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252 | Celebrate 3 Years - What Happens When Your Facebook Ads Aren't Working with Molly Pittman

252 | Celebrate 3 Years – What Happens When Your Facebook Ads Aren’t Working with Molly Pittman

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252 | Celebrate 3 Years - What Happens When Your Facebook Ads Aren't Working with Molly Pittman

 

 

How to get your Facebook Ads to work – today we talk with Molly Pittman. I want to say “THE” Molly Pittman because I am such a fan of her work. Molly is the VP of Marketing for Digital Marketer. She is also a co-host at the Perpetual Traffic podcast. She shares her 4 tips to fix your Facebook ads.

 

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Target Audience: Marketing for Digital Marketer serves anyone wanting to learn digital marketing. This includes marketing agencies and professionals both big and small. Basically, it serves those seeking online strategies.

 

What to do when Facebook ads are JUST not working. Here, we walk you through 4 important aspects…

ASPECT 1:

Looking at your OFFER- this is not necessarily your product. What is meant by offer is the way it is being presented to your audience. And if the Facebook ads are not working, chances are that other mediums also would not work. It’s most likely not working because of the way you are positioning whatever it is you are trying to sell. Remember, you are dealing with real humans who happen to be on the other side.

 

 

Giving them something of VALUE FIRST is a great way to reach them. Your hook or marketing message has got to be aligned with this. THINK: Why should they care?

 

VALUE: troubleshooting comes down to looking at all the steps. It is about testing multiple hooks against different avatars. Different people are going to want something for a different reason. Who are the different people you can speak to and the different reasons they’d want it?

 

A HOOK is combining the pain point and offering the solution. What is this person going to have when they take my offer that they didn’t have before? How are they going to feel afterwards? How will their average day improve? How will their status increase?

 

Getting Clear About Who You Serve

You have to be specific down to the offer. Who are the avatars that will be interested in your AD?

 

 

Do I have something that people actually want?

At Marketing for Digital Marketer, they write a blog post that teases the topic they are thinking of using for the lead magnet. If it is not resonating with people, it is tossed. Once the Offer + Marketing message is clear, you can move into the Targeting piece.

 

ASPECT 2: TARGETING

Specific to the avatar you want to reach- what are these people actually consuming?

 

 

ASPECT 3: Ad Copy and Creative

Make sure the copy portrays the marketing message you want to convey. The image is what most people are looking at.

 

ASPECT 4: Familiarity between the Ad and Landing Page

If the landing page does not relate, their brain will tell them they are in the “wrong place.” You don’t want that happening.  

 

 

In this episode we’ll cover:

  • The 4 Aspects to Optimization
  • Why knowing your Avatar is everything
  • Aligning your ads with your lead page
  • Making sure your offer resonates with your audience
  • Why you should give Value as a first step

 

Practical and Actionable:

It doesn’t matter what medium you are on. Each has their tip or trick. It is really about THAT message an AD point. It is about hitting that pain point and truly adding value to someone’s life.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

251 Steve Gumm

251 | How to Use Video To Drive High-Value Clients with Steve Gumm

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251 | How to Use Video To Drive High-Value Clients with Steve Gumm

 

Video will continue to be more important to share your story and reach new customers. You don’t have to create Super Bowl style commercials, but you will miss opportunities if you don’t learn to use video for your business. Our guest today is Steve Gumm who works with companies to improve the human-to-human experience. He loves to use video to share stories and value bombs. Steve is the founder of Drop In Local in Chicago, IL.

 

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Target Audience: Steve founded an Agency called Drop In Local that focuses on creating and using video to help people get more customers and make more money.  

 

People Are Afraid of Video

Steve admits that he doesn’t think anyone really likes looking at themselves on video. It’s a vulnerable thing. To get over that is pretty easy though. You just start! It could be with “How To” videos. Choose things you can speak about very freely. Also, it helps to get used to having a camera in the room and around you. So, play around.

