner workings of a company. Sales and marketing was the focus. But she also was able to explore other areas. What she took away was how the entrepreneur thought strategically. It gave her the confidence to launch a business.

 

When her son was born, it totally launched her to create a business she loved and what helped to birth “Mastermind Your Launch.” Internally, she felt a responsibility to set an example for her son. She wanted him to grow up watching her doing what she really loved.  

 

Owning Your Truth

When you shine your light and people are watching, you don’t know who you will inspire.

 

Content Marketing

Content Marketing accelerates everything that you do.

  1. When it comes to advertising, (let’s say with a business card for example) people have their walls up. However, when we are offered a piece of content, we read, share and like it. The brain is more open because they don’t feel like they’re being sold something.
  2. Allows you to leverage your time and reach many people all at once. By sharing value, you nurture and grow relationships.

 

Playing on Your Strengths

Showing your authenticity and personality means sharing the good and sharing the bad.

 

Speaking to get clients  

Making the invitation requires confidence. The intention must come from a place of offering them the opportunity to get to know them better.

 

The Trap of Success

Stefanie was enjoying a ‘nice’ lifestyle before she launched her business. She didn’t have a reason to launch a business and to risk any stability. Yet she wasn’t loving what she was doing. She was comfortable. Her son being born flipped her perspective. This has brought so much more meaning in her life.

 

 

In this episode we’ll cover:

  • Owning who you are to launch a business
  • What inspired Stefanie to take the plunge
  • What the Trap of Success means to Stefanie
  • How to play on your strengths
  • Why content marketing accelerates a business

 

Practical and Actionable:

THINK BIG when creating your personal brand. We may feel intimidated by people who are actually doing this. We may feel we are NOT on their level and go the ‘cookie cutter’ route. GO ALL IN. Share a big message- something that is not out there. And that only lies within you. Only YOU carry that message. People want to work with others whom they know, like and trust.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

244-christine-hassler

244 | From Expectation Hangover to Finding Happiness Within with Christine Hassler

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


Listen to the Episode Below (00:27:07)

 

244-christine-hassler

 

Christine Hassler, author of the book Expectation Hangover gets vulnerable about how she found true happiness. In using the experience of a crisis, she found the excuse to go through a soul transformation. Now she helps others do the same! On this episode, we talk about how the way to do truly impactful work is by answering our own inner calling. It is about understanding that the answers cannot be found anywhere outside of ourselves.

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Target Audience: Christine travels the globe hosting retreats and speaks at events. She helps people answer the vital questions of: Who am I? What do I want? How do I get it? And What’s the impact I want to make?

After a quarter life crisis and several personal and professional losses, Christine decided to reorient her life. She realized she had been seeking happiness outside herself. Yet, she finally understood happiness could only be found from within. This understanding totally flipped her orientation and perspective on life.

Expectation Hangover (Christine’s published book)

What was aching inside that made the book happen? Christine shares that the stream of crises provided a huge window of opportunity for transformation to occur. It’s what Christine calls the “Expectation hangover.” We want to get out of the feeling of pain, disappointment as quickly as possible. Some of us see it as an opportunity for healing. It is a chance to get out of destructive cycles you may be repeating.

When it comes to heartache, (in business or personal) ‘quick fixes’ don’t really cut it. This, Christine wanted to create a holistic and comprehensive book that serves as a treatment plan to help people heal from some of their deepest pains.

On a soul level, it is important to feel in touch with our gifts, like we are leaving behind a legacy. At the core, each of us wants to create something that is meaningful. The hard part is that we are wired and taught how to achieve success externally and logistically. We are not taught to know what success really feels like on an internal level. We’re not taught how to look at our own shadows.

To do impactful work, we have to be clear. We need a solid foundation. It is easy to build a business that makes money but not as easy to build something truly connected to who we are on the soul level.

Sometimes we need an expectation hangover to get ourselves in gear. But sometimes we are afraid of making the changes because of the unknown future. And then, the universe might bring us that expectation hangover because something needed to change. All in all, we are the ones who manifest the changes in our lives.

