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249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

249 | How to Break Through The Noise – The One Strategy You Need with Ryan Deiss

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Listen to the Episode Below (00:28:25)

 

249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

If you are in marketing, you likely know of Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests.  Today we talk about how to get traction for your business. In the practical and actionable portion of the interview, Ryan shares the #1 place to start that you can do this week to drive your business forward.

 

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Target Audience: Digital Marketer serves marketing professionals and marketing agencies. Specifically, the new emergent group of digitally focused marketing agencies.

 

Being a Thought Leader

It’s been a long journey and Ryan doesn’t believe he has ever actually “arrived” at being a “thought leader.” He is grateful to the people in his life who keep him humble and challenge him to continue evolving.

One pivotal moment that caused him to realize he has the ability to influence was when he created an event and over 200 people registered. This was a shock! That’s where Digital Marketer started to expand.

 

In the third consecutive year of putting on this event, they had about 1,000 people attend. He realized at that point that they must have been saying something that was resonating with people. He knew then they must be providing VALUE.

Ryan says, you’ve got to give yourself a shot to amplify your message. Don’t just assume people are just going to notice.

Ryan joined mastermind groups he couldn’t necessarily afford. He attended events he couldn’t necessarily afford. But he made it a priority to be in these spaces where he could grow. He put his best efforts in always executing good work. He feels it is what separates them from other digital marketing companies. It’s about having the goods and the amplification. You need both!

 

When you are trying to build a reputation, it is important to go out there and give VALUE first. People are against giving stuff away for free, but in the beginning this could be a real benefit. There is something to be said about being real. About putting in the work and getting some results for other people. Then you actually HAVE something to TALK about.

 

Key Principles to Breaking Through the Noise

ADVERTISE: put out one piece of amazing content and advertise around that. It could be a blog post, video, podcast episode, infographic. The medium doesn’t matter- it just needs to be something people can gain access to without having to jump through a hoop. This is what builds your audience and credibility: finding out what THEY like.

 

How to Advertise

Google “$10 a day traffic plan.” Do it for a week or 2. You can get a solid test effort. It’s money well invested. Facebook is a great place to execute ads.

In this episode we’ll cover:

  • How to break through the noise
  • Building your credibility
  • Giving value first
  • Creating your traffic plan
  • Modeling after other Marketers

 

Practical and Actionable:

When modeling other marketers, make sure you see the whole picture. Find out what they did in the BEGINNING rather than merely looking at what it currently looks like. Modeling is great but you want to make sure you are not “cheating off the stupid kid.”

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

 

248 | Creating Connection and Significance Through Speaking with Les Brown

248 | Creating Connection and Significance Through Speaking with Les Brown

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Click here to Les’s special interview

248 | Creating Connection and Significance Through Speaking with Les Brown

Motivational Speaker, Les Brown shares with us how the road to growth and transformation requires the COURAGE to change. If you want to evoke the spirit of transformation in those whom you serve, you must also commit to catalyzing that very thing in your own life. The intention and desire to grow must be practiced, exercised and executed consistently.

Les-optin

 

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Target Audience: Les motivates Entrepreneurs who wish to use Speaking as a platform for inspiration and expanding consciousness.

Passion, Fear & the Courage to Change

Creating change is not easy. We ask Les: “What are the basics when you want to change something in your life?”

Les says it requires the willingness to assess the situation and asking yourself the question: “what direction do I go in now? Is this worth the cost for me? What Sacrifice am I willing to make? If not, then what you want in your life will be sacrificed. Courage is not an act you take in absence of fear, but an action you take in spite of the fear.

The easiest thing Les admits he does now is earning the kind of living that he desires. Now, the most difficult thing he had to do was BELIEVE he COULD do it. He says, the basics are working on yourself and developing that mindset that it is possible. It is about increasing value and being unstoppable in what is being created.

Who do I need to be?

The KEY question. Les explains that you have to, to stay ahead of the game. As entrepreneurs, we must prepare ourselves for the future and the circumstance that come about. Ask yourself, “Who do I have to be to accommodate the changes that will take place.” By working on mindset and skill set, we can win in the marketplace every day!

Ask yourself what you have going for you what is working against you? What do you need to do? Les says he disciplines himself to read 3 books per month. What do you need to do to sharpen yourself? And remember, if you’re the smartest in your group, you need a new group.

