289 | Using LinkedIn to Connect with Prospects with Ana Melikian

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Have you been using Linkedin to its full potential? Ana Melikian joins us on this episode where we chat with about how to use Linkedin as a bridge to connect with people in a meaningful way. It’s about cultivating real conversations using this very powerful platform. Tune in as we delve into how to make the most of this tool and the common mistakes you can avoid.

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Target Audience: Ana helps coaches, consultants and trainers enroll high value clients using Linkedin.

Linkedin: An Amazing Free Tool

We all know Linkedin is a great place to have a resume which can easily be kept up to date. But it’s got other powerful assets too!

What Ana found as an entrepreneur is that Linkedin is also a great place to engage people and have meaningful conversations that can lead to clients. So she asked herself, how can one use the POTENTIAL in this tool?

Top 3 mistakes people make on their Linkedin profile

  1. The Photo: Make sure you have a professional looking photo. Make sure it is visible beyond your 1st degree connections.
  2. The Linkedin Summary Line: This is the line underneath your photo. If you don’t connect with people on that line, people will not continue to read the rest of your profile. It must convey who you serve and what the big result is that you help them to get. You will then start attracting people with whom you ought to build relationships with.
  3. The Summary Section: make it more about them than about you. Show them that you understand them and their challenges.

The call to action you want to evoke through your Linkedin profile is: “CONNECT WITH ME.”

We are not trying to sell anything at this point. It’s not about you- it is about them. Operate from the perspective of the people you are trying to attract. Do not utilize it like an ABOUT page. Make it about the people you want to serve.

Don’t start with “I” – begin with them- such as what you appreciate about the population you work with. Here’s Ana’s example: “We help coaches and consultants win high value clients using Linkedin.”

The Linkedin profile should represent you as the person and all your credibility. You don’t want to leave people digging around for information about you.  

Obviously people are not going to buy just because you have a strong profile. So how do you bridge that gap?

Balancing 2 Activities: Asking and Giving

Coaches and consultants are usually good at the giving part but not so good at the asking part. You can achieve this as you are interacting with people on Linkedin on a one to one basis.

Begin to know them and let them get to know you. Ask them questions about themselves. Have a good balance between personal and business.

In this episode we’ll cover:

  • How to effectively represent yourself on Linkedin
  • Mistakes people make on Linkedin
  • Using Linkedin to lead to real conversations
  • Tips on taking the conversation from Linkedin into real life
  • Why your profile is not about you but who you serve  

Practical and Actionable:

Here are some tips about balancing Asking & Giving: Based on their profile, reference some things that you find to be commonplace. The it is about transitioning to an actual conversation.

Wait for the point where you’ve built enough trust and then ask in a simple way. Avoid using scheduling links. Respect the target market and what they prefer. Whatever helps to make their lives easier- do that. Simplify it- give them dates to a schedule an in person or phone interaction.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

288 | Creating Content that Educates with Jill Schiefelbein

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Are you creating content that educates your audience? Content marketing is not a buzzword. It is a fact of life. Buyers are trained to search for information and insight before making big purchases. Our guest is Jill Schiefelbein who wrote the book on Dynamic Communications. She shares how to create content that educates and gets the audience to move forward.

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Target Audience: Jill brings theories of communication, education and technology together and teaches others how to put them into practice. Making it all applicable for people is her passion.

How Do You Know If Your Content Educates People?

There was a time when Jill started up a video series. And it is when she began to learn about effective communicating to educate. What are people looking for online? What do people tend to click on, etc? How are they finding what they are consuming? Jill says, it is about creating content online that can easily be found in an organic way when people search for information.

It’s Not About The Catchy Title!

People are lead to believe they’ve got to make attractive titles. Jill fell victim to this and once entitled one of her videos: “The Penguin”- after a year it had only gotten $1,200 views which was disappointing to her because of the time and money invested in what she knew to be quality content.

So, she started to do her research to understand human behavior online. And also how computers read data. She then changed “The Penguin” title to: “Calming Your nerves Before Public Speaking: Do the Penguin.” That video now has over 78,000 views.

 

This is all because she was able to better communicate to a computer how to position it for other people when they are searching for answers to their questions. The rules of writing are different for a digital interface.

Getting to The Root of Why People Search Online

When people do a search online it is because they have a problem they want solved or they want an answer to a question they have.

