Special Episode: Today is LAUNCH DAY

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A QUICK FAVOR…join me in buying the book.

Join me in celebrating LAUNCH DAY. I have put my heart and soul into this book.  I hope you know by now how much I care about you and growth.

This book is for you if you want to DO MORE and BE MORE in this world.

Listen to the special offer inside today’s episode.  Plus you get to listen to Chapter 1.

Help me spread the movement:

Social Share Copy: http://genehammett.com/social-sharing-trap-success/

 

What Advanced Readers Say About the Book:

“Probably the single most important lesson I have ever learned in my life was how to get outside of my “Comfort Zone.” I only wish that Gene had written his book when I was struggling so much. You have the opportunity to Avoid the Success Trap by reading this book. I promise you won’t be disappointed.”

— Howard Behar, President Starbucks, retired

 

“A friend once told me that success traps are harder to get out of than failure traps. This is brilliantly illustrated in Gene Hammett’s raw and authentic book. Be careful: this might just change your life!”
— Greg McKeown, New York Times Bestselling Author of Essentialism: The Disciplined Pursuit of Less

 

“What a fascinating story! Gene Hammett’s journey is inspiring to us all. He shares the common enemies that we must overcome to keep growing.”

— Dee Ann Turner, VP of Enterprise Social Responsibility of Chick-fil-a
and Best Selling Author of It’s My Pleasure

 

“As Gene Hammett shows in this terrific book, we must have the courage to break from what we have always done to create more impact in this world. Stop waiting and start doing.”

— Dr. Jonah Berger, Marketing Professor at the Wharton School at the University of Pennsylvania and Best Selling Author of Contagious and Invisible Influence

 

“Gene Hammett works from the depths of his heart, from a place of openness with the facts instead of his hopes, and with a massive body of knowledge gathered from his experiences and the countless interviews he’s conducted with leaders. What you get with The Trap of Success is a great tool for getting yourself out of your own traps and back on the path to what matters most.”
— Chris Brogan, New York Times Bestselling Author of The Freaks Shall Inherit the Earth

“For many of us, we’ve been taught to follow the beaten path because it’s supposed to be safe. Gene’s candid stories around losing millions and his path back coupled with the experiences and insights from clients as well as guests on his popular podcast, Leaders in the Trenches, teach and inspire you to overcome the fear that keeps you from living a professional life of significance and impact.”
— Jordan Harbinger, Host of The Art of Charm Podcast

How to Grow Your Business By 400%

207 | How to Grow Your Business 400% with Ron Dod

How to Grow Your Business By 400%

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Making the shift to massive growth is not about luck. It is not all about hard work. You can work hard and never get there. Ron shares how he shifted his thinking to take his company to 7-figure success in 12 months. That is a 400% growth. We share how he stopped working some clients and stopped offering some services to get there. Ron Dod is a Co-founder with Visiture. This interview will give you a play-by-play if you let it.

Share the LOVE and TWEET about this episode.

Target Audience: Ron is the Co-Founder of Marketing for ECommerce which serves entrepreneurs seeking to improve their marketing strategies.

Ron’s company Visiture grew 400% when he experienced a huge eye opening opportunity: He realized he could get away from all the processes he didn’t enjoy doing and let other good people do better work than he could do. The big goal was to become a million dollar company and they made it.

There’s that word again… NICHING!

It’s not about finding customers it’s about finding the RIGHT customers. Once Ron was able to adequately identify who his best customers were, he saw that the numbers don’t lie. He quickly developed a high customer retention rate. He was then able to give a crazy amount of value and received a large amount of returns.

This is because his target market GETS the value of what Visiture does. The Marketing strategy now flowings as a result. Visiture also now has the luxury of capping the amount of customers it takes on. Ron admits that there’s a Fear of not getting all the customers but as a business matures, it can grow smart and profitably with the RIGHT customers.

The Power of SPEAKING!

