259 | Creating Your Own Media Platform with Brandon Adams

259 | Creating Your Own Media Platform with Brandon Adams

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259 | Creating Your Own Media Platform with Brandon Adams

What Media Platform are you using? Join us today where we chat with Brandon Adams about the platforms of Writing, Podcasting, and Video. Discover the power that lies within each platform to help you connect, inspire and grow your audience. Just as importantly, find out how with consistency and dedication, the likelihood of converting those people into clients or customers.

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Target Audience: Brandon helps people create their next 7 figure business by helping them to identify their platform be it writing, podcasting or video. His program teaches people the steps- which are not as hard as you might think. It’s really about just putting yourself out there.

 

WRITING

Write a book. Why? Brandon says it validates what you know. It organizes your thoughts and helps you to stand out. It also is the platform from which you can acquire speaking gigs. Essentially, a book is the beginning the of the funnel.

 

PODCASTING

Create a show- build on guests and build your audience. Remember, that in a way, you are doing your guests a favor. And in turn they are most likely to pay you back. You can become an influencer in this way. So, not only are you connecting with your listeners, but also making powerful connections with your guests (who are also influencers).

 

VIDEO

Video inspires, educates calls your audience into action. In today’s world, people WANT video. They want to be able to consume something. If you can offer inspiration, motivation and entertainment- People will not only want your content and consume it, they will want to work with you. You are then seen as an influencer in your industry. This is about creating more relationships and learning to leverage them.

 

The Mindset Shifts to make: When you put something out and it seems like no one cares

Brandon says, the answer to the concern around this is to be consistent in putting out the content. Be willing to put yourself out there. Be willing to do things most people won’t. Conquer those fears.

In this episode we’ll cover:

  • Why Writing a Book makes you an influencer
  • How Podcasting helps deepen & widen your relationships
  • Why Video motivates your audience to work with you
  • Why consistency is the remedy to fear of failure
  • Mindset Shifts to make to overcome fear

 

Practical and Actionable:

Identify what platform you are most comfortable with. Is it Writing, Audio or Speaking? Which will you choose to get on the path of being an influencer? Figure out the content/concept. Offer the solution. Figure out the structure and frequency and just START. This leads to a wider audience and bigger things/opportunities on the horizon.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

258 | How to Create Content Marketing Strategy for Your Business with Byron White

258 | How to Create Content Marketing Strategy for Your Business with Byron White

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258 | How to Create Content Marketing Strategy for Your Business with Byron White

 

The content marketing revolution is growing even more important. Forward thinking companies are starting to think like “old school” publishers. The are developing content that teaches the marketplace something new. Our guest today is Byron White, with Writer Access. Discover the power elements of content marketing so you can develop your marketing strategy.

 

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Target Audience: Writer Access connects 25,000 customers with freelance writers. It helps customers connect with writers to develop quality content. Writer Access serves Fortune 500 companies as well as small businesses.

The Need: People lack the time to create content or even to create a content strategy. Byron says to learn to on-board a writer who can match your DNA, your tone and style. Then let that writer pitch ideas to you and develop content you think would help your customers. This makes your website and brand more engaging and interesting.

 

This is not hard. It just takes commitment in the long haul of seeing the effects of quality content.

 

The Strategy

It’s better to have a lot more eyes thinking about some things and doing some of the details.

  • First Step: Get an editor. Letting someone else guide the missile to the target is key.
  • Second Step: On-board the writer

This is very much like planting a bunch of different acorns. You don’t know which will end up being the tree but you plant a bunch of different ones. Help it grow. That’s what you need when it comes to content. Create the bite sized nuggets and then go deeper. You’ve got to create consistently high quality content and align with your brand.

 

 

We’ve simplified the process. How?

  1. The Customer Journey map: These point your content in the right direction. It helps no matter what different stage one is. Then it is translated to developing topic ideas.
  2. Buyer persona map: ask them why they bought your services. Learn their story.
  3. A keyword map: research your competition

Create content that’s engaging – targeting personalities who are driven by your content.

