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Special Episode: Today is LAUNCH DAY

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A QUICK FAVOR…join me in buying the book.

Join me in celebrating LAUNCH DAY. I have put my heart and soul into this book.  I hope you know by now how much I care about you and growth.

This book is for you if you want to DO MORE and BE MORE in this world.

Listen to the special offer inside today’s episode.  Plus you get to listen to Chapter 1.

Help me spread the movement:

Social Share Copy: http://genehammett.com/social-sharing-trap-success/

 

What Advanced Readers Say About the Book:

“Probably the single most important lesson I have ever learned in my life was how to get outside of my “Comfort Zone.” I only wish that Gene had written his book when I was struggling so much. You have the opportunity to Avoid the Success Trap by reading this book. I promise you won’t be disappointed.”

— Howard Behar, President Starbucks, retired

 

“A friend once told me that success traps are harder to get out of than failure traps. This is brilliantly illustrated in Gene Hammett’s raw and authentic book. Be careful: this might just change your life!”
— Greg McKeown, New York Times Bestselling Author of Essentialism: The Disciplined Pursuit of Less

 

“What a fascinating story! Gene Hammett’s journey is inspiring to us all. He shares the common enemies that we must overcome to keep growing.”

— Dee Ann Turner, VP of Enterprise Social Responsibility of Chick-fil-a
and Best Selling Author of It’s My Pleasure

 

“As Gene Hammett shows in this terrific book, we must have the courage to break from what we have always done to create more impact in this world. Stop waiting and start doing.”

— Dr. Jonah Berger, Marketing Professor at the Wharton School at the University of Pennsylvania and Best Selling Author of Contagious and Invisible Influence

 

“Gene Hammett works from the depths of his heart, from a place of openness with the facts instead of his hopes, and with a massive body of knowledge gathered from his experiences and the countless interviews he’s conducted with leaders. What you get with The Trap of Success is a great tool for getting yourself out of your own traps and back on the path to what matters most.”
— Chris Brogan, New York Times Bestselling Author of The Freaks Shall Inherit the Earth

“For many of us, we’ve been taught to follow the beaten path because it’s supposed to be safe. Gene’s candid stories around losing millions and his path back coupled with the experiences and insights from clients as well as guests on his popular podcast, Leaders in the Trenches, teach and inspire you to overcome the fear that keeps you from living a professional life of significance and impact.”
— Jordan Harbinger, Host of The Art of Charm Podcast

283 | The Courage to Create A Cult Brand with Ryan Gill

283 | The Courage to Create A Cult Brand with Ryan Gill

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283 | The Courage to Create A Cult Brand with Ryan Gill

Our guest today is Ryan Gill, the founder of CULT. There is a “new” age of advertising and it means LESS advertising. On this episode, we talk about creating a brand that people buy into – not buy from. Find out why cultivating loyalty is what is helping businesses today thrive instead of fail. Also, we dive into why working from the inside out by getting our staff inspired is also one of the key elements in making Brands REMARKABLE.

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Target Audience: Ryan, the founder and chair director of the company CULT, helps Brands architecture the customer journey. The aim is to drive their consumers from awareness past decision and on to loyalty. Loyalty is the main goal and the most powerful place to invest time and money.

The CULT Philosophy

Cult is currently in their 5th year of business, still standing firm in their foundational philosophy: creating BRANDS that people buy INTO – not buy FROM. It is about creating loyalty rather than superficial advertising.

Focus on Acquisition NOT Advertising

“Cult” brands are very self aware. The mindset they adopt in working with Ryan’s company is that over- reliance on advertising is not something they have to do. While advertising is executed on some level, they don’t rely on it.

The Courage it Takes to Start a Business

FIX: Break the Addiction that’s Killing Brands outlines the addiction to advertising that brands have and why over-advertising is SUCH a FALSE positive. This book serves as a guide for marketers who are tired of wasting time, energy and money on tactics that just don’t work. The book aims to help brands incrementally decrease their advertising strategies, and to instead refocus their energy, time and money on six specific areas to attract cult-like followers.