So how did Jill make the leap to 78,000 views?

A few things:

  • She changed the title
  • made unique and universal descriptions on all of her videos so that YouTube could interpret the keywords.
  • Asked herself: What questions does this video answer?

Your positioning has to be all about not only answering that question but also stating that in your titles, headlines and descriptions in a way that the computer can also recognize that this is an answer to a specific type of question.

Other Mistakes? & Restructuring How We Create Content…

When we do a search on google, we’re not typing in one or 2 words anymore- we’re are typing questions. SO- you’ve got to focus your content around questions people are actually asking.

People are more of the DIY mentality than ever before because we have access to that type of information. DIY inquiries increase every year!

 

Writers will put way too much information rather than being more concise at answering a question or follow up.

People want to be the expert now. 10 years ago- they’d call the expert. now people do their research FIRST and have it confirmed by the expert later.

So, to sum up, you want to create educational content that emotionally resonates with your audience.

Practical and Actionable:

Look at the content that you already have out there. How can you rephrase and retitle it? Add more descriptions to it- so that you can add to content that already has credibility online- but will be able to be found more easily for people who are looking for answers.

Use google suggest – it will tell you what’s trending and what’s relevant. Be sure to do this INCOGNITO!

Answer the public- gives you up to date questions people are asking to whatever topic you are thinking of. Then you can use those words/descriptors in your marketing.

In this episode we’ll cover:

  • Why a catchy title is meaningless in the online world
  • Common mistakes on the content people put out there
  • How people search for stuff online these days
  • How to restructure your content so it can be found!
  • Tips on where to go that will guide you

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

287 | Stepping Outside Your Comfort Zone with Andy Molinsky

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Getting too comfortable is a problem. In fact, it may be the reason why you are “fine” or “OK” with your life or business right now. You have heard about getting outside your comfort zone. Well, our guest today is a master at this. He wrote the book on it. Andy Molinsky shares wisdom to help you grow and evolve. This is a big show…lean in.

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Target Audience: Andy serves multiple types of people. He is a professor at Brandeis University in the business and psychology department. He is a business author, who consults teaches and trains.

Why did You Have to Write your Book: Reach?

Andy shares that the message in the book Reach was something that was inside of him already. It is about how he has and continues to step outside his comfort zone. Andy believes that his struggles are what allowed him to be more finely attuned to the challenges of stepping out comfort zones.  

As an author, he chose to write on a topic where he encountered the most trouble. It is where the greatest insights and motivations come from.

What keeps people inside their comfort zones? People fear they may lack:

  • Authenticity
  • Competence
  • Likability
  • Morality

Living with Conviction

Courage is not the absence of fear. Courage is the ability to take action in spite of fear. That is why Andy says we must live life with much Conviction. It is important that we are able to stick with discomfort.

If we have identified and feel our deep sense of purpose we automatically know our why. Knowing WHY you are interested in doing something that scares you keeps your momentum going when things get tough.

In this episode we’ll cover:

  • Cultivating conviction to get us through obstacles
  • Learning about customization
  • Becoming clear on your WHY
  • Choosing courage despite the fears
  • What keeps people in their comfort zones (& how to avoid this)

Practical and Actionable:

The third element (which comes after Conviction & Customization) is: Clarity

  1. Take out 3 pieces of paper (or create 3 sections somehow).
  2. Write down: Worst case scenario, best case scenario and realistic case scenario.
  3. Put a “likelihood” rating on it on a scale of 1-10. How likely is it that this will occur?
  4. Rate all 3.

What usually happens with this is: you stop fixating on the worst case scenario (and realize it is unlikely) and then you begin to have a grounded perspective. Don’t fixate on the worst or best case scenario. This helps to ground you in the present.  

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

286 | Using Speaking to Spread Your Message with Tamsen Webster

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Speaking is an unfair advantage. You are face-to-face with your audience. You have a chance to connect like no other form of marketing. When you are in the room with a great speaker, you feel it in your bones.  Tamsen Webster is our guest today. She is amazing at helping speakers find “the Red Thread.” If you don’t know what that is, you really must listen to this show.

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Target Audience: Tamsen runs a company called Strategic Speaking. She helps businesses and entrepreneurs find the “Red Thread” the through line of their products or service. In other words, she helps them to find their real value in their proposition.

