237 | The Neuroscience of Communications with Nick Morgan

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Today’s guest and founder of Public Words is Nick Morgan. Nick Morgan shares with us that while most of us think that we communicate with our conscious minds, there are layers of beneath that we must become more aware of. Nick’s work focuses on helping professional speakers, executives and business owners communicate more effectively to convey their message. He does this by getting people to understand themselves on a deeper level.

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Target Audience: Nick Morgan, the founder of Public Words helps entrepreneurs and business owners tell their stories to clients and customers to enhance employee engagement. Public Words also serves executives who have a story to tell or want to be better communication. This allows for more effective marketing. Public Works also serves professional speakers.

 

The Mystery of How Humans Communicate

The way we communicate is not how we think we do. When we communicate, we think we are doing so with our conscious minds. It seems logical- HOWEVER that’s NOT how we actually communicate. We have these vast unconscious minds. The unconscious mind can handle 11 million bits of information per second. Whereas the conscious mind only handles 40 bits of information per second- pretty feeble!

Most communication is processed through our unconscious minds. We have intents and ideas that unconscious. Then we begin to express this through our body language before we are even consciously aware of it!! Only after that does your conscious mind catch up. Our brains edit out this delay. This is not only fascinating, but essential to understand if one wishes to communicate effectively.

 

We imagine our thinking is doing this work. But it is our unconscious minds processing it all which is – done milliseconds before that!

EMOTIONS

The stronger the emotion we feel, the easier it is to recall it. Whenever faced with a new situation, we react accordingly. What is not being said that needs to be surfaced? How we read each other’s emotions is also important to be aware of. If someone has their arms folded, for instance, causes conclusions to be drawn by the receive. What’s really happening is that the mirror neurons start to fire. This is how we leak emotions to one another.

So a speaker who is nervous will leak that towards their audience. Public Works helps individuals blow past the nerves to connect with the audience.

 

What Should We Do Instead?

You can either work from the outside- in or the inside- out. You could work on opening up the body language. Or you can work on the emotion. One could work up the emotional excitement (or whatever the appropriate emotion is).

3 NO- NO’s When Giving Your Speech:

  1. Sharing your biography: People don’t actually care as much about your biography as they do about what’s actually in it for them. They need a reason to listen. Maybe later- they’ll be interested in hearing about you once they’ve tuned into how your message can serve them.
  2. Starting off with the Agenda (unless you’re doing a talk for the whole day, then that is fine)- but if it’s just a speech- the audience doesn’t need it. People quickly become distracted right from the start because an agenda doesn’t seem important. In a way, you’ve already trained them NOT to listen to you.
  3. “Throat Clearing.” Starting off by saying things like, “anyone here from ____” is an example. This is chit chat that isn’t getting into the speech but just releasing the speaker’s nerves. This makes for a counterproductive approach

Instead, BEGIN with something that matters. A story, a statistic, etc.  

What the unconscious mind is communicating is emotions, intents, attitudes, interests, excitements, and fears and level of power. The unconscious mind has the capacity to decides on an appropriate mate. It operates on a basic level. This is even more important because it is unconcious.

You have a choice: you can take control or leave it to chance when you communicate. Nick urges people to become aware of what’s possible and become intentional about their communication. What emotions do you want to audience to feel as you go through your speech?

Practical and Actionable

Take stock about where you are in terms of your body language. Spend the next day just noticing how you interact with people. Are you defensive or open? Begin to get a sense of what kind of communicator you are. We carry 2 things: the way we feel in that moment and our HISTORY.

Become acquainted with that history. How does that translate in your body language? (Whether confident or otherwise). Identify that before you take charge. Don’t judge it, for it is neither bad nor good. Become aware of the aspects you love and other aspects that may not be useful.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

236 | Starbucks: Filling Your Soul With Howard Behar

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What does your Soul have to do with Leadership? Howard Behar is the former President of Starbucks. On this episode, we discuss the connection between the soul and how we lead. How we show up every day is the rewarding challenging we can engage in, in order to remain in tune with life’s work. Howard’s key message is about valuing the people we serve. This is a first and foremost priority that comes before anything else.

