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Special Episode: Today is LAUNCH DAY

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A QUICK FAVOR…join me in buying the book.

Join me in celebrating LAUNCH DAY. I have put my heart and soul into this book.  I hope you know by now how much I care about you and growth.

This book is for you if you want to DO MORE and BE MORE in this world.

Listen to the special offer inside today’s episode.  Plus you get to listen to Chapter 1.

Help me spread the movement:

Social Share Copy: http://genehammett.com/social-sharing-trap-success/

 

What Advanced Readers Say About the Book:

“Probably the single most important lesson I have ever learned in my life was how to get outside of my “Comfort Zone.” I only wish that Gene had written his book when I was struggling so much. You have the opportunity to Avoid the Success Trap by reading this book. I promise you won’t be disappointed.”

— Howard Behar, President Starbucks, retired

 

“A friend once told me that success traps are harder to get out of than failure traps. This is brilliantly illustrated in Gene Hammett’s raw and authentic book. Be careful: this might just change your life!”
— Greg McKeown, New York Times Bestselling Author of Essentialism: The Disciplined Pursuit of Less

 

“What a fascinating story! Gene Hammett’s journey is inspiring to us all. He shares the common enemies that we must overcome to keep growing.”

— Dee Ann Turner, VP of Enterprise Social Responsibility of Chick-fil-a
and Best Selling Author of It’s My Pleasure

 

“As Gene Hammett shows in this terrific book, we must have the courage to break from what we have always done to create more impact in this world. Stop waiting and start doing.”

— Dr. Jonah Berger, Marketing Professor at the Wharton School at the University of Pennsylvania and Best Selling Author of Contagious and Invisible Influence

 

“Gene Hammett works from the depths of his heart, from a place of openness with the facts instead of his hopes, and with a massive body of knowledge gathered from his experiences and the countless interviews he’s conducted with leaders. What you get with The Trap of Success is a great tool for getting yourself out of your own traps and back on the path to what matters most.”
— Chris Brogan, New York Times Bestselling Author of The Freaks Shall Inherit the Earth

“For many of us, we’ve been taught to follow the beaten path because it’s supposed to be safe. Gene’s candid stories around losing millions and his path back coupled with the experiences and insights from clients as well as guests on his popular podcast, Leaders in the Trenches, teach and inspire you to overcome the fear that keeps you from living a professional life of significance and impact.”
— Jordan Harbinger, Host of The Art of Charm Podcast

283 | The Courage to Create A Cult Brand with Ryan Gill

283 | The Courage to Create A Cult Brand with Ryan Gill

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283 | The Courage to Create A Cult Brand with Ryan Gill

Our guest today is Ryan Gill, the founder of CULT. There is a “new” age of advertising and it means LESS advertising. On this episode, we talk about creating a brand that people buy into – not buy from. Find out why cultivating loyalty is what is helping businesses today thrive instead of fail. Also, we dive into why working from the inside out by getting our staff inspired is also one of the key elements in making Brands REMARKABLE.

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Target Audience: Ryan, the founder and chair director of the company CULT, helps Brands architecture the customer journey. The aim is to drive their consumers from awareness past decision and on to loyalty. Loyalty is the main goal and the most powerful place to invest time and money.

The CULT Philosophy

Cult is currently in their 5th year of business, still standing firm in their foundational philosophy: creating BRANDS that people buy INTO – not buy FROM. It is about creating loyalty rather than superficial advertising.

Focus on Acquisition NOT Advertising

“Cult” brands are very self aware. The mindset they adopt in working with Ryan’s company is that over- reliance on advertising is not something they have to do. While advertising is executed on some level, they don’t rely on it.

The Courage it Takes to Start a Business

FIX: Break the Addiction that’s Killing Brands outlines the addiction to advertising that brands have and why over-advertising is SUCH a FALSE positive. This book serves as a guide for marketers who are tired of wasting time, energy and money on tactics that just don’t work. The book aims to help brands incrementally decrease their advertising strategies, and to instead refocus their energy, time and money on six specific areas to attract cult-like followers.

