How To Get Your First Speaking Gig in 30 Days Without Cold Calling

Getting started as a speaker can be scary and exciting at the same time. Most people make it harder than it needs to be. When you make the decision to speak to grow your business, you will be faced with quite a few challenges.

I will share with you how to overcome these challenges and give you two easy ways to book more speaking engagements. Grab 25 speaking events in your city to help you with ideas.

Watch this quick (less than 5 min video) to get your first steps:

Let’s begin with a description of the three different types of speaking engagements.

  • First is “practice” events. These are the events that are fairly easy to get and will give you the experience of speaking.
  • Then you will move to “client attraction” speaking event. These are the stages that filled with your ideal clients. You might have to travel outside your local market for these events. I call them “client attraction” because these events are more likely to get you new clients with the right speech.
  • Finally, the best stages are the “game changer” events. These are the stages that can explode your brand awareness and your revenue too. Examples include the national convention in your niche or a TEDx talk that gives you massive credibility.

You can work your way up the speaking ladder with experience in each level. Great speakers are only made through speaking and mastering the art of connecting with the audience.

This article focuses on the “practice” events. It can be your very first event. Or it could be more reps to practice the craft of speaking. Don’t be worried about the people sitting in the seats…just thrilled to be speaking your message and getting the stage time.

Let me share with you how to get your first speaking gig in 30 days without cold calling.

Ask Your Network – The people that you already know are your primary sources for speaking engagements. The reason being is one word. TRUST. Trust is essential when you want to get on a stage.

Think for a second if you were the one hosting an event. You are responsible for selecting the right speaker for the event. Your reputation is on the line. You will likely only consider speakers that you know for that opportunity. They have established trust with you. If you don’t know anyone for that event, you would likely ask those in your network that you trust. Think about this when you are reaching out to others.

Your network are the personal and professional relationships that you have right now. When you start with people that you know, you already have a basis of trust with them. You can call or email them to ask a simple question.

“Do you attend any networking events
where they use outside speakers?”

This is not fancy nor does it need to be. It is the starting question to a conversation about the events they attend and about speakers needed for those events. Please remember that this is just one of the many questions that you will ask to find speaking engagements that bring in outside speakers.

Your network (the people you know) will be able to share with your opportunities that are not on your radar at this moment. All you have to do is be proactive and start up a conversation.

Flip Your Networking Script – Beyond your current network, you can attend networking events to meet new people. This is a power tip here that is so simple, and it works like a charm.

It is changing your usual script to get clients. You know the elevator speech or the “who I serve” statement. Instead, you are going to listen to others and ask about other networking that they do. Be curious about the events they are attending and why they like those events.

Your job is not to be interesting with your work…it is to be interested in them. Getting to know new people is easy when you ask questions about them. I start here to make sure you are NOT in “pitch mode” in conversations. Ask questions to build rapport.

Once you know about them and their networking, you can ask if any of those events accept outside speakers (same question as above).

Don’t make this harder than it is. It is simple to find your first speaking gigs when you focus on it.

No cold calling required. These simple strategies will help you find your first speaking gigs.

If you want a tool that I developed to help those seeking practice events. Get this free guide to 25 speaking engagements in your city.

Wrap Up

Now it is up to you to have some conversations with friends and associates to discover local events that are accepting outside speakers. If you have questions about speaking, send them over to me at gene@leadersinthetrenches.com.

How to Grow Your Business By 400%

207 | How to Grow Your Business 400% with Ron Dod

How to Grow Your Business By 400%

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Making the shift to massive growth is not about luck. It is not all about hard work. You can work hard and never get there. Ron shares how he shifted his thinking to take his company to 7-figure success in 12 months. That is a 400% growth. We share how he stopped working some clients and stopped offering some services to get there. Ron Dod is a Co-founder with Visiture. This interview will give you a play-by-play if you let it.

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Target Audience: Ron is the Co-Founder of Marketing for ECommerce which serves entrepreneurs seeking to improve their marketing strategies.

Ron’s company Visiture grew 400% when he experienced a huge eye opening opportunity: He realized he could get away from all the processes he didn’t enjoy doing and let other good people do better work than he could do. The big goal was to become a million dollar company and they made it.

There’s that word again… NICHING!

It’s not about finding customers it’s about finding the RIGHT customers. Once Ron was able to adequately identify who his best customers were, he saw that the numbers don’t lie. He quickly developed a high customer retention rate. He was then able to give a crazy amount of value and received a large amount of returns.

This is because his target market GETS the value of what Visiture does. The Marketing strategy now flowings as a result. Visiture also now has the luxury of capping the amount of customers it takes on. Ron admits that there’s a Fear of not getting all the customers but as a business matures, it can grow smart and profitably with the RIGHT customers.

The Power of SPEAKING!

Although Ron didn’t have much experience at the time, he took the plunge, (and after practicing his speech about 80x) gave his talk at IMAGINE. He gave away a great amount of content and tremendous value. The changes in his business? He was quickly slammed with leads and sales for a long time and the company grew 400%. This made Visiture an Authority in their market.