Bringing Who We are to the Stage

We each have a unique way of how we make sense of the world. And we can all find that thing that really sets us each apart. It’s hard but it is always there, even though we are often blind to our own gifts.

The audience needs to feel *it* from you. The excitement your connection to your message and the passion you have for it. You have to believe what you say to your very core. Tamsen’s expert advice is to talk about the things you want to talk about and not about the things you think you “should” talk about.

So Many Bad Decisions Are Made in the Name of Should

We start out thinking, what should we talk about? This is a MEGA DON’T. Why? Because it automatically implies external judgement of your intent and motivation. Should is dangerous.

The only thing that you “should” Speak about is that one thing you cannot NOT speak about.

Trial & Error

Many beginner speakers don’t own what they speak about. They give external credit too often (obviously, always give credit where it is due).

However, you as a beginning speaker could integrate what you know and have the courage to say- this is how I SEE IT. You must be willing to do that if you want to be a Speaker.

Back Up Your Claims

Create a “Burden of Proof” around your ideas. That means: doing the work of finding all the research that supports your idea. Commission new research that backs up what you are trying to do. It must survive the “burden of proof.”

Narrowing Your Niche (there it is again!)

The narrower you focus the audience you are trying to reach and the message to them, the stronger and the more broadly it will travel. Focus on who you are really FOR and WHO the message is really for.

The clarity you get from that level of focus enables that message and the action you are looking for to cut through all the other crap that is out there.

Practical and Actionable

Find your Red Thread.com – here’s the worksheet to download.

Here’s Tamsen’s Question to answer before you fill out the worksheet: WHO are you for and WHO is this for?

Determine the way people you serve see the world. Fill out the blanks here:

I am for (category of people) who want X value Y but struggle with Z. What is the “thing” that they really struggle with? Hint: It could be a result of the first 2.

In this episode we’ll cover:

  • Bring who you authentically are to the STAGE
  • Why the word “SHOULD” is dangerous & lethal!
  • Why you’ve got to talk about what truly moves you to your core
  • Why narrowing your niche broadens your reach
  • Creating a burden of proof around your ideas

Resources:

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

285 | Four Uncommon Principles to Leadership with Angela Buttimer

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With all the talk about leadership, there seems to be something missing in most of the concepts. Today we look at 4 uncommon principles of leadership through the eyes of our guest, Angela Buttimer. Angela is co-founder of the Atlanta Center for Mindfulness and Well Being. Join us for today’s insights.

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Target Audience: Angela is a licensed psychotherapist and Executive Coach. She has coached and counseled executives for over 2 decades. She helps leaders become their best selves through mindfulness and stress reduction techniques.

Mindfulness for Leaders

Mindfulness is about being in the present moment without judgement. without grasping for something in the future or compulsively reviewing the past. It is a training of learning to stay in the present moment with whatever is arising. There will always be conflict. The question is, how will you react to it?

Also, if we’re overly preoccupied with the past or future, we cannot actively engage in what is in front of us. This is all tied to corporate success. It turns out that stress related causes are negatively affecting companies and their performance. More and more often, people are starting to take notice and striving for a change in the way they react to life’s curveballs.

Because, it’s not about NOT having stress but how we relate to it. Angela’s principles help you go from habitually reactionary patterns to more skillfully responding to what is being presented.

 

The 4 C’s of Mindfulness: A Guide to Problem Solving

Leaders are just people. Unfortunately so many of them are taking a massive hit due to stress. What is motivating the behavior and beliefs? Angela came up with the 4 C’s to help Leaders navigate their world in a more effective way.

Calm – must be in place before anything. Being calm is an intentional act. Begin to work with the breath and the body. People tend to walk into their work environment overly tense and this emits a stress response. The amygdala hijacks the prefrontal cortex preventing clarity of mind. If the body can relax, the mind will follow.

Compassion – leaders who are more compassionate and empathetic can galvanize commitment and focus from their team and cultivate higher performance.

Clarity – if we are overextended in our daily tasks- clarity eludes us. When we have clarity, we can be more intentional about how to show up each day.

Choice – Choices are being made constantly and when practicing mindfulness, these choices are more likely to be informed by our best selves. With this practice, Leaders shift from habitual reactionary patterns to more skillful, conscious responding to whatever presents itself.

