269 | How to Improve Your Marketing with Noah Kagan

269 | How to Improve Your Marketing with Noah Kagan

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269 | How to Improve Your Marketing with Noah Kagan

 

Marketing genius Noah Kagan joins us today to talk about how the world of Marketing is changing every day. We dive in deep into how to stay relevant in today’s rapidly changing world. Find out why being in tune with the frequent changes requires you to be humble and dropping your ego! How can you become the master of your craft? Find out where the market is going and the marketing tools Noah recommends on this episode!

 

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Target Audience: Noah helps start-up companies (the underdogs) kick ass, or in other words – promote themselves to success. Noah achieves this mostly through creating content about how he and his team have been able to grow their business.

 

How to be Relevant in Today’s Marketing World

What is relevancy anyway? It is easy to have a subject to talk about. But without substance, it is not sustainable enough that people will want to continue to hear about it. The key element here is to identify something that you know you will enjoy doing for a long time.

 

Being naive: tune into how society is changing. Be more naive and humble. People get stuck in the way they used to doing things rather than staying in tune with what people are  up to currently. Don’t be arrogant and miss out.  

 

Identify Problems You are Interested in. Then Become a Master of Your Craft

 

The #1 error businesses make, is they stop doing what works. You have to look at what is working and do more of that. You’ve also got to be willing to let go of the ego. Here’s an easy test: perceive your business as a consultant. What objective advice would you give?  

Growth does not come from doing the same thing!

 

Noah also thinks people need to find their own metric of success and not be concerned with what other people think.

 

So, Where is Marketing Going?

Define what your own success looks like. Don’t get caught up in yourself. Are you actually enjoying what you are doing? Noah says, “I find things that I think people need and I do what it takes to make sure they know about it.” People either get too self conscious or don’t have a strong enough belief in what their product does to really go out there and let the world know about it.

 

Appealing Marketing Tools:

Opportunities and marketing don’t come from marketing channels. You only get the advantage when you find that channel before anyone else.

 

In this episode we’ll cover:

  • Noah’s top marketing tools
  • Creating substance behind your message
  • Changing with the times
  • Do what works; experimenting 20% of the time
  • Identifying the problem you solve

 

Practical and Actionable:

Spend 4 days of doing what you know works.

Spend 1 day a week of experiment marketing.

People often do the opposite. Do what you know most of the time. Experiment 20% of the time.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

268 | Making A Quantum Leap Using Game Theory with Simcha Gluck

268 | Making A Quantum Leap Using Game Theory with Simcha Gluck

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

 

268 | Making A Quantum Leap Using Game Theory with Simcha Gluck

Do you know what Game Theory is? Game Theory was created to help entrepreneurs reflect on the actions they take in day to day life. The game itself encourages a playful approach to different ways of winning (note: money is NOT the only way we win!) and increases creativity in the way solutions are determined. FreshBiz Global is a featured GameChangers 500 company alongside companies like Mindvalley, WholeFoods, Kickstarter, and Zappos. Join us on this episode as we dive into how to play a better game!

 

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Target Audience: Fresh Biz is game based training experience. It serves entrepreneurs solopreneurs to employees and inside corporates.

 

Game Theory…

Is about playing a better game to be more actionable in day to day life. Game Theory is a time based game and it mirrors life. It lasts exactly 90 minutes and includes 4 players to start. What Game Theory provides is a mirror for people. It helps them to reflect on their lives outside of the game.

 

Collaboration is the new competition. Simcha believes we are a part of the shift where everyone can win. There is no personal threat.

 

What do people discover when playing the game that they didn’t know before?

One of the major lessons people learn is about money. You’re never short on money, you’re only short on creativity. In this money-centric society that we are living in, people think the only currency is money. When you get people to realize there are so many different forms of currency out there, it widens their perspective.   

It’s all about asking the right questions and looking at all potential resources and options. You play a better game by being smarter about resources.

Case Example

In an NBA program in Israel, an entrepreneur works for a startup technology company for water (the company aims to cleanse and sanitize the water).  Someone referred him to a company in Germany who has a very similar concept. This meant he suddenly had a partner who spoke a different language to collaborate with. It also provided more resources.