Les believes that being in business is not just about making money- but leaving a legacy. Stretching yourself is about discovering how little you know. Reflect on who you are and who you need to be. What’s the story you believe about yourself?

As we live, we earn, learn and pass it on. There is no success without successors.  Power them to become a pencil in the hand of God (Mother Teresa quote)- helping people to change the planet.

 

What’s aching to get out?

Did you know that 87% of our self-talk is negative and undetected from our conscious minds? People must begin to ask themselves what the calling of their lives are. As much as they have chosen IT, it has also chosen THEM. Speaking is about changing consciousness!

In this episode we’ll cover:

  • Exploring who you need to be tomorrow
  • Increasing your belief in your own VALUE
  • How to focus on what you really want
  • Using courage to develop mindset and skillset
  • Committing yourself to sharpening the self

Practical and Actionable:

There’s too much information around us yet not enough insight. Les says, there’s riches in niches. When you focus on that, (the noise will always be there) you become disciplined. You have a place to stand. Don’t be a jack of all trades. Focus on the direction. Commit to that path- the one that represents your values. Noise comes on when you take your focus off your goals.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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246 | How to Build Communities That Drive Business with Arthur Tubman

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Listen to the Episode Below (00:26:46)

 

 

246-arthur-tubman

 

Our guest and creator of Monday Monday is Arthur Tubman. Tune in to discover how building a successful business is all about creating a 2- way communication street with a resonating community. Find out how Arthur creates meaningful content and why he says skills can be learned and why you shouldn’t worry about them! Focus on training your daily habits! Plus find out why Arthur thinks mentorship and masterminds are crucial to any entrepreneur’s success.

 

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Target Audience: Arthur’s mission as a brand builder is to help small business owners scale their digital marketing efforts.

 

 

Arthur runs several businesses and is a self proclaimed serial entrepreneur. He created a successful blogging site called the Monday Monday Network. Why is it so successful? Well, in the first 45 days, it was visited by 10 million visitors. And get this- it was all 100% social, organic traffic! 

 

Arthur attributes much of his drive and success to his parents, who came to the United States with virtually nothing. He witnesses so many people who give up when things get hard. When things get tough for him (which they do – as they do for all of us!) the values his parents bestowed upon him are what keeps him going. It is the attitude he adopted.

 

UNSTOPPABLE – A Relentless Attitude

From Good to Great to Unstoppable. Arthur discovered that successful business building is about bridging it with building community. Creating that 2- way communication street is everything. He quickly learned how to build massive communities around any subject. It then becomes easier to integrate your business and sell your business to a culture. Facebook has been revolutionary in that it provides that 2-way street.

 

Building The Communal Bridge

Arthur became an affiliate on Amazon. He started selling things by building a list and gave away little infographics on survival mentality, etc. It just unfolded and evolved from there. He currently has over 200 verticals.

 

To Arthur, bridging the gap is about tapping into something he is passionate about and bridging that with something he knows other people are interested in. These are things that people love to buy anyway and figured they might as well be buying it from him.

Famous Quotes from Entrepreneurs

Arthur found that quoting other entrepreneurs in his content marketing strategy was effective.  He went on to create viral photos, memes and videos. He then shared that with the community and created questions around it, aroused debates, etc with entrepreneurs and watch-preneurs. This became a breeding ground for people to come to him. For every quote, meme or video, he also created his own personal thing behind it. This allows people to get to know him.

 

The Monday Monday Movement

What is it? Monday Monday exudes the concept of creating something bigger than your brand. He started to explore building an entertainment site across various verticals in order to build a community around the topic. It is also meant to be organic via the use of social media.

Putting It All Together

It takes 3 different areas working incongruently: the area of buying fans, social media posting, (the content piece) and engaging the audience. Arthur likes to say, “we are building a CULT-ure”

There is always a bridge from your business to building a community that would resonate with your audience.

 

In this episode we’ll cover:

  • Bridging business success with a resonating community
  • Why creating community also means creating a 2-way communication street
  • The importance of meaningful content
  • Why skills can be learned and why you shouldn’t worry about it
  • Training your daily habits

 

Practical and Actionable:

Consistency is really important. Arthur doesn’t attribute a lot of his success to his skill set. Skills can be learned. What CAN’T be learned (what needs to be trained) are habits. He found a person who could mentor him in doing this effectively, so that he wouldn’t have to figure it out on his own.