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Target Audience: Howard serves anyone who wants to become a better human being and a better leader. That pretty much covers everyone in the world.

Howard is the son of 2 immigrants who settled in Seattle. He shares how they didn’t have much but there was always love. His Mom and Dad had a mom and pop business (grocery store) – so there was always food on the table.

Leadership at Starbucks

Howard joined the Starbucks team when there were only 28 stores. At the time, he was actually trying to escape the corporate life. He was In search of something that filled his soul. Howard shares how his journey with Starbucks was one heck of a ride- it was one fast pony where the business quickly grew from 28 stores to 24,000 (today).

Why Did You Have to Feed Your Soul?

Howard says he always had to have purpose greater than myself. He felt that whatever job he had, he needed to feel like he couldn’t wait to do it when he got up in the morning. And so it was with Starbucks. What motivated him each and every day was the fact that they weren’t serving customers, but human beings

It’s About Going From Success to Significance

What really matters is what you are contributing to the world. When you look back it’s not going to be about the money you made.

What are the Key Values for a Company and a Person?

It requires thought. The intention could always be about loving people. This required Howard to look inside himself and identify who he was as a person. Once one does that, it is amazing how you come together with others (connect) and how you get to live a more caring and productive life.

The Connection Between Great Leadership & Leading Through Values

Great leadership lives its values. Take children for example. Children don’t pay attention to what you say but what you DO. If you say you ‘care’ about people, what does that actually mean? People are not assets- but human beings. Howard wants to be known about nurturing the human spirit.

 

Howard’s mission is to live his life everyday nurturing and inspiring the human spirit of himself and others. He’s learned how to take care of himself- emotionally and spiritually. The mission of Starbucks truly resonated with him. It’s what mattered to him. Howard says, “We’re not in the coffee business serving people, but we’re in the people business serving coffee.”

People need to know what you are about. Howard has given the same speech of how it’s about people. You can’t get bored as a leader talking about what your mission is about if you truly believe in your message.

Practical and Actionable

Howard used to send birthday and company anniversary cards until they hit 10,000 people. He then would just send them out to management- which they trickled out to everyone else. He’d personally sign them with a little note even if he didn’t know them. People until this day still have the notes in their cubicles/offices. It doesn’t take much to show people care- other than that one extra second. Those kinds of messages stay with an organization forever.

Don’t just say how much you care. SHOW IT!

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

235 | Significance with 48 in 48 – Jeff Hilimire and Adam Walker

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48in48.org Interview with Jeff Hilimire and Adam Walker

One year later, 48in48.org is pushing into new realms. They are doing another 48 websites for 48 nonprofits this year in Atlanta. And they are also doing another set of 48 websites for another 48 nonprofits in New York. This is a unique episode with so many guests. I interviewed different people involved to get their perspective of this movement. Also Adam Walker and Jeff Hilimire share with me the BIG vision for 48in48.org. I really think they are crazy rebels for putting it out there and I love them for it.

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Target Audience: 48 in 48 provides a volunteer opportunity to developers, designers, working in marketing and in IT build websites for nonprofit organizations. The aim is to complete 48 sites in 48 hours.  

The 48 in 48 Project is about SIGNIFICANCE

The founders, Jeff Hilimire and Adam Walker felt like they wanted to step up their commitment. They want to show that they are a great technology company while at the same time, give their employees an opportunity to do something they love doing. The purpose is to put their passion and skills behind something that is great for the community.

The project is focused on giving back to nonprofits. The people behind the nonprofits they select are the best at what they do. However, they may not have all the technical essentials in place (i.e- a great website).

Here are some perspectives from the Volunteers

Roshell (Volunteer):

“I saw something that was so incredibly exponential. Not often that you get to engage in a volunteer opportunity that so goes beyond it’s initial effort. Seeing the impact it had on the people giving their time and on the community- it was a no brainer that I’d come back again.”

“Nonprofits are dealing with multiple audiences- those they serve and the audiences they are trying to connect and gain support (monetary) from. It’s a challenge and the voice that speaks through the site needs to be different. There are multiple levels with how non profits must communicate with their audiences.”