 

In this episode we’ll cover:

  • How to create quality content with professionals
  • The strategy for hiring help
  • Why you could let someone else guide the content missile
  • Creating many many bite sized nuggets of content
  • Why patience is key to this whole process

 

Practical and Actionable:

Interview 4-5 people who are recent buyers. Go back and explore where their mind was- their story. That will give you quality content.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

257 | How to Win in Today's Market with Marc Werner

257 | How to Win in Today’s Market with Marc Werner

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257 | How to Win in Today's Market with Marc Werner

 

When you have success in ONE WAY, the tendency is to look at new ventures through the same lens. In other words, when something works why change it?  Marc Werner, founder of Nature Sleep, didn’t want to fall into that path of thinking. He comes from the Werner family, where ladders were their thing. The market for ladders has been amazing over the decades; however, Marc’s new venture had to change with the times. Listen to Marc’s process for developing a new company in the bedding market.

 

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Target Audience: After three neck surgeries, Marc Werner started Nature’s Sleep where he developed a mattress that would support his neck and back after not being about to find one that worked. His products now serve others suffering similar pains.

 

Nature Sleep is a wholesale manufacturing distribution business for memory foam mattresses, pillows and toppers.

 

Several years ago, Marc knew e-commerce was going to be a big thing. And he knew he had to develop the business to serve the TWO masters: direct consumers and the nature sale wholesale business.

 

Transitioning Points

Marc realized he wanted to develop a business that was “ASSET LIGHT.” Why? Well, he realized there was too much excess supply around- just with everything. And he wanted to brand a business that would be scalable.

 

He didn’t care to tend to real estate, (locations) people to pay, etc. So partnered with companies like Fed Ex and others. This required a major shift in the way things had been always done. In the old days you had to have locations, people, etc. Not anymore!

 

How Did You Let Go of the Way it’s Always Been Done?

It’s hard- people are creatures of habit. But Marc admits that he wants to win. Be willing to make the changes that will take you to the promise land. Things constantly evolve and change. You have to pivot.

 

You Have to Play to Win

That means NOT playing defensively. You’ve got to strategize and be flexible. Marc shares that his business has an empathetic culture. Profits follow quality. You’ve got to be sensitive to dealing with all consumers, vendors, etc.

The 3 Horses to Focus On

Facebook, Google and Amazon advertising. Amazon is the ten foot gorilla- it is only getting bigger and bigger. Figure out how to work with amazon on every level. It will become more powerful than google someday.

 

In this episode we’ll cover:

  • How to let go of the way you’ve been doing things
  • Letting go of holding on to excess “things” in order to thrive in TODAY’s world
  • Why Amazon should be your focus
  • The power in having an ASSET LIGHT business
  • The importance of having an empathic culture in your business

 

Practical and Actionable:

This is what Marc does: He looks at constant info in his business field (competitive analysis) and sucks it all in like a vacuum in a granular way. He takes in the data by walking 25 miles a week and thinks about this data. He processes it and comes up with ideas. Try it!

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

256 | CRO - Aligning the Needs of Your Visitors to Your Website with Tim Ash

256 | CRO – Aligning the Needs of Your Visitors to Your Website with Tim Ash

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256 | CRO - Aligning the Needs of Your Visitors to Your Website with Tim Ash

Most people focus on getting more traffic. And they want new sources of traffic. However, traffic is only part of the solution for growth in your business. One of the most important aspects of business growth, is understanding “conversion.” Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what it takes to create an effective CRO project for a website. It is more than button colors and headlines.

“Know who you are speaking to” ~Tim Ash

 

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Target Audience: SiteTuners serves clients all over the world. SiteTuners partners with them to improve the digital side of their business. SiteTuners considers themselves a business accelerator. Their mission is to create conversion rate optimization – making businesses more efficient.

“The biggest LEVER is your business model” ~TIm Ash

 

Saying No A Lot & Defining What You Do

SiteTuners is focused on getting people to your website and getting visitors to take action. People are more often than not too broad about what they offer. This is a fear based approach and it doesn’t get results. If you improve your online experience, it has a ripple effect across your traffic acquisition channels. Think of it as a force multiplier!

 

Know Who You Are Speaking To

You are a business owner who wants to effectively market. Thus, there must be effective context around the marketing message. Consider “The Holy Trinity” as explained by Tim Ash:

  • What’s the page about?
  • What’s the action block about?
  • What happens when I push “the” button?