Activating People to Move Forward with More Clarity

What Christine first does to help her clients is identify their compensatory strategy. As babies we were totally whole. Then life events caused us to have these compensatory strategies in attempts to feel that wholeness again. For example becoming a people pleaser or an over achiever are 2 examples of a compensatory strategy. The motivation stems from a place of lack. This way of living is unsustainable if true happiness and fulfillment is what one seeks.

What is motivating your success, truly? Does it stem from some pain? Shift to the possibility of what you could create based on INSPIRATION rather than MOTIVATION. That changes the context of what SUCCESS really means!

What’s the difference between INSPIRATION VS. MOTIVATION

Motivation- IS a drive and a push. Often people are hard on themselves and they don’t even realize it. Pressure- very heady and stems from an external rather than internal.

Inspiration – is about feeling. It is an inner CALLING. There are feelings of excitement, enthusiasm and resonance with who you are. Inspiration comes from vision and moves us forward. It has a much lighter quality while also having momentum.

In this episode we’ll cover:

  • Seeking happiness from within
  • Using crisis for transformation
  • How to do impactful work
  • Answering our Souls’ inner calling
  • INSPIRATION VS. MOTIVATION

Practical and Actionable:

Get out a piece of paper. Mark it 1-5
Write down your top 5 core values. Most can’t do it. Or perhaps they haven’t given it a lot of thought. Our values are our compass. That’s how we know what we are inspired by. Before making decisions, check in to see if the decision lines up with those values. Write down your vision. Use your imagination productively. Rather than worry, create a positive vision. Write it, see it, feel it every day. Let your vision be your gas to pull you forward.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

243-g-hammett

243 | Recap of 2016 with Gene Hammett

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Listen to the Episode Below (00:17:45)

 

 

243 | Recap of 2016 with Gene Hammett

Join us on this very special episode where I share the good, the bad and the ugly of 2016. I talk about what worked, what didn’t and the transformational changes I am going through. I get real and vulnerable about what the Trap of Success means to me and how to reach for more than a comfort zone. Plus, I share some of the exciting upcoming projects I’ve got going on to help you step up your game.

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Target Audience: Gene serves individuals who are committed. They already are or are on their way to becoming leaders. They are not afraid of doing the work to create a thriving business.

I started off the year 2016 with 3 words which set an intention, a tone, a theme. Those words were:

  • Focus
  • Connection
  • Transformation

On this episode, I want to share with you how I grew internally and how that showed up in my business.
Why this episode?

  1. I want you to understand me. It’s about genuine and authentic connection. It is important for me to show who I am.
  2. I want to help you make better decisions for you, your business and your life. My purpose in sharing myself is to help you grow forward.

FOCUS: What it means to me…

I chose the word FOCUS because I realized that I was losing out on opportunities. I was spread across too many different projects.

So, I decided to engage in a “100 Day Challenge” back in January. I committed to having 100 conversations. The outcome of that was I got 4 speaking gigs, new clients and partnerships. This was all because I forced myself to focus on making those phone calls. I released that filter of fear to call someone I didn’t know. A breakthrough for me was when I transformed the barriers. After doing this in the beginning of 2016, I received a fantastic jolt in my business.

Writing My Book: The Trap of Success

This was admittedly a tough process. I heard so many people say, “The best book you’ll ever read, is the book you write yourself.” I delved into the concept of fear- how it impacts me and others. I martialled through that and now I am ready to amp that up to the next level in the coming year.

Speaking

I got a few paid gigs. And there were other gigs that got me clients. I also go to help others get speaking gigs that connected them to potential clients.

The RIGHT Clients

I had some instances of having a funny feeling when enrolling people. I had this gut feeling where I knew it wasn’t going to be right. But, I took them on anyway. And this ended up sucking time and energy out of me. I realized that when I focus on choosing the right clients- those I’d have dinner with maybe – (or people I just truly enjoy being around) those are usually the right fit. My clients are those whom I like at the core and I happen to also appreciate the impact they are making.

CONNECTION

Such an important word. The intention of this word stemmed from a desire to be more present for others. I want to be there for clients and people in my life. For instance, when it comes to speaking, it is more than just words. I realized that there is a unique mechanism there- which is your uniqueness. It is something no one else has- yet it can be a scary to show your true self. Yet, it allows others to see you in a different light. It allows them to select you as THE choice, not just A choice.


