280 | Keys to Your Exit Strategy with Steve Little

280 | Keys to Your Exit Strategy with Steve Little

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280 | Keys to Your Exit Strategy with Steve Little

 

It is not too early to think about your exit strategy. In today’s episode we look at some of the key factors of “The Exit.” My guest is Steve Little. He will share insights from decades of experience in selling his businesses. Plus, he has been working with others on their exits too.  Listen in for some key insights to making your exit as strong as possible.

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Target Audience: Steve helps enterprise businesses understand value and how to build it. He helps them to understand what is driving the value of their businesses so that they can know where to invest, grow and position themselves for a much higher return when they get to that place of “EXIT.”

 

The Trap of Success- as Told by Steve Little

Like so many of us, Steve came to a point in his work where he didn’t like what he was doing anymore. He looked successful and everyone admired him. But he was terribly unhappy. What caused him to let go of that comfort of success? And what did he create after that?

 

Steve literally got to a point where he physically couldn’t get himself into the car and to work. One day, he went back into the house, did some meditation and mind clearing. He then picked up the phone, called the board and quit. It took a moment to quit, but it happened after 3-5 years of day to day misery.

 

Many of us may have all these beliefs and assumptions that we think are truths. But they are not. The consequence here is this mindset creates fears and keeps us from living a life we want to live. Ultimately you’ve got to make the choice about whose life we will live: your own or someone else’s.

 

NEW PROJECT for Steve

Steve decided to create a program to help people connect with the things they were most passionate about. He helps them develop habits and techniques that would allow them to let go of limiting beliefs. This helps them actually see the possibilities that exist for them.  

What helped Steve to focus whas focusing on a cause- a mission bigger than him. He’s motivated to help the entrepreneur orient to a cause because that allows them cruise through that transaction like hot butter.

 

The EXIT Strategy

Having an exit strategy is not about the exit – it is about the strategy! The buyer will buy for their own reasons (not for your reasons). It’s understanding what drives the value

The only way you can know what drives the value of your business is if you have a strategy that reveals to you the prospective buyer’s perspective. THAT’S why you need an EXIT strategy.

 

In this episode we’ll cover:

  • How Steve dealt with the trap of success
  • Transforming beliefs that hold us back
  • What an EXIT strategy means
  • Why focusing on a mission bigger than you = MOTIVATION
  • Living the life YOU want

Practical and Actionable:

  • List what you don’t want. Review and analyze and look for patterns connected to limiting beliefs.
  • Steve has developed techniques to help clear them. It eliminates the barriers and constraints.
  • The technique includes replacing the limiting beliefs with constructive thoughts and intentions about what they want to do in the world.
  • Thread it all together with service. Now there’s a whole new level of motivation because it is connected with value.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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279 | How to Sell Socially with Jack Kosakowski

279 | How to Sell Socially with Jack Kosakowski

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279 | How to Sell Socially with Jack Kosakowski

Selling in business is part of the journey. Well, it is actually a huge part of your growth. No sales means no business. Sales has changed with the impact of social media. This interview is with Jack Kosakowski who runs a digital agency. He has been on the front lines of “social selling” for years. Jack shares the 3 keys to selling using social channels effectively.

 

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Target Audience: Jack serves entrepreneurs who are seeking to use social media to expand their businesses.

 

The Trap of Success

Everybody is going through a fear on some level. What Jack has found is that people come out of their shells when they hit rock bottom. He has seen this in others and has experienced it himself as well.

 

Do What You Love

After hitting rock bottom, Jack knew he wanted to build something. He remembers feeling a strong motive behind it. He wanted to teach entrepreneurs how to use social media in their daily life to help drive business. He finally surrendered to doing something he loved. And he realized: You can’t wake up every morning and do something you don’t love!

 

It’s possible for everyone to do what they love. When you figure that out, you’ve got to risk it all. If you don’t, you’ll be kicking yourself for the rest of your life. This stands true even if it means giving up a stable and steady paycheck.