Those 3 elements all need to tie together.

 

“Play with the context of your offer” ~TIm Ash

 

Don’t forget that the biggest LEVER is your business model. This includes your follow up plan, your operation, etc. It is about thinking of it holistically and tying the knots. All pieces must be considered. This may include playing with the context of your offer or other elements.

What are the Key Elements of a Webpage or Landing Page?

This is about truly understanding your visitors on a deep level. Align the needs of your visitors with the goals of your business. Take the person coming in with all their misunderstandings and guide them into what you can do to help. It’s not merely about broadcasting. Don’t just assume people understand your service or product. Structure the experience for them!

 

What are the roles of the people visiting your site? What is their relationship to the site? What tasks are they trying to accomplish? Be helpful to those not ready to buy today. The best thing you can do, is support those in the early stages of your funnel. This includes downloads, videos, follow up email sequences, etc. Without these strategic steps in place, it’s not easy to get that final YES. Create the communication to create that smooth buying process.

 

In this episode we’ll cover:

  • The importance of defining your service or product(s)
  • How to see your business holistically
  • The key elements of a webpage
  • Establishing effective communication with your site visitors
  • Understanding what your visitors really need

“Align the needs of your visitors with the goals of your biz” ~TIm Ash

Practical and Actionable:

Click these links to get the guide on optimization and conversion:

Landing Page Optimization

Conversion Conference

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

 

 

255 | Growing Your Company from 1 to 10 to 50 Employees with Joel Holland

255 | Growing Your Company from 1 to 10 to 50 Employees with Joel Holland

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255 | Growing Your Company from 1 to 10 to 50 Employees with Joel Holland

Getting to 10 employees requires you to make some drastic changes in your leadership and management side. It is even more of change to get to 50 employees. Today, I interview Joel Holland with Video Blocks to uncover the shifts he had to make to grow his company.  We share specifically what he had to “let go” of.

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Target Audience: Joel founded the company called Video Blocks. It provides a platform for anyone who shoots content, giving them the opportunity to sell their content. So far, there are 10,000 contributors and 150,000 subscribed members. Video Blocks serves big companies like production/movie studios and the freelancer (think Youtuber, etc). Members pay $150 a year and can download whatever content they want.

 

Creating the Library of Content

It all started from a personal need which Joel thinks is a good way to start a business. In high school, Joel was working on a small television show for teens. It was a non profit. Got great guests- even the famous Arnold Schwarzenegger. But when he went home to edit it, he realized it was lacking in effects, music, etc. He knew he could not do this alone. Still, Joel went on to travel around and shot things he figured an editor would buy. He knew then, he’d be serving that market.

 

Outsourcing

Joel was able to get away with using freelancers through college. By 2009, he was out of school and scaled the business to a million dollars in revenue. It was exciting but overwhelming. He was doing it all himself and it became too big. His first step was to hire a customer service rep. He quickly became addicted to hiring people who could do things better than him. He then went on to hire someone for marketing. This took even more off his plate. The business just kept growing from there.

 

Once Joel got over the hump of hiring he suddenly had 10 people working for him. It was not that much different from 1-2 employees. It was still small enough where everyone was on the same page. There was no need to really talk about culture yet. However, when it went from 10- 50 people, he had to become more cognizant about the culture, etc. while also being sensitive about the responsibility you placed on others as well as a respect (a big one!). Giving them autonomy was a big piece of the puzzle here. Lines of communication also need to be at a high level.

 

What Joel had to LET GO of…

Being cheap. Every entrepreneur feels like you may be “dying” as a business or that something may go wrong. The notion of saving money on employees is a terrible concept. Penny pinching needs to stop. Remember you get what you pay for. You want great people. Joel gives all the credit to the good people on his team.

 

What is CULTURE?

At Video Blocks, people work hard but have fun. And humble at the same time. He wanted to make sure that culture didn’t break apart when they started expanding. Joel says, “As a community, our mission is to help everyone win, and as a byproduct of that, we are actually successful.”