Ryan’s Experience with the Trap of Success

Ryan reveals his own personal experience with a digital agency he ran for 12 years. It was a tough failure not because of the money he lost. He admits that although it was a great company, it did not truly know how to make money. Eventually, he had to muster the courage to break out of complacency. This was difficult because he was afraid to admit things were not working. He had to ask himself: is there a better way?

Remarkability!

You’ve got to have ONE remarkable thing that is woven into the culture. If you can break free of complacency, you can achieve this! Ask yourself: What is not compromised ever? In identifying what that is- that is what perseveres through time. It is the most profound aspect of being part of a REMARKABLE company.  

An Inspired Staff

If you can’t inspire your staff- you can’t have cult- like followers. Employees must love the company first. Do people love working there? Companies don’t have staying power anymore, but cult brands do! We’ve got to work from the inside out.

 

In this episode we’ll cover:

  • The “new” age of advertising
  • Why loyalty is more important that advertising
  • How Ryan broke free of his own complacency
  • Creating a culture of remarkability
  • Why you’ve got to cultivate an inspired staff

 

Practical and Actionable:

Get out there and start something. Jump into something that will inspire you and even scare you! Keep things simple and honest.  

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

282 | Creating Influence with Internal Thought Leadership with Neen James

282 | Creating Influence with Internal Thought Leadership with Neen James

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

282 | Creating Influence with Internal Thought Leadership with Neen James

 

When you have more influence and authority, people pay attention. Have you considered raising your focus on “Thought Leadership?”  My guest today is the Ah-mazing Neen James. I borrow Neen’s exact phrasing of amazing because she is so freaking amazing. We talk about developing internal thought leaders for your company.  Don’t miss this episode with Neen James.

 

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Target Audience: Neen calls herself an attention expert. She is a keynote speaker and helps people pay attention to what matters. She targets those feeling overwhelmed, over-stressed and over-tired. Typically, they don’t know where to start. Neen provides them actionable/tangible approaches they can incorporate immediately. Her goal: to help people pay attention and create significant moments that matter.

 

The TRAP of success

Neen finds this happens when people are too comfortable. For others it is that fear of the unknown. It’s a huge leap of faith to take and many don’t have the confidence to do it. The truth is, you are always hustling when you’ve got your own company. You’ve got to CREATE your own cash flow.

 

How to Get Attention

To get attention, you’ve got to give attention first. Intention is what makes attention valuable. Be conscious about it. Pay attention to what matters. Everyone wants to be seen and heard. But you’ve got to give it to get it. This is something that can be applied right away.

 

Get Support by Supporting Others First

Choose a significant number of people to represent your brand. Use the power of social media. Engage people through Facebook groups. Use facetime. When you think about the ways you can get creative- you’ve got to see that the world is more connected than ever before. Support people who you want to support you by broadcasting them.

 

Selecting People To Be Brand Ambassadors

Select a handful of people (20) and created a 12 month program. Help them develop their own thought leadership concepts. Expose them to different thought leaders. Give them the right books to read as a guide and then help them package their own concepts as thought leaders. Set them free into the world to share that. Use platforms such as speaking, videos, etc.

 

In this episode we’ll cover:

  • How to GET the attention you deserve
  • Why supporting others first is everything
  • Becoming laser focused on where to place your attention
  • Helping others develop their own LEADERSHIP path
  • Platforms to use to connect

Practical and Actionable:

Develop thought leadership. What’s most important in the message you have for the world? Once identified, what’s your unique experience? Then create a contextual model that very quickly captures that intellectual property that visually appeals to your audience. Use blogs, videos, and speeches at panels. As you test your ideas, collect testimonials.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

281 | How to use Live Video To Grow with Joel Comm

281 | How to use Live Video To Grow with Joel Comm

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

281 | How to use Live Video To Grow with Joel Comm

 

Live video is not going away. When Facebook added this feature to their platform, I knew it would be powerful. Well, it is only powerful if you use it right. Joel Comm is our guest, and he is an expert at many things. Today we talk about using live video to get your message out and propel your brand forward.

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Target Audience: Joel is a Live Video Marketing Expert, Author, Speaker, Consultant, and Brand Influencer. He serves others by helping them to bridge technology with their message so that they can effectively communicate with their target market.