For example, when I work with a client who wants to take speaking to the next level, I focus on helping them identify where they are speaking, getting the right speech in front of the right audience and how to deliver that speech in the right way. That maximizes CONNECTION.

Without the right audience, your message cannot be heard. Writing the speech with the connection in mind, helps you to write a speech that moves the audience. This is where Connection trumps Communication.  

 

TRANSFORMATION

I shifted my own perception of how I see the world. I am still shifting into the person that I want to be in order to receive the results and goals important to me for my growth and significance.

What Were My Struggles?

Patience. Not my strong suit. I realized growth comes from pain and adversity and it continues. Those are moments for growth and an opportunity to step in. Time management is huge. I know now that I must hone in on what’s really important so that I have maximum energy to execute on those things. Having that down time to recharge is equally as important.

 

2017 & What’s Coming Up!

My word for 2017 UNSTOPPABLE. What does that mean? To me, it means having clarity and direction to move forward.
The Trap of Success in coming out. Go here to access it. 

Download the first 2 chapters. Do what’s inside the book and let me know what impact is coming up for you.

Authority Camp is also coming out. This is a self study/virtual program on how to use speaking to get clients. It is about discovering and booking the right gigs. It will teach you how to write the speech that can be used over and over again. A free training will be available. Stay tuned!

 

 

In this episode we’ll cover:

  • The good, the bad and the ugly of 2016
  • How Focus, Connection & Transformation played out in 2016
  • My struggle with patience
  • The vulnerability it takes to connect with others
  • What I’ve got coming up for you in 2017

 

Practical and Actionable:

Download the first 2 chapters of The Trap of Success HERE. 

Do what’s inside the book and let me know what impact is coming up for you by getting in touch with me for a conversation.

 

Resources and Links

 

242 | Making a New Success Habit Stick with Jen Macquarrie

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Listen to the Episode Below (00:25:02)

Making a New Success Habit Stick

 

Have you tried making a habit to accelerate your personal growth? Most of us have but have had difficulty sticking with it. Jen Macquarrie, founder of Bright Habits shares with us the essential elements we need to maintain momentum. We also explore how to mindfully observe the inner dialogue going on in our heads and how to shift into a more empowering mindset.

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Target Audience: Jen serves busy professionals and/or entrepreneurs who are juggling several areas in their lives. They may be struggling to keep up with everything. Yet, they are craving self care and looking to creating better habits for better energy, support and achieving their goals.

 

Habit Success Coaching

Habit success coaching was something Jen delved into herself and found that it totally transformed her from the inside out in as little as two years. She soon fell in love with coaching. This caused her to feel a strong calling to now serve others by helping them change their mindset and become their greatest versions.

The 5am Wake-Up Call

A big part of personal development is finding a bracket of time in the day to practice routines dedicated to personal development. She personally found it challenging to find time in the day to do it. So, she decided to do it at the very beginning of her day by waking up at 5am. Her routine consists of a workout, playing guitar, and gratitude writing. She knew right away that she felt proud of herself. Over time, this became a habit that was automatic.

 

Jen says in order to wake up so early, it is crucial to adjust your bedtime routine. She even suggests setting up a ‘bedtime alarm’ 45 minutes before bed. This signals you to start to wind down to prepare for sleep. Plus, you can avoid sleep deprivation!

When you create a new habit it does requires sacrifice. Jen says our willpower is strongest in the morning and it diminishes as the day goes on. Any important tasks you want to accomplish should be done early in the day because you are more likely to get them completed.

 

Making New Habits Stick

Firstly, it is important to know your goal. Your WHY. What specifically can get you closer to that goal? Decide when you will do this habit. Commit by writing down your plan. Have accountability of some sort (hire a coach, tell people, have a support group, etc). Mentally prepare yourself for the fact that it may be easier to start (because of excitement) than maintain the habit. It is possible that the initial motivation may wear off. Thus, decide to stay committed.

A new habit is not something you feel you should do but a feeling of ‘I MUST.’

Remember to choose self compassion over criticism. We are all human- there will be times there will be disruptions or life events- don’t put yourself down or be hard on yourself. Shame might make you quit. Keep in mind that you can always try again tomorrow. The key is to keep going and start again.