Practical and Actionable

Get intentional about who you want to be and how your choices line up with that. Do a morning ritual that sets the tone for your day. Did you know the most successful people in the world have a morning ritual?  

In this episode we’ll cover

  • The 4 Keys to Mindfulness
  • Cultivating a Present Mind
  • Relaxing the body and mind
  • Why empathy matters
  • How to set up your day every day

Resources

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

284 | Building Great Brands with Rick Cesari

284 | Building Great Brands with Rick Cesari

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

284 | Building Great Brands with Rick Cesari

You have watched late-night TV before to see the brand ambassadors show you a new product that is sure to change your life. Well, you can learn from that magic from our guest today. Our guest is Rick Cesari who has been the man behind many mega brands. Rick shares the keys to building a great brand no matter what business you are in.

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Target Audience: Rick serves business owners who are seeking to accelerate the effectiveness of their branding through marketing via media and technology.

 

Rick’s Trap of Success Story

Ricks tells us about how he had become very successful in his business and then complacent. Why? Well, because he felt he had a good amount of money in the bank, things became easy. Basically, he stopped functioning and thinking like a startup entrepreneur. In other words, he became passive about how he was conducting business.

For example, Rick turned down many speaking gigs. At the height of his then – success, he does admit he was fearful about getting on stage. But, he was also too comfortable to take those risk of getting on stage. Speaking could have really helped his business and he saw this later on when his business took a downward plummet. He knew then that if he had marketed himself through speaking, he could have saved himself from some of the losses he experienced.

 

KEYS To Effective Branding:

  1. KNOW why someone would buy your product
  2. Position yourself: What/where is your market place where you can build your following? Identify it!
  3. Deliver VALUE: Set customer expectations and EXCEED them. When you over promise and then over deliver, it will always help the brand you are trying to build.
  4. LISTEN to your customers. Reach out out to them. Your customers will tell you everything that is wrong and right with your business.
  5. GET Authentic Testimonials: people singing your praises – because they have experienced you and your product. The more you can get that out into your marketing, the better.

Making the Emotional Connection

When positioning yourself in the marketplace, be sure whatever it is you are selling emotionally connects with the audience. For instance, the juicing business Rick started with his brother had its roots in a personal and health standpoint. They were passionate about this business  because they had lost their father aged 46 from a heart attack. Thus, they were impacted by how much juice could enhance people’s quality of life.

Emotional Connection = Authenticity

The emotional connection is what makes any business authentic. In describing how the product affected Rick and his brother in a personal way- it resonated with others in a personal and emotionally charged way.

In this episode we’ll cover:

  • Rick’s own personal story with the trap of success
  • The 5 keys to effective branding
  • Making the emotional connection with your audience
  • Executing authentic branding
  • How to create positive momentum for yourself every day

 

Practical and Actionable:

In the morning, spend time meditating. Spend time listening to podcasts and absorb as much info as you can that is relevant to what you are working on at the moment. Get the day off to a good start where you feel like you’ve accomplished something.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

Special Episode: Today is LAUNCH DAY

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A QUICK FAVOR…join me in buying the book.

Join me in celebrating LAUNCH DAY. I have put my heart and soul into this book.  I hope you know by now how much I care about you and growth.

This book is for you if you want to DO MORE and BE MORE in this world.

Listen to the special offer inside today’s episode.  Plus you get to listen to Chapter 1.

Help me spread the movement:

Social Share Copy: http://genehammett.com/social-sharing-trap-success/

 

What Advanced Readers Say About the Book:

“Probably the single most important lesson I have ever learned in my life was how to get outside of my “Comfort Zone.” I only wish that Gene had written his book when I was struggling so much. You have the opportunity to Avoid the Success Trap by reading this book. I promise you won’t be disappointed.”

— Howard Behar, President Starbucks, retired

 

“A friend once told me that success traps are harder to get out of than failure traps. This is brilliantly illustrated in Gene Hammett’s raw and authentic book. Be careful: this might just change your life!”
— Greg McKeown, New York Times Bestselling Author of Essentialism: The Disciplined Pursuit of Less

 

“What a fascinating story! Gene Hammett’s journey is inspiring to us all. He shares the common enemies that we must overcome to keep growing.”