 

In this episode we’ll cover:

  • Creating a culture where everyone wins
  • Overcoming the fear of hiring
  • How hiring a team takes things off your to-do list
  • Why being CHEAP could be killing your business
  • Why you should borrow ideas from other company models

Practical and Actionable:

Don’t be afraid to borrow ideas from other companies. They look up to netflix, for example and have adopted bits of their culture model. Make the values real and concrete.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

The New Strategies of Automated Webinars

254 | The New Strategies of Automated Webinars with Casey Zeman

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The New Strategies of Automated Webinars

 

 

Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using “automated webinars.” Our guest today is Casey Zeman, who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business.

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Target Audience: Casey creates software and training programs designed to help businesses grow through the power of automation and engagements using video, webinars and live video to leverage the brand and the business that they want.

Building Leads to the Automated Webinar

The power of a webinar, as some of us know, is to build that “Know-Like and Trust” factor with your audience. The nature of a webinar is about hitting on pain points they are facing and offering possible solutions to solve the pain or problem.

 

Webinars also leverage the power of scalability. A webinar allows you to serve more people while also saving you lots of time.  

 

Webinars can be powerful because a webinar asks for a level of commitment. A webinar is also revealing in the sense that it helps business owners to separate those people who are serious from those who are not. Webinars also serve as a portal for the different and various ways they can go further with you.

 

Live Video: Periscope & Facebook Live

Periscope is tied in with twitter. You can Livestream from your phone. Followers will tune into the broadcast. Facebook live works the same way. If you can create resonating content, you can move them into your marketing platform.

 

The webinar only scratches the surface and give a simple to remember url. They sign up to get the free thing. Webinars share a slice of what you are offering. This is not slimy! You are are serving them what they want. And giving them more gradually based on their commitment.

 

In this episode we’ll cover:

  • Using webinars to build Trust
  • The power of live video
  • Why webinars create leads
  • How webinars save you time
  • How webinars reveal the value you have to offer

 

Practical and Actionable:

Remember that the purpose of your webinar is to only scratch the surface of what’s really behind the veil. Be sure to provide something of quality and value. Serve them to the best of your ability while also holding a balance: their commitment.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

253 | A new dynamic in Leadership with Mitch Axelrod

253 | A new dynamic in Leadership with Mitch Axelrod

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253 | A new dynamic in Leadership with Mitch Axelrod

Leadership is different and has not changed either.  Now is the time to examine your leadership strategies to improve your goal setting. Discover the new approaches that our guest gives us. Mitch Axelrod shares how he looks at goal setting and why the process must change.

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Target Audience: Mitch Axelrod serves businesses and organizations big and small. His mission is about helping people actualizing their own inner power. It is then about monetizing that through profitability.

The model of Leadership has traditionally been top down and one dimensional. Usually it is focused on the mission of the company. We are 3 dimensional human beings. Mitch believes in Axiology- the measure of human value. There are 3 dimensions to this.

 

The 3 Dimensions of Axiology: GOALS ROLES AND SOUL

Goal: This is the first dimension. The goal is a concept and it is clear cut. It is all about where you are going

Role: What you are doing

Soul: Is about who you are being

 

So much of what we do today only encompasses the goal dimension. The purpose of the role is to get the goal. The company adjusts the role. Then you address the soul of the human being. The soul is constantly needing to be expressed. Role is of higher value than the goal and the soul dimension is of higher value than the role.

 

For so many people, their soul dimensions are starving. What’s evolving now in business based on values is that companies are realizing people would leave for better opportunities in order to feel more fulfilled in their work. Don’t shrink a person to fit the job. Rather, expand the job to fit the person

 

3 Dimensions. 3 Questions: What Every Company Should Ask to Catalyze Transformation

Goal dimension: Are you where you think you ought to be right now in your life?

Role dimension: Are you valuing what you do and getting value out of what you do? Are you doing something you actually value?

Soul dimension: are you feeling expressed? Are you actually feeling like you are being yourself and that you are living your life in congruence to who you are?

 

The Power in Providing Autonomy within Your Company

It’s saying to the person: We trust you enough to expand the job description to fit the value of the YOU.

Your profession is not what you do to bring home a paycheck. Your profession is what you were put on earth to do with such passion and intensity that it becomes a spiritual experience and fulfills your calling. This is very different than a job.