Gina (Volunteer):

“The project helps the community at large and builds closeness. This is a huge gift”

Tod (Volunteer):

Tod brought his son to the event because they share a love for technology. Tod says this project is unique because you get to see something that goes from nothing to completion so fast and you see the impact that the non profits walk away with. It is something they may have not been able to afford any other way.

 

Perspective from Adam Walker and Jeff Hilimire

The Creators Plan to Take it to the Next Level. They intend on testing places outside of Atlanta. This year, they stepped it up with more sponsors and volunteers. The event and logistics have taken a big step forward. The Core team has been nurtured so that the project can be taken to other cities.

48 in 48 is a representational symbol of using talents and skills to give back to the community. It is highly niched, involved and connected. The volunteers are doing it because they WANT to do it. That’s the major motivating factor driving this project forward.   

 

BIG VISION: What’s next

The Project Will be doing 48 of these across the globe in one weekend. Once this system is scaled and replicated, there is no limit to where the goodness can be shared. The locations and non profits that can be served will continue to grow. There will be more of good people pouring into other people who are also doing good!

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

234 | Making New Choices with Mike Pisciotta

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We all have times in our lives that force us to question the path we are on. We all have moments that make us choose a new direction. I have seen this for myself. And I have watched it in hundreds of others. This is about reinvention. Our guest today is Mike Pisciotta with Marketing Your Purpose. He shares his moment of reinvention that happened while in jail.

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Target Audience: Mike and his wife serve speakers, coaches and trainers or to those selling information on transformation. They are guided with funnel design, funnel optimization and Facebook ads (mainly).

 

Mike’s Story of Awakening

At age 18, Mike woke up in a jail cell with no recollection of how he got there. In that moment, it was like a brick wall hitting him. The first 18 years of his life were spent in a negative home environment surrounded by drugs. However, in that moment, something changed. Suddenly he experienced the realization of where he was and decided to make a choice to change.

He was sentenced to 10 years. And he decided to use every moment of his TEN YEARS (yes, ten years) to use the prison system to renew his perspective. He DECIDED to  immerse himself in spiritual and physical development. He spent time learning about business and studied the markets.

 

10 years of “freedom” were gone. But he was not going to give them 10 years of life. He knew in his core that it didn’t mean he had to give them his life. He decided he was going to live. This type of choice was not made by most of the guys around him. In contrast, they threw in the towel. But Mike was different. He still felt he had a chance and knew he could do something with his time.

The Power of Choice

No matter what life hands us, we always have a choice. We have a choice to move things forward and to change things. Your present state is not what defines you. This is about Owning your faults. It is about Owning the choices you’ve made and wherever that may have brought you now. This takes a Shifting of the responsibility from the external to the internal.

 

Getting Uncomfortable

When we find ourselves in a state of dissatisfaction, we can use it to put fuel in the fire for transformation. Change the cycle. But, people stay in a cycle because it’s comfortable. Expanding and growing yourself is a lot more uncomfortable. What choice will you make?

Mike admits that he knew this was not something he committed to just one day- but every day. Consistency and dedication are required. There are always challenges. That commitment to press forward allows for the building up of  a legacy.

Practical and Actionable:

OWN wherever you are in your business. Own that it is there and that you are there. Own the fact that it is the way it is because of the choices you have made or have not made. Then, make the CHOICE to change that and begin taking steps in a different direction. Use what you don’t like as an excuse to create transformation.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

233 | Be THE Choice, Not Just a Choice with Gene Hammett

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233-gene-hammett

 

In highly competitive markets, it is getting harder and harder to win the business. I specialize in helping companies grow by making them THE choice, not just a choice. This is about standing out and creating a company that does not have competition. This is a solo episode where I share key parts of my speech: Be THE Choice, Not Just A Choice. I give you 3 areas that allow you to win more business and work with more high-value clients. Don’t miss this one.

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Target Audience: Gene serves entrepreneurs who are (or want to be) Leaders. His clients are committed and are unafraid of doing the work to create a thriving business.

 

What does it take to be THE CHOICE?