In this episode we’ll cover:

  • How Game Theory provides a mirror for people’s lives
  • What people learn playing Game Theory
  • Why it’s not about competition but collaboration
  • Why money is NOT the ultimate resource
  • How creativity trumps currency

 

Practical and Actionable:

Text 44144 and get access to the 1st chapter of the “New Entrepreneurz”

Go to Freshbizgame.com – where you will find different training experiences offered all around the globe. Get 15% off.

Think of it this way: Life and business is so much healthier when we are aware that there are game mechanics involved. When we know we can win, we know that even if we don’t have all the resources- we hold the possibility that we may have access to someone who does. We don’t need to be the expert – we can hack the game no matter what the deal is.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

267 | Using Visibility to Grow Your Digital Agency with Rich Brooks

267 | Using Visibility to Grow Your Digital Agency with Rich Brooks

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

 

267 | Using Visibility to Grow Your Digital Agency with Rich Brooks

 

 

Authority gives you a chance to have a seat at the table. If you have no or low visibility in the eyes of your prospects, you will only exist through referrals. Referrals are fantastic, but you need a predictable way for prospects to find you. Rich Brooks with Take Flyte shares with us how he increased visibility in his industry filled with competitors. Rich is also the founder of a conference called “Agents of Change” that is well known for the value they are creating for their audience. Listen to Rich as he shares his insights.

 

Target Audience: Rich serves small business marketers and entrepreneurs. He has a digital agency called Flight New Media. Their mission surrounds building websites. He is also the founder of Agents of Change. It is a weekly podcast/ annual conference that aims to educate people on how they can reach their ideal customers. In addition he is also the founder of Streamline Marketing Workshops which teaches marketing to wedding professionals.

Hire People for the Details

One of the foundational concepts we discuss with Rich is the importance of outsourcing the detailed tasks. Rich realized he was good at planting seeds – the big picture stuff- but not on the plans and details. Can you relate?

Increasing Visibility & Positioning Yourself as An Authority

After making an appearance on t.v, Rich realized his name became more recognizable. It also lead to a multitude of opportunities. In other words, being more visible gives him an opportunity to sit at the table. And it can do the same for you.

Being on stage is yet another way to position yourself as an Authority. Plus, you get to bring people together who share a common passion. Creating and hosting an event sets you apart because it connects you to people on a deep level.

Building Authority

Rich says you can build Authority on any channel. However, you must first become an expert authority on a narrowed niche. Then from there, you can expand to other channels.

In this episode we’ll cover:

  • Using Facebook to generate leads
  • Using the stage to increase your recognition
  • Why Visibility = Authority
  • How to become more visible in your niche
  • Building authority in your niche

Practical and Actionable:

Make yourself more available. Can you reach out and offer a resource? In other words, be more offering. Sometimes it’s simply a matter of calling up and offering to talk about what you know. This is a great thing because often times, people are looking for more content. So, it’s a win-win situation. Create more of those!

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

266 | Getting Started with Facebook Lead Generation with Marya Jan

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Having a steady stream of leads for your business is powerful for many reasons. Think for a second about you having the systems in place that allow for quality prospects to be lining up to talk to you about your services and products. If you have not looked at Facebook to generate leads, you are missing something. I have struggled in this area, so I look to experts like our guest for today, Marya Jan, to share insights that will upgrade your systems for getting leads into your world.

 

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Target Audience: Marya Jan is a Facebook ad strategist. She serves coaches, experts and service based entrepreneurs. Her aim is to help them get tons of leads to generate business and to convert leads into clients.

 

Why Facebook is A Great Use of Your Advertising Dollars

As we all very well know, there are just so many people on Facebook. One can get super targeted. Facebook ads allow us to get in front of our ideal clients in a way no other advertising platform provides. Marya says it is “Hyper Targeted” because you can basically get in front of anyone you’d like to reach

 

 

As with any process, Marya offers us some steps to take.

 

Step 1: Who are you serving? Who is your ideal client? Identify this first and foremost.

 

Step 2: Create an offer on your Facebook Ad that motivates your ideal client to Sign Up to your email list. It can be a  service package or something free yet highly valuable (think checklists, infographs, etc).

 

Then a plan – or a campaign is created via email communication. Essentially you are building a relationship. Then pitch the offer. This is the simplest way facebook ads can be used as a starting point.

