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The New Strategies of Automated Webinars

254 | The New Strategies of Automated Webinars with Casey Zeman

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The New Strategies of Automated Webinars

 

 

Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using “automated webinars.” Our guest today is Casey Zeman, who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business.

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Target Audience: Casey creates software and training programs designed to help businesses grow through the power of automation and engagements using video, webinars and live video to leverage the brand and the business that they want.

Building Leads to the Automated Webinar

The power of a webinar, as some of us know, is to build that “Know-Like and Trust” factor with your audience. The nature of a webinar is about hitting on pain points they are facing and offering possible solutions to solve the pain or problem.

 

Webinars also leverage the power of scalability. A webinar allows you to serve more people while also saving you lots of time.  

 

Webinars can be powerful because a webinar asks for a level of commitment. A webinar is also revealing in the sense that it helps business owners to separate those people who are serious from those who are not. Webinars also serve as a portal for the different and various ways they can go further with you.

 

Live Video: Periscope & Facebook Live

Periscope is tied in with twitter. You can Livestream from your phone. Followers will tune into the broadcast. Facebook live works the same way. If you can create resonating content, you can move them into your marketing platform.

 

The webinar only scratches the surface and give a simple to remember url. They sign up to get the free thing. Webinars share a slice of what you are offering. This is not slimy! You are are serving them what they want. And giving them more gradually based on their commitment.

 

In this episode we’ll cover:

  • Using webinars to build Trust
  • The power of live video
  • Why webinars create leads
  • How webinars save you time
  • How webinars reveal the value you have to offer

 

Practical and Actionable:

Remember that the purpose of your webinar is to only scratch the surface of what’s really behind the veil. Be sure to provide something of quality and value. Serve them to the best of your ability while also holding a balance: their commitment.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

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253 | A new dynamic in Leadership with Mitch Axelrod

253 | A new dynamic in Leadership with Mitch Axelrod

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253 | A new dynamic in Leadership with Mitch Axelrod

Leadership is different and has not changed either.  Now is the time to examine your leadership strategies to improve your goal setting. Discover the new approaches that our guest gives us. Mitch Axelrod shares how he looks at goal setting and why the process must change.

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Target Audience: Mitch Axelrod serves businesses and organizations big and small. His mission is about helping people actualizing their own inner power. It is then about monetizing that through profitability.

The model of Leadership has traditionally been top down and one dimensional. Usually it is focused on the mission of the company. We are 3 dimensional human beings. Mitch believes in Axiology- the measure of human value. There are 3 dimensions to this.

 

The 3 Dimensions of Axiology: GOALS ROLES AND SOUL

Goal: This is the first dimension. The goal is a concept and it is clear cut. It is all about where you are going

Role: What you are doing

Soul: Is about who you are being

 

So much of what we do today only encompasses the goal dimension. The purpose of the role is to get the goal. The company adjusts the role. Then you address the soul of the human being. The soul is constantly needing to be expressed. Role is of higher value than the goal and the soul dimension is of higher value than the role.

 

For so many people, their soul dimensions are starving. What’s evolving now in business based on values is that companies are realizing people would leave for better opportunities in order to feel more fulfilled in their work. Don’t shrink a person to fit the job. Rather, expand the job to fit the person

 

3 Dimensions. 3 Questions: What Every Company Should Ask to Catalyze Transformation

Goal dimension: Are you where you think you ought to be right now in your life?

Role dimension: Are you valuing what you do and getting value out of what you do? Are you doing something you actually value?

Soul dimension: are you feeling expressed? Are you actually feeling like you are being yourself and that you are living your life in congruence to who you are?

 

The Power in Providing Autonomy within Your Company

It’s saying to the person: We trust you enough to expand the job description to fit the value of the YOU.

Your profession is not what you do to bring home a paycheck. Your profession is what you were put on earth to do with such passion and intensity that it becomes a spiritual experience and fulfills your calling. This is very different than a job.