Risking it All

Joel’s experiences have shown him how entrepreneurship works where his faith has continued to grow. After taking many risks over the years, he has built a sense of trust in knowing it’s all going to work out. He feels much more comfortable taking risks now than he used to in the past.  

Why Live Broadcasts Build Connection

Live video is the most social form of social media we have. – apart from speaking to someone in who is in the same room as you. Live video is the closest thing we have to that. Especially when you bring in other people into the conversation.

Those who don’t use live video are missing out. Why? Because an audience can really relate to videos. If anyone wants to grow in this day in age, you want to access the 2 billion people that are using Facebook each month.

 

Dealing with Overwhelm

People get overwhelmed by the idea of going on camera, but it doesn’t have to be that way. Basically, all you are doing is telling stories. You don’t have to script it. You don’t need to have makeup on or your hair done. And you don’t need a beautiful set. If all else fails, you have experiential storytelling to share. If you’re interested in what you are doing, it’s the perfect opportunity to go behind the scenes and share about it. That authenticity is what connects with people.

Mistakes

People try to script it out. That doesn’t leave room for engagement! It’s a huge mistake to do a “one-way” engagement when you broadcast. Always leave it open.  

 

In this episode we’ll cover:

  • The risks Joel took and the rewards he is reaping
  • Why live video is important
  • Dealing with overwhelm over live video
  • Why you should not script when doing live video
  • Building faith and trust within yourself

 

Practical and Actionable:

Go Download the report on how to make more sales with live video HERE. 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

280 | Keys to Your Exit Strategy with Steve Little

280 | Keys to Your Exit Strategy with Steve Little

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

280 | Keys to Your Exit Strategy with Steve Little

 

It is not too early to think about your exit strategy. In today’s episode we look at some of the key factors of “The Exit.” My guest is Steve Little. He will share insights from decades of experience in selling his businesses. Plus, he has been working with others on their exits too.  Listen in for some key insights to making your exit as strong as possible.

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Target Audience: Steve helps enterprise businesses understand value and how to build it. He helps them to understand what is driving the value of their businesses so that they can know where to invest, grow and position themselves for a much higher return when they get to that place of “EXIT.”

 

The Trap of Success- as Told by Steve Little

Like so many of us, Steve came to a point in his work where he didn’t like what he was doing anymore. He looked successful and everyone admired him. But he was terribly unhappy. What caused him to let go of that comfort of success? And what did he create after that?

 

Steve literally got to a point where he physically couldn’t get himself into the car and to work. One day, he went back into the house, did some meditation and mind clearing. He then picked up the phone, called the board and quit. It took a moment to quit, but it happened after 3-5 years of day to day misery.

 

Many of us may have all these beliefs and assumptions that we think are truths. But they are not. The consequence here is this mindset creates fears and keeps us from living a life we want to live. Ultimately you’ve got to make the choice about whose life we will live: your own or someone else’s.

 

NEW PROJECT for Steve

Steve decided to create a program to help people connect with the things they were most passionate about. He helps them develop habits and techniques that would allow them to let go of limiting beliefs. This helps them actually see the possibilities that exist for them.  

What helped Steve to focus whas focusing on a cause- a mission bigger than him. He’s motivated to help the entrepreneur orient to a cause because that allows them cruise through that transaction like hot butter.

 

The EXIT Strategy

Having an exit strategy is not about the exit – it is about the strategy! The buyer will buy for their own reasons (not for your reasons). It’s understanding what drives the value

The only way you can know what drives the value of your business is if you have a strategy that reveals to you the prospective buyer’s perspective. THAT’S why you need an EXIT strategy.