 

Staying True to Yourself

People don’t seem to like change. When Jack first started to come out with his message about the importance of social media for businesses, he received an immense amount of criticism from people who held an older paradigm about how to conduct business. Nevertheless, he knew social media was the future and decided to just put his “blinders” on. He firmly knew this was his passion and what he believed in.   

 

Self awareness

Being in sales, you’ve got to trial and error lots of things. There’s lots of uncertainty in the area of social selling. Despite all the uncertainty, he still forged ahead with what he believed in the potential of social selling. True confidence came when the results proved it. Even more- he was then able to TEACH the strategy to others. When you can model it, no one can stop you.

 

In this episode we’ll cover:

  • 3 keys to selling using social media
  • Using social media for business
  • Believing in yourself despite the critics
  • Getting visible
  • Why doing what you love is a risk you’ve got to take

Practical and Actionable:

What’s working today- according to Jack!

  1. Focus on getting visible: get people’s attention.
  2. Value: meaning content- giving value. It’s a process and requires consistency. How valuable are you over time?
  3. Get connected: scaling connections and conversations. In the digital age, you’ve got to take advantage of this.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

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278 | Talk Triggers to Get Free Clients with Jay Baer

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278 | Talk Triggers to Get Free Clients with Jay Baer

 

Get more referrals. Referrals have a sweetness in business that never gets old. Would you like to increase your word of mouth exposure? Today’s interview is with Jay Baer, founder of Convince and Convert. Jay is also a New York Times best selling author. We talk about what Jay says are Talk Triggers. Discover how to get more referrals.

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Target Audience: Jay is the founder of a company called Convince and Convert. He helps brands double their digital companies through social media, content marketing, word of mouth marketing, and online customer service. Jay spends a lot of his time writing speeches and books.

The Best Kind of Customers are the Ones You Get for Free

But how do we do it? Jay says, this becomes possible when your current customers go from customers to champions. It happens when they go out of their way to tell their friends how awesome you really are. This is really important because TODAY- we trust companies less than ever. We trust people- REAL people. So, word of mouth is ever powerful.

In today’s world – and on Facebook, any type of attempted advertisement is up against some pretty fierce competition. You think about all the things you may see on your Facebook timeline (think kittens and Trump!) And so, it is really about being remarkable. It is about creating talk triggers and baking them into your operations and your marketing strategically- NOT accidentally. Customers will then go out of their way because they feel compelled to talk about you.

Talk Triggers!

Let’s take The Cheesecake Factory as an example. Did you know that this company spends 5x less than other restaurants in that category? WHY? They have 3 different talk triggers. #1: They have a massive menu (5,901 words long). #2: Their portion sizes are insane. #3: They also have 33 different types of cheesecakes! This is all strategic – it is meant to stimulate conversation and  catalyze word of mouth. This lowers their advertising costs and increases profits.

 

Talk Triggers & Staying Consistent

Talk triggers have to be relevant to the brand. Jay also believes in having a consistent style of dress. He chooses to consistently wear plaid suits for all his talks. This becomes a talk trigger for people. As mentioned earlier, Jay believes in striving to be remarkable (not just great). To be remarkable literally means being worthy of notice or attention.  

The best talk triggers don’t have to be amplified. You start from the inside out. What you really need to do is start with your employees. They’ve got to be your biggest advocates. After them, your best customers are your next “line of defense.” And then the influencers (experts in your industry, etc) are your next “line of defense.” Not only is this less expensive but also much more likely to work.

 

In this episode we’ll cover:

  • How to increase word of mouth for your business
  • Catalyzing talk triggers and staying consistent
  • How to get your customers to talk about you
  • What it means to be REMARKABLE
  • The cost effective ways to market

 

Practical and Actionable:

Observe your customers using your product or service. When you spend quality time watching this in action, you will start to see opportunities for different talk triggers.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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277 | Finding Your Competitive Advantage with Sally Hogshead

277 | Finding Your Competitive Advantage with Sally Hogshead

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277 | Finding Your Competitive Advantage with Sally Hogshead

 

The competitive edge of business is getting harder and harder to grab. Before anything, you must captivate your audience with your messaging. In other words, you must FASCINATE them. Today, I’m honored to share my interview with Sally Hogshead. Sally is a renowned speaker and marketing expert who has created a compelling way to increase your competitive advantage and “fascinate” your prospects. Sally Hogshead is a New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc. and a former advertising executive.