 

In this episode we’ll cover:

  • Goal, Role and Soul Dimensions
  • Why people are dissatisfied with their work
  • How to dig deep in uncovering your soul’s purpose
  • The reality about fulfilling your Calling
  • The power of Autonomy

 

Practical and Actionable:

Do your soul setting, then your role setting, then your goal setting. How do I get back to my soul? Quiet yourself and get back inside. Use your intuition. That voice only you can hear.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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252 | Celebrate 3 Years - What Happens When Your Facebook Ads Aren't Working with Molly Pittman

252 | Celebrate 3 Years – What Happens When Your Facebook Ads Aren’t Working with Molly Pittman

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252 | Celebrate 3 Years - What Happens When Your Facebook Ads Aren't Working with Molly Pittman

 

 

How to get your Facebook Ads to work – today we talk with Molly Pittman. I want to say “THE” Molly Pittman because I am such a fan of her work. Molly is the VP of Marketing for Digital Marketer. She is also a co-host at the Perpetual Traffic podcast. She shares her 4 tips to fix your Facebook ads.

 

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Target Audience: Marketing for Digital Marketer serves anyone wanting to learn digital marketing. This includes marketing agencies and professionals both big and small. Basically, it serves those seeking online strategies.

 

What to do when Facebook ads are JUST not working. Here, we walk you through 4 important aspects…

ASPECT 1:

Looking at your OFFER- this is not necessarily your product. What is meant by offer is the way it is being presented to your audience. And if the Facebook ads are not working, chances are that other mediums also would not work. It’s most likely not working because of the way you are positioning whatever it is you are trying to sell. Remember, you are dealing with real humans who happen to be on the other side.

 

 

Giving them something of VALUE FIRST is a great way to reach them. Your hook or marketing message has got to be aligned with this. THINK: Why should they care?

 

VALUE: troubleshooting comes down to looking at all the steps. It is about testing multiple hooks against different avatars. Different people are going to want something for a different reason. Who are the different people you can speak to and the different reasons they’d want it?

 

A HOOK is combining the pain point and offering the solution. What is this person going to have when they take my offer that they didn’t have before? How are they going to feel afterwards? How will their average day improve? How will their status increase?

 

Getting Clear About Who You Serve

You have to be specific down to the offer. Who are the avatars that will be interested in your AD?

 

 

Do I have something that people actually want?

At Marketing for Digital Marketer, they write a blog post that teases the topic they are thinking of using for the lead magnet. If it is not resonating with people, it is tossed. Once the Offer + Marketing message is clear, you can move into the Targeting piece.

 

ASPECT 2: TARGETING

Specific to the avatar you want to reach- what are these people actually consuming?

 

 

ASPECT 3: Ad Copy and Creative

Make sure the copy portrays the marketing message you want to convey. The image is what most people are looking at.

 

ASPECT 4: Familiarity between the Ad and Landing Page

If the landing page does not relate, their brain will tell them they are in the “wrong place.” You don’t want that happening.  

 

 

In this episode we’ll cover:

  • The 4 Aspects to Optimization
  • Why knowing your Avatar is everything
  • Aligning your ads with your lead page
  • Making sure your offer resonates with your audience
  • Why you should give Value as a first step

 

Practical and Actionable:

It doesn’t matter what medium you are on. Each has their tip or trick. It is really about THAT message an AD point. It is about hitting that pain point and truly adding value to someone’s life.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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251 | How to Use Video To Drive High-Value Clients with Steve Gumm

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251 | How to Use Video To Drive High-Value Clients with Steve Gumm

 

Video will continue to be more important to share your story and reach new customers. You don’t have to create Super Bowl style commercials, but you will miss opportunities if you don’t learn to use video for your business. Our guest today is Steve Gumm who works with companies to improve the human-to-human experience. He loves to use video to share stories and value bombs. Steve is the founder of Drop In Local in Chicago, IL.

 

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Target Audience: Steve founded an Agency called Drop In Local that focuses on creating and using video to help people get more customers and make more money.  

 

People Are Afraid of Video

Steve admits that he doesn’t think anyone really likes looking at themselves on video. It’s a vulnerable thing. To get over that is pretty easy though. You just start! It could be with “How To” videos. Choose things you can speak about very freely. Also, it helps to get used to having a camera in the room and around you. So, play around.

 

Creating a Bond with Your Audience

Video creates a bond with who you are trying to reach. You must have a story: the burdens as well as the dreams. It draws people in. You will be blown away by the response because consumers are not used to it. Video puts a real human being behind the business. And guess what? It does not have to be flashy!

 

Ask yourself where you can apply a deeper human touch and start to integrate it? Don’t let the technical stuff scare you away.