 

In this episode we’ll cover:

  • Goal, Role and Soul Dimensions
  • Why people are dissatisfied with their work
  • How to dig deep in uncovering your soul’s purpose
  • The reality about fulfilling your Calling
  • The power of Autonomy

 

Practical and Actionable:

Do your soul setting, then your role setting, then your goal setting. How do I get back to my soul? Quiet yourself and get back inside. Use your intuition. That voice only you can hear.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

252 | Celebrate 3 Years - What Happens When Your Facebook Ads Aren't Working with Molly Pittman

252 | Celebrate 3 Years – What Happens When Your Facebook Ads Aren’t Working with Molly Pittman

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252 | Celebrate 3 Years - What Happens When Your Facebook Ads Aren't Working with Molly Pittman

 

 

How to get your Facebook Ads to work – today we talk with Molly Pittman. I want to say “THE” Molly Pittman because I am such a fan of her work. Molly is the VP of Marketing for Digital Marketer. She is also a co-host at the Perpetual Traffic podcast. She shares her 4 tips to fix your Facebook ads.

 

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Target Audience: Marketing for Digital Marketer serves anyone wanting to learn digital marketing. This includes marketing agencies and professionals both big and small. Basically, it serves those seeking online strategies.

 

What to do when Facebook ads are JUST not working. Here, we walk you through 4 important aspects…

ASPECT 1:

Looking at your OFFER- this is not necessarily your product. What is meant by offer is the way it is being presented to your audience. And if the Facebook ads are not working, chances are that other mediums also would not work. It’s most likely not working because of the way you are positioning whatever it is you are trying to sell. Remember, you are dealing with real humans who happen to be on the other side.

 

 

Giving them something of VALUE FIRST is a great way to reach them. Your hook or marketing message has got to be aligned with this. THINK: Why should they care?

 

VALUE: troubleshooting comes down to looking at all the steps. It is about testing multiple hooks against different avatars. Different people are going to want something for a different reason. Who are the different people you can speak to and the different reasons they’d want it?

 

A HOOK is combining the pain point and offering the solution. What is this person going to have when they take my offer that they didn’t have before? How are they going to feel afterwards? How will their average day improve? How will their status increase?

 

Getting Clear About Who You Serve

You have to be specific down to the offer. Who are the avatars that will be interested in your AD?

 

 

Do I have something that people actually want?

At Marketing for Digital Marketer, they write a blog post that teases the topic they are thinking of using for the lead magnet. If it is not resonating with people, it is tossed. Once the Offer + Marketing message is clear, you can move into the Targeting piece.

 

ASPECT 2: TARGETING

Specific to the avatar you want to reach- what are these people actually consuming?

 

 

ASPECT 3: Ad Copy and Creative

Make sure the copy portrays the marketing message you want to convey. The image is what most people are looking at.

 

ASPECT 4: Familiarity between the Ad and Landing Page

If the landing page does not relate, their brain will tell them they are in the “wrong place.” You don’t want that happening.  

 

 

In this episode we’ll cover:

  • The 4 Aspects to Optimization
  • Why knowing your Avatar is everything
  • Aligning your ads with your lead page
  • Making sure your offer resonates with your audience
  • Why you should give Value as a first step

 

Practical and Actionable:

It doesn’t matter what medium you are on. Each has their tip or trick. It is really about THAT message an AD point. It is about hitting that pain point and truly adding value to someone’s life.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

251 Steve Gumm

251 | How to Use Video To Drive High-Value Clients with Steve Gumm

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251 | How to Use Video To Drive High-Value Clients with Steve Gumm

 

Video will continue to be more important to share your story and reach new customers. You don’t have to create Super Bowl style commercials, but you will miss opportunities if you don’t learn to use video for your business. Our guest today is Steve Gumm who works with companies to improve the human-to-human experience. He loves to use video to share stories and value bombs. Steve is the founder of Drop In Local in Chicago, IL.

 

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Target Audience: Steve founded an Agency called Drop In Local that focuses on creating and using video to help people get more customers and make more money.  