On New Hires…

He quickly had to hire many new people at once. He knew he wanted to grow rapidly and so hiring those who were experts in the areas he was not allowed for that growth.

rondod207smIn this episode we’ll cover:

  • How Ron grew his company 400% quickly
  • Why Speaking is so powerful for your business
  • The power in hiring a team
  • Why Niching is everything
  • Why your target market GETS the value you bring

Practical and Actionable:

Do what you do best and get people behind you who know what they are doing to take over the other parts of the business. Take Massive Action. Get hyper focused. Ensure the marketing side of things is being driven by an expert in that area.

Resources and Links

How is your business going...would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.  

Ok, then I formalized the process to offer a Results Roadmap...it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

201sm

201 | Why You Should NOT Write a Book with John Corcoran

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201smHave you ever been told that publishing a book is the best thing you can do for your business? Well I have heard it. But in this day and time, consider the other options on not publishing a book (not yet anyway). John Corcoran is our guest. He is with the Smart Business Revolution podcast. He shares 5 different ways you can be seen as the thought leader or authority in your market. We talk about the reason why a book might not give you the boost you want for your business and what you can do instead.

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Target Audience: John has a Blog and podcast called Smart Business Revolution where he shows all superheroes how to build better relationships in business and turn those relationships into more clients, customers and increased revenue.

Why You Do Not Need to Write a Book

There are so many people today who place all their hopes and dreams on writing a book. It may take years for them to write it. And then what happens? Statistically speaking, most authors sell as little as 250 books and then nothing else happens after that. Simply and honestly put, it just doesn’t happen they way people think it will.

Why You Ask?

A book is really just a medium for a message. And today, there are so many ways to consume messages. We’ve got people consuming information via Instagram, Facebook, Youtube, and Podcasts. All very easily accessible through our laptops, mobile phones, and tablets. If you think about it, a book is kind of like an antiquated format.

Strategies more effective and quicker than writing a book (a simpler approach!)

  • Podcasting
  • Writing for Publications
  • Webinars and Small Events
  • Speaking (you don’t need to have a book to speak)

The Power of Live Events:

When you’re bringing people together you become the hub (the authority) in that particular space for your narrowed niche. It gives you exposure to people you wouldn’t have otherwise been exposed to.

Webinars help to build a platform and email list leading to events with more targeted people. You can sell products – and it opens up amazing doors (many times unexpected). Webinars are about building relationships on a massive scale. It’s just about getting started. There are so many people who do not get started because they have blocks around it. Often times they feel they are not “expert” enough. But really, you just need to be able to teach something new.

Webinars and Live Events Establish Market Research

You find out a great deal about your niche through surveys, the comments people post in the chat, and through emails pre and post webinar/live event. Think about it!!

201- John Corcoran

In this episode we’ll cover:

Why books are antiquated
The many other ways to be an Authority in your Niche
Why you are good enough to host webinars
The power of Live Events
& Other effective ways to build relationships with your target market

Practical and Actionable:

You don’t have to do all of them (webinars, live events, etc). Start with one. Focus on one and get good at it!

If you’re not sure what your next step is, brainstorm about what you want to do. Write down as many things as you can think of and let’s get on the phone and chat it out! Click here.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

185

185 | Be Magnetic and Attract Clients with Joe Calloway

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185

Do you have a clear idea of what you want your clients and prospects to say about you? This is the key to your success in building your business. Joe Calloway describes what it takes to be magnetic and create the business you want. Listen to this episode to learn how to be the best at what matters most.

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Target Audience: Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action.

The BOOK: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Joe feels compelled to write, compile and update this piece of work every two years. The essence of the book is about creating a distinct category for yourself in the midst of your competitors. It shows readers how to do this in a way where your target audience looks at your competition and perceives you as UNIQUE. What’s most important about this book is how it leads to powerful strategies.

What Joe writes about, speaks about and teaches is the art of attracting business – in other words, how to be a magnet! Joe says, if you’re intentional enough, you will create the experiences that cause your customers to go out and spread positive word of mouth which builds a strong reputation.

Positive Word of Mouth

The single most powerful driver of new business is positive word of mouth. We all want to hear about what others say regarding companies we do business with. Once you attract your ideal business, it is imperative that you respond to customers unbelievably quickly because no one waits. Remember that your #1 marketing opportunity is to do great work, causing your customers to talk about you with reverence, thereby attracting even more people to you!

185smIn this episode we’ll cover:

  • How to be the best at what matters most
  • Attracting ideal business
  • Knowing what makes you different
  • Developing effective strategies
  • The power of positive word of mouth

Practical and Actionable:

The first action step is to take an hour or two and think to yourself :what are the 3 most important things that you can do in your business? The action step becomes obvious and clear. Proceed with those action steps.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

181

181 | How Meeting Planners Think with Shirley Hogsett

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If you want to be a speaker (paid or unpaid), you want to understand how meeting planners think.  In this episode, Shirley Hogsett shares her years of experience on working with meeting planners to help you understand how to contact and engage meeting planners. Shirley operates the Destiny Speakers Bureau.