— Dee Ann Turner, VP of Enterprise Social Responsibility of Chick-fil-a
and Best Selling Author of It’s My Pleasure

 

“As Gene Hammett shows in this terrific book, we must have the courage to break from what we have always done to create more impact in this world. Stop waiting and start doing.”

— Dr. Jonah Berger, Marketing Professor at the Wharton School at the University of Pennsylvania and Best Selling Author of Contagious and Invisible Influence

 

“Gene Hammett works from the depths of his heart, from a place of openness with the facts instead of his hopes, and with a massive body of knowledge gathered from his experiences and the countless interviews he’s conducted with leaders. What you get with The Trap of Success is a great tool for getting yourself out of your own traps and back on the path to what matters most.”
— Chris Brogan, New York Times Bestselling Author of The Freaks Shall Inherit the Earth

“For many of us, we’ve been taught to follow the beaten path because it’s supposed to be safe. Gene’s candid stories around losing millions and his path back coupled with the experiences and insights from clients as well as guests on his popular podcast, Leaders in the Trenches, teach and inspire you to overcome the fear that keeps you from living a professional life of significance and impact.”
— Jordan Harbinger, Host of The Art of Charm Podcast

283 | The Courage to Create A Cult Brand with Ryan Gill

283 | The Courage to Create A Cult Brand with Ryan Gill

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283 | The Courage to Create A Cult Brand with Ryan Gill

Our guest today is Ryan Gill, the founder of CULT. There is a “new” age of advertising and it means LESS advertising. On this episode, we talk about creating a brand that people buy into – not buy from. Find out why cultivating loyalty is what is helping businesses today thrive instead of fail. Also, we dive into why working from the inside out by getting our staff inspired is also one of the key elements in making Brands REMARKABLE.

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Target Audience: Ryan, the founder and chair director of the company CULT, helps Brands architecture the customer journey. The aim is to drive their consumers from awareness past decision and on to loyalty. Loyalty is the main goal and the most powerful place to invest time and money.

The CULT Philosophy

Cult is currently in their 5th year of business, still standing firm in their foundational philosophy: creating BRANDS that people buy INTO – not buy FROM. It is about creating loyalty rather than superficial advertising.

Focus on Acquisition NOT Advertising

“Cult” brands are very self aware. The mindset they adopt in working with Ryan’s company is that over- reliance on advertising is not something they have to do. While advertising is executed on some level, they don’t rely on it.

The Courage it Takes to Start a Business

FIX: Break the Addiction that’s Killing Brands outlines the addiction to advertising that brands have and why over-advertising is SUCH a FALSE positive. This book serves as a guide for marketers who are tired of wasting time, energy and money on tactics that just don’t work. The book aims to help brands incrementally decrease their advertising strategies, and to instead refocus their energy, time and money on six specific areas to attract cult-like followers.

Ryan’s Experience with the Trap of Success

Ryan reveals his own personal experience with a digital agency he ran for 12 years. It was a tough failure not because of the money he lost. He admits that although it was a great company, it did not truly know how to make money. Eventually, he had to muster the courage to break out of complacency. This was difficult because he was afraid to admit things were not working. He had to ask himself: is there a better way?

Remarkability!

You’ve got to have ONE remarkable thing that is woven into the culture. If you can break free of complacency, you can achieve this! Ask yourself: What is not compromised ever? In identifying what that is- that is what perseveres through time. It is the most profound aspect of being part of a REMARKABLE company.  

An Inspired Staff

If you can’t inspire your staff- you can’t have cult- like followers. Employees must love the company first. Do people love working there? Companies don’t have staying power anymore, but cult brands do! We’ve got to work from the inside out.

 

In this episode we’ll cover:

  • The “new” age of advertising
  • Why loyalty is more important that advertising
  • How Ryan broke free of his own complacency
  • Creating a culture of remarkability
  • Why you’ve got to cultivate an inspired staff

 

Practical and Actionable:

Get out there and start something. Jump into something that will inspire you and even scare you! Keep things simple and honest.  

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

282 | Creating Influence with Internal Thought Leadership with Neen James

282 | Creating Influence with Internal Thought Leadership with Neen James

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

282 | Creating Influence with Internal Thought Leadership with Neen James

 

When you have more influence and authority, people pay attention. Have you considered raising your focus on “Thought Leadership?”  My guest today is the Ah-mazing Neen James. I borrow Neen’s exact phrasing of amazing because she is so freaking amazing. We talk about developing internal thought leaders for your company.  Don’t miss this episode with Neen James.