Ryan’s Experience with the Trap of Success

Ryan reveals his own personal experience with a digital agency he ran for 12 years. It was a tough failure not because of the money he lost. He admits that although it was a great company, it did not truly know how to make money. Eventually, he had to muster the courage to break out of complacency. This was difficult because he was afraid to admit things were not working. He had to ask himself: is there a better way?

Remarkability!

You’ve got to have ONE remarkable thing that is woven into the culture. If you can break free of complacency, you can achieve this! Ask yourself: What is not compromised ever? In identifying what that is- that is what perseveres through time. It is the most profound aspect of being part of a REMARKABLE company.  

An Inspired Staff

If you can’t inspire your staff- you can’t have cult- like followers. Employees must love the company first. Do people love working there? Companies don’t have staying power anymore, but cult brands do! We’ve got to work from the inside out.

 

In this episode we’ll cover:

  • The “new” age of advertising
  • Why loyalty is more important that advertising
  • How Ryan broke free of his own complacency
  • Creating a culture of remarkability
  • Why you’ve got to cultivate an inspired staff

 

Practical and Actionable:

Get out there and start something. Jump into something that will inspire you and even scare you! Keep things simple and honest.  

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

282 | Creating Influence with Internal Thought Leadership with Neen James

282 | Creating Influence with Internal Thought Leadership with Neen James

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282 | Creating Influence with Internal Thought Leadership with Neen James

 

When you have more influence and authority, people pay attention. Have you considered raising your focus on “Thought Leadership?”  My guest today is the Ah-mazing Neen James. I borrow Neen’s exact phrasing of amazing because she is so freaking amazing. We talk about developing internal thought leaders for your company.  Don’t miss this episode with Neen James.

 

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Target Audience: Neen calls herself an attention expert. She is a keynote speaker and helps people pay attention to what matters. She targets those feeling overwhelmed, over-stressed and over-tired. Typically, they don’t know where to start. Neen provides them actionable/tangible approaches they can incorporate immediately. Her goal: to help people pay attention and create significant moments that matter.

 

The TRAP of success

Neen finds this happens when people are too comfortable. For others it is that fear of the unknown. It’s a huge leap of faith to take and many don’t have the confidence to do it. The truth is, you are always hustling when you’ve got your own company. You’ve got to CREATE your own cash flow.

 

How to Get Attention

To get attention, you’ve got to give attention first. Intention is what makes attention valuable. Be conscious about it. Pay attention to what matters. Everyone wants to be seen and heard. But you’ve got to give it to get it. This is something that can be applied right away.

 

Get Support by Supporting Others First

Choose a significant number of people to represent your brand. Use the power of social media. Engage people through Facebook groups. Use facetime. When you think about the ways you can get creative- you’ve got to see that the world is more connected than ever before. Support people who you want to support you by broadcasting them.

 

Selecting People To Be Brand Ambassadors

Select a handful of people (20) and created a 12 month program. Help them develop their own thought leadership concepts. Expose them to different thought leaders. Give them the right books to read as a guide and then help them package their own concepts as thought leaders. Set them free into the world to share that. Use platforms such as speaking, videos, etc.

 

In this episode we’ll cover:

  • How to GET the attention you deserve
  • Why supporting others first is everything
  • Becoming laser focused on where to place your attention
  • Helping others develop their own LEADERSHIP path
  • Platforms to use to connect

Practical and Actionable:

Develop thought leadership. What’s most important in the message you have for the world? Once identified, what’s your unique experience? Then create a contextual model that very quickly captures that intellectual property that visually appeals to your audience. Use blogs, videos, and speeches at panels. As you test your ideas, collect testimonials.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

281 | How to use Live Video To Grow with Joel Comm

281 | How to use Live Video To Grow with Joel Comm

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

281 | How to use Live Video To Grow with Joel Comm

 

Live video is not going away. When Facebook added this feature to their platform, I knew it would be powerful. Well, it is only powerful if you use it right. Joel Comm is our guest, and he is an expert at many things. Today we talk about using live video to get your message out and propel your brand forward.