 

Even using something as simple as a phone and a tripod is fine. Just focus on building trust with content. The process then becomes fun. I.E: the process of how to nurture and convert. You look at the process and start to plug in a process. Though it takes more courage and strategy to create content on the video platform, this extra effort pays off.

 

How do you (Steve) help someone show up the way the need to on camera?

Hiring someone makes a big difference. Making it natural. Then, set up a camera with the intention of a message first.

 

In this episode we’ll cover:

  • How to start creating videos
  • What content to draw up to put in your videos
  • Why Video is powerful as a platform
  • Why you shouldn’t let the technical stuff scare you off
  • Creating an authentic bond with your audience

Practical and Actionable:

Spontaneous Questions from Gene to Steve:

What length should the video be if you are trying to build brand awareness?

The right length. As long as it is valuable, you don’t have to put time on it. A minute and a half could be a goal.

What’s so important about those first 8 seconds? How do you make it count?

It is EVERYTHING because that is about the attention span of a human being. If you don’t draw them in within that time, you lose them. Get your name out and quickly get to the point.

What should be the Call to Action in the Video?

Have a Teaser at the beginning

Microphones?

Loval ears or Booms

The right time to start?

YESTERDAY

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

249 | How to Break Through The Noise – The One Strategy You Need with Ryan Deiss

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249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

If you are in marketing, you likely know of Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests.  Today we talk about how to get traction for your business. In the practical and actionable portion of the interview, Ryan shares the #1 place to start that you can do this week to drive your business forward.

 

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Target Audience: Digital Marketer serves marketing professionals and marketing agencies. Specifically, the new emergent group of digitally focused marketing agencies.

 

Being a Thought Leader

It’s been a long journey and Ryan doesn’t believe he has ever actually “arrived” at being a “thought leader.” He is grateful to the people in his life who keep him humble and challenge him to continue evolving.

One pivotal moment that caused him to realize he has the ability to influence was when he created an event and over 200 people registered. This was a shock! That’s where Digital Marketer started to expand.

 

In the third consecutive year of putting on this event, they had about 1,000 people attend. He realized at that point that they must have been saying something that was resonating with people. He knew then they must be providing VALUE.

Ryan says, you’ve got to give yourself a shot to amplify your message. Don’t just assume people are just going to notice.

Ryan joined mastermind groups he couldn’t necessarily afford. He attended events he couldn’t necessarily afford. But he made it a priority to be in these spaces where he could grow. He put his best efforts in always executing good work. He feels it is what separates them from other digital marketing companies. It’s about having the goods and the amplification. You need both!

 

When you are trying to build a reputation, it is important to go out there and give VALUE first. People are against giving stuff away for free, but in the beginning this could be a real benefit. There is something to be said about being real. About putting in the work and getting some results for other people. Then you actually HAVE something to TALK about.

 

Key Principles to Breaking Through the Noise

ADVERTISE: put out one piece of amazing content and advertise around that. It could be a blog post, video, podcast episode, infographic. The medium doesn’t matter- it just needs to be something people can gain access to without having to jump through a hoop. This is what builds your audience and credibility: finding out what THEY like.

 

How to Advertise

Google “$10 a day traffic plan.” Do it for a week or 2. You can get a solid test effort. It’s money well invested. Facebook is a great place to execute ads.

In this episode we’ll cover:

  • How to break through the noise
  • Building your credibility
  • Giving value first
  • Creating your traffic plan
  • Modeling after other Marketers

 

Practical and Actionable:

When modeling other marketers, make sure you see the whole picture. Find out what they did in the BEGINNING rather than merely looking at what it currently looks like. Modeling is great but you want to make sure you are not “cheating off the stupid kid.”

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

 

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248 | Creating Connection and Significance Through Speaking with Les Brown

248 | Creating Connection and Significance Through Speaking with Les Brown

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248 | Creating Connection and Significance Through Speaking with Les Brown

Motivational Speaker, Les Brown shares with us how the road to growth and transformation requires the COURAGE to change. If you want to evoke the spirit of transformation in those whom you serve, you must also commit to catalyzing that very thing in your own life. The intention and desire to grow must be practiced, exercised and executed consistently.

Les-optin

 

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Target Audience: Les motivates Entrepreneurs who wish to use Speaking as a platform for inspiration and expanding consciousness.

