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280 | Keys to Your Exit Strategy with Steve Little

280 | Keys to Your Exit Strategy with Steve Little

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280 | Keys to Your Exit Strategy with Steve Little

 

It is not too early to think about your exit strategy. In today’s episode we look at some of the key factors of “The Exit.” My guest is Steve Little. He will share insights from decades of experience in selling his businesses. Plus, he has been working with others on their exits too.  Listen in for some key insights to making your exit as strong as possible.

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Target Audience: Steve helps enterprise businesses understand value and how to build it. He helps them to understand what is driving the value of their businesses so that they can know where to invest, grow and position themselves for a much higher return when they get to that place of “EXIT.”

 

The Trap of Success- as Told by Steve Little

Like so many of us, Steve came to a point in his work where he didn’t like what he was doing anymore. He looked successful and everyone admired him. But he was terribly unhappy. What caused him to let go of that comfort of success? And what did he create after that?

 

Steve literally got to a point where he physically couldn’t get himself into the car and to work. One day, he went back into the house, did some meditation and mind clearing. He then picked up the phone, called the board and quit. It took a moment to quit, but it happened after 3-5 years of day to day misery.

 

Many of us may have all these beliefs and assumptions that we think are truths. But they are not. The consequence here is this mindset creates fears and keeps us from living a life we want to live. Ultimately you’ve got to make the choice about whose life we will live: your own or someone else’s.

 

NEW PROJECT for Steve

Steve decided to create a program to help people connect with the things they were most passionate about. He helps them develop habits and techniques that would allow them to let go of limiting beliefs. This helps them actually see the possibilities that exist for them.  

What helped Steve to focus whas focusing on a cause- a mission bigger than him. He’s motivated to help the entrepreneur orient to a cause because that allows them cruise through that transaction like hot butter.

 

The EXIT Strategy

Having an exit strategy is not about the exit – it is about the strategy! The buyer will buy for their own reasons (not for your reasons). It’s understanding what drives the value

The only way you can know what drives the value of your business is if you have a strategy that reveals to you the prospective buyer’s perspective. THAT’S why you need an EXIT strategy.

 

In this episode we’ll cover:

  • How Steve dealt with the trap of success
  • Transforming beliefs that hold us back
  • What an EXIT strategy means
  • Why focusing on a mission bigger than you = MOTIVATION
  • Living the life YOU want

Practical and Actionable:

  • List what you don’t want. Review and analyze and look for patterns connected to limiting beliefs.
  • Steve has developed techniques to help clear them. It eliminates the barriers and constraints.
  • The technique includes replacing the limiting beliefs with constructive thoughts and intentions about what they want to do in the world.
  • Thread it all together with service. Now there’s a whole new level of motivation because it is connected with value.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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253 | A new dynamic in Leadership with Mitch Axelrod

253 | A new dynamic in Leadership with Mitch Axelrod

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253 | A new dynamic in Leadership with Mitch Axelrod

Leadership is different and has not changed either.  Now is the time to examine your leadership strategies to improve your goal setting. Discover the new approaches that our guest gives us. Mitch Axelrod shares how he looks at goal setting and why the process must change.

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Target Audience: Mitch Axelrod serves businesses and organizations big and small. His mission is about helping people actualizing their own inner power. It is then about monetizing that through profitability.

The model of Leadership has traditionally been top down and one dimensional. Usually it is focused on the mission of the company. We are 3 dimensional human beings. Mitch believes in Axiology- the measure of human value. There are 3 dimensions to this.

 

The 3 Dimensions of Axiology: GOALS ROLES AND SOUL

Goal: This is the first dimension. The goal is a concept and it is clear cut. It is all about where you are going

Role: What you are doing

Soul: Is about who you are being

 

So much of what we do today only encompasses the goal dimension. The purpose of the role is to get the goal. The company adjusts the role. Then you address the soul of the human being. The soul is constantly needing to be expressed. Role is of higher value than the goal and the soul dimension is of higher value than the role.

 

For so many people, their soul dimensions are starving. What’s evolving now in business based on values is that companies are realizing people would leave for better opportunities in order to feel more fulfilled in their work. Don’t shrink a person to fit the job. Rather, expand the job to fit the person

 

3 Dimensions. 3 Questions: What Every Company Should Ask to Catalyze Transformation

Goal dimension: Are you where you think you ought to be right now in your life?

Role dimension: Are you valuing what you do and getting value out of what you do? Are you doing something you actually value?

Soul dimension: are you feeling expressed? Are you actually feeling like you are being yourself and that you are living your life in congruence to who you are?

 

The Power in Providing Autonomy within Your Company

It’s saying to the person: We trust you enough to expand the job description to fit the value of the YOU.

Your profession is not what you do to bring home a paycheck. Your profession is what you were put on earth to do with such passion and intensity that it becomes a spiritual experience and fulfills your calling. This is very different than a job.