 

Mentorship is super important. Identify someone who is doing something very similar to you. Be willing to invest and go to great lengths to stay accountable to the process.

 

Join mastermind people who are like minded. You open yourself up to a network of people who are doing similar things as you.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

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244 | From Expectation Hangover to Finding Happiness Within with Christine Hassler

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Listen to the Episode Below (00:27:07)

 

244-christine-hassler

 

Christine Hassler, author of the book Expectation Hangover gets vulnerable about how she found true happiness. In using the experience of a crisis, she found the excuse to go through a soul transformation. Now she helps others do the same! On this episode, we talk about how the way to do truly impactful work is by answering our own inner calling. It is about understanding that the answers cannot be found anywhere outside of ourselves.

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Target Audience: Christine travels the globe hosting retreats and speaks at events. She helps people answer the vital questions of: Who am I? What do I want? How do I get it? And What’s the impact I want to make?

After a quarter life crisis and several personal and professional losses, Christine decided to reorient her life. She realized she had been seeking happiness outside herself. Yet, she finally understood happiness could only be found from within. This understanding totally flipped her orientation and perspective on life.

Expectation Hangover (Christine’s published book)

What was aching inside that made the book happen? Christine shares that the stream of crises provided a huge window of opportunity for transformation to occur. It’s what Christine calls the “Expectation hangover.” We want to get out of the feeling of pain, disappointment as quickly as possible. Some of us see it as an opportunity for healing. It is a chance to get out of destructive cycles you may be repeating.

When it comes to heartache, (in business or personal) ‘quick fixes’ don’t really cut it. This, Christine wanted to create a holistic and comprehensive book that serves as a treatment plan to help people heal from some of their deepest pains.

On a soul level, it is important to feel in touch with our gifts, like we are leaving behind a legacy. At the core, each of us wants to create something that is meaningful. The hard part is that we are wired and taught how to achieve success externally and logistically. We are not taught to know what success really feels like on an internal level. We’re not taught how to look at our own shadows.

To do impactful work, we have to be clear. We need a solid foundation. It is easy to build a business that makes money but not as easy to build something truly connected to who we are on the soul level.

Sometimes we need an expectation hangover to get ourselves in gear. But sometimes we are afraid of making the changes because of the unknown future. And then, the universe might bring us that expectation hangover because something needed to change. All in all, we are the ones who manifest the changes in our lives.

Activating People to Move Forward with More Clarity

What Christine first does to help her clients is identify their compensatory strategy. As babies we were totally whole. Then life events caused us to have these compensatory strategies in attempts to feel that wholeness again. For example becoming a people pleaser or an over achiever are 2 examples of a compensatory strategy. The motivation stems from a place of lack. This way of living is unsustainable if true happiness and fulfillment is what one seeks.

What is motivating your success, truly? Does it stem from some pain? Shift to the possibility of what you could create based on INSPIRATION rather than MOTIVATION. That changes the context of what SUCCESS really means!

What’s the difference between INSPIRATION VS. MOTIVATION

Motivation- IS a drive and a push. Often people are hard on themselves and they don’t even realize it. Pressure- very heady and stems from an external rather than internal.

Inspiration – is about feeling. It is an inner CALLING. There are feelings of excitement, enthusiasm and resonance with who you are. Inspiration comes from vision and moves us forward. It has a much lighter quality while also having momentum.

In this episode we’ll cover:

  • Seeking happiness from within
  • Using crisis for transformation
  • How to do impactful work
  • Answering our Souls’ inner calling
  • INSPIRATION VS. MOTIVATION

Practical and Actionable:

Get out a piece of paper. Mark it 1-5
Write down your top 5 core values. Most can’t do it. Or perhaps they haven’t given it a lot of thought. Our values are our compass. That’s how we know what we are inspired by. Before making decisions, check in to see if the decision lines up with those values. Write down your vision. Use your imagination productively. Rather than worry, create a positive vision. Write it, see it, feel it every day. Let your vision be your gas to pull you forward.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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243 | Recap of 2016 with Gene Hammett

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Listen to the Episode Below (00:17:45)

 

 

243 | Recap of 2016 with Gene Hammett

Join us on this very special episode where I share the good, the bad and the ugly of 2016. I talk about what worked, what didn’t and the transformational changes I am going through. I get real and vulnerable about what the Trap of Success means to me and how to reach for more than a comfort zone. Plus, I share some of the exciting upcoming projects I’ve got going on to help you step up your game.