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Target Audience: Sally helps individuals look into themselves so they recognize what makes them special and influential. Sally loves showing people a new perspective on themselves. She starts by helping them see what they are doing right first instead of showing them how to ‘fix’ themselves.

Seeing yourself as others see you is not exactly simple. Sally helps people see themselves at their best so they can serve with intention. Her mission is to help people build businesses around who they naturally are.

 

Fascinate

The oldest word in the latin language is “Fascinare” meaning to be bewitched or held captive so your listener is powerless to resist. This concept of fascination – the ability to hypnotize – and to captivate became the core of her business. Sally believes that fascination has become replaced by marketing. Marketing is sometimes about a repeated message (not necessarily fascinating) and people take to it because it has been grounded into them.  

Sally chose the concept of fascination for her business through the lens of science and psychology. Knowing how to be fascinating by captivating people is the solution to the problem people have when they are trying to gain clients.

 

Sally explains that in order to be fascinating, we must be aware of how we are seen by others  and use that for growth.

The Assessment: What Makes You Fascinating?

Sally created an assessment aimed to help you see how the world sees YOU. It describes who you are at your best. The language in your report is written as though it’s marketing copy for you. Thus, it also helps you articulate how people see you at your best.

The only way we can have our message make a difference in the world is to get people to notice and care. This is why knowing what makes you fascinating is so important.

In this episode we’ll cover:

  • Why being Fascinating is THE marketing tool
  • How to know what makes you Fascinating
  • Why being Fascinating is important
  • Understanding how others see you
  • How captivating people is how we get our message to be heard

Practical and Actionable:

Take the assessment test and have your team take it too HERE. 

Use the access code: trenches (not case sensitive)

This tool will analyzes you at your best; how you are turning people off or pushing them away. It will identify what you are good at and what you need to let go of/outsource (stuff you’re ‘bad’ at).

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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276 | How to Be Remarkable with Sue Falcone

276 | How to Be Remarkable with Sue Falcone

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276 | How to Be Remarkable with Sue Falcone

 

How do you build a business when it is so common to be positioned as a commodity? One aspect of that is to be intentional about how to be remarkable. Being remarkable is worthy of sharing with others. Today’s interview is with Sue Falcone who operates the speaker bureau, and she shares wisdom on being remarkable. You don’t have to be a speaker to gain insight from this interview.

 

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Target Audience: Sue serves entrepreneurs who want to speak professionally.  

 

Be Remarkable!

The word itself makes us smile. If you want to be a speaker- you have to STAND out both onstage and offstage. That means your personal branding – KNOWING who you are and honing in on the ability to communicate that very clearly. To be remarkable, Sue says you must HAVE:

  1. Great content
  2. Be sure it is quick and easy to understand
  3. Great take-aways

You’ve got to give them something transformational – they’ve got to hear that so that your message becomes theirs.

 

 

The Take Home Message

You have to realize that the message you cultivate is not about YOU- it’s about the audience that you’re speaking in front of. This is what makes one a remarkable speaker. People get caught up in their own stories. But you’ve got to consider who THEY are. Do your research- know THEM in advance and convey it in their language.

 

Success Rules!

Get to your speaking event early. Greet all the people that are coming to hear you. Even find out something about them. Then you are ready to have a great time with that audience.

 

Timing: make sure you have practiced a great deal to make sure you are under that limit. That will be a key part of exceeding expectations- time means everything.

 

 

When you are applying to speak, know that there is not much time. You have about 4 seconds to get in front of who you are applying to and get their attention. They are looking for a dynamic video clip. Invest time and effort in this to ensure you are seen as distinct.