 

 

The Ideal Client

If the person cannot be imagined, it is not specific enough. The more specific you can be about who this person is, the more likely you’ll be able to “Hyper- Target.”

 

Step 1: Start of with your competitors by making a list of your niche. Then target their audience.

 

So how do we increase a steady stream of leads? By using the opt in offer (be sure it is something highly valuable and that people actually want it). Cheat sheets and checklists work best. And they also works well on facebook as ads.

 

And yes, how you formulate your copy is everything! And so is the IMAGE. The image MUST pop in the newsfeed- it must STOP the scroll! Choose images that stand out. You’ve got to NAIL all these elements before starting your ad campaign. It is simple enough but it is not necessarily easy.

 

 

In this episode we’ll cover:

  • How Facebook Ads get us in front of our ideal clients
  • Why your image in your FB ad must stop the scroll
  • Marya’s simple step by step process using FB ads
  • Identifying your ideal client so you can HYPER-TARGET on FB
  • How to convert leads into clients using FB ads

 

Practical and Actionable:

Create a Facebook ad strategy first. Educate yourself with Facebook ads first before you start experimenting. Even if you have a plan- start learning first. You can also outsource it too. You’ve got to know what you are doing-  before you spend even $5.  

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

265 | How to Build Deep Relationships with Dan Miller

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The foundation of business is still and will always be about relationships. How do you build deeper relationships that will last a lifetime? I am interviewing Dan Miller with 48days.net about deep relationships. Dan is a master of this and is quite passionate about the need for us to focus on the small aspects that lead to a real relationship.  I am honored to bring you this chat with Dan Miller.

 

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Target Audience: Dan’s brand – 48 Days to the Work You Love helps people transform their lives in 48 days (in the career sense). His book, overall message and brand allows one to create a plan and act on it. It also allows people look at options they may have overlooked previously.

Without Relationships – There is No Business!

Dan encourages to close our computers and go out and talk to people. It’s about that face to face interaction – not doing all those “things” online hoping people will track you down.

 

Dan talks about his “Pyramid” which he describes only gets deeper as it goes up. For instance, Dan has written books and that allows a certain level of depth. Then he offers courses, live events, and masterminds and those things offer a higher level of depth. Every business owner could strive to create this type of pyramid in their own business which allows for closer bonds with their audiences.

 

Even If You’re An Introvert…

Dan admits that he is very introverted by nature. He loves to write and loves his solitude. But he is very intentional about developing relationships. Relationships are at the very core of what he believes to be valuable.

 

Dan is into taking actions that empower those relationships. For instance, he has a habit of sending handwritten notes. He’s not always so enthused by the process, but he does it anyway because he knows the impact it holds. People remember those things- especially when it is also physically tangible, like a note. They hold tremendous value.

 

Building relationships takes time and specific intentional action. This goes for those whom you’ve met face to face and with those whom you haven’t met face to face yet (for example, online relationships).  Dan encourages us to remember that giving to others in this way should not be done with the expectation of getting a return. This is also KEY.

 

In this episode we’ll cover:

  • Dan’s 48 day plan to get you into intentional action
  • Why relationships are at the heart of any business
  • How to get up close and personal with your audience
  • Giving without expectation
  • How to impact your audience on an emotional level

 

 

Practical and Actionable:

Dan advises us to Handwrite cards and send them out. He has seen it creates a huge impact. It is even more impactful than other things like sending fruit baskets, etc. 

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

264 | How to Talk About What You Do with Holly Chantal

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264 | How to Talk About What You Do with Holly Chantal

 

The most common question in the start of a conversation in business is “What do you do?” or some variation on that. I’m not saying it should be the first question, but eventually, that is where the conversation goes. Do you have a great response that makes the listener want to know more? Even if you have this down…you can learn from our guest today.  Holly Chantal with The Land of Brand is going to unpack how do you respond to the “what do you do” question. Discover a deeper awareness that will improve your conversations.

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Target Audience: Holly is the Founder and President of The Land of Brand.She works with coaches, lightworkers, and sometimes other service providers that have a really difficult time describing their services because they are intangible. Holly helps them convey their message in a way that makes them desirable to their target audience.