Passion, Fear & the Courage to Change

Creating change is not easy. We ask Les: “What are the basics when you want to change something in your life?”

Les says it requires the willingness to assess the situation and asking yourself the question: “what direction do I go in now? Is this worth the cost for me? What Sacrifice am I willing to make? If not, then what you want in your life will be sacrificed. Courage is not an act you take in absence of fear, but an action you take in spite of the fear.

The easiest thing Les admits he does now is earning the kind of living that he desires. Now, the most difficult thing he had to do was BELIEVE he COULD do it. He says, the basics are working on yourself and developing that mindset that it is possible. It is about increasing value and being unstoppable in what is being created.

Who do I need to be?

The KEY question. Les explains that you have to, to stay ahead of the game. As entrepreneurs, we must prepare ourselves for the future and the circumstance that come about. Ask yourself, “Who do I have to be to accommodate the changes that will take place.” By working on mindset and skill set, we can win in the marketplace every day!

Ask yourself what you have going for you what is working against you? What do you need to do? Les says he disciplines himself to read 3 books per month. What do you need to do to sharpen yourself? And remember, if you’re the smartest in your group, you need a new group.

Les believes that being in business is not just about making money- but leaving a legacy. Stretching yourself is about discovering how little you know. Reflect on who you are and who you need to be. What’s the story you believe about yourself?

As we live, we earn, learn and pass it on. There is no success without successors.  Power them to become a pencil in the hand of God (Mother Teresa quote)- helping people to change the planet.

 

What’s aching to get out?

Did you know that 87% of our self-talk is negative and undetected from our conscious minds? People must begin to ask themselves what the calling of their lives are. As much as they have chosen IT, it has also chosen THEM. Speaking is about changing consciousness!

In this episode we’ll cover:

  • Exploring who you need to be tomorrow
  • Increasing your belief in your own VALUE
  • How to focus on what you really want
  • Using courage to develop mindset and skillset
  • Committing yourself to sharpening the self

Practical and Actionable:

There’s too much information around us yet not enough insight. Les says, there’s riches in niches. When you focus on that, (the noise will always be there) you become disciplined. You have a place to stand. Don’t be a jack of all trades. Focus on the direction. Commit to that path- the one that represents your values. Noise comes on when you take your focus off your goals.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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246 | How to Build Communities That Drive Business with Arthur Tubman

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246-arthur-tubman

 

Our guest and creator of Monday Monday is Arthur Tubman. Tune in to discover how building a successful business is all about creating a 2- way communication street with a resonating community. Find out how Arthur creates meaningful content and why he says skills can be learned and why you shouldn’t worry about them! Focus on training your daily habits! Plus find out why Arthur thinks mentorship and masterminds are crucial to any entrepreneur’s success.

 

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Target Audience: Arthur’s mission as a brand builder is to help small business owners scale their digital marketing efforts.

 

 

Arthur runs several businesses and is a self proclaimed serial entrepreneur. He created a successful blogging site called the Monday Monday Network. Why is it so successful? Well, in the first 45 days, it was visited by 10 million visitors. And get this- it was all 100% social, organic traffic! 

 

Arthur attributes much of his drive and success to his parents, who came to the United States with virtually nothing. He witnesses so many people who give up when things get hard. When things get tough for him (which they do – as they do for all of us!) the values his parents bestowed upon him are what keeps him going. It is the attitude he adopted.

 

UNSTOPPABLE – A Relentless Attitude

From Good to Great to Unstoppable. Arthur discovered that successful business building is about bridging it with building community. Creating that 2- way communication street is everything. He quickly learned how to build massive communities around any subject. It then becomes easier to integrate your business and sell your business to a culture. Facebook has been revolutionary in that it provides that 2-way street.

 

Building The Communal Bridge

Arthur became an affiliate on Amazon. He started selling things by building a list and gave away little infographics on survival mentality, etc. It just unfolded and evolved from there. He currently has over 200 verticals.

 

To Arthur, bridging the gap is about tapping into something he is passionate about and bridging that with something he knows other people are interested in. These are things that people love to buy anyway and figured they might as well be buying it from him.