 

In this episode we’ll cover:

  • How Steve dealt with the trap of success
  • Transforming beliefs that hold us back
  • What an EXIT strategy means
  • Why focusing on a mission bigger than you = MOTIVATION
  • Living the life YOU want

Practical and Actionable:

  • List what you don’t want. Review and analyze and look for patterns connected to limiting beliefs.
  • Steve has developed techniques to help clear them. It eliminates the barriers and constraints.
  • The technique includes replacing the limiting beliefs with constructive thoughts and intentions about what they want to do in the world.
  • Thread it all together with service. Now there’s a whole new level of motivation because it is connected with value.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

243 | Recap of 2016 with Gene Hammett

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

 

243 | Recap of 2016 with Gene Hammett

Join us on this very special episode where I share the good, the bad and the ugly of 2016. I talk about what worked, what didn’t and the transformational changes I am going through. I get real and vulnerable about what the Trap of Success means to me and how to reach for more than a comfort zone. Plus, I share some of the exciting upcoming projects I’ve got going on to help you step up your game.

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Target Audience: Gene serves individuals who are committed. They already are or are on their way to becoming leaders. They are not afraid of doing the work to create a thriving business.

I started off the year 2016 with 3 words which set an intention, a tone, a theme. Those words were:

  • Focus
  • Connection
  • Transformation

On this episode, I want to share with you how I grew internally and how that showed up in my business.
Why this episode?

  1. I want you to understand me. It’s about genuine and authentic connection. It is important for me to show who I am.
  2. I want to help you make better decisions for you, your business and your life. My purpose in sharing myself is to help you grow forward.

FOCUS: What it means to me…

I chose the word FOCUS because I realized that I was losing out on opportunities. I was spread across too many different projects.

So, I decided to engage in a “100 Day Challenge” back in January. I committed to having 100 conversations. The outcome of that was I got 4 speaking gigs, new clients and partnerships. This was all because I forced myself to focus on making those phone calls. I released that filter of fear to call someone I didn’t know. A breakthrough for me was when I transformed the barriers. After doing this in the beginning of 2016, I received a fantastic jolt in my business.

Writing My Book: The Trap of Success

This was admittedly a tough process. I heard so many people say, “The best book you’ll ever read, is the book you write yourself.” I delved into the concept of fear- how it impacts me and others. I martialled through that and now I am ready to amp that up to the next level in the coming year.

Speaking

I got a few paid gigs. And there were other gigs that got me clients. I also go to help others get speaking gigs that connected them to potential clients.

The RIGHT Clients

I had some instances of having a funny feeling when enrolling people. I had this gut feeling where I knew it wasn’t going to be right. But, I took them on anyway. And this ended up sucking time and energy out of me. I realized that when I focus on choosing the right clients- those I’d have dinner with maybe – (or people I just truly enjoy being around) those are usually the right fit. My clients are those whom I like at the core and I happen to also appreciate the impact they are making.

CONNECTION

Such an important word. The intention of this word stemmed from a desire to be more present for others. I want to be there for clients and people in my life. For instance, when it comes to speaking, it is more than just words. I realized that there is a unique mechanism there- which is your uniqueness. It is something no one else has- yet it can be a scary to show your true self. Yet, it allows others to see you in a different light. It allows them to select you as THE choice, not just A choice.


For example, when I work with a client who wants to take speaking to the next level, I focus on helping them identify where they are speaking, getting the right speech in front of the right audience and how to deliver that speech in the right way. That maximizes CONNECTION.

Without the right audience, your message cannot be heard. Writing the speech with the connection in mind, helps you to write a speech that moves the audience. This is where Connection trumps Communication.  

 

TRANSFORMATION

I shifted my own perception of how I see the world. I am still shifting into the person that I want to be in order to receive the results and goals important to me for my growth and significance.

What Were My Struggles?

Patience. Not my strong suit. I realized growth comes from pain and adversity and it continues. Those are moments for growth and an opportunity to step in. Time management is huge. I know now that I must hone in on what’s really important so that I have maximum energy to execute on those things. Having that down time to recharge is equally as important.

 

2017 & What’s Coming Up!

My word for 2017 UNSTOPPABLE. What does that mean? To me, it means having clarity and direction to move forward.
The Trap of Success in coming out. Go here to access it. 

Download the first 2 chapters. Do what’s inside the book and let me know what impact is coming up for you.

Authority Camp is also coming out. This is a self study/virtual program on how to use speaking to get clients. It is about discovering and booking the right gigs. It will teach you how to write the speech that can be used over and over again. A free training will be available. Stay tuned!