 

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Target Audience: Destiny Speakers Bureau is a comprehensive speaker management firm and provides marketing, management and product development services for a select number of Professional Speakers, Authors, Coaches, Consultants and Artist. .

 

The aim of Destiny Speakers Bureau is to help business owners utilize speaking to attract more business through spreading their knowledge in front of their ideal customers. Shirley shares with us the perspective of the Meeting Planner.

 

So what is it exactly that the Meeting Planners look for?

Specifically, they want a video of you speaking in front of an audience similar to theirs. They (meeting planners) want to see you perform. The video must convey that you have the ability to communicate and engage an audience. This contrasts greatly to “lectures.” The video should be no longer than 3-5 minutes. An intro and an outro is ok. And Shirley says testimonials simply don’t say enough.

 

 

How to engage in Effective Communication with Meeting Planners

It is imperative that you engage the conversation by HEARING what THEY are looking for. Do you have a strong grasp on their needs? It is then your responsibility to convey how you can solve that problem. Be aware that they are looking for experts. They seek authenticity. They must also get the sense that you know the audience on a deep level.

 

Pricing : What should speakers expect and what does the marketplace want to spend?

This depends on the person who is coming on. However, someone who is starting out should expect about $3,500- $5,000. But again, it depends on the speaker and the organization.

At the end of the day, you must know your industry and clients. It’s great to utilize a service like Shirley’s because a third party would not be emotionally charged and simply conveys data.

 

 

In this episode we’ll cover:

  • What the marketplace is looking for
  • Why you MUST know your market
  • Why you must be an expert in your field
  • How to schedule your speaking gigs
  • How a third party could streamline this process

 

 

Practical and Actionable:

Decide who you want to speak to. Thoroughly research that target market. Go to local convention bureau and find out what conferences are coming. You can also conduct a google search and build your database.

 

Resources and Links

 

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

179

179 | Thought Leadership Attracts Great People with Lee Odden

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If you don’t have what you want, it is because you don’t understand something. Misinformation is what gets in the way of your success. Lee Odden from Top Rank Blog is our guest and he shares leeodden
insights on thought leadership. I learned tons from this episode so I know you will enjoy the value. Discover the strategies to be a market leader

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Target Audience: Lee’s company provides content marketing services and focuses on Thought Leadership.

 

Content Marketing

As entrepreneurs, we seek endorsements from well known people; those who have influence and a large following. We all have aspirations to be seen in a positive helpful way and we know this is one avenue that yields potentially positive effects. However, Lee attests that in order to partner up with influential people, you must create value for them first. Find a way to work with them. Decide whether you will pay them or co create content for them. This creates an incentive for them to work with you. Remember, that in this game, everyone must win.

 

 

& if you’re in the trenches…

Lee spent lots of time growing Thought Leadership. He had to overcome public speaking and publishing. In doing so, he learned that it attracted others who on a similar level (in terms of growing your team). It is your task to learn to identify those individuals. It’s not through “popularity” that builds your business but TALENT.

Lee’s journey with Thought Leadership….

Lee started blogging simply to share. In turn, it attracted the right people who provided positive reinforcement to keep him going. For Lee, a thought leadership based approach has opened many doors.

 

Why is this important in today’s marketing and digital world?

Because you must justify your existence. This creates relationships which equals longevity. Long term clients are the heart of business and that’s how you get successful.

 

In this episode we’ll cover:

  • Lee’s insights on Thought Leadership
  • The importance of a customer centered approach
  • How to get top influencers on your team
  • How to create value and incentive before you approach anyone
  • How overcoming your fears connects you with the right people

Practical and Actionable:

Most people or as agencies approach connections by thinking about what THEY are going to say (or what THEY will hopefully get out of it). Instead, try figuring out what questions your buyers have and truly LISTEN. Use that as your marketing piece. This is a more customer centered approach.

Resources and Links

 

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

140-gene-hammett-featured

140 | Get the Gig: Series 3 of 3 with Gene Hammett

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140-gene-hammett-featuredToday, I share with you the the third episode in this “Get the Gig” series and what personally works for me. I’ll be specifically honing in on “unpaid” gigs that produce big payoffs. Getting on the stage requires that you get out of your comfort zone and stretch yourself. I’ll be sharing the common myths and mistakes people make in the process of booking their speaking gigs. And even more importantly how to land your gigs.

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Gene’s Target Audience: Gene works with entrepreneurs who want to find the perfect match between their unique value and the people who will become their best clients and biggest fans.

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139-Chris-Brogan-Featured

139 | Get the Gig – Speaker Series 2 of 3 with Chris Brogan

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139-Chris-Brogan-FeaturedTaking the stage is a great way to promote your business and claim your authority. You can do it at local events or your next step might be national events or perhaps you are ready to get paid. Discover the insider secrets with today’s guest, Chris Brogan. Chris is a powerful and entertaining speaker. He shares what he has learned in his many years of getting paid well for speaking to corporations and even a 6th grade class too.

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Target Audience: Chris is the CEO of Owner Media Group people that helps entrepreneurs who be more human at a distance.

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