 

People Are Afraid of Video

Steve admits that he doesn’t think anyone really likes looking at themselves on video. It’s a vulnerable thing. To get over that is pretty easy though. You just start! It could be with “How To” videos. Choose things you can speak about very freely. Also, it helps to get used to having a camera in the room and around you. So, play around.

 

Creating a Bond with Your Audience

Video creates a bond with who you are trying to reach. You must have a story: the burdens as well as the dreams. It draws people in. You will be blown away by the response because consumers are not used to it. Video puts a real human being behind the business. And guess what? It does not have to be flashy!

 

Ask yourself where you can apply a deeper human touch and start to integrate it? Don’t let the technical stuff scare you away.

 

Even using something as simple as a phone and a tripod is fine. Just focus on building trust with content. The process then becomes fun. I.E: the process of how to nurture and convert. You look at the process and start to plug in a process. Though it takes more courage and strategy to create content on the video platform, this extra effort pays off.

 

How do you (Steve) help someone show up the way the need to on camera?

Hiring someone makes a big difference. Making it natural. Then, set up a camera with the intention of a message first.

 

In this episode we’ll cover:

  • How to start creating videos
  • What content to draw up to put in your videos
  • Why Video is powerful as a platform
  • Why you shouldn’t let the technical stuff scare you off
  • Creating an authentic bond with your audience

Practical and Actionable:

Spontaneous Questions from Gene to Steve:

What length should the video be if you are trying to build brand awareness?

The right length. As long as it is valuable, you don’t have to put time on it. A minute and a half could be a goal.

What’s so important about those first 8 seconds? How do you make it count?

It is EVERYTHING because that is about the attention span of a human being. If you don’t draw them in within that time, you lose them. Get your name out and quickly get to the point.

What should be the Call to Action in the Video?

Have a Teaser at the beginning

Microphones?

Loval ears or Booms

The right time to start?

YESTERDAY

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

250 | Innovation Is a Competitve Advantage with Tamara Kleinberg

250 | Innovation Is a Competitve Advantage with Tamara Kleinberg

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250 | Innovation Is a Competitve Advantage with Tamara Kleinberg

 

Innovation means different things to different people. I agree with our guest today, Tamara Kleinberg (founder of Go To Launch Street) about innovation. Innovation is a process of thinking differently and acting on it. Ideas that are cool and interesting, really don’t mean that much. It is the implementation of the ideas that drives innovation. Our guest today, is a speaker and brand strategist that helps companies innovate in today’s fast changing world.

 

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Target Audience: Tamara shows entrepreneurs how to be innovative by unlocking that part of themselves.

When you are doing it like everybody else, you add to the noise and when you add to the noise, people walk away. It’s not until you do something innovative and different that your target audience starts to open up their wallets for you.

 

The Process of Thinking Differently

This is not just a process you undergo when you want to innovate. You must also think differently about your challenges. Pretend the brick wall does not exist, take action and put that into the marketplace. Uncover how to create that unique selling space. It should be something bold that people will open up their wallets for.

 

Being Innovative is About Being Unique

Take note: Innovation is a competitive advantage. We can’t be afraid to do the opposite of what everyone else is doing. Something Tamara does is list everything she sees in her industry. The language, customer service, product, etc. From that, she determines what they are NOT doing. She knows this is how she will stand out. It’s scary – because some of those things they are doing ARE working for them. However, just because it works for them does not mean it is going to work for you.

 

As leaders, we focus on the outcome. It is important to have a team where everyone has tapped into their inner innovator. This means rewarding behaviors. No matter what. Reward enhances innovation. Don’t just reward what works out. Reward everything.

 

Innovation is Such a Powerful Piece of the Puzzle

Innovation is more valuable than resources. If we are not building an innovative business from the ground up, we’re missing a significant foundational piece.   

 

In this episode we’ll cover:

  • The process of thinking differently
  • Why innovation is a competitive advantage
  • How to be Unique in your industry
  • The foundation you must set for your business
  • Why you should not be doing what everyone else is doing

 

Practical and Actionable:

Get out of your own shoes and your head. Think about the products that you geek out on. Think about how they would put out a product, how they would connect with their customers. It is incredibly easy to be innovative when you do this. How would they create more community in their business? Apply that back into your world. Allow yourself to be free when you’re doing this process.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!