What the Trap of Success Means to Jen

Once you achieve the success, it’s tempting to be more lazy. You might take it for granted or get too comfortable. If you’re really comfortable- there may be something wrong. You can’t progress that way.

Mindset Affirmations

Notice negative thoughts/self limiting beliefs. Catch yourself. Write them. Replace them with something more empowering.

According to studies, it takes 66 days to make a habit stick. Of course, this depends on the habit. Complex habits may take up to 3 months or more. It also depends on the person.

In this episode we’ll cover:

  • How to make new habits stick
  • The best time of day to perform your new habit
  • Why disappointment is a chance to grow
  • Why shaming and criticizing yourself doesn’t work
  • What to do about limiting beliefs

Practical and Actionable:

Know what your goals are and where you’re headed. Pick a habit. Set yourself up for accountability and to make a plan. Decide: when, where, what time of day. Make sure you repeat it preferably every day so that it becomes automatic. New habits require repetition.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

241 | The Crazy Idea that Changed A Speaker’s Bureau with Nancy Vogl

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Listen to the Episode Below (00:25:08)

The Crazy Idea that Changed A Speaker's Bureau

 

Nancy Vogl, founder of the Speaker’s Bureau talks about the power of face to face interaction. In today’s world of ever expanding technological advancement, it’s tempting to take the shortcut and connect with people via email or Facebook. Nancy says, this is WEAK! She is a firm believer in the power of nurturing the connections you wish to make. Tune in to find out how Nancy is currently following up with a list of 380 people- the real way!

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Target Audience: The Speakers Bureau books speakers, authors and celebrities for events. While the Speakers Bureau serves speakers, it also serves the audiences as well.  The mission is to bring that connection of the spoken words to a hungry heart and mind.

There are many nuances that go into choosing a speaker – many aspects that come into play that the the client happens to be looking for in the speaker they want.

The Big Idea Behind the Mission

Dr. Wayne Dyer was Nancy’s very first speaker. This was ‘back in the day’ when phones were used and voices were heard. The internet came along and things changed. Technology has impeded the process of connecting on a human level. During that period of frustration, Nancy learned she had a brain tumor.

And in the process of all that, she read an article on elevating business through making more human connections. The author of the article spoke about how she took off a year to do that. Nancy became so inspired by the idea that she decided to take off for a year too. Needless to say, people thought she was crazy. Nonetheless, Nancy carried on and spent the year going around to meet her clients face to face.

 

She found a van and lived in it and traveled around for a couple of months with her husband. She stopped at 24 states and visited 380+ organizations. She would leave her catalog of speakers with each organization. She’d always call ahead before coming and would leave handwritten notes upon leaving- adding it that extra personal touch.

 

Although people thought she was crazy, they also felt like she was living THEIR own dream. And despite having a brain tumor, she felt that because she is still alive, she had much more to do. She feels grateful for the chance to do good work.

Nancy emphasizes that you cannot re-create the energy of seeing someone face to face. If face to face is not possible, then the phone is the next best thing.

The Impact

Nancy didn’t expect to see return for a while (maybe a couple of years). And she is currently doing follow up now (for 380 people). She is nurturing and taking her time with it as all good relationships take time!

Life is short. Nothing should stop you. Just a few days after her surgery to have her tumor removed, she booked a speaker from her hospital bed. During her summer of re-cooperating, she used her down time to plan her trip. Everything fell into place! She believes in the power of intention and following through.

Email is WEAK!

Email is for the details- it’s NOT how you get to know someone. Use the phone to connect or face to face is even better. Continue to be the best you can be and get discovered. Elevate yourself in this industry by making friends and connections.  Work on your platform skills. Give impact and value where they walk away with wanting to take action. Move them.


Authenticity

So many speakers polish and practice. There’s value in that but when a speaker is up there being real, that is really golden.

In this episode we’ll cover:

  • The power of authenticity
  • Why emailing is a weak platform for communication
  • The power of face to face interaction
  • The power of voice through phone
  • Why following up and nurturing relationships is everything

Practical and Actionable:

If you can’t stop thinking about a big idea, do some mind mapping. The big idea may be formulated for you.

Resources and Links

 

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!