263 | How to Handle Objections in the Sales Process with Petra Foster

263 | How to Handle Objections in the Sales Process with Petra Foster

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263 | How to Handle Objections in the Sales Process with Petra Foster

Today we chat with Petra Foster about PRICING. So many of us entrepreneurs have struggled or are currently struggling with our pricing packages. On this episode, we talk about how to get out of that rut. We begin with building trust and understanding our potential clients’ inner dialogue. Discover how you can tackle the objections and climb up the sales ladder.

 

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Target Audience: Petra’s services help entrepreneurs on their pricing. She shows them how to set themselves apart from other cultures and consultants in their niche. Petra aims to get them to sell their services in 6 weeks or less.

 

Balancing Life of Freedom & Business

We need to serve but we also need to have a life. We don’t have to do everything ourselves. And we certainly should not be a slave to our business. We are to live a life of freedom. So, this means outsourcing those things we don’t want to do or lack expertise in.

 

How to Perceive Selling

Petra says selling is an exchange of emotion – not money! It is your moral duty to sell your services. This is the perspective from which we can choose to see it all.

 

When you are having that initial phone conversation, Petra says to pay attention to whether they are willing to tell the truth about what they have tried and failed at. This is how you can focus on the emotion of that sales conversation. Failure evokes emotion and gets to the root of where we are at in our process.

 

There are internal questions potential clients are asking of you. Petra shares 4 of them:

  1. Do I like you?
  2. Can I trust you?
  3. Who else has actually used your service and gotten results?
  4. Are you sensitive to my needs?

 

You’re there to connect and understand their predicament. You are there to solve a problem. What got them there in the first place? This is what you ask yourself and them.  

 

A lot of people go into the sales conversation assuming they will get a “No.”Sales is an exchange of emotion. You can prevent the objection from happening.

 

According to Petra, the sales conversation starts when someone sees you on social media (primarily Facebook). Make sure you have the social proof. Are you sharing your content/expertise with people? Do you have blogs? Are you emailing your list consistently? Are clients talking about you and sharing your content? Have you collected Video (or other types) testimonials that reflect your work? Are you showing up consistently for your clients?

 

Doing live videos can be powerful. Petra says it allows you to interact with your audience in a real way. Social media allows for a reciprocal dialogue. You are educating your audience on their problem. Use videos to represent yourself as the ONLY solution for them.

 

People want to feel like they know you and video gives them that. Sharing yourself, your opinions and perspective creates TRUST.

 

In this episode we’ll cover:

  • How to create Trust with your audience
  • Why Videos are powerful to catalyze sales
  • How to balance life and business
  • How to prevent objections in sales conversations
  • What’s going on in the minds of your potential clients

 

Practical and Actionable:

 

Have a YOU vs. ME kind of opinion. Distinguish your voice and style. Involve premium clients first. This comes before doing all the other things like spending your money on a fancy website, Facebook ads, etc.

 

People often feel they need to set up everything first (website, etc) – but according to Petra, it is better to get your premium clients first and take care of those other things after. Stand out by talking about the things in your niche in your own way to distinguish yourself.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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262 | UnCrapify Your Follow Up with Speaker Jeff Havens

262 | UnCrapify Your Follow Up with Speaker Jeff Havens

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262 | UnCrapify Your Follow Up with Speaker Jeff Havens

 

Jeff Havens is not your typical Keynote Speaker. Join us on this episode where we dive deep into the key elements of speaking. You may think content is everything when it comes to your speeches. Jeff tells us why it really isn’t. How can you distinguish yourself in your market? And then once you do that, how do you maintain a relationship with those who you’ve influenced and inspired? Tune in to discover!

 

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Target Audience: Jeff is a professional speaker who speaks on topics under the professional development umbrella. What makes him distinct is his own unique high energy and humor.

 

 

What Jeff Wishes Most Speakers Knew

  1. Be nice to people- do not walk in with the energy like you are doing them a huge favor or a major service. Some speakers get big headed.
  2. Their Marketing is misrepresenting who they are.
  3. A lack of follow up with people (on whatever that may be) thank you notes, phone calls, etc.

 

Distinguish Yourself

Not enough people are distinguishing themselves in the market. Having your own unique Stage Presence is everything. If you want to stand in front of people for any reason, content is secondary to the delivery. Guess what? There are a million people who can deliver the content you can. The content itself is not unique. Focus more on how you DELIVER that content.