There are lots of people and it’s safe to say- even too many people out there. Businesses look very much like each other in their variety of strategies. They blend together. However, you must KNOW that you actually ARE different. The problem is, many entrepreneurs out there do a poor job at standing out. This takes a great deal of building and deepening the relationships you have. How would standing out increase word of mouth and referrals?

SO, how do we raise ourselves ABOVE the crowd? How can people see your specialty and your ability to serve them in a specific area?

 

How do you explain WHAT it is that you DO?

Let’s talk about BRANDING!

Your brand is not what YOU say it is. It is what others say it is! It’s what people talk about when they talk about you. Those who have clear branding also have a clear story, price and promise.

WHO do you serve? & WHO is included in your Profitable Niche?

Your target market is who your services are ideally for. Your profitable niche are those who are ideal for you.

Do they see you as THE choice? If you are too broad in your messaging, they won’t see you as THE choice. If you represent yourself as having a deep understanding of their area, they can TRUST you. Stack your success in your portfolio of previous clients.

 

Do it BETTER

Rise above everyone else by knowing who you serve, what their pain is and offering them a unique solution. Keep getting better at what you do.

Marketing: the 3:7:3[0:30:30] RULE

In 2016, not all marketing is effective. When you are in a room 3% are actively seeking to buy what you offer. 7% are open to what you are offering. 30% are “not yet” and 30% are unconscious to what you offer. Another 30% are a “NEVER.”

Focus on the 67%. When those people are ready to buy you must position yourself in a way so they are NOT looking at anyone else to buy. The way to reach these people is not just creating info and communication- BUT CONNECTING with them. Position your marketing in a way that truly connects with them. Create a connection so powerful, that when they see your email in their inbox, they will open it because they feel connected.

This i’s about the story you craft around your business. You do this through education based marketing – marketing with a clear conscious- & not being pushy.

SPEAKING- the #1 way to get high value clients. You are going where they are and they, themselves are investing in themselves to acquire solutions. This is the most powerful form of marketing Gene has experienced himself!

WRITING for major platforms (like Huffington Post for example) and use different MEDIA to get noticed. Making yourself available for Media- such as podcasts, positions you to new audiences as an expert.

Social media- do you stand out in a way that connects you to your audience? Do you offer Ethical bribes to create continued communication? This is KEY!

Practical and Actionable:

Go to the The Trap of Success HERE. This video will show you how you can show up differently. All you need to do is decide. Also, check out the free video on how to become an AUTHORITY in your target market HERE. 

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

How To Get Your First Speaking Gig in 30 Days Without Cold Calling

Getting started as a speaker can be scary and exciting at the same time. Most people make it harder than it needs to be. When you make the decision to speak to grow your business, you will be faced with quite a few challenges.

I will share with you how to overcome these challenges and give you two easy ways to book more speaking engagements. Grab 25 speaking events in your city to help you with ideas.

Watch this quick (less than 5 min video) to get your first steps:

Let’s begin with a description of the three different types of speaking engagements.

  • First is “practice” events. These are the events that are fairly easy to get and will give you the experience of speaking.
  • Then you will move to “client attraction” speaking event. These are the stages that filled with your ideal clients. You might have to travel outside your local market for these events. I call them “client attraction” because these events are more likely to get you new clients with the right speech.
  • Finally, the best stages are the “game changer” events. These are the stages that can explode your brand awareness and your revenue too. Examples include the national convention in your niche or a TEDx talk that gives you massive credibility.

You can work your way up the speaking ladder with experience in each level. Great speakers are only made through speaking and mastering the art of connecting with the audience.

This article focuses on the “practice” events. It can be your very first event. Or it could be more reps to practice the craft of speaking. Don’t be worried about the people sitting in the seats…just thrilled to be speaking your message and getting the stage time.

Let me share with you how to get your first speaking gig in 30 days without cold calling.

Ask Your Network – The people that you already know are your primary sources for speaking engagements. The reason being is one word. TRUST. Trust is essential when you want to get on a stage.

Think for a second if you were the one hosting an event. You are responsible for selecting the right speaker for the event. Your reputation is on the line. You will likely only consider speakers that you know for that opportunity. They have established trust with you. If you don’t know anyone for that event, you would likely ask those in your network that you trust. Think about this when you are reaching out to others.