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Target Audience: Joel is a Live Video Marketing Expert, Author, Speaker, Consultant, and Brand Influencer. He serves others by helping them to bridge technology with their message so that they can effectively communicate with their target market.

Risking it All

Joel’s experiences have shown him how entrepreneurship works where his faith has continued to grow. After taking many risks over the years, he has built a sense of trust in knowing it’s all going to work out. He feels much more comfortable taking risks now than he used to in the past.  

Why Live Broadcasts Build Connection

Live video is the most social form of social media we have. – apart from speaking to someone in who is in the same room as you. Live video is the closest thing we have to that. Especially when you bring in other people into the conversation.

Those who don’t use live video are missing out. Why? Because an audience can really relate to videos. If anyone wants to grow in this day in age, you want to access the 2 billion people that are using Facebook each month.

 

Dealing with Overwhelm

People get overwhelmed by the idea of going on camera, but it doesn’t have to be that way. Basically, all you are doing is telling stories. You don’t have to script it. You don’t need to have makeup on or your hair done. And you don’t need a beautiful set. If all else fails, you have experiential storytelling to share. If you’re interested in what you are doing, it’s the perfect opportunity to go behind the scenes and share about it. That authenticity is what connects with people.

Mistakes

People try to script it out. That doesn’t leave room for engagement! It’s a huge mistake to do a “one-way” engagement when you broadcast. Always leave it open.  

 

In this episode we’ll cover:

  • The risks Joel took and the rewards he is reaping
  • Why live video is important
  • Dealing with overwhelm over live video
  • Why you should not script when doing live video
  • Building faith and trust within yourself

 

Practical and Actionable:

Go Download the report on how to make more sales with live video HERE. 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

252 | Celebrate 3 Years - What Happens When Your Facebook Ads Aren't Working with Molly Pittman

252 | Celebrate 3 Years – What Happens When Your Facebook Ads Aren’t Working with Molly Pittman

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252 | Celebrate 3 Years - What Happens When Your Facebook Ads Aren't Working with Molly Pittman

 

 

How to get your Facebook Ads to work – today we talk with Molly Pittman. I want to say “THE” Molly Pittman because I am such a fan of her work. Molly is the VP of Marketing for Digital Marketer. She is also a co-host at the Perpetual Traffic podcast. She shares her 4 tips to fix your Facebook ads.

 

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Target Audience: Marketing for Digital Marketer serves anyone wanting to learn digital marketing. This includes marketing agencies and professionals both big and small. Basically, it serves those seeking online strategies.

 

What to do when Facebook ads are JUST not working. Here, we walk you through 4 important aspects…

ASPECT 1:

Looking at your OFFER- this is not necessarily your product. What is meant by offer is the way it is being presented to your audience. And if the Facebook ads are not working, chances are that other mediums also would not work. It’s most likely not working because of the way you are positioning whatever it is you are trying to sell. Remember, you are dealing with real humans who happen to be on the other side.

 

 

Giving them something of VALUE FIRST is a great way to reach them. Your hook or marketing message has got to be aligned with this. THINK: Why should they care?

 

VALUE: troubleshooting comes down to looking at all the steps. It is about testing multiple hooks against different avatars. Different people are going to want something for a different reason. Who are the different people you can speak to and the different reasons they’d want it?

 

A HOOK is combining the pain point and offering the solution. What is this person going to have when they take my offer that they didn’t have before? How are they going to feel afterwards? How will their average day improve? How will their status increase?

 

Getting Clear About Who You Serve

You have to be specific down to the offer. Who are the avatars that will be interested in your AD?