 

In this episode we’ll cover:

 

  • What it means to be a Remarkable Speaker
  • How to prepare your speech
  • Key tips when applying for a speaking gig
  • Why you’re speech is NOT about you
  • Figuring out who you are

 

Practical and Actionable:

You’ve got to know who you are: if you don’t know who you are, people will invent it. Take a sheet of paper and write down the 3 most important things in your life. Ask yourself- am i really living that? Does it match? Take some risks and face your fears to really live out who you are.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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275 | The Killer Question to Build Relationships with Tim Sanders

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Tim Sanders is an expert in relationship building. In today’s world of takers and money makers, Tim believes in approaching business with the utmost compassion. In fact, this is what led him to his first of multiple million dollar deals. Adding value to the lives of others and stepping into the market with a charitable attitude is the new name of the game. Tune in as we delve deep on building stronger relationships.   

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Target Audience: Tim is a researcher and speaker. He builds constructs to help business owners and leaders that are trying to build stronger businesses through better relationships.

 

 

You don’t build business relationships because you need business relationships. You build business relationships because you have something of value to offer. You’ve got to go into the market with a charitable attitude. In a world of takers, if you can actually be a giver in your style of relationship building, you will truly stand out!  

 

Stop Pitching!

You get more attention when you are not pitching. When you are in a conversation with someone, and you offer valuable information, you create intellectual gratitude. Looking at the content you publish online- 80% of that should be in service to your audience. Tim says that you’ve then earned the right to make something available to them. 20% of your content could then be direct marketing.

 

When Tim speaks with prospects, he asks them what they are working on at the moment and what they are excited about. He leaves “pregnant” pauses to give them space to keep talking about that passion project. Often times they will present opportunities for him to share his knowledge/expertise. Tim says: Resist the urge to talk about yourself!

 

Be a LOVE Cat

When you give them the space to talk about their “WOW” project, Tim says to  practice being a “love cat.” What he means by this is that any promises you make should be carried out at once. It’s your reputation on the line. Whatever it is that you are offering, be sure to deliver so that they can learn and benefit from it.

 

Usually, their WOW project is solving a problem. Tim will often times seek out a resource to help them along with their project. This approach led him to his first million dollar deal. It is gold when you offer a client prescriptive reading to help them solve their problem.

 

Being Instead of Needing

When you are FULL, you expect nothing in return. This way of BEING makes a huge difference in a world of people who want to know what you can do for them. Love isn’t just sharing, it’s also about having a lot of compassion. You’ve got to be a student of the game. Be willing to study your clients’ biggest problems.

 

In this episode we’ll cover:

  • How to be a GIVER not a TAKER
  • Why giving makes you stand out
  • How Tim adds value to others’ lives
  • How to be a SUPER connector
  • Why you’ve got to resist talking about yourself

 

Practical and Actionable:

Make the leap from being a networker to a super connector. Every week by Friday at 3pm, you should have introduced 3 people that should meet. And then get out of the way. Basically, when someone has a need, you identify someone in your network who can help them.

 

Resources and Links

 

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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274 | Company Brand or Personal Brand? with Rand Fishkin

274 | Company Brand or Personal Brand? with Rand Fishkin

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274 | Company Brand or Personal Brand? with Rand Fishkin

 

We hear all about creating your BRAND in business. The most common approach is to focus 100% on a company brand. However, I believe that having a strong personal brand will fuel success in many ways. I have admired our guest today for years in what he has built in his industry. He answers the question…Company Brand or Personal Brand? He is Rand Fishkin of Moz, the premier resource for SEO tools in the industry. Rand is an icon to so many that have grown up learning from his training.

 

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Target Audience: Rand’s mission includes organizing all of Google’s information and making it universally accessible and understandable. There’s a tremendous amount of opportunity in organic source traffic for businesses. And in that sense, Rand serves pretty much everyone who relies on SEO to grow their business.

 

Rand’s Journey with SEO

Rand knew SEO was going to be important some 10 years ago and saw the importance in organizing this information. He was very angry at Google because he felt it held secrecy in a way that it hid information from people.

 

Consequently, he saw this prevented businesses from doing SEO effectively. For instance, certain businesses with valuable information or products were not getting recognized. Rand knew he wanted to make it accessible to everyone. It was sort of that naive nobility he had as a 20- something year old. He admits that he didn’t exactly have some sort of strategic strategy- but it really worked out!

