Posts

292 | Lead Generation in A New Frontier with Billy Gene Shaw

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Billy Gene teaches marketers how to use social media to get ROI for local businesses. Find out why your branding and credibility don’t mean as much as your following. Learn how you can get the ball rolling on your following using Youtube. Billy says Social Media is IT when it comes to HYPER GROWTH. Discover all the ways you can accelerate your business’ growth using social media.

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Target Audience: Billy specializes in social media paid advertising to find customers for local businesses.

Billy, How Did You Get So Darn Confident?

If you listen to the way Billy speaks on this podcast, you cannot deny his high sense of confidence. Billy admits that he gained his high level of confidence from winning AND losing. He consciously put himself through the experience of experimenting with Facebook advertising – and even losing a ton of money.

BUT – he got better at it. He started working with one franchise that rapidly expanded. His experience granted him a knowing that he could get results.

 

Billy’s Thoughts On Branding

For Billy, Branding could be meaningless. What truly holds meaning is you either make money or lose money. It’s quite black and white. Billy chooses to put his focus on creating value for your audience. The brand means nothing in light of what you are giving.

Creating Video For The Pre-Roll Ads on Youtube

Billy is BIG on Youtube advertising. Here are his tips for creating ads:

Tip 1: Identify a prop. Something you can hold that will gain the attention of your audience.

Tip 2: Choose your environment wisely. Choose something out of the ordinary. Maybe beach or something in nature. Basically, get out there and avoid mundane settings like an office.

Tip 3: Choose MUSIC. Music dictates the emotion of your ad. Go to audiojungle.com or artlist.com. These sites allow you to search music by emotion.

These tips are about making it exciting and entertaining. You have to entertain before you educate. Once you educate, then you can execute.

 

What do You Need For Hypergrowth?

About 5 years ago, Billy was living at his mom’s trying to figure out the whole entrepreneurial thing. Billy is not someone who comes from money, but he decided to get really really great at something. He has a skillet that he owns.

Get obsessed with paid ads. Get obsessed with the simple principle of spending. Advertise. Make more than you spend.

Marketing is all about gaining distribution and having a direct way to ask people to buy something at any time. Whoever has the distribution wins.

Video

It’s not so much about “credibility” as it is about the following. Now, if you’ve got both, then you’re a rockstar. But what people are not creating right now are different type of assets like videos.

Those who think they are solopreneurs – are mistaken. When it comes to Hypergrowth, no one stands alone. There is no such thing as a solopreneur! It is all about the team.

The Culture At Billy Gene is Marketing

In order to take it to the next level and make more money, you’ve got to acquire more skills. As long as you continue to add value, you can continue to get paid.

At Billy Gene is Marketing, staff staying late is normal because that’s what it took to get the job done that day. It’s important to Billy to hire someone who he trusts and even more importantly, someone will get along with everyone who is already working there. Trust and compatibility trump skillset.

Billy calls people out often AND in front of everyone. Why? Because he wants people to be OK with messing up. Sh*t happens. And when it does, you can get over it. Own it, in the moment in front of everyone. Keep it real with each other and avoid building up resentment.

In this episode we’ll cover:

  • How Billy got so confident
  • Why Branding is not as important as you think
  • What you’ve got to be doing on Youtube
  • Why a BIG following means more than credibility in 2017
  • How Billy keeps it real with his staff

Practical and Actionable:

Generate leads: take your cellphone and use as your camera. Take a selfie video. Solve a problem for your ideal customer. If they want more help with it, schedule their first appointment for free. You can do this no matter what industry you are in. ADVERTISE. CAPTURE. SELL. That is always the process.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

291 | Next Level Productivity with Peter Shankman

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Being overstimulated is no excuse to compromise our productivity. Peter Shankman, author of Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain shares with us the keys to channeling our overstimulated brains. Try not to see distraction as a curse, but an opportunity. After all, at the root of distraction is the desire to access dopamine levels (the feel good hormone). Find out ways to increase your happiness and motivation in productive ways.  