 

Creating a Bond with Your Audience

Video creates a bond with who you are trying to reach. You must have a story: the burdens as well as the dreams. It draws people in. You will be blown away by the response because consumers are not used to it. Video puts a real human being behind the business. And guess what? It does not have to be flashy!

 

Ask yourself where you can apply a deeper human touch and start to integrate it? Don’t let the technical stuff scare you away.

 

Even using something as simple as a phone and a tripod is fine. Just focus on building trust with content. The process then becomes fun. I.E: the process of how to nurture and convert. You look at the process and start to plug in a process. Though it takes more courage and strategy to create content on the video platform, this extra effort pays off.

 

How do you (Steve) help someone show up the way the need to on camera?

Hiring someone makes a big difference. Making it natural. Then, set up a camera with the intention of a message first.

 

In this episode we’ll cover:

  • How to start creating videos
  • What content to draw up to put in your videos
  • Why Video is powerful as a platform
  • Why you shouldn’t let the technical stuff scare you off
  • Creating an authentic bond with your audience

Practical and Actionable:

Spontaneous Questions from Gene to Steve:

What length should the video be if you are trying to build brand awareness?

The right length. As long as it is valuable, you don’t have to put time on it. A minute and a half could be a goal.

What’s so important about those first 8 seconds? How do you make it count?

It is EVERYTHING because that is about the attention span of a human being. If you don’t draw them in within that time, you lose them. Get your name out and quickly get to the point.

What should be the Call to Action in the Video?

Have a Teaser at the beginning

Microphones?

Loval ears or Booms

The right time to start?

YESTERDAY

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

249 | How to Break Through The Noise – The One Strategy You Need with Ryan Deiss

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249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

If you are in marketing, you likely know of Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests.  Today we talk about how to get traction for your business. In the practical and actionable portion of the interview, Ryan shares the #1 place to start that you can do this week to drive your business forward.

 

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Target Audience: Digital Marketer serves marketing professionals and marketing agencies. Specifically, the new emergent group of digitally focused marketing agencies.

 

Being a Thought Leader

It’s been a long journey and Ryan doesn’t believe he has ever actually “arrived” at being a “thought leader.” He is grateful to the people in his life who keep him humble and challenge him to continue evolving.

One pivotal moment that caused him to realize he has the ability to influence was when he created an event and over 200 people registered. This was a shock! That’s where Digital Marketer started to expand.

 

In the third consecutive year of putting on this event, they had about 1,000 people attend. He realized at that point that they must have been saying something that was resonating with people. He knew then they must be providing VALUE.

Ryan says, you’ve got to give yourself a shot to amplify your message. Don’t just assume people are just going to notice.

Ryan joined mastermind groups he couldn’t necessarily afford. He attended events he couldn’t necessarily afford. But he made it a priority to be in these spaces where he could grow. He put his best efforts in always executing good work. He feels it is what separates them from other digital marketing companies. It’s about having the goods and the amplification. You need both!

 

When you are trying to build a reputation, it is important to go out there and give VALUE first. People are against giving stuff away for free, but in the beginning this could be a real benefit. There is something to be said about being real. About putting in the work and getting some results for other people. Then you actually HAVE something to TALK about.

 

Key Principles to Breaking Through the Noise

ADVERTISE: put out one piece of amazing content and advertise around that. It could be a blog post, video, podcast episode, infographic. The medium doesn’t matter- it just needs to be something people can gain access to without having to jump through a hoop. This is what builds your audience and credibility: finding out what THEY like.

 

How to Advertise

Google “$10 a day traffic plan.” Do it for a week or 2. You can get a solid test effort. It’s money well invested. Facebook is a great place to execute ads.

In this episode we’ll cover:

  • How to break through the noise
  • Building your credibility
  • Giving value first
  • Creating your traffic plan
  • Modeling after other Marketers

 

Practical and Actionable:

When modeling other marketers, make sure you see the whole picture. Find out what they did in the BEGINNING rather than merely looking at what it currently looks like. Modeling is great but you want to make sure you are not “cheating off the stupid kid.”