Famous Quotes from Entrepreneurs

Arthur found that quoting other entrepreneurs in his content marketing strategy was effective.  He went on to create viral photos, memes and videos. He then shared that with the community and created questions around it, aroused debates, etc with entrepreneurs and watch-preneurs. This became a breeding ground for people to come to him. For every quote, meme or video, he also created his own personal thing behind it. This allows people to get to know him.

 

The Monday Monday Movement

What is it? Monday Monday exudes the concept of creating something bigger than your brand. He started to explore building an entertainment site across various verticals in order to build a community around the topic. It is also meant to be organic via the use of social media.

Putting It All Together

It takes 3 different areas working incongruently: the area of buying fans, social media posting, (the content piece) and engaging the audience. Arthur likes to say, “we are building a CULT-ure”

There is always a bridge from your business to building a community that would resonate with your audience.

 

In this episode we’ll cover:

  • Bridging business success with a resonating community
  • Why creating community also means creating a 2-way communication street
  • The importance of meaningful content
  • Why skills can be learned and why you shouldn’t worry about it
  • Training your daily habits

 

Practical and Actionable:

Consistency is really important. Arthur doesn’t attribute a lot of his success to his skill set. Skills can be learned. What CAN’T be learned (what needs to be trained) are habits. He found a person who could mentor him in doing this effectively, so that he wouldn’t have to figure it out on his own.

 

Mentorship is super important. Identify someone who is doing something very similar to you. Be willing to invest and go to great lengths to stay accountable to the process.

 

Join mastermind people who are like minded. You open yourself up to a network of people who are doing similar things as you.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

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244 | From Expectation Hangover to Finding Happiness Within with Christine Hassler

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244-christine-hassler

 

Christine Hassler, author of the book Expectation Hangover gets vulnerable about how she found true happiness. In using the experience of a crisis, she found the excuse to go through a soul transformation. Now she helps others do the same! On this episode, we talk about how the way to do truly impactful work is by answering our own inner calling. It is about understanding that the answers cannot be found anywhere outside of ourselves.

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Target Audience: Christine travels the globe hosting retreats and speaks at events. She helps people answer the vital questions of: Who am I? What do I want? How do I get it? And What’s the impact I want to make?

After a quarter life crisis and several personal and professional losses, Christine decided to reorient her life. She realized she had been seeking happiness outside herself. Yet, she finally understood happiness could only be found from within. This understanding totally flipped her orientation and perspective on life.

Expectation Hangover (Christine’s published book)

What was aching inside that made the book happen? Christine shares that the stream of crises provided a huge window of opportunity for transformation to occur. It’s what Christine calls the “Expectation hangover.” We want to get out of the feeling of pain, disappointment as quickly as possible. Some of us see it as an opportunity for healing. It is a chance to get out of destructive cycles you may be repeating.

When it comes to heartache, (in business or personal) ‘quick fixes’ don’t really cut it. This, Christine wanted to create a holistic and comprehensive book that serves as a treatment plan to help people heal from some of their deepest pains.

On a soul level, it is important to feel in touch with our gifts, like we are leaving behind a legacy. At the core, each of us wants to create something that is meaningful. The hard part is that we are wired and taught how to achieve success externally and logistically. We are not taught to know what success really feels like on an internal level. We’re not taught how to look at our own shadows.

To do impactful work, we have to be clear. We need a solid foundation. It is easy to build a business that makes money but not as easy to build something truly connected to who we are on the soul level.

Sometimes we need an expectation hangover to get ourselves in gear. But sometimes we are afraid of making the changes because of the unknown future. And then, the universe might bring us that expectation hangover because something needed to change. All in all, we are the ones who manifest the changes in our lives.

Activating People to Move Forward with More Clarity

What Christine first does to help her clients is identify their compensatory strategy. As babies we were totally whole. Then life events caused us to have these compensatory strategies in attempts to feel that wholeness again. For example becoming a people pleaser or an over achiever are 2 examples of a compensatory strategy. The motivation stems from a place of lack. This way of living is unsustainable if true happiness and fulfillment is what one seeks.

What is motivating your success, truly? Does it stem from some pain? Shift to the possibility of what you could create based on INSPIRATION rather than MOTIVATION. That changes the context of what SUCCESS really means!

What’s the difference between INSPIRATION VS. MOTIVATION

Motivation- IS a drive and a push. Often people are hard on themselves and they don’t even realize it. Pressure- very heady and stems from an external rather than internal.