 

 

Do I have something that people actually want?

At Marketing for Digital Marketer, they write a blog post that teases the topic they are thinking of using for the lead magnet. If it is not resonating with people, it is tossed. Once the Offer + Marketing message is clear, you can move into the Targeting piece.

 

ASPECT 2: TARGETING

Specific to the avatar you want to reach- what are these people actually consuming?

 

 

ASPECT 3: Ad Copy and Creative

Make sure the copy portrays the marketing message you want to convey. The image is what most people are looking at.

 

ASPECT 4: Familiarity between the Ad and Landing Page

If the landing page does not relate, their brain will tell them they are in the “wrong place.” You don’t want that happening.  

 

 

In this episode we’ll cover:

  • The 4 Aspects to Optimization
  • Why knowing your Avatar is everything
  • Aligning your ads with your lead page
  • Making sure your offer resonates with your audience
  • Why you should give Value as a first step

 

Practical and Actionable:

It doesn’t matter what medium you are on. Each has their tip or trick. It is really about THAT message an AD point. It is about hitting that pain point and truly adding value to someone’s life.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

251 | How to Use Video To Drive High-Value Clients with Steve Gumm

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251 | How to Use Video To Drive High-Value Clients with Steve Gumm

 

Video will continue to be more important to share your story and reach new customers. You don’t have to create Super Bowl style commercials, but you will miss opportunities if you don’t learn to use video for your business. Our guest today is Steve Gumm who works with companies to improve the human-to-human experience. He loves to use video to share stories and value bombs. Steve is the founder of Drop In Local in Chicago, IL.

 

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Target Audience: Steve founded an Agency called Drop In Local that focuses on creating and using video to help people get more customers and make more money.  

 

People Are Afraid of Video

Steve admits that he doesn’t think anyone really likes looking at themselves on video. It’s a vulnerable thing. To get over that is pretty easy though. You just start! It could be with “How To” videos. Choose things you can speak about very freely. Also, it helps to get used to having a camera in the room and around you. So, play around.

 

Creating a Bond with Your Audience

Video creates a bond with who you are trying to reach. You must have a story: the burdens as well as the dreams. It draws people in. You will be blown away by the response because consumers are not used to it. Video puts a real human being behind the business. And guess what? It does not have to be flashy!

 

Ask yourself where you can apply a deeper human touch and start to integrate it? Don’t let the technical stuff scare you away.

 

Even using something as simple as a phone and a tripod is fine. Just focus on building trust with content. The process then becomes fun. I.E: the process of how to nurture and convert. You look at the process and start to plug in a process. Though it takes more courage and strategy to create content on the video platform, this extra effort pays off.

 

How do you (Steve) help someone show up the way the need to on camera?

Hiring someone makes a big difference. Making it natural. Then, set up a camera with the intention of a message first.

 

In this episode we’ll cover:

  • How to start creating videos
  • What content to draw up to put in your videos
  • Why Video is powerful as a platform
  • Why you shouldn’t let the technical stuff scare you off
  • Creating an authentic bond with your audience

Practical and Actionable:

Spontaneous Questions from Gene to Steve:

What length should the video be if you are trying to build brand awareness?

The right length. As long as it is valuable, you don’t have to put time on it. A minute and a half could be a goal.

What’s so important about those first 8 seconds? How do you make it count?

It is EVERYTHING because that is about the attention span of a human being. If you don’t draw them in within that time, you lose them. Get your name out and quickly get to the point.

What should be the Call to Action in the Video?

Have a Teaser at the beginning

Microphones?

Loval ears or Booms

The right time to start?

YESTERDAY

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

249 | How to Break Through The Noise – The One Strategy You Need with Ryan Deiss

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

If you are in marketing, you likely know of Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests.  Today we talk about how to get traction for your business. In the practical and actionable portion of the interview, Ryan shares the #1 place to start that you can do this week to drive your business forward.