 

The Number 1 Struggle

As your brand evolves, so does the way you describe your services. Couple that with the vast amount of competition out there and there’s pressure. You’ve got to be doing something really different. Holly often sees entrepreneurs trying to “fix” things in their business, like REDOING their website, their brand, etc. However, they go ahead making those changes without any DATA to measure whether it’s really working or not.

 

Solving the Core Problem with Brand Confusion

So what is a Brand? Your brand is what fundamentally makes you the right choice for the right people. The reason why creating a brand is confusing is because you are too close to it. When we brand ourselves sometimes what we are trying to convey is coming across differently than we think it is.

 

Branding can be an intangible idea. You can’t do your own brand because you’re too inside of it. You need that outside feedback. Your Brand should present itself in a way that people understand what you do right away.

The Trailblazer Trifecta – Holly’s neat way to describe what you do. There are 3 parts:

  1. The Philosophy of Your Brand – The problem you are on a mission to change. Why are you in business? 
  2. Your Methodology – how you are solving that problem and why you do it that way
  3. The Promise- What happens when you do things your way?

With this Trailblazing Trifecta, Holly helps her clients create entire marketing plans that match her client’s personality and strengths. This is how to attract clients you want to serve while coming from an authentic place.

In this episode we’ll cover:

  • The struggles that come with branding
  • Why Branding is not a solo job
  • How you can describe what you do in 3 sentences
  • Why you need DATA before making any changes to your biz
  • Identifying what makes you stand out from the rest

 

Practical and Actionable:

Want to be able to describe your brand in three sentences? Go to Holly’s website HERE and sign up for the Trailblazing Trifecta Worksheet.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

263 | How to Handle Objections in the Sales Process with Petra Foster

263 | How to Handle Objections in the Sales Process with Petra Foster

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


263 | How to Handle Objections in the Sales Process with Petra Foster

Today we chat with Petra Foster about PRICING. So many of us entrepreneurs have struggled or are currently struggling with our pricing packages. On this episode, we talk about how to get out of that rut. We begin with building trust and understanding our potential clients’ inner dialogue. Discover how you can tackle the objections and climb up the sales ladder.

 

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Target Audience: Petra’s services help entrepreneurs on their pricing. She shows them how to set themselves apart from other cultures and consultants in their niche. Petra aims to get them to sell their services in 6 weeks or less.

 

Balancing Life of Freedom & Business

We need to serve but we also need to have a life. We don’t have to do everything ourselves. And we certainly should not be a slave to our business. We are to live a life of freedom. So, this means outsourcing those things we don’t want to do or lack expertise in.

 

How to Perceive Selling

Petra says selling is an exchange of emotion – not money! It is your moral duty to sell your services. This is the perspective from which we can choose to see it all.

 

When you are having that initial phone conversation, Petra says to pay attention to whether they are willing to tell the truth about what they have tried and failed at. This is how you can focus on the emotion of that sales conversation. Failure evokes emotion and gets to the root of where we are at in our process.

 

There are internal questions potential clients are asking of you. Petra shares 4 of them:

  1. Do I like you?
  2. Can I trust you?
  3. Who else has actually used your service and gotten results?
  4. Are you sensitive to my needs?

 

You’re there to connect and understand their predicament. You are there to solve a problem. What got them there in the first place? This is what you ask yourself and them.  

 

A lot of people go into the sales conversation assuming they will get a “No.”Sales is an exchange of emotion. You can prevent the objection from happening.

 

According to Petra, the sales conversation starts when someone sees you on social media (primarily Facebook). Make sure you have the social proof. Are you sharing your content/expertise with people? Do you have blogs? Are you emailing your list consistently? Are clients talking about you and sharing your content? Have you collected Video (or other types) testimonials that reflect your work? Are you showing up consistently for your clients?

 

Doing live videos can be powerful. Petra says it allows you to interact with your audience in a real way. Social media allows for a reciprocal dialogue. You are educating your audience on their problem. Use videos to represent yourself as the ONLY solution for them.

 

People want to feel like they know you and video gives them that. Sharing yourself, your opinions and perspective creates TRUST.

 

In this episode we’ll cover:

  • How to create Trust with your audience
  • Why Videos are powerful to catalyze sales
  • How to balance life and business
  • How to prevent objections in sales conversations
  • What’s going on in the minds of your potential clients

 

Practical and Actionable:

 

Have a YOU vs. ME kind of opinion. Distinguish your voice and style. Involve premium clients first. This comes before doing all the other things like spending your money on a fancy website, Facebook ads, etc.