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

 

245 Stefanie Diaz

245 | How to Create a Personal Brand with Stefanie Diaz

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Our guest, Stefanie Diaz is the founder of Mastermind Your Launch. We talk about owning who you are to launch a business. This episode is about how to play on your strengths. We also delve into the power of content marketing and how it can accelerates your business. What are your own personal strengths and how will you use them to serve the world?

 

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Target Audience: Stefanie serves startups to serial entrepreneurs by helping them crate a marketing strategy with an intentional focus on personal branding and content creation. These are the areas that accelerated her own success.

 

Do you understand the power of having a professional brand? It’s about claiming awareness about where your strengths are and how you serve the world.

 

Mastermind Your Launch

This was a passion project Stefanie delved into when she knew she wanted to start her own business. So, she formed a mastermind of ambitious women who held her accountable through her process.

 

What Personal Branding Means to Stefanie

What’s most often asked when it comes to personal branding is, “How do you want to show up and be perceived?” But for Stefanie it is more about bringing one’s personality to the forefront.

 

Email Marketing

 

Stefanie advises her clients to make sure to place an image – a photo- in emails that reveal a personal story and who they are. You want to inspire your audience to share it with others.

 

Stefanie finds that people hesitate to even share their enthusiasm because they are concerned about a certain structure they THINK they SHOULD follow. But for startups, your enthusiasm is part of how you connect with people. It is about how you wave that flag and get people to follow you.

 

When it comes to sharing the bad- share from your scar not from your wound. The Wound- shows you are still going through it. Bigger impact is created with your scar because it shows you have made it through to the other side. You take them through the journey of seeing what’s possible.

How Stefanie Got Here

She did a business program in college and afterwards landed a job with a startup company. It was an opportunity to see the inner workings of a company. Sales and marketing was the focus. But she also was able to explore other areas. What she took away was how the entrepreneur thought strategically. It gave her the confidence to launch a business.

 

When her son was born, it totally launched her to create a business she loved and what helped to birth “Mastermind Your Launch.” Internally, she felt a responsibility to set an example for her son. She wanted him to grow up watching her doing what she really loved.  

 

Owning Your Truth

When you shine your light and people are watching, you don’t know who you will inspire.

 

Content Marketing

Content Marketing accelerates everything that you do.

  1. When it comes to advertising, (let’s say with a business card for example) people have their walls up. However, when we are offered a piece of content, we read, share and like it. The brain is more open because they don’t feel like they’re being sold something.
  2. Allows you to leverage your time and reach many people all at once. By sharing value, you nurture and grow relationships.

 

Playing on Your Strengths

Showing your authenticity and personality means sharing the good and sharing the bad.

 

Speaking to get clients  

Making the invitation requires confidence. The intention must come from a place of offering them the opportunity to get to know them better.

 

The Trap of Success

Stefanie was enjoying a ‘nice’ lifestyle before she launched her business. She didn’t have a reason to launch a business and to risk any stability. Yet she wasn’t loving what she was doing. She was comfortable. Her son being born flipped her perspective. This has brought so much more meaning in her life.

 

 

In this episode we’ll cover:

  • Owning who you are to launch a business
  • What inspired Stefanie to take the plunge
  • What the Trap of Success means to Stefanie
  • How to play on your strengths
  • Why content marketing accelerates a business

 

Practical and Actionable:

THINK BIG when creating your personal brand. We may feel intimidated by people who are actually doing this. We may feel we are NOT on their level and go the ‘cookie cutter’ route. GO ALL IN. Share a big message- something that is not out there. And that only lies within you. Only YOU carry that message. People want to work with others whom they know, like and trust.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

239 | Understanding Growth Hacking with Brad Stevens

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Growth hacking is not a new term. It has become a big topic in today’s marketing and scaling conversations.  Our guest today is Brad Stevens with Entreholic. We talk about new tools and strategies to accelerate your growth. See how you can use growth hacking in your business.

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Target Audience: At Entreholic, Brad primarily focus on providing  fully outsourced turn key marketing solutions for small to medium businesses. He and his team developed online courses to help small business owners and entrepreneurs with the resources to get “out of the ground.”