 

 

UNCRAPIFY Your LIFE!

Jeff often does talks where he starts off talking about how to “Outsourcing Blame.” In other words, he teaches people how to “do it effectively.” Obviously this is terrible advice and people catch on to this. But it’s about the entertainment and engagement quality to it. After the chuckles are in, he then educates the audience.

 

Jeff’s Follow Up Strategy

A lot of speakers tend to be lazy in this part. Your absolute best work is through referrals. Someone who has seen you speak can recommend you to others.

Jeff’s formula is contacting people every 3-4 weeks. This is often enough for people to remember who he is but not often enough that he is irritating them. It is basically a quick email that offers his availability. 90-95% of the time there is no response. But it doesn’t matter. It is just to remind people you exist. But don’t be spammy.

 

Jeff’s goal is to walk a fine line between being funny and educational. Everything he does reinforces that. Figure out what makes people laugh or feel inspired- what’s effective with one audience might very well be funny for another.

 

In this episode we’ll cover:

  • Using your own UNIQUENESS to engage your audience
  • How to be consistent with follow up
  • Why HUMOR seriously works for Jeff
  • Why the delivery of what you say is far more important than the content
  • What key things Jeff wishes Speakers knew

 

Practical and Actionable:

Have a newsletter. Have some regular form of communication (could be video, etc). Create something regular so people don’t forget about you.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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261 | The Spark and Grind with Eric Wahl - Renowned Graffiti Artist

261 | The Spark and Grind with Eric Wahl – Renowned Graffiti Artist

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261 | The Spark and Grind with Eric Wahl - Renowned Graffiti Artist

 

 

Are you willing to disrupt your own business? Our guest today, Erik Wahl, calls himself a disruptive strategist. He is a graffiti artist and powerful speaker who offers tools on how to be intentionally creative and provocative. The great paradox here is that through discipline and structure we can birth our creative parts of ourselves.

 

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Target Audience: Erik Wahl serves entrepreneurs who are seeking to be different in their market.

Differentiate yourself from the competition. Embrace disruption, leverage chaos and leverage opportunity. How can we create a unique customer experience? Erik considers himself a performer who ignites ideas on the stage.

 

Drawing Upside Down

Forget about how things should look. When you don’t have preconceived ideas of how it can play out, you put yourself in a free explorative state. Approach it from a curious mind than from that of expectation. And you can apply this pretty much in any area.

Whether it comes to social media, communicating with millennials, communicating with your target audience, etc. Become aware of the fact that our expectations hold us back. You can be creative if you flip your perspective.

 

Intentional Orchestration and Disruption

Our brand is “AHA.” It is all about creating AHA moments. This surprises your audience and disrupts your competitors. Eric wants to show people this process is about a hook- not a theory. The notion of creativity is about thinking the way no one has thought before.

 

The Spark and the Grind

Ernest Hemingway said, “Write drunk; edit sober.” This approach helped Erik get his message out in this book. He believes in brainstorming big and editing without mercy in order to build actual substance around them. Check out The Spark and the Grind HERE.

Writing a book helps you to outline how to be everything you are. It is about ideas and execution. Everyone is creative. However, it takes great discipline to express it. It takes reverse engineering to access your creativity. Any lack of creativity is actually a lack of curiosity. The overwhelment is a sign of mental laziness. And our checklists have overtaken who we really are.

The paradox of creativity is that discipline activates creativity. Structure creates freedom. When we are “playing with our head down” completing task after task- we must recreate our patterns. In contrast, we must do things with our heads up so we are able to witness opportunity more often.

 

In this episode we’ll cover:

  • Differentiating yourself from the competition
  • How discipline helps us to be more creative
  • Why structure creates freedom
  • How to prime yourself to line up with success
  • How to reclaim your creative nature

 

Practical and Actionable:

Take a moment to prime yourself before you propose anything (important). How you visualize and create that scenario in your mind, dictates the success of it. Don’t be lazy about the priming process.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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260 | Leading Others - Your Path To Greatness with Lolly Daskal

260 | Leading Others – Your Path To Greatness with Lolly Daskal

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260 | Leading Others - Your Path To Greatness with Lolly Daskal

Leadership is a journey. It is filled with new challenges that cause you to evolve as a leader. I had a chance to sit down with Lolly Daskal, author of The Leadership Gap: What Gets Between You and Your Greatness. Lolly shares insights to take your leadership to a new level. After listening to this interview, you will want to dive deeper into Lolly’s work.