 

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Target Audience: Digital Marketer serves marketing professionals and marketing agencies. Specifically, the new emergent group of digitally focused marketing agencies.

 

Being a Thought Leader

It’s been a long journey and Ryan doesn’t believe he has ever actually “arrived” at being a “thought leader.” He is grateful to the people in his life who keep him humble and challenge him to continue evolving.

One pivotal moment that caused him to realize he has the ability to influence was when he created an event and over 200 people registered. This was a shock! That’s where Digital Marketer started to expand.

 

In the third consecutive year of putting on this event, they had about 1,000 people attend. He realized at that point that they must have been saying something that was resonating with people. He knew then they must be providing VALUE.

Ryan says, you’ve got to give yourself a shot to amplify your message. Don’t just assume people are just going to notice.

Ryan joined mastermind groups he couldn’t necessarily afford. He attended events he couldn’t necessarily afford. But he made it a priority to be in these spaces where he could grow. He put his best efforts in always executing good work. He feels it is what separates them from other digital marketing companies. It’s about having the goods and the amplification. You need both!

 

When you are trying to build a reputation, it is important to go out there and give VALUE first. People are against giving stuff away for free, but in the beginning this could be a real benefit. There is something to be said about being real. About putting in the work and getting some results for other people. Then you actually HAVE something to TALK about.

 

Key Principles to Breaking Through the Noise

ADVERTISE: put out one piece of amazing content and advertise around that. It could be a blog post, video, podcast episode, infographic. The medium doesn’t matter- it just needs to be something people can gain access to without having to jump through a hoop. This is what builds your audience and credibility: finding out what THEY like.

 

How to Advertise

Google “$10 a day traffic plan.” Do it for a week or 2. You can get a solid test effort. It’s money well invested. Facebook is a great place to execute ads.

In this episode we’ll cover:

  • How to break through the noise
  • Building your credibility
  • Giving value first
  • Creating your traffic plan
  • Modeling after other Marketers

 

Practical and Actionable:

When modeling other marketers, make sure you see the whole picture. Find out what they did in the BEGINNING rather than merely looking at what it currently looks like. Modeling is great but you want to make sure you are not “cheating off the stupid kid.”

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

 

245 | How to Create a Personal Brand with Stefanie Diaz

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Our guest, Stefanie Diaz is the founder of Mastermind Your Launch. We talk about owning who you are to launch a business. This episode is about how to play on your strengths. We also delve into the power of content marketing and how it can accelerates your business. What are your own personal strengths and how will you use them to serve the world?

 

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Target Audience: Stefanie serves startups to serial entrepreneurs by helping them crate a marketing strategy with an intentional focus on personal branding and content creation. These are the areas that accelerated her own success.

 

Do you understand the power of having a professional brand? It’s about claiming awareness about where your strengths are and how you serve the world.

 

Mastermind Your Launch

This was a passion project Stefanie delved into when she knew she wanted to start her own business. So, she formed a mastermind of ambitious women who held her accountable through her process.

 

What Personal Branding Means to Stefanie

What’s most often asked when it comes to personal branding is, “How do you want to show up and be perceived?” But for Stefanie it is more about bringing one’s personality to the forefront.

 

Email Marketing

 

Stefanie advises her clients to make sure to place an image – a photo- in emails that reveal a personal story and who they are. You want to inspire your audience to share it with others.

 

Stefanie finds that people hesitate to even share their enthusiasm because they are concerned about a certain structure they THINK they SHOULD follow. But for startups, your enthusiasm is part of how you connect with people. It is about how you wave that flag and get people to follow you.

 

When it comes to sharing the bad- share from your scar not from your wound. The Wound- shows you are still going through it. Bigger impact is created with your scar because it shows you have made it through to the other side. You take them through the journey of seeing what’s possible.

How Stefanie Got Here

She did a business program in college and afterwards landed a job with a startup company. It was an opportunity to see the inner workings of a company. Sales and marketing was the focus. But she also was able to explore other areas. What she took away was how the entrepreneur thought strategically. It gave her the confidence to launch a business.