Inspiration – is about feeling. It is an inner CALLING. There are feelings of excitement, enthusiasm and resonance with who you are. Inspiration comes from vision and moves us forward. It has a much lighter quality while also having momentum.

In this episode we’ll cover:

  • Seeking happiness from within
  • Using crisis for transformation
  • How to do impactful work
  • Answering our Souls’ inner calling
  • INSPIRATION VS. MOTIVATION

Practical and Actionable:

Get out a piece of paper. Mark it 1-5
Write down your top 5 core values. Most can’t do it. Or perhaps they haven’t given it a lot of thought. Our values are our compass. That’s how we know what we are inspired by. Before making decisions, check in to see if the decision lines up with those values. Write down your vision. Use your imagination productively. Rather than worry, create a positive vision. Write it, see it, feel it every day. Let your vision be your gas to pull you forward.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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243 | Recap of 2016 with Gene Hammett

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243 | Recap of 2016 with Gene Hammett

Join us on this very special episode where I share the good, the bad and the ugly of 2016. I talk about what worked, what didn’t and the transformational changes I am going through. I get real and vulnerable about what the Trap of Success means to me and how to reach for more than a comfort zone. Plus, I share some of the exciting upcoming projects I’ve got going on to help you step up your game.

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Target Audience: Gene serves individuals who are committed. They already are or are on their way to becoming leaders. They are not afraid of doing the work to create a thriving business.

I started off the year 2016 with 3 words which set an intention, a tone, a theme. Those words were:

  • Focus
  • Connection
  • Transformation

On this episode, I want to share with you how I grew internally and how that showed up in my business.
Why this episode?

  1. I want you to understand me. It’s about genuine and authentic connection. It is important for me to show who I am.
  2. I want to help you make better decisions for you, your business and your life. My purpose in sharing myself is to help you grow forward.

FOCUS: What it means to me…

I chose the word FOCUS because I realized that I was losing out on opportunities. I was spread across too many different projects.

So, I decided to engage in a “100 Day Challenge” back in January. I committed to having 100 conversations. The outcome of that was I got 4 speaking gigs, new clients and partnerships. This was all because I forced myself to focus on making those phone calls. I released that filter of fear to call someone I didn’t know. A breakthrough for me was when I transformed the barriers. After doing this in the beginning of 2016, I received a fantastic jolt in my business.

Writing My Book: The Trap of Success

This was admittedly a tough process. I heard so many people say, “The best book you’ll ever read, is the book you write yourself.” I delved into the concept of fear- how it impacts me and others. I martialled through that and now I am ready to amp that up to the next level in the coming year.

Speaking

I got a few paid gigs. And there were other gigs that got me clients. I also go to help others get speaking gigs that connected them to potential clients.

The RIGHT Clients

I had some instances of having a funny feeling when enrolling people. I had this gut feeling where I knew it wasn’t going to be right. But, I took them on anyway. And this ended up sucking time and energy out of me. I realized that when I focus on choosing the right clients- those I’d have dinner with maybe – (or people I just truly enjoy being around) those are usually the right fit. My clients are those whom I like at the core and I happen to also appreciate the impact they are making.

CONNECTION

Such an important word. The intention of this word stemmed from a desire to be more present for others. I want to be there for clients and people in my life. For instance, when it comes to speaking, it is more than just words. I realized that there is a unique mechanism there- which is your uniqueness. It is something no one else has- yet it can be a scary to show your true self. Yet, it allows others to see you in a different light. It allows them to select you as THE choice, not just A choice.


For example, when I work with a client who wants to take speaking to the next level, I focus on helping them identify where they are speaking, getting the right speech in front of the right audience and how to deliver that speech in the right way. That maximizes CONNECTION.

Without the right audience, your message cannot be heard. Writing the speech with the connection in mind, helps you to write a speech that moves the audience. This is where Connection trumps Communication.  

 

TRANSFORMATION

I shifted my own perception of how I see the world. I am still shifting into the person that I want to be in order to receive the results and goals important to me for my growth and significance.

What Were My Struggles?

Patience. Not my strong suit. I realized growth comes from pain and adversity and it continues. Those are moments for growth and an opportunity to step in. Time management is huge. I know now that I must hone in on what’s really important so that I have maximum energy to execute on those things. Having that down time to recharge is equally as important.