 

 

In this episode we’ll cover:

  • The good, the bad and the ugly of 2016
  • How Focus, Connection & Transformation played out in 2016
  • My struggle with patience
  • The vulnerability it takes to connect with others
  • What I’ve got coming up for you in 2017

 

Practical and Actionable:

Download the first 2 chapters of The Trap of Success HERE. 

Do what’s inside the book and let me know what impact is coming up for you by getting in touch with me for a conversation.

 

Resources and Links

 

242 | Making a New Success Habit Stick with Jen Macquarrie

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Making a New Success Habit Stick

 

Have you tried making a habit to accelerate your personal growth? Most of us have but have had difficulty sticking with it. Jen Macquarrie, founder of Bright Habits shares with us the essential elements we need to maintain momentum. We also explore how to mindfully observe the inner dialogue going on in our heads and how to shift into a more empowering mindset.

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Target Audience: Jen serves busy professionals and/or entrepreneurs who are juggling several areas in their lives. They may be struggling to keep up with everything. Yet, they are craving self care and looking to creating better habits for better energy, support and achieving their goals.

 

Habit Success Coaching

Habit success coaching was something Jen delved into herself and found that it totally transformed her from the inside out in as little as two years. She soon fell in love with coaching. This caused her to feel a strong calling to now serve others by helping them change their mindset and become their greatest versions.

The 5am Wake-Up Call

A big part of personal development is finding a bracket of time in the day to practice routines dedicated to personal development. She personally found it challenging to find time in the day to do it. So, she decided to do it at the very beginning of her day by waking up at 5am. Her routine consists of a workout, playing guitar, and gratitude writing. She knew right away that she felt proud of herself. Over time, this became a habit that was automatic.

 

Jen says in order to wake up so early, it is crucial to adjust your bedtime routine. She even suggests setting up a ‘bedtime alarm’ 45 minutes before bed. This signals you to start to wind down to prepare for sleep. Plus, you can avoid sleep deprivation!

When you create a new habit it does requires sacrifice. Jen says our willpower is strongest in the morning and it diminishes as the day goes on. Any important tasks you want to accomplish should be done early in the day because you are more likely to get them completed.

 

Making New Habits Stick

Firstly, it is important to know your goal. Your WHY. What specifically can get you closer to that goal? Decide when you will do this habit. Commit by writing down your plan. Have accountability of some sort (hire a coach, tell people, have a support group, etc). Mentally prepare yourself for the fact that it may be easier to start (because of excitement) than maintain the habit. It is possible that the initial motivation may wear off. Thus, decide to stay committed.

A new habit is not something you feel you should do but a feeling of ‘I MUST.’

Remember to choose self compassion over criticism. We are all human- there will be times there will be disruptions or life events- don’t put yourself down or be hard on yourself. Shame might make you quit. Keep in mind that you can always try again tomorrow. The key is to keep going and start again.

What the Trap of Success Means to Jen

Once you achieve the success, it’s tempting to be more lazy. You might take it for granted or get too comfortable. If you’re really comfortable- there may be something wrong. You can’t progress that way.

Mindset Affirmations

Notice negative thoughts/self limiting beliefs. Catch yourself. Write them. Replace them with something more empowering.

According to studies, it takes 66 days to make a habit stick. Of course, this depends on the habit. Complex habits may take up to 3 months or more. It also depends on the person.

In this episode we’ll cover:

  • How to make new habits stick
  • The best time of day to perform your new habit
  • Why disappointment is a chance to grow
  • Why shaming and criticizing yourself doesn’t work
  • What to do about limiting beliefs

Practical and Actionable:

Know what your goals are and where you’re headed. Pick a habit. Set yourself up for accountability and to make a plan. Decide: when, where, what time of day. Make sure you repeat it preferably every day so that it becomes automatic. New habits require repetition.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

238 | Getting Out of your Comfort Zone with Dr. Liz Bywater

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238-liz-bywater

 

Living for comfort is a mistake. Yes…if you seek comfort in all that you do, you will fail to grow and navigate the challenges of life. This interview is all about understanding your comfort zone and stepping outside that zone so that you grow. Dr. Liz Bywater is our guest who shares her views on the comfort zone.