 

Share the LOVE and TWEET about this episode.

Target Audience: Neen calls herself an attention expert. She is a keynote speaker and helps people pay attention to what matters. She targets those feeling overwhelmed, over-stressed and over-tired. Typically, they don’t know where to start. Neen provides them actionable/tangible approaches they can incorporate immediately. Her goal: to help people pay attention and create significant moments that matter.

 

The TRAP of success

Neen finds this happens when people are too comfortable. For others it is that fear of the unknown. It’s a huge leap of faith to take and many don’t have the confidence to do it. The truth is, you are always hustling when you’ve got your own company. You’ve got to CREATE your own cash flow.

 

How to Get Attention

To get attention, you’ve got to give attention first. Intention is what makes attention valuable. Be conscious about it. Pay attention to what matters. Everyone wants to be seen and heard. But you’ve got to give it to get it. This is something that can be applied right away.

 

Get Support by Supporting Others First

Choose a significant number of people to represent your brand. Use the power of social media. Engage people through Facebook groups. Use facetime. When you think about the ways you can get creative- you’ve got to see that the world is more connected than ever before. Support people who you want to support you by broadcasting them.

 

Selecting People To Be Brand Ambassadors

Select a handful of people (20) and created a 12 month program. Help them develop their own thought leadership concepts. Expose them to different thought leaders. Give them the right books to read as a guide and then help them package their own concepts as thought leaders. Set them free into the world to share that. Use platforms such as speaking, videos, etc.

 

In this episode we’ll cover:

  • How to GET the attention you deserve
  • Why supporting others first is everything
  • Becoming laser focused on where to place your attention
  • Helping others develop their own LEADERSHIP path
  • Platforms to use to connect

Practical and Actionable:

Develop thought leadership. What’s most important in the message you have for the world? Once identified, what’s your unique experience? Then create a contextual model that very quickly captures that intellectual property that visually appeals to your audience. Use blogs, videos, and speeches at panels. As you test your ideas, collect testimonials.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

281 | How to use Live Video To Grow with Joel Comm

281 | How to use Live Video To Grow with Joel Comm

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281 | How to use Live Video To Grow with Joel Comm

 

Live video is not going away. When Facebook added this feature to their platform, I knew it would be powerful. Well, it is only powerful if you use it right. Joel Comm is our guest, and he is an expert at many things. Today we talk about using live video to get your message out and propel your brand forward.

Share the LOVE and TWEET about this episode.

 

Target Audience: Joel is a Live Video Marketing Expert, Author, Speaker, Consultant, and Brand Influencer. He serves others by helping them to bridge technology with their message so that they can effectively communicate with their target market.

Risking it All

Joel’s experiences have shown him how entrepreneurship works where his faith has continued to grow. After taking many risks over the years, he has built a sense of trust in knowing it’s all going to work out. He feels much more comfortable taking risks now than he used to in the past.  

Why Live Broadcasts Build Connection

Live video is the most social form of social media we have. – apart from speaking to someone in who is in the same room as you. Live video is the closest thing we have to that. Especially when you bring in other people into the conversation.

Those who don’t use live video are missing out. Why? Because an audience can really relate to videos. If anyone wants to grow in this day in age, you want to access the 2 billion people that are using Facebook each month.

 

Dealing with Overwhelm

People get overwhelmed by the idea of going on camera, but it doesn’t have to be that way. Basically, all you are doing is telling stories. You don’t have to script it. You don’t need to have makeup on or your hair done. And you don’t need a beautiful set. If all else fails, you have experiential storytelling to share. If you’re interested in what you are doing, it’s the perfect opportunity to go behind the scenes and share about it. That authenticity is what connects with people.

Mistakes

People try to script it out. That doesn’t leave room for engagement! It’s a huge mistake to do a “one-way” engagement when you broadcast. Always leave it open.  

 

In this episode we’ll cover:

  • The risks Joel took and the rewards he is reaping
  • Why live video is important
  • Dealing with overwhelm over live video
  • Why you should not script when doing live video
  • Building faith and trust within yourself

 

Practical and Actionable:

Go Download the report on how to make more sales with live video HERE. 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!