 

When her son was born, it totally launched her to create a business she loved and what helped to birth “Mastermind Your Launch.” Internally, she felt a responsibility to set an example for her son. She wanted him to grow up watching her doing what she really loved.  

 

Owning Your Truth

When you shine your light and people are watching, you don’t know who you will inspire.

 

Content Marketing

Content Marketing accelerates everything that you do.

  1. When it comes to advertising, (let’s say with a business card for example) people have their walls up. However, when we are offered a piece of content, we read, share and like it. The brain is more open because they don’t feel like they’re being sold something.
  2. Allows you to leverage your time and reach many people all at once. By sharing value, you nurture and grow relationships.

 

Playing on Your Strengths

Showing your authenticity and personality means sharing the good and sharing the bad.

 

Speaking to get clients  

Making the invitation requires confidence. The intention must come from a place of offering them the opportunity to get to know them better.

 

The Trap of Success

Stefanie was enjoying a ‘nice’ lifestyle before she launched her business. She didn’t have a reason to launch a business and to risk any stability. Yet she wasn’t loving what she was doing. She was comfortable. Her son being born flipped her perspective. This has brought so much more meaning in her life.

 

 

In this episode we’ll cover:

  • Owning who you are to launch a business
  • What inspired Stefanie to take the plunge
  • What the Trap of Success means to Stefanie
  • How to play on your strengths
  • Why content marketing accelerates a business

 

Practical and Actionable:

THINK BIG when creating your personal brand. We may feel intimidated by people who are actually doing this. We may feel we are NOT on their level and go the ‘cookie cutter’ route. GO ALL IN. Share a big message- something that is not out there. And that only lies within you. Only YOU carry that message. People want to work with others whom they know, like and trust.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

239 | Understanding Growth Hacking with Brad Stevens

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239-brad-stevens

 

 

Growth hacking is not a new term. It has become a big topic in today’s marketing and scaling conversations.  Our guest today is Brad Stevens with Entreholic. We talk about new tools and strategies to accelerate your growth. See how you can use growth hacking in your business.

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Target Audience: At Entreholic, Brad primarily focus on providing  fully outsourced turn key marketing solutions for small to medium businesses. He and his team developed online courses to help small business owners and entrepreneurs with the resources to get “out of the ground.”

A Bit of Background

After starting multiple companies, he’s been eating, sleeping and breathing the essence of entrepreneurship. In his journey, he picked up marketing and technology techniques that could be used to launch companies these days- and even leveraging the companies through different modalities. Entreholic pieces together all the creative and innovative ways you’ve got to think about when starting a business.

So, What’s Growth Hacking?

It is about finding innovative ways to get your biz out of the ground and leveraging tools not available to people in the past. Growth Hacking outlines ways to stretch your dollar whilst getting leads, closing sales and driving your brand. The ideas and solutions are out of the traditional norm.

Data Mining

You can leverage resourcing and leveraging what you outsource to people who do nothing but low cost administrative work that can scrape the web an entire list for you of hundreds or thousands of target individuals.

Trait shows

If you want to be in front of the thought leaders in your industry, you could do a search. Again, this is yet another task that could be outsourced if you’re not up for it.  You (or the person you hire ) can assemble a spreadsheet of thought leaders and shows. The sites most likely have a tab on their site called “Speakers” – then you instantly have a list of all the thought leaders in you industry

Predictable Revenue- Recommended Read!

This book outlined how you blend technology and approach with your sales process. It helped Brad to differentiate his strategies between Smarter vs harder.

ELANCE

Though there are negative reviews out there, there is great potential in using this platform to outsource. It created so much freedom for Brad. There’s a global network of tens of millions of people who are highly talented, professionally trained and who want to work remotely and use technology! They work from home and are able to do unbelievable work at cost effective rates. You could have multiple people working for you/with you doing different types of tasks.