 

 

What do search engine companies need to understand to grow their businesses?

In the world of SEO services, it is about figuring out what you want your business to be. For many providers- growth is not necessarily the true north. It’s more about stability and attracting better customers.

One thing Rand sees a lot of is people don’t have a clear idea of what they are going after. You’ve got to ask yourself the questions: What do you want your daily life to look like? What do you want the business that enables that life to look like?

 

 

Once he helps his clients get clear here, he is then he is able to help them strategize what types of clients to target and where to focus their expertise in.

 

In this episode we’ll cover:

  • Why your personal brand fuels success
  • How Rand helps businesses do SEO effectively
  • How to get SEO to work for you
  • Establishing lifestyle goals before biz goals
  • Why knowing your niche is about knowing YOURSELF first

 

Practical and Actionable:

To those seeking their niche: it can pay to start with doing the work you enjoy doing the most. Then, create a mind map or outline and sort out what niches match that expertise and passion. Recognize in yourself what it most important to you. Work from there. Figure out your motivation first and choose based on that.

 

Resources and Links

Rand’s Website: https://moz.com/rand/

Rand on Twitter

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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273 | How to Be More of You with Taki Moore

273 | How to Be More of You with Taki Moore

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273 | How to Be More of You with Taki Moore

 

The process of growth and achieving more in business is often a study of others. We begin to look at their way of growing and even mimicking their way of showing up. However, it is common to lose touch in who you are.  The best path to a new destination is to be more of you. Taki Moore, master coach and coach to coaches, shares insights on why being YOU is so important. And Taki is certainly someone that is at home being Taki.

 

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Target Audience: Taki serves coaches and consultants. Specifically he serves those who want to grow and scale their businesses. By guiding them into doing something more scalable they are then able to help more people, have more fun and make more money.

 

Be The Choice

Decide who you can do your best work with. This is less about marketing and more about a message. Below, Taki shares what he helps clients do to decide who they serve in TWO minutes. Get a sheet of paper and TRY it for yourself! Write down your 3 target market groups and use these 3 Q’s:

  1. Do I like them? Would I still be thrilled in 4 years or are am I just doing it for the cash? Am I truly passionate?
  2. Can I help them? Can I get them the outcome they really want? Have I done it myself? Have I helped others get it? Or have I learned more about it than most?
  3. Will they pay?

Further validate and narrow down your niche based on the conversations you have with people. Marketing to that specific WHO simplifies the marketing process.

 

SO, What Happens Once You’ve Got Your WHO?

How can you build a simple funnel to reach those guys?

Magnet: How do we gain permission to stay in touch: “The 4 forces” – determining their hot buttons – what is really important to them? Taki breaks it down into 4 quadrants: Frustrations & Fears vs. Wants and Aspirations.

 

Elements of Authority

Do a better job of articulating problems and solutions. In terms of messaging, there are really only 3 things to talk about: problems, promises and processes. The best marketing is just about teaching your process. You want to be the person saying something so profound that people lean in. You don’t have to yell. In fact you lose people when you are noisy about it.

 

Knowing how to be YOU

There are people who jive with you and others who don’t. Taki shamelessly runs all his workshops barefoot not because it’s branding but because it is comfortable. The ability to be authentically naturally you is important. While you are doing what you are doing, who are you being? Who are you at your best? Asking yourself these questions helps you to amplify your best self.

 

It’s hard to be yourself- but you can trick yourself. It’s when we talk about our businesses that we morph into someone else. Forget about presenting yourself and start talking to a real person. That is Taki’s camera trick. On stage- those people are actually there. And then for emails, he’s got a client that he keeps in mind.

 

In this episode we’ll cover:

  • How to be your AUTHENTIC self
  • Hacks to uncover the REAL YOU
  • The core elements of Messaging
  • Identifying WHO you serve according to Taki
  • What to do once you’ve identified your WHO

Practical and Actionable:

Showing up as yourself: you at your best. Use 3 words to describe that person. Where is a place you’d love to show up more like that?