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Target Audience: Gene serves individuals who are committed. They already are or are on their way to becoming leaders. They are not afraid of doing the work to create a thriving business.

I started off the year 2016 with 3 words which set an intention, a tone, a theme. Those words were:

  • Focus
  • Connection
  • Transformation

On this episode, I want to share with you how I grew internally and how that showed up in my business.
Why this episode?

  1. I want you to understand me. It’s about genuine and authentic connection. It is important for me to show who I am.
  2. I want to help you make better decisions for you, your business and your life. My purpose in sharing myself is to help you grow forward.

FOCUS: What it means to me…

I chose the word FOCUS because I realized that I was losing out on opportunities. I was spread across too many different projects.

So, I decided to engage in a “100 Day Challenge” back in January. I committed to having 100 conversations. The outcome of that was I got 4 speaking gigs, new clients and partnerships. This was all because I forced myself to focus on making those phone calls. I released that filter of fear to call someone I didn’t know. A breakthrough for me was when I transformed the barriers. After doing this in the beginning of 2016, I received a fantastic jolt in my business.

Writing My Book: The Trap of Success

This was admittedly a tough process. I heard so many people say, “The best book you’ll ever read, is the book you write yourself.” I delved into the concept of fear- how it impacts me and others. I martialled through that and now I am ready to amp that up to the next level in the coming year.

Speaking

I got a few paid gigs. And there were other gigs that got me clients. I also go to help others get speaking gigs that connected them to potential clients.

The RIGHT Clients

I had some instances of having a funny feeling when enrolling people. I had this gut feeling where I knew it wasn’t going to be right. But, I took them on anyway. And this ended up sucking time and energy out of me. I realized that when I focus on choosing the right clients- those I’d have dinner with maybe – (or people I just truly enjoy being around) those are usually the right fit. My clients are those whom I like at the core and I happen to also appreciate the impact they are making.

CONNECTION

Such an important word. The intention of this word stemmed from a desire to be more present for others. I want to be there for clients and people in my life. For instance, when it comes to speaking, it is more than just words. I realized that there is a unique mechanism there- which is your uniqueness. It is something no one else has- yet it can be a scary to show your true self. Yet, it allows others to see you in a different light. It allows them to select you as THE choice, not just A choice.


For example, when I work with a client who wants to take speaking to the next level, I focus on helping them identify where they are speaking, getting the right speech in front of the right audience and how to deliver that speech in the right way. That maximizes CONNECTION.

Without the right audience, your message cannot be heard. Writing the speech with the connection in mind, helps you to write a speech that moves the audience. This is where Connection trumps Communication.  

 

TRANSFORMATION

I shifted my own perception of how I see the world. I am still shifting into the person that I want to be in order to receive the results and goals important to me for my growth and significance.

What Were My Struggles?

Patience. Not my strong suit. I realized growth comes from pain and adversity and it continues. Those are moments for growth and an opportunity to step in. Time management is huge. I know now that I must hone in on what’s really important so that I have maximum energy to execute on those things. Having that down time to recharge is equally as important.

 

2017 & What’s Coming Up!

My word for 2017 UNSTOPPABLE. What does that mean? To me, it means having clarity and direction to move forward.
The Trap of Success in coming out. Go here to access it. 

Download the first 2 chapters. Do what’s inside the book and let me know what impact is coming up for you.

Authority Camp is also coming out. This is a self study/virtual program on how to use speaking to get clients. It is about discovering and booking the right gigs. It will teach you how to write the speech that can be used over and over again. A free training will be available. Stay tuned!

 

 

In this episode we’ll cover:

  • The good, the bad and the ugly of 2016
  • How Focus, Connection & Transformation played out in 2016
  • My struggle with patience
  • The vulnerability it takes to connect with others
  • What I’ve got coming up for you in 2017

 

Practical and Actionable:

Download the first 2 chapters of The Trap of Success HERE. 