 

In this episode we’ll cover:

  • Goal, Role and Soul Dimensions
  • Why people are dissatisfied with their work
  • How to dig deep in uncovering your soul’s purpose
  • The reality about fulfilling your Calling
  • The power of Autonomy

 

Practical and Actionable:

Do your soul setting, then your role setting, then your goal setting. How do I get back to my soul? Quiet yourself and get back inside. Use your intuition. That voice only you can hear.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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252 | Celebrate 3 Years - What Happens When Your Facebook Ads Aren't Working with Molly Pittman

252 | Celebrate 3 Years – What Happens When Your Facebook Ads Aren’t Working with Molly Pittman

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252 | Celebrate 3 Years - What Happens When Your Facebook Ads Aren't Working with Molly Pittman

 

 

How to get your Facebook Ads to work – today we talk with Molly Pittman. I want to say “THE” Molly Pittman because I am such a fan of her work. Molly is the VP of Marketing for Digital Marketer. She is also a co-host at the Perpetual Traffic podcast. She shares her 4 tips to fix your Facebook ads.

 

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Target Audience: Marketing for Digital Marketer serves anyone wanting to learn digital marketing. This includes marketing agencies and professionals both big and small. Basically, it serves those seeking online strategies.

 

What to do when Facebook ads are JUST not working. Here, we walk you through 4 important aspects…

ASPECT 1:

Looking at your OFFER- this is not necessarily your product. What is meant by offer is the way it is being presented to your audience. And if the Facebook ads are not working, chances are that other mediums also would not work. It’s most likely not working because of the way you are positioning whatever it is you are trying to sell. Remember, you are dealing with real humans who happen to be on the other side.

 

 

Giving them something of VALUE FIRST is a great way to reach them. Your hook or marketing message has got to be aligned with this. THINK: Why should they care?

 

VALUE: troubleshooting comes down to looking at all the steps. It is about testing multiple hooks against different avatars. Different people are going to want something for a different reason. Who are the different people you can speak to and the different reasons they’d want it?

 

A HOOK is combining the pain point and offering the solution. What is this person going to have when they take my offer that they didn’t have before? How are they going to feel afterwards? How will their average day improve? How will their status increase?

 

Getting Clear About Who You Serve

You have to be specific down to the offer. Who are the avatars that will be interested in your AD?

 

 

Do I have something that people actually want?

At Marketing for Digital Marketer, they write a blog post that teases the topic they are thinking of using for the lead magnet. If it is not resonating with people, it is tossed. Once the Offer + Marketing message is clear, you can move into the Targeting piece.

 

ASPECT 2: TARGETING

Specific to the avatar you want to reach- what are these people actually consuming?

 

 

ASPECT 3: Ad Copy and Creative

Make sure the copy portrays the marketing message you want to convey. The image is what most people are looking at.

 

ASPECT 4: Familiarity between the Ad and Landing Page

If the landing page does not relate, their brain will tell them they are in the “wrong place.” You don’t want that happening.  

 

 

In this episode we’ll cover:

  • The 4 Aspects to Optimization
  • Why knowing your Avatar is everything
  • Aligning your ads with your lead page
  • Making sure your offer resonates with your audience
  • Why you should give Value as a first step

 

Practical and Actionable:

It doesn’t matter what medium you are on. Each has their tip or trick. It is really about THAT message an AD point. It is about hitting that pain point and truly adding value to someone’s life.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

249 | How to Break Through The Noise – The One Strategy You Need with Ryan Deiss

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249 | How to Break Through The Noise - The One Strategy You Need with Ryan Deiss

If you are in marketing, you likely know of Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests.  Today we talk about how to get traction for your business. In the practical and actionable portion of the interview, Ryan shares the #1 place to start that you can do this week to drive your business forward.

 

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Target Audience: Digital Marketer serves marketing professionals and marketing agencies. Specifically, the new emergent group of digitally focused marketing agencies.

 

Being a Thought Leader

It’s been a long journey and Ryan doesn’t believe he has ever actually “arrived” at being a “thought leader.” He is grateful to the people in his life who keep him humble and challenge him to continue evolving.

One pivotal moment that caused him to realize he has the ability to influence was when he created an event and over 200 people registered. This was a shock! That’s where Digital Marketer started to expand.

 

In the third consecutive year of putting on this event, they had about 1,000 people attend. He realized at that point that they must have been saying something that was resonating with people. He knew then they must be providing VALUE.

Ryan says, you’ve got to give yourself a shot to amplify your message. Don’t just assume people are just going to notice.

Ryan joined mastermind groups he couldn’t necessarily afford. He attended events he couldn’t necessarily afford. But he made it a priority to be in these spaces where he could grow. He put his best efforts in always executing good work. He feels it is what separates them from other digital marketing companies. It’s about having the goods and the amplification. You need both!

 

When you are trying to build a reputation, it is important to go out there and give VALUE first. People are against giving stuff away for free, but in the beginning this could be a real benefit. There is something to be said about being real. About putting in the work and getting some results for other people. Then you actually HAVE something to TALK about.