 

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Target Audience: Lolly is a Leadership Executive Coach and Business Consultant, a speaker and an author. She writes for Harvard Business Review Inc Psychology Today as well as others publications. She serves Fortune 500 leaders/entrepreneurs and startups.

 

So, Why Did You Have to Write this Book

Lolly shares that she was approached by people who requested it. She knew she had to serve them. Publications asked her to write about what she had been teaching. At that time, it was about the RETHINK model. And so, the book entitled, “The Leadership Gap: What Gets Between You and Your Greatness” was born. Get it HERE  The book is a positive spin on Leadership. Lolly believes there is always something we can do to stand in our greatness

 

My Message is Different than Most

Most books are about HOW and WHAT, WHEN or even WHY. Lolly believes WHO you are while you are leading is far more important than any of that other stuff. If the foundational work is correct, we can lead from WITHIN. If you don’t have yourself in check- the other stuff won’t fall into place. The book is about BEING- WHO are you BEING? The book will help you discover who you are.

 

Archetypes

For every archetype there is a shadow. When you acknowledge this, there is an inner awareness that is created which helps you develop an inner coach. That inner coach catches those moments where you can ask yourself- who are you being? It is also about not letting certain archetypes (dysfunctional ones) get in the way of your greatness.

 

Leveraging Fear

Confidence comes from knowing your capabilities and competence. Confidence is believing you are able. Competence is knowing you are able. Once you know what you are able, you can build on that. At the end of the day, make a list of all the things you have done well. This daily habit can cause you to move mountains!

 

Important Tip: Stop comparing yourself to others. Only Measure yourself against yourself. Have an inner circle (a fanclub) – who can reflect back to you your talents and skills.

 

The inner critic exists because there are parts of us that wants to please people, and want to be perfect. Many might believe that Greatness is destined for only a few. The truth is it is available to anyone. It is about making a choice.

 

In this episode we’ll cover:

  • Knowing your shadow side
  • Why greatness is a possibility for all
  • Why WHO you are being sets the foundation
  • Handling that inner critic
  • 2 daily rituals that can change your world

 

 

Practical and Actionable:

Every morning (before the day begins) writes about what you grateful for. Jot down all the things that are working. Create the balance with the tough stuff going on out there. This sets the day off right. People forget they are masters at what they do. Remind yourself of what you are great at. Make that list of what you did well that day. You’ll start to see things happening different in your life.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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258 | How to Create Content Marketing Strategy for Your Business with Byron White

258 | How to Create Content Marketing Strategy for Your Business with Byron White

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258 | How to Create Content Marketing Strategy for Your Business with Byron White

 

The content marketing revolution is growing even more important. Forward thinking companies are starting to think like “old school” publishers. The are developing content that teaches the marketplace something new. Our guest today is Byron White, with Writer Access. Discover the power elements of content marketing so you can develop your marketing strategy.

 

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Target Audience: Writer Access connects 25,000 customers with freelance writers. It helps customers connect with writers to develop quality content. Writer Access serves Fortune 500 companies as well as small businesses.

The Need: People lack the time to create content or even to create a content strategy. Byron says to learn to on-board a writer who can match your DNA, your tone and style. Then let that writer pitch ideas to you and develop content you think would help your customers. This makes your website and brand more engaging and interesting.

 

This is not hard. It just takes commitment in the long haul of seeing the effects of quality content.

 

The Strategy

It’s better to have a lot more eyes thinking about some things and doing some of the details.

  • First Step: Get an editor. Letting someone else guide the missile to the target is key.
  • Second Step: On-board the writer

This is very much like planting a bunch of different acorns. You don’t know which will end up being the tree but you plant a bunch of different ones. Help it grow. That’s what you need when it comes to content. Create the bite sized nuggets and then go deeper. You’ve got to create consistently high quality content and align with your brand.

 

 

We’ve simplified the process. How?

  1. The Customer Journey map: These point your content in the right direction. It helps no matter what different stage one is. Then it is translated to developing topic ideas.
  2. Buyer persona map: ask them why they bought your services. Learn their story.
  3. A keyword map: research your competition

Create content that’s engaging – targeting personalities who are driven by your content.