A Bit of Background

After starting multiple companies, he’s been eating, sleeping and breathing the essence of entrepreneurship. In his journey, he picked up marketing and technology techniques that could be used to launch companies these days- and even leveraging the companies through different modalities. Entreholic pieces together all the creative and innovative ways you’ve got to think about when starting a business.

So, What’s Growth Hacking?

It is about finding innovative ways to get your biz out of the ground and leveraging tools not available to people in the past. Growth Hacking outlines ways to stretch your dollar whilst getting leads, closing sales and driving your brand. The ideas and solutions are out of the traditional norm.

Data Mining

You can leverage resourcing and leveraging what you outsource to people who do nothing but low cost administrative work that can scrape the web an entire list for you of hundreds or thousands of target individuals.

Trait shows

If you want to be in front of the thought leaders in your industry, you could do a search. Again, this is yet another task that could be outsourced if you’re not up for it.  You (or the person you hire ) can assemble a spreadsheet of thought leaders and shows. The sites most likely have a tab on their site called “Speakers” – then you instantly have a list of all the thought leaders in you industry

Predictable Revenue- Recommended Read!

This book outlined how you blend technology and approach with your sales process. It helped Brad to differentiate his strategies between Smarter vs harder.

ELANCE

Though there are negative reviews out there, there is great potential in using this platform to outsource. It created so much freedom for Brad. There’s a global network of tens of millions of people who are highly talented, professionally trained and who want to work remotely and use technology! They work from home and are able to do unbelievable work at cost effective rates. You could have multiple people working for you/with you doing different types of tasks.

Figuring It All Out

What are you trying to get done in your business (as far as a digital marketing system goes)? Determine that first and then identify where freelancers would plug into the equation. What are the things you really like doing? What are the things you may like doing but don’t have the right kind of expertise in? Content writing is a great example. What are the top 3 main priorities (main impact)?

 

Why Does it Matter?

For Brad, it’s a big unique puzzle of what you can potentially do to grow your business. It is about working smarter not harder. Brad enjoys helping people figure out how to leverage your time and money both personally and professionally. As an entrepreneur himself, he loves helping other entrepreneurs.

What we’ll cover in this episode

  • Why you don’t have to get it all done alone
  • Defining Growth Hacking
  • The importance of Growth Hacking  
  • Understanding what you can outsource.
  • Solving the big puzzle around digital marketing and leveraging

Practical and Actionable:

Get the Growth hacker marketing book. This is a wonderful resource. Then Go to upwork.com and take their course on how to leverage. Also check out the top 200 tools- special for LITT listeners HERE.  

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

235 | Significance with 48 in 48 – Jeff Hilimire and Adam Walker

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48in48.org Interview with Jeff Hilimire and Adam Walker

One year later, 48in48.org is pushing into new realms. They are doing another 48 websites for 48 nonprofits this year in Atlanta. And they are also doing another set of 48 websites for another 48 nonprofits in New York. This is a unique episode with so many guests. I interviewed different people involved to get their perspective of this movement. Also Adam Walker and Jeff Hilimire share with me the BIG vision for 48in48.org. I really think they are crazy rebels for putting it out there and I love them for it.

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Target Audience: 48 in 48 provides a volunteer opportunity to developers, designers, working in marketing and in IT build websites for nonprofit organizations. The aim is to complete 48 sites in 48 hours.  

The 48 in 48 Project is about SIGNIFICANCE

The founders, Jeff Hilimire and Adam Walker felt like they wanted to step up their commitment. They want to show that they are a great technology company while at the same time, give their employees an opportunity to do something they love doing. The purpose is to put their passion and skills behind something that is great for the community.

The project is focused on giving back to nonprofits. The people behind the nonprofits they select are the best at what they do. However, they may not have all the technical essentials in place (i.e- a great website).