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Target Audience: Dr. Liz Bywater works with leaders across the Fortune 500 companies. She serves leaders and teams. The focus is always on helping them do their best work. It is about elevating performance, being more effective, making the right decisions and getting things done.

Transitions in Roles: Moving Out of Comfort Zones

Dr. Liz has a passion for Leadership teams. She loves to guide individual leaders in pulling together their teams. This could be a matter of hiring new people – re-organizing the team or even helping the team to understand the overall vision and direction. Also very important is that they have good ground rules for working with one another.

Whether it is a parallel move or any other type of move, there will always be new ways you must learn to have impact.

 

What’s in the way of making a transition or that next step for most people?

People are in a role for a certain period of time. One gets to know where their strengths are and probably risen to a leadership level based on expertise. At each step we are being pushed farther and farther beyond our intrinsic comfort zones. According to Dr. Liz, you have to try new things and interact with people in different ways. You have to communicate on a higher level.

Sometimes you are asked to transition into a role that’s exciting yet intimidating. You are required to utilize certain leadership skills you may have not learned. Or those skills could be sitting in you waiting to come out and you just don’t know it yet!

 

The Concept Behind the Infamous Comfort Zone

There’s lots of validity around the idea according to Dr. Liz. However, whatever degree of comfort there may be, there is always room for the potential to stretch. But who we are at our core (our confidence) determines so much. Dr. Liz is all about the ‘fake it until you make it’ idea. She says, show people you know what you are doing. People will see the confidence you are projecting. Get intentional about what is you want to grow.

Get out of the worry place in your head. Get excited and ready to go. You can do this on a daily basis. Take a pause and a breath at some time in your office so that you are prepared, posed and confident about what you are about to deliver. Prepare yourself to engender the confidence of the people around you.

We’re living in a world where people have never felt more rushed and there’s no way to sugar coat it. People are running around as if there is a fire everywhere. This is not a sustainable model or a growth model for individuals. And while it is a challenge, it is not an insurmountable challenge.

A “Forced Pause”: What a session with Dr. Liz Bywater looks like…

Dr. Liz asks her clients: What are you trying to achieve and what are the best actions- what will get you to your end goal?

Ask yourself: What on items could be tackled your calendar today that will help me get to my goal more quickly? And what can I take off? By deciding what to take off, I’m deciding if this is something that I have to do or someone else has to do.  Take it off your plate. Also the question of when is of essence? Will it be now? Later? Never? This helps one to come up with real strategic ways to do things to move forward more rapidly.

The Inner Game

The inner game is essential. Your inner belief system determines how you decide the actions you take.

Dr. Liz holds up a mirror to people – so they can understand their own impact. She asks about 8-10 people in the company questions about her client. This gives insight into how the client is coming across.

The Model Dr. Liz uses: “PRP”

PAUSE- assess where you are and where you have been

REFLECT- take the time to look at what you bring to the table; what are the gaps?

PROJECT- Taking action. Identify and determine how you will reach your goal

Why Executives Dr. Liz?

Dr. Liz chose to work with executives because they are motivated and want to take action. She finds them to be smart, motivated and interesting. Likewise, they can impact those who work all around them. The culture they set has major impact. The impact is broad, wide, deep and thus meaningful!

Practical and Actionable

Write down your PRP. Decide to take a deliberate pause  (determine how much time you’d like to take out for this). Take a deep dive and develop your strategy using this model. Create your dynamic plan.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

236 | Starbucks: Filling Your Soul With Howard Behar

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What does your Soul have to do with Leadership? Howard Behar is the former President of Starbucks. On this episode, we discuss the connection between the soul and how we lead. How we show up every day is the rewarding challenging we can engage in, in order to remain in tune with life’s work. Howard’s key message is about valuing the people we serve. This is a first and foremost priority that comes before anything else.

Share the LOVE and TWEET about this episode.

Target Audience: Howard serves anyone who wants to become a better human being and a better leader. That pretty much covers everyone in the world.

Howard is the son of 2 immigrants who settled in Seattle. He shares how they didn’t have much but there was always love. His Mom and Dad had a mom and pop business (grocery store) – so there was always food on the table.