Figuring It All Out

What are you trying to get done in your business (as far as a digital marketing system goes)? Determine that first and then identify where freelancers would plug into the equation. What are the things you really like doing? What are the things you may like doing but don’t have the right kind of expertise in? Content writing is a great example. What are the top 3 main priorities (main impact)?

 

Why Does it Matter?

For Brad, it’s a big unique puzzle of what you can potentially do to grow your business. It is about working smarter not harder. Brad enjoys helping people figure out how to leverage your time and money both personally and professionally. As an entrepreneur himself, he loves helping other entrepreneurs.

What we’ll cover in this episode

  • Why you don’t have to get it all done alone
  • Defining Growth Hacking
  • The importance of Growth Hacking  
  • Understanding what you can outsource.
  • Solving the big puzzle around digital marketing and leveraging

Practical and Actionable:

Get the Growth hacker marketing book. This is a wonderful resource. Then Go to upwork.com and take their course on how to leverage. Also check out the top 200 tools- special for LITT listeners HERE.  

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

235 | Significance with 48 in 48 – Jeff Hilimire and Adam Walker

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48in48.org Interview with Jeff Hilimire and Adam Walker

One year later, 48in48.org is pushing into new realms. They are doing another 48 websites for 48 nonprofits this year in Atlanta. And they are also doing another set of 48 websites for another 48 nonprofits in New York. This is a unique episode with so many guests. I interviewed different people involved to get their perspective of this movement. Also Adam Walker and Jeff Hilimire share with me the BIG vision for 48in48.org. I really think they are crazy rebels for putting it out there and I love them for it.

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Target Audience: 48 in 48 provides a volunteer opportunity to developers, designers, working in marketing and in IT build websites for nonprofit organizations. The aim is to complete 48 sites in 48 hours.  

The 48 in 48 Project is about SIGNIFICANCE

The founders, Jeff Hilimire and Adam Walker felt like they wanted to step up their commitment. They want to show that they are a great technology company while at the same time, give their employees an opportunity to do something they love doing. The purpose is to put their passion and skills behind something that is great for the community.

The project is focused on giving back to nonprofits. The people behind the nonprofits they select are the best at what they do. However, they may not have all the technical essentials in place (i.e- a great website).

Here are some perspectives from the Volunteers

Roshell (Volunteer):

“I saw something that was so incredibly exponential. Not often that you get to engage in a volunteer opportunity that so goes beyond it’s initial effort. Seeing the impact it had on the people giving their time and on the community- it was a no brainer that I’d come back again.”

“Nonprofits are dealing with multiple audiences- those they serve and the audiences they are trying to connect and gain support (monetary) from. It’s a challenge and the voice that speaks through the site needs to be different. There are multiple levels with how non profits must communicate with their audiences.”

Gina (Volunteer):

“The project helps the community at large and builds closeness. This is a huge gift”

Tod (Volunteer):

Tod brought his son to the event because they share a love for technology. Tod says this project is unique because you get to see something that goes from nothing to completion so fast and you see the impact that the non profits walk away with. It is something they may have not been able to afford any other way.

 

Perspective from Adam Walker and Jeff Hilimire

The Creators Plan to Take it to the Next Level. They intend on testing places outside of Atlanta. This year, they stepped it up with more sponsors and volunteers. The event and logistics have taken a big step forward. The Core team has been nurtured so that the project can be taken to other cities.

48 in 48 is a representational symbol of using talents and skills to give back to the community. It is highly niched, involved and connected. The volunteers are doing it because they WANT to do it. That’s the major motivating factor driving this project forward.   

 

BIG VISION: What’s next

The Project Will be doing 48 of these across the globe in one weekend. Once this system is scaled and replicated, there is no limit to where the goodness can be shared. The locations and non profits that can be served will continue to grow. There will be more of good people pouring into other people who are also doing good!

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!