 

In this episode we’ll cover:

  • How to create quality content with professionals
  • The strategy for hiring help
  • Why you could let someone else guide the content missile
  • Creating many many bite sized nuggets of content
  • Why patience is key to this whole process

 

Practical and Actionable:

Interview 4-5 people who are recent buyers. Go back and explore where their mind was- their story. That will give you quality content.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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257 | How to Win in Today's Market with Marc Werner

257 | How to Win in Today’s Market with Marc Werner

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257 | How to Win in Today's Market with Marc Werner

 

When you have success in ONE WAY, the tendency is to look at new ventures through the same lens. In other words, when something works why change it?  Marc Werner, founder of Nature Sleep, didn’t want to fall into that path of thinking. He comes from the Werner family, where ladders were their thing. The market for ladders has been amazing over the decades; however, Marc’s new venture had to change with the times. Listen to Marc’s process for developing a new company in the bedding market.

 

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Target Audience: After three neck surgeries, Marc Werner started Nature’s Sleep where he developed a mattress that would support his neck and back after not being about to find one that worked. His products now serve others suffering similar pains.

 

Nature Sleep is a wholesale manufacturing distribution business for memory foam mattresses, pillows and toppers.

 

Several years ago, Marc knew e-commerce was going to be a big thing. And he knew he had to develop the business to serve the TWO masters: direct consumers and the nature sale wholesale business.

 

Transitioning Points

Marc realized he wanted to develop a business that was “ASSET LIGHT.” Why? Well, he realized there was too much excess supply around- just with everything. And he wanted to brand a business that would be scalable.

 

He didn’t care to tend to real estate, (locations) people to pay, etc. So partnered with companies like Fed Ex and others. This required a major shift in the way things had been always done. In the old days you had to have locations, people, etc. Not anymore!

 

How Did You Let Go of the Way it’s Always Been Done?

It’s hard- people are creatures of habit. But Marc admits that he wants to win. Be willing to make the changes that will take you to the promise land. Things constantly evolve and change. You have to pivot.

 

You Have to Play to Win

That means NOT playing defensively. You’ve got to strategize and be flexible. Marc shares that his business has an empathetic culture. Profits follow quality. You’ve got to be sensitive to dealing with all consumers, vendors, etc.

The 3 Horses to Focus On

Facebook, Google and Amazon advertising. Amazon is the ten foot gorilla- it is only getting bigger and bigger. Figure out how to work with amazon on every level. It will become more powerful than google someday.

 

In this episode we’ll cover:

  • How to let go of the way you’ve been doing things
  • Letting go of holding on to excess “things” in order to thrive in TODAY’s world
  • Why Amazon should be your focus
  • The power in having an ASSET LIGHT business
  • The importance of having an empathic culture in your business

 

Practical and Actionable:

This is what Marc does: He looks at constant info in his business field (competitive analysis) and sucks it all in like a vacuum in a granular way. He takes in the data by walking 25 miles a week and thinks about this data. He processes it and comes up with ideas. Try it!

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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256 | CRO - Aligning the Needs of Your Visitors to Your Website with Tim Ash

256 | CRO – Aligning the Needs of Your Visitors to Your Website with Tim Ash

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256 | CRO - Aligning the Needs of Your Visitors to Your Website with Tim Ash

Most people focus on getting more traffic. And they want new sources of traffic. However, traffic is only part of the solution for growth in your business. One of the most important aspects of business growth, is understanding “conversion.” Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what it takes to create an effective CRO project for a website. It is more than button colors and headlines.

“Know who you are speaking to” ~Tim Ash

 

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Target Audience: SiteTuners serves clients all over the world. SiteTuners partners with them to improve the digital side of their business. SiteTuners considers themselves a business accelerator. Their mission is to create conversion rate optimization – making businesses more efficient.

“The biggest LEVER is your business model” ~TIm Ash

 

Saying No A Lot & Defining What You Do

SiteTuners is focused on getting people to your website and getting visitors to take action. People are more often than not too broad about what they offer. This is a fear based approach and it doesn’t get results. If you improve your online experience, it has a ripple effect across your traffic acquisition channels. Think of it as a force multiplier!

 

Know Who You Are Speaking To

You are a business owner who wants to effectively market. Thus, there must be effective context around the marketing message. Consider “The Holy Trinity” as explained by Tim Ash:

  • What’s the page about?
  • What’s the action block about?
  • What happens when I push “the” button?