Your network are the personal and professional relationships that you have right now. When you start with people that you know, you already have a basis of trust with them. You can call or email them to ask a simple question.

“Do you attend any networking events
where they use outside speakers?”

This is not fancy nor does it need to be. It is the starting question to a conversation about the events they attend and about speakers needed for those events. Please remember that this is just one of the many questions that you will ask to find speaking engagements that bring in outside speakers.

Your network (the people you know) will be able to share with your opportunities that are not on your radar at this moment. All you have to do is be proactive and start up a conversation.

Flip Your Networking Script – Beyond your current network, you can attend networking events to meet new people. This is a power tip here that is so simple, and it works like a charm.

It is changing your usual script to get clients. You know the elevator speech or the “who I serve” statement. Instead, you are going to listen to others and ask about other networking that they do. Be curious about the events they are attending and why they like those events.

Your job is not to be interesting with your work…it is to be interested in them. Getting to know new people is easy when you ask questions about them. I start here to make sure you are NOT in “pitch mode” in conversations. Ask questions to build rapport.

Once you know about them and their networking, you can ask if any of those events accept outside speakers (same question as above).

Don’t make this harder than it is. It is simple to find your first speaking gigs when you focus on it.

No cold calling required. These simple strategies will help you find your first speaking gigs.

If you want a tool that I developed to help those seeking practice events. Get this free guide to 25 speaking engagements in your city.

Wrap Up

Now it is up to you to have some conversations with friends and associates to discover local events that are accepting outside speakers. If you have questions about speaking, send them over to me at gene@leadersinthetrenches.com.

How to Grow Your Business By 400%

207 | How to Grow Your Business 400% with Ron Dod

How to Grow Your Business By 400%

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Making the shift to massive growth is not about luck. It is not all about hard work. You can work hard and never get there. Ron shares how he shifted his thinking to take his company to 7-figure success in 12 months. That is a 400% growth. We share how he stopped working some clients and stopped offering some services to get there. Ron Dod is a Co-founder with Visiture. This interview will give you a play-by-play if you let it.

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Target Audience: Ron is the Co-Founder of Marketing for ECommerce which serves entrepreneurs seeking to improve their marketing strategies.

Ron’s company Visiture grew 400% when he experienced a huge eye opening opportunity: He realized he could get away from all the processes he didn’t enjoy doing and let other good people do better work than he could do. The big goal was to become a million dollar company and they made it.

There’s that word again… NICHING!

It’s not about finding customers it’s about finding the RIGHT customers. Once Ron was able to adequately identify who his best customers were, he saw that the numbers don’t lie. He quickly developed a high customer retention rate. He was then able to give a crazy amount of value and received a large amount of returns.

This is because his target market GETS the value of what Visiture does. The Marketing strategy now flowings as a result. Visiture also now has the luxury of capping the amount of customers it takes on. Ron admits that there’s a Fear of not getting all the customers but as a business matures, it can grow smart and profitably with the RIGHT customers.

The Power of SPEAKING!

Although Ron didn’t have much experience at the time, he took the plunge, (and after practicing his speech about 80x) gave his talk at IMAGINE. He gave away a great amount of content and tremendous value. The changes in his business? He was quickly slammed with leads and sales for a long time and the company grew 400%. This made Visiture an Authority in their market.

On New Hires…

He quickly had to hire many new people at once. He knew he wanted to grow rapidly and so hiring those who were experts in the areas he was not allowed for that growth.

rondod207smIn this episode we’ll cover:

  • How Ron grew his company 400% quickly
  • Why Speaking is so powerful for your business
  • The power in hiring a team
  • Why Niching is everything
  • Why your target market GETS the value you bring

Practical and Actionable:

Do what you do best and get people behind you who know what they are doing to take over the other parts of the business. Take Massive Action. Get hyper focused. Ensure the marketing side of things is being driven by an expert in that area.

Resources and Links

How is your business going...would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.  