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Target Audience: Peter serves individuals and companies. Whether it’s the CEO who needs help empowering his employees to create magical customer moments, to the Fortune 100 company that needs a better understanding of its employees, to the small business that doesn’t know where to begin

 

ADHD As A Gift Not a Curse

Peter believes ADHD is a superpower. In today’s world, most of us are overstimulated and have difficulty with productivity whether or not we have ADHD. Peter realized the success he has is because of his ADHD not in spite of it. He know chooses to see ADHD as a gift not a curse.  

The truth is, the majority of the people out there have some level of distraction whether diagnosed with ADHD or not. This is because we are doing more things with more tools. Every time we get a text or any other type of notification, our body releases shots of dopamine. And we always want more of it.

There are 2 ways to create dopamine: the positive way and the negative way. Which route is the one that enhances productivity vs. the one that hinders it?

Here’s a “productivity myth:” people think that productivity means that things have to happen right away. Take things piece by piece – bit by bit. Start a PROCESS of productivity. When you break things down, you see that rituals succeed. Resolutions fail. A ritual is a practice or habit- that’s why it works.

 

What are the next level productivity hacks?

  1. START with exercise

Creating excess dopamine and adrenaline in your brain allows you to focus unbelievably more than normal.

2) Elimination

Eliminate distraction! We waste a ridiculous amount of time thinking about things that don’t matter. For example, Peter chooses to have a very SIMPLE wardrobe so that he does not use up time thinking about what he has to wear. He also chooses to eats the same thing pretty much all the time. He pre- cooks his meals on sunday. This saves time and money!

Tools That Increase Productivity

Peter suggests using Ommwriter. This is a word processing program that shuts off everything on your computer as you write. This totally eliminates any distractions. Plus, any tools that help him to eliminate having to do (extra) things, such as hiring people who can do what you can’t do. Peter says, don’t bother utilizing your valuable time trying to do things you suck at!

Eliminate Overthinking

One of the things that prevents people from doing a project is they think way too much before they get started. Try it. If it fails, learn from it. It is pointless to sit around and worry about how things will pan out.

Even scheduling things is done by Peter’s assistant. He does not allow himself access to his calendar because he has found that he ends up overthinking things. Thus ultimately slows down his productivity momentum.  

In this episode we’ll cover:

  • How to channel ADHD productively
  • Utilizing your time wisely
  • Tools that increase productivity
  • How to eliminate overthinking
  • Why dopamine is your friend

Peter, Who are YOU?

  1. How long is a perfect workout for you? Two 45 minute spin sessions
  2. Favorite activity? Swimming
  3. What do you eat for breakfast? Protein either with eggs or a shake
  4. Meals per day? 3
  5. Favorite tool on your phone? Tools within the google ecosystem. Or anything that helps with productivity
  6. One ritual you’d never give up? Exercise
  7. Bedtime? 8:30pm

Practical and Actionable:

Start understanding how to do the things that work for you. Everyone has the same 24 hours in the day. It’s about priorities not time.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

290 | Using Friction to Improve Your Marketing with Linda Popky

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Linda Popky asks, are you afraid of friction and failure in your business? Tune in as we talk about the significance of FRICTION in your business. Avoiding the trap of success is all about the willingness to make mistakes so that growth happens continuously. Linda also shares why hiring people smarter than you brings a new lens to your business. It pays to get uncomfortable when what you’re after is growth and better marketing.  

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Target Audience: Linda serves small businesses and even Fortune 400 companies. Her mission is about helping them understand their branding, value proposition, and how they build out channels. Additionally, she helps them to focus on what markets they should go into (the strategic end of marketing).

The Power of Friction

There’s a natural friction that can exist between groups in an organization. The desire is to smooth this over. But really, some discomfort is necessary for productive growth, according to Linda.  

If you want to be heard above the noise, you have to do things differently. You need creative friction because that is where innovation comes from.