Those 3 elements all need to tie together.

 

“Play with the context of your offer” ~TIm Ash

 

Don’t forget that the biggest LEVER is your business model. This includes your follow up plan, your operation, etc. It is about thinking of it holistically and tying the knots. All pieces must be considered. This may include playing with the context of your offer or other elements.

What are the Key Elements of a Webpage or Landing Page?

This is about truly understanding your visitors on a deep level. Align the needs of your visitors with the goals of your business. Take the person coming in with all their misunderstandings and guide them into what you can do to help. It’s not merely about broadcasting. Don’t just assume people understand your service or product. Structure the experience for them!

 

What are the roles of the people visiting your site? What is their relationship to the site? What tasks are they trying to accomplish? Be helpful to those not ready to buy today. The best thing you can do, is support those in the early stages of your funnel. This includes downloads, videos, follow up email sequences, etc. Without these strategic steps in place, it’s not easy to get that final YES. Create the communication to create that smooth buying process.

 

In this episode we’ll cover:

  • The importance of defining your service or product(s)
  • How to see your business holistically
  • The key elements of a webpage
  • Establishing effective communication with your site visitors
  • Understanding what your visitors really need

“Align the needs of your visitors with the goals of your biz” ~TIm Ash

Practical and Actionable:

Click these links to get the guide on optimization and conversion:

Landing Page Optimization

Conversion Conference

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

 

 

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255 | Growing Your Company from 1 to 10 to 50 Employees with Joel Holland

255 | Growing Your Company from 1 to 10 to 50 Employees with Joel Holland

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255 | Growing Your Company from 1 to 10 to 50 Employees with Joel Holland

Getting to 10 employees requires you to make some drastic changes in your leadership and management side. It is even more of change to get to 50 employees. Today, I interview Joel Holland with Video Blocks to uncover the shifts he had to make to grow his company.  We share specifically what he had to “let go” of.

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Target Audience: Joel founded the company called Video Blocks. It provides a platform for anyone who shoots content, giving them the opportunity to sell their content. So far, there are 10,000 contributors and 150,000 subscribed members. Video Blocks serves big companies like production/movie studios and the freelancer (think Youtuber, etc). Members pay $150 a year and can download whatever content they want.

 

Creating the Library of Content

It all started from a personal need which Joel thinks is a good way to start a business. In high school, Joel was working on a small television show for teens. It was a non profit. Got great guests- even the famous Arnold Schwarzenegger. But when he went home to edit it, he realized it was lacking in effects, music, etc. He knew he could not do this alone. Still, Joel went on to travel around and shot things he figured an editor would buy. He knew then, he’d be serving that market.

 

Outsourcing

Joel was able to get away with using freelancers through college. By 2009, he was out of school and scaled the business to a million dollars in revenue. It was exciting but overwhelming. He was doing it all himself and it became too big. His first step was to hire a customer service rep. He quickly became addicted to hiring people who could do things better than him. He then went on to hire someone for marketing. This took even more off his plate. The business just kept growing from there.

 

Once Joel got over the hump of hiring he suddenly had 10 people working for him. It was not that much different from 1-2 employees. It was still small enough where everyone was on the same page. There was no need to really talk about culture yet. However, when it went from 10- 50 people, he had to become more cognizant about the culture, etc. while also being sensitive about the responsibility you placed on others as well as a respect (a big one!). Giving them autonomy was a big piece of the puzzle here. Lines of communication also need to be at a high level.

 

What Joel had to LET GO of…

Being cheap. Every entrepreneur feels like you may be “dying” as a business or that something may go wrong. The notion of saving money on employees is a terrible concept. Penny pinching needs to stop. Remember you get what you pay for. You want great people. Joel gives all the credit to the good people on his team.

 

What is CULTURE?

At Video Blocks, people work hard but have fun. And humble at the same time. He wanted to make sure that culture didn’t break apart when they started expanding. Joel says, “As a community, our mission is to help everyone win, and as a byproduct of that, we are actually successful.”

 

In this episode we’ll cover:

  • Creating a culture where everyone wins
  • Overcoming the fear of hiring
  • How hiring a team takes things off your to-do list
  • Why being CHEAP could be killing your business
  • Why you should borrow ideas from other company models

Practical and Actionable:

Don’t be afraid to borrow ideas from other companies. They look up to netflix, for example and have adopted bits of their culture model. Make the values real and concrete.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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The New Strategies of Automated Webinars

254 | The New Strategies of Automated Webinars with Casey Zeman

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The New Strategies of Automated Webinars

 

 

Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using “automated webinars.” Our guest today is Casey Zeman, who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business.