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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272 | Making Life Matter Now with Cole Hatter

272 | Making Life Matter Now with Cole Hatter

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272 | Making Life Matter Now with Cole Hatter

 

Business has a tendency to wrap us up into our numbers and all the growth aspects of the company. However, one reason we are all in business is to give back in some way. I believe you should give back now. Our guest today is Cole Hatter. Cole is the founder and host of a major conference about making life matter, THRIVE. In the interview, he shares his journey of making millions and realizing that he can do so much more than he was doing.

 

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Target Audience: Cole serves Entrepreneurs who want to learn to invest and create businesses that don’t just make money but also make a difference.

 

THRIVE

The Event came about as a result of the growing theme of entrepreneurs who as they are building their businesses, wake up one day and realize they’d “ARRIVED.” This specific group of people also knows there is a lot of life left (despite that feeling of “arrival”).

They are wondering what else there is.  On a trip to Mexico, Cole realized the core reason he wanted to make serious money back in the U.S was so that he could give back in a meaningful way.

 

He recognized that Entrepreneurs are thirsty for purpose and ultimately this is what catalyzed the first THRIVE event and what kept it going every year. His life became better because so many people become impacted. The very fact that this is part of the business conversations and culture- excites him to continue working.

Mindset Struggles Preventing Wealth

 

People are energetically asking for permission rather than really going for it. There are different fears: fear that money will change their identity, that rich people are bad, letting people down by letting things go (like quitting school or leaving a job)- there are millions of reasons. Ultimately, people need to give themselves permission.

 

In this episode we’ll cover:

  • How to create a biz around what moves you
  • Why making lots of money is a good thing
  • What hold people back from making the big bucks
  • Why entrepreneurship is about impacting the lives of many
  • How to give yourself permission to live a life you love

Practical and Actionable:

For listeners who have a business or are in the process of creating one, find something in the world that resonates with you deeply. Make your business impact that community.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

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271 | How Give a Speech that Connects with Tricia Brouk

271 | How to Give a Speech that Connects with Tricia Brouk

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271 | How to Give a Speech that Connects with Tricia Brouk

 

When you get a chance to speak on a stage or to a group of people, you are likely focus on the “content” that you intend to delivery. However, it is more important to connect to the hearts and souls of the audience. Today’s guest is Tricia Brouk who will help you understand the deeper elements of “connecting” with the audience.

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Target Audience: Tricia applies expertise to serve public speakers. She specifically serves those who are looking to take it to the next level and are wanting to tell their story from a fresh point of view.

Maximizing Connection on Stage

Tricia advises her clients to get out on the stage and ground first and foremost. Then, allow the audience to give their gift to you. As a speaker, you receive from the audience before share your gift. The connection then happens right away.

Creating connection is about allowing yourself to become vulnerable. In this way, you will let your idea transfer to the people you are trying to share it with. Take off your coat of fear and uncertainty. Be human. The connection will happen immediately.

Being human means we accept our flaws, skills, wins, and failures. We allow ourselves to be where we are in the moment and not judge that. If you can get out of your own way and allow your idea to inspire the audience in the human way – the vulnerable way, people will hear you.

If a speaker starts talking AT you right away, you become frightened, intimidated. Take that conscious mindful pause – make eye contact. Give something to people to go home with. People want to feel shared commonalities.

The Right Amount of Information

Anything very technical can be shared in a layered way, piece by piece. Give a little bit at a time. So that they feel as smart as you, not intimidated.

Editing

You’ve got to get really good at “killing your darlings.” Of course, put it all on the paper at first. Brain dump! With no filter- but then get relentless at getting to the point.  

Create a physical and conversational organic experience that the audience can connect to, feel safe with and lean into.  

In this episode we’ll cover:

  • Consciously connecting with your audience
  • Receiving from your audience
  • How to be yourself on stage
  • Putting together the right amount of info
  • Getting vulnerable enough to connect

Practical and Actionable:

When you step onto the stage, be honest and be yourself. Come from the standpoint of not asking for anything – but rather- passionately and expertly give to your audience. Be YOU. NOT the version of  you you think people want you to be.   

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

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