Do what’s inside the book and let me know what impact is coming up for you by getting in touch with me for a conversation.

 

Resources and Links

 

242 | Making a New Success Habit Stick with Jen Macquarrie

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Listen to the Episode Below (00:25:02)

Making a New Success Habit Stick

 

Have you tried making a habit to accelerate your personal growth? Most of us have but have had difficulty sticking with it. Jen Macquarrie, founder of Bright Habits shares with us the essential elements we need to maintain momentum. We also explore how to mindfully observe the inner dialogue going on in our heads and how to shift into a more empowering mindset.

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Target Audience: Jen serves busy professionals and/or entrepreneurs who are juggling several areas in their lives. They may be struggling to keep up with everything. Yet, they are craving self care and looking to creating better habits for better energy, support and achieving their goals.

 

Habit Success Coaching

Habit success coaching was something Jen delved into herself and found that it totally transformed her from the inside out in as little as two years. She soon fell in love with coaching. This caused her to feel a strong calling to now serve others by helping them change their mindset and become their greatest versions.

The 5am Wake-Up Call

A big part of personal development is finding a bracket of time in the day to practice routines dedicated to personal development. She personally found it challenging to find time in the day to do it. So, she decided to do it at the very beginning of her day by waking up at 5am. Her routine consists of a workout, playing guitar, and gratitude writing. She knew right away that she felt proud of herself. Over time, this became a habit that was automatic.

 

Jen says in order to wake up so early, it is crucial to adjust your bedtime routine. She even suggests setting up a ‘bedtime alarm’ 45 minutes before bed. This signals you to start to wind down to prepare for sleep. Plus, you can avoid sleep deprivation!

When you create a new habit it does requires sacrifice. Jen says our willpower is strongest in the morning and it diminishes as the day goes on. Any important tasks you want to accomplish should be done early in the day because you are more likely to get them completed.

 

Making New Habits Stick

Firstly, it is important to know your goal. Your WHY. What specifically can get you closer to that goal? Decide when you will do this habit. Commit by writing down your plan. Have accountability of some sort (hire a coach, tell people, have a support group, etc). Mentally prepare yourself for the fact that it may be easier to start (because of excitement) than maintain the habit. It is possible that the initial motivation may wear off. Thus, decide to stay committed.

A new habit is not something you feel you should do but a feeling of ‘I MUST.’

Remember to choose self compassion over criticism. We are all human- there will be times there will be disruptions or life events- don’t put yourself down or be hard on yourself. Shame might make you quit. Keep in mind that you can always try again tomorrow. The key is to keep going and start again.

What the Trap of Success Means to Jen

Once you achieve the success, it’s tempting to be more lazy. You might take it for granted or get too comfortable. If you’re really comfortable- there may be something wrong. You can’t progress that way.

Mindset Affirmations

Notice negative thoughts/self limiting beliefs. Catch yourself. Write them. Replace them with something more empowering.

According to studies, it takes 66 days to make a habit stick. Of course, this depends on the habit. Complex habits may take up to 3 months or more. It also depends on the person.

In this episode we’ll cover:

  • How to make new habits stick
  • The best time of day to perform your new habit
  • Why disappointment is a chance to grow
  • Why shaming and criticizing yourself doesn’t work
  • What to do about limiting beliefs

Practical and Actionable:

Know what your goals are and where you’re headed. Pick a habit. Set yourself up for accountability and to make a plan. Decide: when, where, what time of day. Make sure you repeat it preferably every day so that it becomes automatic. New habits require repetition.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

241 | The Crazy Idea that Changed A Speaker’s Bureau with Nancy Vogl

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Listen to the Episode Below (00:25:08)

The Crazy Idea that Changed A Speaker's Bureau

 

Nancy Vogl, founder of the Speaker’s Bureau talks about the power of face to face interaction. In today’s world of ever expanding technological advancement, it’s tempting to take the shortcut and connect with people via email or Facebook. Nancy says, this is WEAK! She is a firm believer in the power of nurturing the connections you wish to make. Tune in to find out how Nancy is currently following up with a list of 380 people- the real way!

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Target Audience: The Speakers Bureau books speakers, authors and celebrities for events. While the Speakers Bureau serves speakers, it also serves the audiences as well.  The mission is to bring that connection of the spoken words to a hungry heart and mind.