 

Let’s take the Taxi service industry as an example. It was the same for about 100 years and people were not happy. Along came Uber and threw some friction into it. In the beginning, people were not sure about it but innovation was born.

Who We Hire is Important

When we hire people, it is important that we are not the smartest people in the room- that they are bringing in new perspectives. Then, new ways of doing things are born.

Find the friction point and nurture it. Create a culture where failure is supported and opportunities where people can learn from it.

New Ways of Doing Things

Don’t get trapped in your success. Often times, we want to keep on doing things the way we’ve been doing them because we assume that what has worked before will continue working in the future. But this is not always the case.

Take the example of Amazon: they changed with the purchasing of whole foods. They are rocking the boat for many other food companies.

What friction will you bring into your own business? How do you raise the creativity factor? Figure out what your assets are and move quickly!

Good Marketing Is Not Enough If…

You don’t have a good product OR SERVICE. In the early days of marketing there were markets where trading took place. You had to have quality products and the right pricing. Things had to be packaged properly and you had to be at the right place at the right time. Those basics are still true today.

In this episode we’ll cover:

  • Having a team who are FANS of your mission
  • Why to hire people smarter than you
  • Why Friction is necessary in any business
  • Celebrating failure in a productive way
  • Avoiding the TRAP of success by doing things in new ways

Practical and Actionable:

Keep this in mind: Employees can either make you or break you. They must understand what you stand for on a deep level. If they don’t, the attitude that comes through is that they don’t passionately care about the customer and the company’s mission. Always remember, your team is an extension of your business.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

289 | Using LinkedIn to Connect with Prospects with Ana Melikian

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Have you been using Linkedin to its full potential? Ana Melikian joins us on this episode where we chat with about how to use Linkedin as a bridge to connect with people in a meaningful way. It’s about cultivating real conversations using this very powerful platform. Tune in as we delve into how to make the most of this tool and the common mistakes you can avoid.

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Target Audience: Ana helps coaches, consultants and trainers enroll high value clients using Linkedin.

Linkedin: An Amazing Free Tool

We all know Linkedin is a great place to have a resume which can easily be kept up to date. But it’s got other powerful assets too!

What Ana found as an entrepreneur is that Linkedin is also a great place to engage people and have meaningful conversations that can lead to clients. So she asked herself, how can one use the POTENTIAL in this tool?

Top 3 mistakes people make on their Linkedin profile

  1. The Photo: Make sure you have a professional looking photo. Make sure it is visible beyond your 1st degree connections.
  2. The Linkedin Summary Line: This is the line underneath your photo. If you don’t connect with people on that line, people will not continue to read the rest of your profile. It must convey who you serve and what the big result is that you help them to get. You will then start attracting people with whom you ought to build relationships with.
  3. The Summary Section: make it more about them than about you. Show them that you understand them and their challenges.

The call to action you want to evoke through your Linkedin profile is: “CONNECT WITH ME.”

We are not trying to sell anything at this point. It’s not about you- it is about them. Operate from the perspective of the people you are trying to attract. Do not utilize it like an ABOUT page. Make it about the people you want to serve.

Don’t start with “I” – begin with them- such as what you appreciate about the population you work with. Here’s Ana’s example: “We help coaches and consultants win high value clients using Linkedin.”

The Linkedin profile should represent you as the person and all your credibility. You don’t want to leave people digging around for information about you.  

Obviously people are not going to buy just because you have a strong profile. So how do you bridge that gap?

Balancing 2 Activities: Asking and Giving

Coaches and consultants are usually good at the giving part but not so good at the asking part. You can achieve this as you are interacting with people on Linkedin on a one to one basis.

Begin to know them and let them get to know you. Ask them questions about themselves. Have a good balance between personal and business.

In this episode we’ll cover:

  • How to effectively represent yourself on Linkedin
  • Mistakes people make on Linkedin
  • Using Linkedin to lead to real conversations
  • Tips on taking the conversation from Linkedin into real life
  • Why your profile is not about you but who you serve  

Practical and Actionable:

Here are some tips about balancing Asking & Giving: Based on their profile, reference some things that you find to be commonplace. The it is about transitioning to an actual conversation.