 

Key Principles to Breaking Through the Noise

ADVERTISE: put out one piece of amazing content and advertise around that. It could be a blog post, video, podcast episode, infographic. The medium doesn’t matter- it just needs to be something people can gain access to without having to jump through a hoop. This is what builds your audience and credibility: finding out what THEY like.

 

How to Advertise

Google “$10 a day traffic plan.” Do it for a week or 2. You can get a solid test effort. It’s money well invested. Facebook is a great place to execute ads.

In this episode we’ll cover:

  • How to break through the noise
  • Building your credibility
  • Giving value first
  • Creating your traffic plan
  • Modeling after other Marketers

 

Practical and Actionable:

When modeling other marketers, make sure you see the whole picture. Find out what they did in the BEGINNING rather than merely looking at what it currently looks like. Modeling is great but you want to make sure you are not “cheating off the stupid kid.”

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

 

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172 | Working Hard Is Not The Answer with Michelle Bersell

172-MichelleBersel When you have to make more money or launch a new project, do you immediately think you have to work harder? Well working harder is rarely the right answer. Today’s guest is Michelle Bersell who shares insights about what is really going on behind getting more done. Listen to this episode to discover the power of emotional blocks in your life.

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Carrie Green

169 | How to Value Your Own Value with Carrie Greene

Carrie GreenOne concept that we constantly look at on our entrepreneurial journey is our sense of self- VALUE. Why? Because as many of us already know, it affects EVERY aspect of our business. Be it our interactions with our clients, what we decide for our pricing, and the impact and power of the service we provide. In this episode, we talk about just how important it is to develop a healthy mindset around our own sense of self VALUE with guest Carrie Greene.

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Target Audience: Carrie works with business owners who possess a corporate background and have started a new business.

Carrie herself has her own roots in Wall Street where she spent many of her working years until 9/11 happened. The experience itself made a huge impact on her as she experienced it all from her office in New Jersey. She remembers people coming from lower manhattan into on boats or whatever other method they could. She remembers everyone helping survivors to access water and telephones. Carrie realized what she wanted to do with her life is to truly touch and impact people the way she did on 9/11. It helped her to realize how much she valued being home with family more. At that point, she couldn’t fathom getting another job on Wall Street. It just didn’t have the meaning she was looking for.

Carrie GreenValue became her primary focused and she kept seeing how many of us undercharge our services so dramatically. People simply don’t see the Value they are bringing. Carrie advises her clients to take the time to understand the impact that you bring and take credit for it. Is it specifically measurable? Maybe not. However one way to “measure” it, is by having conversations with clients to understand it further from them. This about what your impact creates in terms of their own reach & how they feel about themselves as a result of your service.

According to Carrie, there are different aspects of VALUE and it is important to clarify each of these. Consider this Acronym for the word VALUE…

VISION
This speaks to vision for yourself and the vision you have for your clients. For Yourself: where do you see yourself going (products, progams, etc) interactions, environment? When that is clear, your value of self increases.
For your Clients: What happens when your clients interact with you? What can they change, see, experience? How does your service impact all that?

ACTION
Your actions should support your vision. Every time you take action you get closer to your vision. You get more confident too by completing the tasks.

LEARNING
Every experience you have impacts the relationship you have with your client. It may not necessarily be part of your training but it is part of who you are- this adds value!

UNIQUE
Be yourself – otherwise you look “foolish.” Remember that your uniqueness is what your clients are buying

ENOUGH
This is about having boundaries. It might be about saying NO to things or not working with clients who don’t serve you.

CONFIDENCE and BELIEF are inseparable and intertwined things within us all that dictate the direction of our lives.

In this episode we’ll cover:

  • How your sense of VALUE impacts everything
  • Ways to understand how we impact the world around us
  • Why most of us are seriously undercharging
  • Why what we charge is a direct reflection of our self worth
  • How to write a SuperMan bio
  • The effects of writing a SuperMan bio

Practical and Actionable:

Do a “Super Man” Bio. Write down all of your superpowers. Firmly being aware of your superpowers will help you to recreate her world and raise your prices. It will also have a tremendous impact on how you think of yourself. You might even want to ask others to help you. The goal is this: understand the impact you have on the world.

Resources and Links

 

 

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

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114 | Money Is An Echo Of Value With Bob Burg

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114-Bob-Burg-featuredMany people mistakenly interchange “money” and “value.” However, value comes first. Value is the relative worth of a service or product. Value is always from the perspective of the buyer. Our guest today is Bob Berg, Wall Street Journal bestselling author. Bob has written many books on sales and his perspective on value is critically important for leaders. Bob clarifies what he means with the quote “money is an echo of value.”

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Bob’s Target Audience: Bob serves the entrepreneurial market. Specifically, he targets those who love what they do, understand what they provide but are also uncomfortable with the sales process. They may not be completely aware of their worth. Bob aims to helps them develop better communication skills. Inevitably he then shows them how to make more money and serve more people.

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