There are many nuances that go into choosing a speaker – many aspects that come into play that the the client happens to be looking for in the speaker they want.

The Big Idea Behind the Mission

Dr. Wayne Dyer was Nancy’s very first speaker. This was ‘back in the day’ when phones were used and voices were heard. The internet came along and things changed. Technology has impeded the process of connecting on a human level. During that period of frustration, Nancy learned she had a brain tumor.

And in the process of all that, she read an article on elevating business through making more human connections. The author of the article spoke about how she took off a year to do that. Nancy became so inspired by the idea that she decided to take off for a year too. Needless to say, people thought she was crazy. Nonetheless, Nancy carried on and spent the year going around to meet her clients face to face.

 

She found a van and lived in it and traveled around for a couple of months with her husband. She stopped at 24 states and visited 380+ organizations. She would leave her catalog of speakers with each organization. She’d always call ahead before coming and would leave handwritten notes upon leaving- adding it that extra personal touch.

 

Although people thought she was crazy, they also felt like she was living THEIR own dream. And despite having a brain tumor, she felt that because she is still alive, she had much more to do. She feels grateful for the chance to do good work.

Nancy emphasizes that you cannot re-create the energy of seeing someone face to face. If face to face is not possible, then the phone is the next best thing.

The Impact

Nancy didn’t expect to see return for a while (maybe a couple of years). And she is currently doing follow up now (for 380 people). She is nurturing and taking her time with it as all good relationships take time!

Life is short. Nothing should stop you. Just a few days after her surgery to have her tumor removed, she booked a speaker from her hospital bed. During her summer of re-cooperating, she used her down time to plan her trip. Everything fell into place! She believes in the power of intention and following through.

Email is WEAK!

Email is for the details- it’s NOT how you get to know someone. Use the phone to connect or face to face is even better. Continue to be the best you can be and get discovered. Elevate yourself in this industry by making friends and connections.  Work on your platform skills. Give impact and value where they walk away with wanting to take action. Move them.


Authenticity

So many speakers polish and practice. There’s value in that but when a speaker is up there being real, that is really golden.

In this episode we’ll cover:

  • The power of authenticity
  • Why emailing is a weak platform for communication
  • The power of face to face interaction
  • The power of voice through phone
  • Why following up and nurturing relationships is everything

Practical and Actionable:

If you can’t stop thinking about a big idea, do some mind mapping. The big idea may be formulated for you.

Resources and Links

 

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

240 | How to Network – The New Rules with Angus Nelson

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Listen to the Episode Below (00:26:09)

 

240 | How to Network - The New Rules with Angus Nelson

Welcome to the new paradigm of leadership and networking! Executive coach and speaker, Angus Nelson  empowers people and embodies a compassionate spirit when connecting with others. When it comes to Marketing, transparent and sincere connection are the new rules of the game. Today, it is the relationships we choose to nurture that determine the trajectory of our success!

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Target Audience: Angus works with top brands from across the globe. This includes mainly executives. The goal is to help them  become their most effective self by increasing mindfulness through dominating fears.

 

The Concept Behind Building Relationships – Why is it important?

No one is typically getting a job off of a resume these days. In 2016, opportunities arise from the people they know. It is currently commonly known now that you are the sum total of the 5 people closest to you. And in those relationships, Angus speaks about the importance of offering value instead of taking.

What’s created as a result is an authentic dynamic. People often miss this or take it for granted. This idea can be applied in all areas and levels of life (whether business or other). Angus reminds us to remember to be present and find gratitude today.  

Creating a Healthy Mindset

We spend most of our lives in one of 2 places: the past or the future. We compare ourselves to others and see what we lack. It’s important to cultivate a presence with ourselves. This equals abundance, confidence and generosity in the present moment. It creates the mindset of: “I have nothing to lose or prove; I only come to serve.” This subtle shift dynamically changes the relationships you have with others.

Our level of abundance plays out in everything around us. People want to be around you when you exude joy and generosity. Instead of you trying to compensate for lack or weakness, (which most people will see through anyway) they will see you as authentic and real. So many doors open up when you let your true self shine.

 

The very thing we want so desperately is the very thing we fear. We don’t want to be seen as weak. Yet in that place transparency is the element of power.