Wait for the point where you’ve built enough trust and then ask in a simple way. Avoid using scheduling links. Respect the target market and what they prefer. Whatever helps to make their lives easier- do that. Simplify it- give them dates to a schedule an in person or phone interaction.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

288 | Creating Content that Educates with Jill Schiefelbein

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Are you creating content that educates your audience? Content marketing is not a buzzword. It is a fact of life. Buyers are trained to search for information and insight before making big purchases. Our guest is Jill Schiefelbein who wrote the book on Dynamic Communications. She shares how to create content that educates and gets the audience to move forward.

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Target Audience: Jill brings theories of communication, education and technology together and teaches others how to put them into practice. Making it all applicable for people is her passion.

How Do You Know If Your Content Educates People?

There was a time when Jill started up a video series. And it is when she began to learn about effective communicating to educate. What are people looking for online? What do people tend to click on, etc? How are they finding what they are consuming? Jill says, it is about creating content online that can easily be found in an organic way when people search for information.

It’s Not About The Catchy Title!

People are lead to believe they’ve got to make attractive titles. Jill fell victim to this and once entitled one of her videos: “The Penguin”- after a year it had only gotten $1,200 views which was disappointing to her because of the time and money invested in what she knew to be quality content.

So, she started to do her research to understand human behavior online. And also how computers read data. She then changed “The Penguin” title to: “Calming Your nerves Before Public Speaking: Do the Penguin.” That video now has over 78,000 views.

 

This is all because she was able to better communicate to a computer how to position it for other people when they are searching for answers to their questions. The rules of writing are different for a digital interface.

Getting to The Root of Why People Search Online

When people do a search online it is because they have a problem they want solved or they want an answer to a question they have.

So how did Jill make the leap to 78,000 views?

A few things:

  • She changed the title
  • made unique and universal descriptions on all of her videos so that YouTube could interpret the keywords.
  • Asked herself: What questions does this video answer?

Your positioning has to be all about not only answering that question but also stating that in your titles, headlines and descriptions in a way that the computer can also recognize that this is an answer to a specific type of question.

Other Mistakes? & Restructuring How We Create Content…

When we do a search on google, we’re not typing in one or 2 words anymore- we’re are typing questions. SO- you’ve got to focus your content around questions people are actually asking.

People are more of the DIY mentality than ever before because we have access to that type of information. DIY inquiries increase every year!

 

Writers will put way too much information rather than being more concise at answering a question or follow up.

People want to be the expert now. 10 years ago- they’d call the expert. now people do their research FIRST and have it confirmed by the expert later.

So, to sum up, you want to create educational content that emotionally resonates with your audience.

Practical and Actionable:

Look at the content that you already have out there. How can you rephrase and retitle it? Add more descriptions to it- so that you can add to content that already has credibility online- but will be able to be found more easily for people who are looking for answers.

Use google suggest – it will tell you what’s trending and what’s relevant. Be sure to do this INCOGNITO!

Answer the public- gives you up to date questions people are asking to whatever topic you are thinking of. Then you can use those words/descriptors in your marketing.

In this episode we’ll cover:

  • Why a catchy title is meaningless in the online world
  • Common mistakes on the content people put out there
  • How people search for stuff online these days
  • How to restructure your content so it can be found!
  • Tips on where to go that will guide you

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

287 | Stepping Outside Your Comfort Zone with Andy Molinsky

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Getting too comfortable is a problem. In fact, it may be the reason why you are “fine” or “OK” with your life or business right now. You have heard about getting outside your comfort zone. Well, our guest today is a master at this. He wrote the book on it. Andy Molinsky shares wisdom to help you grow and evolve. This is a big show…lean in.

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Target Audience: Andy serves multiple types of people. He is a professor at Brandeis University in the business and psychology department. He is a business author, who consults teaches and trains.