Ok, then I formalized the process to offer a Results Roadmap...it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

201sm

201 | Why You Should NOT Write a Book with John Corcoran

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201smHave you ever been told that publishing a book is the best thing you can do for your business? Well I have heard it. But in this day and time, consider the other options on not publishing a book (not yet anyway). John Corcoran is our guest. He is with the Smart Business Revolution podcast. He shares 5 different ways you can be seen as the thought leader or authority in your market. We talk about the reason why a book might not give you the boost you want for your business and what you can do instead.

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Target Audience: John has a Blog and podcast called Smart Business Revolution where he shows all superheroes how to build better relationships in business and turn those relationships into more clients, customers and increased revenue.

Why You Do Not Need to Write a Book

There are so many people today who place all their hopes and dreams on writing a book. It may take years for them to write it. And then what happens? Statistically speaking, most authors sell as little as 250 books and then nothing else happens after that. Simply and honestly put, it just doesn’t happen they way people think it will.

Why You Ask?

A book is really just a medium for a message. And today, there are so many ways to consume messages. We’ve got people consuming information via Instagram, Facebook, Youtube, and Podcasts. All very easily accessible through our laptops, mobile phones, and tablets. If you think about it, a book is kind of like an antiquated format.

Strategies more effective and quicker than writing a book (a simpler approach!)

  • Podcasting
  • Writing for Publications
  • Webinars and Small Events
  • Speaking (you don’t need to have a book to speak)

The Power of Live Events:

When you’re bringing people together you become the hub (the authority) in that particular space for your narrowed niche. It gives you exposure to people you wouldn’t have otherwise been exposed to.

Webinars help to build a platform and email list leading to events with more targeted people. You can sell products – and it opens up amazing doors (many times unexpected). Webinars are about building relationships on a massive scale. It’s just about getting started. There are so many people who do not get started because they have blocks around it. Often times they feel they are not “expert” enough. But really, you just need to be able to teach something new.

Webinars and Live Events Establish Market Research

You find out a great deal about your niche through surveys, the comments people post in the chat, and through emails pre and post webinar/live event. Think about it!!

201- John Corcoran

In this episode we’ll cover:

Why books are antiquated
The many other ways to be an Authority in your Niche
Why you are good enough to host webinars
The power of Live Events
& Other effective ways to build relationships with your target market

Practical and Actionable:

You don’t have to do all of them (webinars, live events, etc). Start with one. Focus on one and get good at it!

If you’re not sure what your next step is, brainstorm about what you want to do. Write down as many things as you can think of and let’s get on the phone and chat it out! Click here.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

185

185 | Be Magnetic and Attract Clients with Joe Calloway

Listen to the Episode Below (00:27:10)
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185

Do you have a clear idea of what you want your clients and prospects to say about you? This is the key to your success in building your business. Joe Calloway describes what it takes to be magnetic and create the business you want. Listen to this episode to learn how to be the best at what matters most.

Share the LOVE and TWEET about this episode.

Target Audience: Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action.

The BOOK: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Joe feels compelled to write, compile and update this piece of work every two years. The essence of the book is about creating a distinct category for yourself in the midst of your competitors. It shows readers how to do this in a way where your target audience looks at your competition and perceives you as UNIQUE. What’s most important about this book is how it leads to powerful strategies.

What Joe writes about, speaks about and teaches is the art of attracting business – in other words, how to be a magnet! Joe says, if you’re intentional enough, you will create the experiences that cause your customers to go out and spread positive word of mouth which builds a strong reputation.

Positive Word of Mouth

The single most powerful driver of new business is positive word of mouth. We all want to hear about what others say regarding companies we do business with. Once you attract your ideal business, it is imperative that you respond to customers unbelievably quickly because no one waits. Remember that your #1 marketing opportunity is to do great work, causing your customers to talk about you with reverence, thereby attracting even more people to you!

185smIn this episode we’ll cover:

  • How to be the best at what matters most
  • Attracting ideal business
  • Knowing what makes you different
  • Developing effective strategies
  • The power of positive word of mouth

Practical and Actionable:

The first action step is to take an hour or two and think to yourself :what are the 3 most important things that you can do in your business? The action step becomes obvious and clear. Proceed with those action steps.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!