Angus believes that you will always win when you serve. And you will never know until you put yourself out there. We’re not here to gain a lot of money. Those things are great- yet not as satisfying as human connection. Relationships show you who you are far more effectively than your performance or production.

Thus, the foundational culture you set for your team is that of support; That you will have each others back. Avoid calling people out and rather, help them when they are weak. Exemplify that you are there for one another. If we can get into the mindset of serving one another, everyone wins.

In this episode we’ll cover:

  • How to create meaningful relationships to grow your biz
  • Why it pays to be authentic
  • The power in transparency
  • How to be more present NOW
  • Increasing your mindfulness

Practical and Actionable:

Connect

Communicate value

Cultivate

Here’s a more detailed explanation:

How do we make a sale in the midst of all this too? Value is this: as soon as you get home from that event with all these cards organize them into 2 separate piles: the ones that seemed neat; and cards that are potential business leads. Then, prepare to follow up. It is the most important part of any of this.

For the first set of cards, the convo goes like this:

  1. Great to meet you
  2. Loved our convo about X
  3. The part i really walked away with with was Y

This is giving value by showing them the difference they made for you.

You do the exact same thing with a leads except you add a 4th part:

Provide a resource of some sort that has to do with the unique relationship you just formed. You share you care about them enough to show your support.

These are the elements of connection people don’t often think about. This is about a person not a PRODUCT. When time is right you can “make the ask” – or most likely YOU WON’T HAVE TO because they will come to you.

What equates to is what humanity is all about. When you can reach people on a human level, everything changes.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

239 | Understanding Growth Hacking with Brad Stevens

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Listen to the Episode Below (00:25:50)

 

 

239-brad-stevens

 

 

Growth hacking is not a new term. It has become a big topic in today’s marketing and scaling conversations.  Our guest today is Brad Stevens with Entreholic. We talk about new tools and strategies to accelerate your growth. See how you can use growth hacking in your business.

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Target Audience: At Entreholic, Brad primarily focus on providing  fully outsourced turn key marketing solutions for small to medium businesses. He and his team developed online courses to help small business owners and entrepreneurs with the resources to get “out of the ground.”

A Bit of Background

After starting multiple companies, he’s been eating, sleeping and breathing the essence of entrepreneurship. In his journey, he picked up marketing and technology techniques that could be used to launch companies these days- and even leveraging the companies through different modalities. Entreholic pieces together all the creative and innovative ways you’ve got to think about when starting a business.

So, What’s Growth Hacking?

It is about finding innovative ways to get your biz out of the ground and leveraging tools not available to people in the past. Growth Hacking outlines ways to stretch your dollar whilst getting leads, closing sales and driving your brand. The ideas and solutions are out of the traditional norm.

Data Mining

You can leverage resourcing and leveraging what you outsource to people who do nothing but low cost administrative work that can scrape the web an entire list for you of hundreds or thousands of target individuals.

Trait shows

If you want to be in front of the thought leaders in your industry, you could do a search. Again, this is yet another task that could be outsourced if you’re not up for it.  You (or the person you hire ) can assemble a spreadsheet of thought leaders and shows. The sites most likely have a tab on their site called “Speakers” – then you instantly have a list of all the thought leaders in you industry

Predictable Revenue- Recommended Read!

This book outlined how you blend technology and approach with your sales process. It helped Brad to differentiate his strategies between Smarter vs harder.

ELANCE

Though there are negative reviews out there, there is great potential in using this platform to outsource. It created so much freedom for Brad. There’s a global network of tens of millions of people who are highly talented, professionally trained and who want to work remotely and use technology! They work from home and are able to do unbelievable work at cost effective rates. You could have multiple people working for you/with you doing different types of tasks.

Figuring It All Out

What are you trying to get done in your business (as far as a digital marketing system goes)? Determine that first and then identify where freelancers would plug into the equation. What are the things you really like doing? What are the things you may like doing but don’t have the right kind of expertise in? Content writing is a great example. What are the top 3 main priorities (main impact)?

 

Why Does it Matter?

For Brad, it’s a big unique puzzle of what you can potentially do to grow your business. It is about working smarter not harder. Brad enjoys helping people figure out how to leverage your time and money both personally and professionally. As an entrepreneur himself, he loves helping other entrepreneurs.