Why did You Have to Write your Book: Reach?

Andy shares that the message in the book Reach was something that was inside of him already. It is about how he has and continues to step outside his comfort zone. Andy believes that his struggles are what allowed him to be more finely attuned to the challenges of stepping out comfort zones.  

As an author, he chose to write on a topic where he encountered the most trouble. It is where the greatest insights and motivations come from.

What keeps people inside their comfort zones? People fear they may lack:

  • Authenticity
  • Competence
  • Likability
  • Morality

Living with Conviction

Courage is not the absence of fear. Courage is the ability to take action in spite of fear. That is why Andy says we must live life with much Conviction. It is important that we are able to stick with discomfort.

If we have identified and feel our deep sense of purpose we automatically know our why. Knowing WHY you are interested in doing something that scares you keeps your momentum going when things get tough.

In this episode we’ll cover:

  • Cultivating conviction to get us through obstacles
  • Learning about customization
  • Becoming clear on your WHY
  • Choosing courage despite the fears
  • What keeps people in their comfort zones (& how to avoid this)

Practical and Actionable:

The third element (which comes after Conviction & Customization) is: Clarity

  1. Take out 3 pieces of paper (or create 3 sections somehow).
  2. Write down: Worst case scenario, best case scenario and realistic case scenario.
  3. Put a “likelihood” rating on it on a scale of 1-10. How likely is it that this will occur?
  4. Rate all 3.

What usually happens with this is: you stop fixating on the worst case scenario (and realize it is unlikely) and then you begin to have a grounded perspective. Don’t fixate on the worst or best case scenario. This helps to ground you in the present.  

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

286 | Using Speaking to Spread Your Message with Tamsen Webster

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Speaking is an unfair advantage. You are face-to-face with your audience. You have a chance to connect like no other form of marketing. When you are in the room with a great speaker, you feel it in your bones.  Tamsen Webster is our guest today. She is amazing at helping speakers find “the Red Thread.” If you don’t know what that is, you really must listen to this show.

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Target Audience: Tamsen runs a company called Strategic Speaking. She helps businesses and entrepreneurs find the “Red Thread” the through line of their products or service. In other words, she helps them to find their real value in their proposition.

Bringing Who We are to the Stage

We each have a unique way of how we make sense of the world. And we can all find that thing that really sets us each apart. It’s hard but it is always there, even though we are often blind to our own gifts.

The audience needs to feel *it* from you. The excitement your connection to your message and the passion you have for it. You have to believe what you say to your very core. Tamsen’s expert advice is to talk about the things you want to talk about and not about the things you think you “should” talk about.

So Many Bad Decisions Are Made in the Name of Should

We start out thinking, what should we talk about? This is a MEGA DON’T. Why? Because it automatically implies external judgement of your intent and motivation. Should is dangerous.

The only thing that you “should” Speak about is that one thing you cannot NOT speak about.

Trial & Error

Many beginner speakers don’t own what they speak about. They give external credit too often (obviously, always give credit where it is due).

However, you as a beginning speaker could integrate what you know and have the courage to say- this is how I SEE IT. You must be willing to do that if you want to be a Speaker.

Back Up Your Claims

Create a “Burden of Proof” around your ideas. That means: doing the work of finding all the research that supports your idea. Commission new research that backs up what you are trying to do. It must survive the “burden of proof.”

Narrowing Your Niche (there it is again!)

The narrower you focus the audience you are trying to reach and the message to them, the stronger and the more broadly it will travel. Focus on who you are really FOR and WHO the message is really for.

The clarity you get from that level of focus enables that message and the action you are looking for to cut through all the other crap that is out there.

Practical and Actionable

Find your Red Thread.com – here’s the worksheet to download.

Here’s Tamsen’s Question to answer before you fill out the worksheet: WHO are you for and WHO is this for?

Determine the way people you serve see the world. Fill out the blanks here:

I am for (category of people) who want X value Y but struggle with Z. What is the “thing” that they really struggle with? Hint: It could be a result of the first 2.