Here are some perspectives from the Volunteers

Roshell (Volunteer):

“I saw something that was so incredibly exponential. Not often that you get to engage in a volunteer opportunity that so goes beyond it’s initial effort. Seeing the impact it had on the people giving their time and on the community- it was a no brainer that I’d come back again.”

“Nonprofits are dealing with multiple audiences- those they serve and the audiences they are trying to connect and gain support (monetary) from. It’s a challenge and the voice that speaks through the site needs to be different. There are multiple levels with how non profits must communicate with their audiences.”

Gina (Volunteer):

“The project helps the community at large and builds closeness. This is a huge gift”

Tod (Volunteer):

Tod brought his son to the event because they share a love for technology. Tod says this project is unique because you get to see something that goes from nothing to completion so fast and you see the impact that the non profits walk away with. It is something they may have not been able to afford any other way.

 

Perspective from Adam Walker and Jeff Hilimire

The Creators Plan to Take it to the Next Level. They intend on testing places outside of Atlanta. This year, they stepped it up with more sponsors and volunteers. The event and logistics have taken a big step forward. The Core team has been nurtured so that the project can be taken to other cities.

48 in 48 is a representational symbol of using talents and skills to give back to the community. It is highly niched, involved and connected. The volunteers are doing it because they WANT to do it. That’s the major motivating factor driving this project forward.   

 

BIG VISION: What’s next

The Project Will be doing 48 of these across the globe in one weekend. Once this system is scaled and replicated, there is no limit to where the goodness can be shared. The locations and non profits that can be served will continue to grow. There will be more of good people pouring into other people who are also doing good!

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

227-matthew-kimberley

227 | Getting to Yes. The Art of Professional Persuasion with Matthew Kimberley

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Getting someone to YES is a part of life. It might in business or in your personal life. Have you ever tried to get a 9 year old to say YES to cleaning his room? Well it takes certain skills. Our guest is Matthew Kimberley who shares insights on getting to YES in business. Matthew is a sales master and his wisdom on sales will help you grow your business.

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Target Audience: Matthew targets lawyers, accountants, creative professionals, coaches and/or consultants. His aim is to help generate more leads, convert more paying clients and scale into effortless profitability.

A Holistic Approach

Matthew says the relationships you make with others who may or may not become your client is everything because you want to ensure people around you are talking about you in a positive way.
He claims the biggest reason people don’t sell is because they aren’t having enough sales conversations or making any sales offers. Sales conversations require instigation. A system needs to be put in place – a sort of checklist to get there without sounding like an infomercial. Like any muscle, our sales muscle needs to be strengthened. Practice IS required. Matthew calls his system “the Form.” And here it is for you…

The FORM: 16 Aspects (Highlights below! Listen in for fuller explanation)

  • The Qualification Stage: making sales offers to the right people. Those who are inappropriate are a waste of your time.
  • Control- the system
  • Likability
  • Credibility: Significance of being published; etc.
  • Be sure to create marketing that Elicits an immediate visceral yes and then provide the solution
  • Appropriate Risk Reversal

What’s the Hardest aspect of the FORM?

Matthew finds that straying away from putting the client on a pedestal is the hardest mindset for people to transform. Shifting from that mindset to the mindset that the best thing for them is YOU makes all the difference. Think about it: a dentist doesn’t ever thank YOU for coming to your appointment. You, the customer, thank him- right? As an entrepreneur you must go into conversations with that mindset.

Practical and Actionable:

Have more sales conversations. By multiplying your sales efforts you will multiply your results. Holistic the network around you. When more people who are around you say good things about you, your yeses will increase. It is then easier to: appear more credible; get more endorsements when the right people are saying positive things around you (joint venture relationships). You can proactively build your relationships if you don’t have any. Go out there and build with people who matter to your business and who can help you get things you can’t get on your own.

 

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results
…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

226-Russell-Brunson

226 | What is Success? with Russell Brunson

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Today’s guest is best selling author, Russell Brunson. Russell’s mission is about helping small business entrepreneurs start and scale their online companies. His software company ClickFunnels is one of the top super affiliates in the world. Learn how Russell uses his own personality and personal stories to connect with his audience and grow his business. Find out how you can do the same.