Leadership at Starbucks

Howard joined the Starbucks team when there were only 28 stores. At the time, he was actually trying to escape the corporate life. He was In search of something that filled his soul. Howard shares how his journey with Starbucks was one heck of a ride- it was one fast pony where the business quickly grew from 28 stores to 24,000 (today).

Why Did You Have to Feed Your Soul?

Howard says he always had to have purpose greater than myself. He felt that whatever job he had, he needed to feel like he couldn’t wait to do it when he got up in the morning. And so it was with Starbucks. What motivated him each and every day was the fact that they weren’t serving customers, but human beings

It’s About Going From Success to Significance

What really matters is what you are contributing to the world. When you look back it’s not going to be about the money you made.

What are the Key Values for a Company and a Person?

It requires thought. The intention could always be about loving people. This required Howard to look inside himself and identify who he was as a person. Once one does that, it is amazing how you come together with others (connect) and how you get to live a more caring and productive life.

The Connection Between Great Leadership & Leading Through Values

Great leadership lives its values. Take children for example. Children don’t pay attention to what you say but what you DO. If you say you ‘care’ about people, what does that actually mean? People are not assets- but human beings. Howard wants to be known about nurturing the human spirit.

 

Howard’s mission is to live his life everyday nurturing and inspiring the human spirit of himself and others. He’s learned how to take care of himself- emotionally and spiritually. The mission of Starbucks truly resonated with him. It’s what mattered to him. Howard says, “We’re not in the coffee business serving people, but we’re in the people business serving coffee.”

People need to know what you are about. Howard has given the same speech of how it’s about people. You can’t get bored as a leader talking about what your mission is about if you truly believe in your message.

Practical and Actionable

Howard used to send birthday and company anniversary cards until they hit 10,000 people. He then would just send them out to management- which they trickled out to everyone else. He’d personally sign them with a little note even if he didn’t know them. People until this day still have the notes in their cubicles/offices. It doesn’t take much to show people care- other than that one extra second. Those kinds of messages stay with an organization forever.

Don’t just say how much you care. SHOW IT!

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

211 | Narrowing It Down to the Essential with Greg McKeown

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.

211

Are you busy? Are you pushing yourself to get it all done? Well, most of us a struggling to keep up with the opportunities we have now. And if we are not careful those good opportunities will keep us from what is most essential. Today I talk with Greg McKeown, author of NY Best Selling book, Essentialism: The Disciplined Pursuit of Less.  This is a call to maximize effort and productivity by eliminating the superfluous. We talk about narrowing down your life to the essentials.

Share the LOVE and TWEET about this episode.

Target Audience: Greg serves capable curious and interested people who want to live a life that really matters but sometimes find themselves feeling like they have to do it all.

Why Greg wrote the book Essentialism

Greg came to an understanding in his journey that if one does not prioritize in their lives, someone else will do that for them. Out of that lesson and pain he experienced, came the question: “Why do so many people do so many things which lead them to feel stretched too thin?”


When there is an increase in success, there often comes an equal amount of options and opportunities. It can end up leading certain entrepreneurs into the endless pursuit of more. Success can become a catalyst for failure and you may lose that sweet spot.

 This is the cause of why small startups don’t achieve distinction against their competitors. We have to become successful at success – this is what the core of Essentialism is about.

What is an Essentialist?

An Essentialist is Somebody who chooses those things or items which are absolutely essential to the growth of their business. An Essentialist creates the space to explore and evaluate those items every day. Ask yourself, is it a hell yes, or a hell no? Eliminate the non essentials. This will allow  you to make executions in the most refined way possible. A system can be developed in a way that is then efficient.

 The Concept of “Priority”

This word came about in the Industrial Revolution. The word became pluralized later on. Something changed in our culture which caused the word to be changed. The birth of non- essentialism. We went from Connected to HYPER- Connected.

Practical and Actionable:

Take a few minutes every day to make an essential list of 6 important things to do. Place them in priority order. Then cross out the bottom 5. Take the top and do as much as you can to get it done. THEN move on to the next item.

 

211smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!