 

People often feel they need to set up everything first (website, etc) – but according to Petra, it is better to get your premium clients first and take care of those other things after. Stand out by talking about the things in your niche in your own way to distinguish yourself.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

262 | UnCrapify Your Follow Up with Speaker Jeff Havens

262 | UnCrapify Your Follow Up with Speaker Jeff Havens

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


262 | UnCrapify Your Follow Up with Speaker Jeff Havens

 

Jeff Havens is not your typical Keynote Speaker. Join us on this episode where we dive deep into the key elements of speaking. You may think content is everything when it comes to your speeches. Jeff tells us why it really isn’t. How can you distinguish yourself in your market? And then once you do that, how do you maintain a relationship with those who you’ve influenced and inspired? Tune in to discover!

 

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Target Audience: Jeff is a professional speaker who speaks on topics under the professional development umbrella. What makes him distinct is his own unique high energy and humor.

 

 

What Jeff Wishes Most Speakers Knew

  1. Be nice to people- do not walk in with the energy like you are doing them a huge favor or a major service. Some speakers get big headed.
  2. Their Marketing is misrepresenting who they are.
  3. A lack of follow up with people (on whatever that may be) thank you notes, phone calls, etc.

 

Distinguish Yourself

Not enough people are distinguishing themselves in the market. Having your own unique Stage Presence is everything. If you want to stand in front of people for any reason, content is secondary to the delivery. Guess what? There are a million people who can deliver the content you can. The content itself is not unique. Focus more on how you DELIVER that content.

 

 

UNCRAPIFY Your LIFE!

Jeff often does talks where he starts off talking about how to “Outsourcing Blame.” In other words, he teaches people how to “do it effectively.” Obviously this is terrible advice and people catch on to this. But it’s about the entertainment and engagement quality to it. After the chuckles are in, he then educates the audience.

 

Jeff’s Follow Up Strategy

A lot of speakers tend to be lazy in this part. Your absolute best work is through referrals. Someone who has seen you speak can recommend you to others.

Jeff’s formula is contacting people every 3-4 weeks. This is often enough for people to remember who he is but not often enough that he is irritating them. It is basically a quick email that offers his availability. 90-95% of the time there is no response. But it doesn’t matter. It is just to remind people you exist. But don’t be spammy.

 

Jeff’s goal is to walk a fine line between being funny and educational. Everything he does reinforces that. Figure out what makes people laugh or feel inspired- what’s effective with one audience might very well be funny for another.

 

In this episode we’ll cover:

  • Using your own UNIQUENESS to engage your audience
  • How to be consistent with follow up
  • Why HUMOR seriously works for Jeff
  • Why the delivery of what you say is far more important than the content
  • What key things Jeff wishes Speakers knew

 

Practical and Actionable:

Have a newsletter. Have some regular form of communication (could be video, etc). Create something regular so people don’t forget about you.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

261 | The Spark and Grind with Eric Wahl - Renowned Graffiti Artist

261 | The Spark and Grind with Eric Wahl – Renowned Graffiti Artist

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

261 | The Spark and Grind with Eric Wahl - Renowned Graffiti Artist

 

 

Are you willing to disrupt your own business? Our guest today, Erik Wahl, calls himself a disruptive strategist. He is a graffiti artist and powerful speaker who offers tools on how to be intentionally creative and provocative. The great paradox here is that through discipline and structure we can birth our creative parts of ourselves.

 

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Target Audience: Erik Wahl serves entrepreneurs who are seeking to be different in their market.

Differentiate yourself from the competition. Embrace disruption, leverage chaos and leverage opportunity. How can we create a unique customer experience? Erik considers himself a performer who ignites ideas on the stage.

 

Drawing Upside Down

Forget about how things should look. When you don’t have preconceived ideas of how it can play out, you put yourself in a free explorative state. Approach it from a curious mind than from that of expectation. And you can apply this pretty much in any area.

Whether it comes to social media, communicating with millennials, communicating with your target audience, etc. Become aware of the fact that our expectations hold us back. You can be creative if you flip your perspective.