In this episode we’ll cover:

  • Bring who you authentically are to the STAGE
  • Why the word “SHOULD” is dangerous & lethal!
  • Why you’ve got to talk about what truly moves you to your core
  • Why narrowing your niche broadens your reach
  • Creating a burden of proof around your ideas

Resources:

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

285 | Four Uncommon Principles to Leadership with Angela Buttimer

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With all the talk about leadership, there seems to be something missing in most of the concepts. Today we look at 4 uncommon principles of leadership through the eyes of our guest, Angela Buttimer. Angela is co-founder of the Atlanta Center for Mindfulness and Well Being. Join us for today’s insights.

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Target Audience: Angela is a licensed psychotherapist and Executive Coach. She has coached and counseled executives for over 2 decades. She helps leaders become their best selves through mindfulness and stress reduction techniques.

Mindfulness for Leaders

Mindfulness is about being in the present moment without judgement. without grasping for something in the future or compulsively reviewing the past. It is a training of learning to stay in the present moment with whatever is arising. There will always be conflict. The question is, how will you react to it?

Also, if we’re overly preoccupied with the past or future, we cannot actively engage in what is in front of us. This is all tied to corporate success. It turns out that stress related causes are negatively affecting companies and their performance. More and more often, people are starting to take notice and striving for a change in the way they react to life’s curveballs.

Because, it’s not about NOT having stress but how we relate to it. Angela’s principles help you go from habitually reactionary patterns to more skillfully responding to what is being presented.

 

The 4 C’s of Mindfulness: A Guide to Problem Solving

Leaders are just people. Unfortunately so many of them are taking a massive hit due to stress. What is motivating the behavior and beliefs? Angela came up with the 4 C’s to help Leaders navigate their world in a more effective way.

Calm – must be in place before anything. Being calm is an intentional act. Begin to work with the breath and the body. People tend to walk into their work environment overly tense and this emits a stress response. The amygdala hijacks the prefrontal cortex preventing clarity of mind. If the body can relax, the mind will follow.

Compassion – leaders who are more compassionate and empathetic can galvanize commitment and focus from their team and cultivate higher performance.

Clarity – if we are overextended in our daily tasks- clarity eludes us. When we have clarity, we can be more intentional about how to show up each day.

Choice – Choices are being made constantly and when practicing mindfulness, these choices are more likely to be informed by our best selves. With this practice, Leaders shift from habitual reactionary patterns to more skillful, conscious responding to whatever presents itself.

Practical and Actionable

Get intentional about who you want to be and how your choices line up with that. Do a morning ritual that sets the tone for your day. Did you know the most successful people in the world have a morning ritual?  

In this episode we’ll cover

  • The 4 Keys to Mindfulness
  • Cultivating a Present Mind
  • Relaxing the body and mind
  • Why empathy matters
  • How to set up your day every day

Resources

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

284 | Building Great Brands with Rick Cesari

284 | Building Great Brands with Rick Cesari

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

284 | Building Great Brands with Rick Cesari

You have watched late-night TV before to see the brand ambassadors show you a new product that is sure to change your life. Well, you can learn from that magic from our guest today. Our guest is Rick Cesari who has been the man behind many mega brands. Rick shares the keys to building a great brand no matter what business you are in.

Share the LOVE and TWEET about this episode.

Target Audience: Rick serves business owners who are seeking to accelerate the effectiveness of their branding through marketing via media and technology.

 

Rick’s Trap of Success Story

Ricks tells us about how he had become very successful in his business and then complacent. Why? Well, because he felt he had a good amount of money in the bank, things became easy. Basically, he stopped functioning and thinking like a startup entrepreneur. In other words, he became passive about how he was conducting business.

For example, Rick turned down many speaking gigs. At the height of his then – success, he does admit he was fearful about getting on stage. But, he was also too comfortable to take those risk of getting on stage. Speaking could have really helped his business and he saw this later on when his business took a downward plummet. He knew then that if he had marketed himself through speaking, he could have saved himself from some of the losses he experienced.