 

2017 & What’s Coming Up!

My word for 2017 UNSTOPPABLE. What does that mean? To me, it means having clarity and direction to move forward.
The Trap of Success in coming out. Go here to access it. 

Download the first 2 chapters. Do what’s inside the book and let me know what impact is coming up for you.

Authority Camp is also coming out. This is a self study/virtual program on how to use speaking to get clients. It is about discovering and booking the right gigs. It will teach you how to write the speech that can be used over and over again. A free training will be available. Stay tuned!

 

 

In this episode we’ll cover:

  • The good, the bad and the ugly of 2016
  • How Focus, Connection & Transformation played out in 2016
  • My struggle with patience
  • The vulnerability it takes to connect with others
  • What I’ve got coming up for you in 2017

 

Practical and Actionable:

Download the first 2 chapters of The Trap of Success HERE. 

Do what’s inside the book and let me know what impact is coming up for you by getting in touch with me for a conversation.

 

Resources and Links

 

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242 | Making a New Success Habit Stick with Jen Macquarrie

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Making a New Success Habit Stick

 

Have you tried making a habit to accelerate your personal growth? Most of us have but have had difficulty sticking with it. Jen Macquarrie, founder of Bright Habits shares with us the essential elements we need to maintain momentum. We also explore how to mindfully observe the inner dialogue going on in our heads and how to shift into a more empowering mindset.

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Target Audience: Jen serves busy professionals and/or entrepreneurs who are juggling several areas in their lives. They may be struggling to keep up with everything. Yet, they are craving self care and looking to creating better habits for better energy, support and achieving their goals.

 

Habit Success Coaching

Habit success coaching was something Jen delved into herself and found that it totally transformed her from the inside out in as little as two years. She soon fell in love with coaching. This caused her to feel a strong calling to now serve others by helping them change their mindset and become their greatest versions.

The 5am Wake-Up Call

A big part of personal development is finding a bracket of time in the day to practice routines dedicated to personal development. She personally found it challenging to find time in the day to do it. So, she decided to do it at the very beginning of her day by waking up at 5am. Her routine consists of a workout, playing guitar, and gratitude writing. She knew right away that she felt proud of herself. Over time, this became a habit that was automatic.

 

Jen says in order to wake up so early, it is crucial to adjust your bedtime routine. She even suggests setting up a ‘bedtime alarm’ 45 minutes before bed. This signals you to start to wind down to prepare for sleep. Plus, you can avoid sleep deprivation!

When you create a new habit it does requires sacrifice. Jen says our willpower is strongest in the morning and it diminishes as the day goes on. Any important tasks you want to accomplish should be done early in the day because you are more likely to get them completed.

 

Making New Habits Stick

Firstly, it is important to know your goal. Your WHY. What specifically can get you closer to that goal? Decide when you will do this habit. Commit by writing down your plan. Have accountability of some sort (hire a coach, tell people, have a support group, etc). Mentally prepare yourself for the fact that it may be easier to start (because of excitement) than maintain the habit. It is possible that the initial motivation may wear off. Thus, decide to stay committed.

A new habit is not something you feel you should do but a feeling of ‘I MUST.’

Remember to choose self compassion over criticism. We are all human- there will be times there will be disruptions or life events- don’t put yourself down or be hard on yourself. Shame might make you quit. Keep in mind that you can always try again tomorrow. The key is to keep going and start again.

What the Trap of Success Means to Jen

Once you achieve the success, it’s tempting to be more lazy. You might take it for granted or get too comfortable. If you’re really comfortable- there may be something wrong. You can’t progress that way.

Mindset Affirmations

Notice negative thoughts/self limiting beliefs. Catch yourself. Write them. Replace them with something more empowering.

According to studies, it takes 66 days to make a habit stick. Of course, this depends on the habit. Complex habits may take up to 3 months or more. It also depends on the person.

In this episode we’ll cover:

  • How to make new habits stick
  • The best time of day to perform your new habit
  • Why disappointment is a chance to grow
  • Why shaming and criticizing yourself doesn’t work
  • What to do about limiting beliefs

Practical and Actionable:

Know what your goals are and where you’re headed. Pick a habit. Set yourself up for accountability and to make a plan. Decide: when, where, what time of day. Make sure you repeat it preferably every day so that it becomes automatic. New habits require repetition.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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