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Target Audience: Casey creates software and training programs designed to help businesses grow through the power of automation and engagements using video, webinars and live video to leverage the brand and the business that they want.

Building Leads to the Automated Webinar

The power of a webinar, as some of us know, is to build that “Know-Like and Trust” factor with your audience. The nature of a webinar is about hitting on pain points they are facing and offering possible solutions to solve the pain or problem.

 

Webinars also leverage the power of scalability. A webinar allows you to serve more people while also saving you lots of time.  

 

Webinars can be powerful because a webinar asks for a level of commitment. A webinar is also revealing in the sense that it helps business owners to separate those people who are serious from those who are not. Webinars also serve as a portal for the different and various ways they can go further with you.

 

Live Video: Periscope & Facebook Live

Periscope is tied in with twitter. You can Livestream from your phone. Followers will tune into the broadcast. Facebook live works the same way. If you can create resonating content, you can move them into your marketing platform.

 

The webinar only scratches the surface and give a simple to remember url. They sign up to get the free thing. Webinars share a slice of what you are offering. This is not slimy! You are are serving them what they want. And giving them more gradually based on their commitment.

 

In this episode we’ll cover:

  • Using webinars to build Trust
  • The power of live video
  • Why webinars create leads
  • How webinars save you time
  • How webinars reveal the value you have to offer

 

Practical and Actionable:

Remember that the purpose of your webinar is to only scratch the surface of what’s really behind the veil. Be sure to provide something of quality and value. Serve them to the best of your ability while also holding a balance: their commitment.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

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253 | A new dynamic in Leadership with Mitch Axelrod

253 | A new dynamic in Leadership with Mitch Axelrod

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253 | A new dynamic in Leadership with Mitch Axelrod

Leadership is different and has not changed either.  Now is the time to examine your leadership strategies to improve your goal setting. Discover the new approaches that our guest gives us. Mitch Axelrod shares how he looks at goal setting and why the process must change.

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Target Audience: Mitch Axelrod serves businesses and organizations big and small. His mission is about helping people actualizing their own inner power. It is then about monetizing that through profitability.

The model of Leadership has traditionally been top down and one dimensional. Usually it is focused on the mission of the company. We are 3 dimensional human beings. Mitch believes in Axiology- the measure of human value. There are 3 dimensions to this.

 

The 3 Dimensions of Axiology: GOALS ROLES AND SOUL

Goal: This is the first dimension. The goal is a concept and it is clear cut. It is all about where you are going

Role: What you are doing

Soul: Is about who you are being

 

So much of what we do today only encompasses the goal dimension. The purpose of the role is to get the goal. The company adjusts the role. Then you address the soul of the human being. The soul is constantly needing to be expressed. Role is of higher value than the goal and the soul dimension is of higher value than the role.

 

For so many people, their soul dimensions are starving. What’s evolving now in business based on values is that companies are realizing people would leave for better opportunities in order to feel more fulfilled in their work. Don’t shrink a person to fit the job. Rather, expand the job to fit the person

 

3 Dimensions. 3 Questions: What Every Company Should Ask to Catalyze Transformation

Goal dimension: Are you where you think you ought to be right now in your life?

Role dimension: Are you valuing what you do and getting value out of what you do? Are you doing something you actually value?

Soul dimension: are you feeling expressed? Are you actually feeling like you are being yourself and that you are living your life in congruence to who you are?

 

The Power in Providing Autonomy within Your Company

It’s saying to the person: We trust you enough to expand the job description to fit the value of the YOU.

Your profession is not what you do to bring home a paycheck. Your profession is what you were put on earth to do with such passion and intensity that it becomes a spiritual experience and fulfills your calling. This is very different than a job.

 

In this episode we’ll cover:

  • Goal, Role and Soul Dimensions
  • Why people are dissatisfied with their work
  • How to dig deep in uncovering your soul’s purpose
  • The reality about fulfilling your Calling
  • The power of Autonomy

 

Practical and Actionable:

Do your soul setting, then your role setting, then your goal setting. How do I get back to my soul? Quiet yourself and get back inside. Use your intuition. That voice only you can hear.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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