 

KEYS To Effective Branding:

  1. KNOW why someone would buy your product
  2. Position yourself: What/where is your market place where you can build your following? Identify it!
  3. Deliver VALUE: Set customer expectations and EXCEED them. When you over promise and then over deliver, it will always help the brand you are trying to build.
  4. LISTEN to your customers. Reach out out to them. Your customers will tell you everything that is wrong and right with your business.
  5. GET Authentic Testimonials: people singing your praises – because they have experienced you and your product. The more you can get that out into your marketing, the better.

Making the Emotional Connection

When positioning yourself in the marketplace, be sure whatever it is you are selling emotionally connects with the audience. For instance, the juicing business Rick started with his brother had its roots in a personal and health standpoint. They were passionate about this business  because they had lost their father aged 46 from a heart attack. Thus, they were impacted by how much juice could enhance people’s quality of life.

Emotional Connection = Authenticity

The emotional connection is what makes any business authentic. In describing how the product affected Rick and his brother in a personal way- it resonated with others in a personal and emotionally charged way.

In this episode we’ll cover:

  • Rick’s own personal story with the trap of success
  • The 5 keys to effective branding
  • Making the emotional connection with your audience
  • Executing authentic branding
  • How to create positive momentum for yourself every day

 

Practical and Actionable:

In the morning, spend time meditating. Spend time listening to podcasts and absorb as much info as you can that is relevant to what you are working on at the moment. Get the day off to a good start where you feel like you’ve accomplished something.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

Special Episode: Today is LAUNCH DAY

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

A QUICK FAVOR…join me in buying the book.

Join me in celebrating LAUNCH DAY. I have put my heart and soul into this book.  I hope you know by now how much I care about you and growth.

This book is for you if you want to DO MORE and BE MORE in this world.

Listen to the special offer inside today’s episode.  Plus you get to listen to Chapter 1.

Help me spread the movement:

Social Share Copy: http://genehammett.com/social-sharing-trap-success/

 

What Advanced Readers Say About the Book:

“Probably the single most important lesson I have ever learned in my life was how to get outside of my “Comfort Zone.” I only wish that Gene had written his book when I was struggling so much. You have the opportunity to Avoid the Success Trap by reading this book. I promise you won’t be disappointed.”

— Howard Behar, President Starbucks, retired

 

“A friend once told me that success traps are harder to get out of than failure traps. This is brilliantly illustrated in Gene Hammett’s raw and authentic book. Be careful: this might just change your life!”
— Greg McKeown, New York Times Bestselling Author of Essentialism: The Disciplined Pursuit of Less

 

“What a fascinating story! Gene Hammett’s journey is inspiring to us all. He shares the common enemies that we must overcome to keep growing.”

— Dee Ann Turner, VP of Enterprise Social Responsibility of Chick-fil-a
and Best Selling Author of It’s My Pleasure

 

“As Gene Hammett shows in this terrific book, we must have the courage to break from what we have always done to create more impact in this world. Stop waiting and start doing.”

— Dr. Jonah Berger, Marketing Professor at the Wharton School at the University of Pennsylvania and Best Selling Author of Contagious and Invisible Influence

 

“Gene Hammett works from the depths of his heart, from a place of openness with the facts instead of his hopes, and with a massive body of knowledge gathered from his experiences and the countless interviews he’s conducted with leaders. What you get with The Trap of Success is a great tool for getting yourself out of your own traps and back on the path to what matters most.”
— Chris Brogan, New York Times Bestselling Author of The Freaks Shall Inherit the Earth

“For many of us, we’ve been taught to follow the beaten path because it’s supposed to be safe. Gene’s candid stories around losing millions and his path back coupled with the experiences and insights from clients as well as guests on his popular podcast, Leaders in the Trenches, teach and inspire you to overcome the fear that keeps you from living a professional life of significance and impact.”
— Jordan Harbinger, Host of The Art of Charm Podcast