What we’ll cover in this episode

  • Why you don’t have to get it all done alone
  • Defining Growth Hacking
  • The importance of Growth Hacking  
  • Understanding what you can outsource.
  • Solving the big puzzle around digital marketing and leveraging

Practical and Actionable:

Get the Growth hacker marketing book. This is a wonderful resource. Then Go to upwork.com and take their course on how to leverage. Also check out the top 200 tools- special for LITT listeners HERE.  

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

238 | Getting Out of your Comfort Zone with Dr. Liz Bywater

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Listen to the Episode Below (00:18:41)

 

 

238-liz-bywater

 

Living for comfort is a mistake. Yes…if you seek comfort in all that you do, you will fail to grow and navigate the challenges of life. This interview is all about understanding your comfort zone and stepping outside that zone so that you grow. Dr. Liz Bywater is our guest who shares her views on the comfort zone.

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Target Audience: Dr. Liz Bywater works with leaders across the Fortune 500 companies. She serves leaders and teams. The focus is always on helping them do their best work. It is about elevating performance, being more effective, making the right decisions and getting things done.

Transitions in Roles: Moving Out of Comfort Zones

Dr. Liz has a passion for Leadership teams. She loves to guide individual leaders in pulling together their teams. This could be a matter of hiring new people – re-organizing the team or even helping the team to understand the overall vision and direction. Also very important is that they have good ground rules for working with one another.

Whether it is a parallel move or any other type of move, there will always be new ways you must learn to have impact.

 

What’s in the way of making a transition or that next step for most people?

People are in a role for a certain period of time. One gets to know where their strengths are and probably risen to a leadership level based on expertise. At each step we are being pushed farther and farther beyond our intrinsic comfort zones. According to Dr. Liz, you have to try new things and interact with people in different ways. You have to communicate on a higher level.

Sometimes you are asked to transition into a role that’s exciting yet intimidating. You are required to utilize certain leadership skills you may have not learned. Or those skills could be sitting in you waiting to come out and you just don’t know it yet!

 

The Concept Behind the Infamous Comfort Zone

There’s lots of validity around the idea according to Dr. Liz. However, whatever degree of comfort there may be, there is always room for the potential to stretch. But who we are at our core (our confidence) determines so much. Dr. Liz is all about the ‘fake it until you make it’ idea. She says, show people you know what you are doing. People will see the confidence you are projecting. Get intentional about what is you want to grow.

Get out of the worry place in your head. Get excited and ready to go. You can do this on a daily basis. Take a pause and a breath at some time in your office so that you are prepared, posed and confident about what you are about to deliver. Prepare yourself to engender the confidence of the people around you.

We’re living in a world where people have never felt more rushed and there’s no way to sugar coat it. People are running around as if there is a fire everywhere. This is not a sustainable model or a growth model for individuals. And while it is a challenge, it is not an insurmountable challenge.

A “Forced Pause”: What a session with Dr. Liz Bywater looks like…

Dr. Liz asks her clients: What are you trying to achieve and what are the best actions- what will get you to your end goal?

Ask yourself: What on items could be tackled your calendar today that will help me get to my goal more quickly? And what can I take off? By deciding what to take off, I’m deciding if this is something that I have to do or someone else has to do.  Take it off your plate. Also the question of when is of essence? Will it be now? Later? Never? This helps one to come up with real strategic ways to do things to move forward more rapidly.

The Inner Game

The inner game is essential. Your inner belief system determines how you decide the actions you take.

Dr. Liz holds up a mirror to people – so they can understand their own impact. She asks about 8-10 people in the company questions about her client. This gives insight into how the client is coming across.

The Model Dr. Liz uses: “PRP”

PAUSE- assess where you are and where you have been

REFLECT- take the time to look at what you bring to the table; what are the gaps?

PROJECT- Taking action. Identify and determine how you will reach your goal

Why Executives Dr. Liz?

Dr. Liz chose to work with executives because they are motivated and want to take action. She finds them to be smart, motivated and interesting. Likewise, they can impact those who work all around them. The culture they set has major impact. The impact is broad, wide, deep and thus meaningful!

Practical and Actionable

Write down your PRP. Decide to take a deliberate pause  (determine how much time you’d like to take out for this). Take a deep dive and develop your strategy using this model. Create your dynamic plan.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!