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Target Audience: Entrepreneurs with smaller based businesses who create a revenue of about 1-10 million dollars. They are wanting to get their message out to more people.

ClickFunnels: WHAT IS IT?

Click Funnels was created to help entrepreneurs around the world start, promote and grow their companies online. ClickFunnels is the tool that makes it all possible.


After lots and lots of trial and error Russell finally understood what worked. Authenticity and building something like ClickFunnels which was easy for any entrepreneur to use. Russell says this has made him feel his own personal Significance in the world. Security and Contribution are what get him fired up.

The Marketing Plan:

Step 1 is to focus on building a list. There are benefits you will create for the long term. Step 2 is to create consistent content that you keep sending out. Russell began sending out 1 email per month. When he shifted to sending out 2 emails for month, he more than doubled his income! Then it became 1x per week which once again, doubled his income.


One very KEY component of all this, is that his content contains within it his personality that communicates with his audience. Russell says the relationship customers have with you more important than anything else. Soon, after being encouraged by his mentor, he began sending out an email 1x per day. Although Russell was very hesitant and scared that people might get annoyed at first, he took a leap of faith and started doing it.

More and more, Russell revealed his authenticity. He now shares many small pieces of his life and has developed a more personal relationship with his audience. He made the shift from being totally corporate emails to more personal. This means, he doesn’t always talk about his products or what he is selling. This totally changed focus of the business.


Russell says to go out there and create your own attractive character. For example, when Russell decided to share his own personal story about getting pregnant, he attracted a wider range of people. So now he shares pieces of his life which inevitably relate to different types of people. Share the parts about you you may be nervous or afraid to. When you do, people will respond.

SO, Why ClickFunnels?

Russell’s mission in creating ClickFunnels is about creating a faster process. And it is so simple, anyone could use it independently. He now has 15,000 active members.

Practical and Actionable:

Identify your attractive characters. Who or what communicates with your audience? Learn how to communicate your stories with others. It may not be 100% relevant to what you are selling. But it’s about connecting and building your relationships.

226 smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results
…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

223 John Bowen

223 | The 3 Keys to Entrepreneur Success with John Bowen

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Today we look at the 3 keys to entrepreneurial success. What is really special about this is having John Bowen with me on the podcast. John is considered the #1 coach to financial advisors. He is 223 John Bowenvery targeted with who he serves and we unpack what that means to his business. Listen in to John share how to navigate your path to success.

Share the LOVE and TWEET about this episode.

Target Audience: John coaches top Financial Advisers

Entrepreneurs tend to be so focused on pitching. But John believes in focusing on the discovery period. This is where as an entrepreneur, you determine whether the client is a good match to your business. This can potentially lead to far greater benefits than just monetary ones.

Your Personal Story

The more focused you are on delivering your unique knowledge, your Personal Story – the more people will be able to SEE you amongst the giant sea of other entrepreneurs. Your story is the only thing that really separates you.

At John’s company, CEG, he and his team aim to match their clients with the most appropriate financial advisors. They believe that no matter what business you are in, you can start building serious wealth. It requires a positive Mindset, high drive and of course, a passion for your market. A drive to achieve maximum wealth is not about getting money. It is about much more than that: flexibility to make better choices in your business.

The opportunity to be more successful – You Must Do These 3 Things Well

  1. Nail that client experience! Deliver world class service
  2. Put systems in place to attract that steady stream of clients
  3. Focus on the numbers. It is easy to get caught up and not pay attention to the equity. You must have something you deliver to your clients that is DISTINCTIVE. Otherwise, you will lose.

MARKETING

It is imperative to build an enterprise that builds value. If you can’t deliver great client experience, don’t waste money marketing. You won’t get that word of mouth.  You want your clients to share their great experience. This is about helping a client get the results they want.

Practical and Actionable:

Get the book The State of the Entrepreneur. Do the Personal wealth assessment. Get it HERE.

223 John Bowen smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes(orStitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!