 

Intentional Orchestration and Disruption

Our brand is “AHA.” It is all about creating AHA moments. This surprises your audience and disrupts your competitors. Eric wants to show people this process is about a hook- not a theory. The notion of creativity is about thinking the way no one has thought before.

 

The Spark and the Grind

Ernest Hemingway said, “Write drunk; edit sober.” This approach helped Erik get his message out in this book. He believes in brainstorming big and editing without mercy in order to build actual substance around them. Check out The Spark and the Grind HERE.

Writing a book helps you to outline how to be everything you are. It is about ideas and execution. Everyone is creative. However, it takes great discipline to express it. It takes reverse engineering to access your creativity. Any lack of creativity is actually a lack of curiosity. The overwhelment is a sign of mental laziness. And our checklists have overtaken who we really are.

The paradox of creativity is that discipline activates creativity. Structure creates freedom. When we are “playing with our head down” completing task after task- we must recreate our patterns. In contrast, we must do things with our heads up so we are able to witness opportunity more often.

 

In this episode we’ll cover:

  • Differentiating yourself from the competition
  • How discipline helps us to be more creative
  • Why structure creates freedom
  • How to prime yourself to line up with success
  • How to reclaim your creative nature

 

Practical and Actionable:

Take a moment to prime yourself before you propose anything (important). How you visualize and create that scenario in your mind, dictates the success of it. Don’t be lazy about the priming process.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

260 | Leading Others - Your Path To Greatness with Lolly Daskal

260 | Leading Others – Your Path To Greatness with Lolly Daskal

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260 | Leading Others - Your Path To Greatness with Lolly Daskal

Leadership is a journey. It is filled with new challenges that cause you to evolve as a leader. I had a chance to sit down with Lolly Daskal, author of The Leadership Gap: What Gets Between You and Your Greatness. Lolly shares insights to take your leadership to a new level. After listening to this interview, you will want to dive deeper into Lolly’s work.

 

Share the LOVE and TWEET about this episode.

Target Audience: Lolly is a Leadership Executive Coach and Business Consultant, a speaker and an author. She writes for Harvard Business Review Inc Psychology Today as well as others publications. She serves Fortune 500 leaders/entrepreneurs and startups.

 

So, Why Did You Have to Write this Book

Lolly shares that she was approached by people who requested it. She knew she had to serve them. Publications asked her to write about what she had been teaching. At that time, it was about the RETHINK model. And so, the book entitled, “The Leadership Gap: What Gets Between You and Your Greatness” was born. Get it HERE  The book is a positive spin on Leadership. Lolly believes there is always something we can do to stand in our greatness

 

My Message is Different than Most

Most books are about HOW and WHAT, WHEN or even WHY. Lolly believes WHO you are while you are leading is far more important than any of that other stuff. If the foundational work is correct, we can lead from WITHIN. If you don’t have yourself in check- the other stuff won’t fall into place. The book is about BEING- WHO are you BEING? The book will help you discover who you are.

 

Archetypes

For every archetype there is a shadow. When you acknowledge this, there is an inner awareness that is created which helps you develop an inner coach. That inner coach catches those moments where you can ask yourself- who are you being? It is also about not letting certain archetypes (dysfunctional ones) get in the way of your greatness.

 

Leveraging Fear

Confidence comes from knowing your capabilities and competence. Confidence is believing you are able. Competence is knowing you are able. Once you know what you are able, you can build on that. At the end of the day, make a list of all the things you have done well. This daily habit can cause you to move mountains!

 

Important Tip: Stop comparing yourself to others. Only Measure yourself against yourself. Have an inner circle (a fanclub) – who can reflect back to you your talents and skills.

 

The inner critic exists because there are parts of us that wants to please people, and want to be perfect. Many might believe that Greatness is destined for only a few. The truth is it is available to anyone. It is about making a choice.

 

In this episode we’ll cover:

  • Knowing your shadow side
  • Why greatness is a possibility for all
  • Why WHO you are being sets the foundation
  • Handling that inner critic
  • 2 daily rituals that can change your world

 

 

Practical and Actionable:

Every morning (before the day begins) writes about what you grateful for. Jot down all the things that are working. Create the balance with the tough stuff going on out there. This sets the day off right. People forget they are masters at what they do. Remind yourself of what you are great at. Make that list of what you did well that day. You’ll start to see things happening different in your life.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!