Although Ron didn’t have much experience at the time, he took the plunge, (and after practicing his speech about 80x) gave his talk at IMAGINE. He gave away a great amount of content and tremendous value. The changes in his business? He was quickly slammed with leads and sales for a long time and the company grew 400%. This made Visiture an Authority in their market.

On New Hires…

He quickly had to hire many new people at once. He knew he wanted to grow rapidly and so hiring those who were experts in the areas he was not allowed for that growth.

rondod207smIn this episode we’ll cover:

  • How Ron grew his company 400% quickly
  • Why Speaking is so powerful for your business
  • The power in hiring a team
  • Why Niching is everything
  • Why your target market GETS the value you bring

Practical and Actionable:

Do what you do best and get people behind you who know what they are doing to take over the other parts of the business. Take Massive Action. Get hyper focused. Ensure the marketing side of things is being driven by an expert in that area.

Resources and Links

How is your business going...would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.  

Ok, then I formalized the process to offer a Results Roadmap...it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

Become a Thought Leader

Using Facebook Advertising to boost your Thought Leadership

Become a Thought LeaderThought leadership is about showing up with the right message to the right person at the right time. It is about relevancy, value and trust. Deciding to be a thought leader in your market means that you are willing to put your point-of-view (POV) out there on the platforms where your audience hangs out.

Let me share with your an example of using Facebook’s power of paid placements.

Think for a moment about getting a referral from a client. YEAHHH! We love referrals. That client is likely going to look into you by visiting your website. They might click around on a few pages and even watch a video. They are intrigued.

Before they even get a chance to meet you, a short video shows up on their Facebook timeline that gives them another perspective of you. As they watch the video and it addresses a pain they have right now.

They are beginning to add to the trust that they already had. Now every two or three days between the introduction and the first meeting your videos show to give them even more touch points with your brand.

As they watch these videos, they can visit the website again or just smile knowing that you “get them.” Either way you connected with them with your message (aka positioning yourself as a thought leader).

Ok, that story may sound like crazy stalking kind of stuff, but it is not really anything like that. It is a feature of the Facebook ad platform. It gives you the power to bring visitors back to your message with the frequency and trust (when you do it right), you begin to connect with the prospects at deeper levels.

There are 4 important parts to thought leadership you must understand if you want it to work for you.

1. The Right Person

The right person means you have a clear understanding of that person (the prospect). You might even know them better than they know themselves because of the experience with others just like them. This is another way to say you are focused on a specific audience instead trying to cast a wide net to see what you can catch.  

Here is a free training on how to find your ideal client.

2. The Right Message

Delivering the right message to them allows you to connect emotionally and logically. If you have a generic and non-specific message you will likely lose them. Your ability to dive deep into their own thinking to their pains, challenges, opportunities and aspirations is what separates you from the others in the market. Your message connects directly to the person’s journey so that they receive it with a single thought “he gets me”.

3. Valuable

When you have the right person and the right message, it is perceived to have something of value. It is perceived to address a concern they have been stressing over. Value is in the eye of the beholder which means you have to know them so well that your thought leadership is perceived as useful and relevant to them. I add this to stress the importance of this being of real value to those that you want to connect with. Don’t assume it is valuable…be sure by your research and testing your messages with those right people.  There is not a substitution for having conversations with your audience to refine your messages.  Most people are not willing to do this enough and this causes a struggle in finding the “market to message” match.

4. The Right Timing

There was an old adage that someone must be exposed to your brand message 7 times to get their attention. This is the effective frequency of your message. It is also referred to as the Rule of 7.  

Do you know these slogans?   

  • Got milk?
    (used for 21 years, starting in 1993)
  • Just do it.
    (used for over 26 years, starting in 1988)
  • What happens here, stays here.
    (used for 10 over years, starting in 2004)
  • Tastes great, less filling.
    (used since the 1970s)

These have been used for decades to imprint a message to the audience. When you read them, you can probably picture the brand that produced them, right?

What if you had that level of consistency in your market?   You would likely be thought of as a leader just because of the longevity.

The First Step in being a Thought Leader

You must know your ideal client to be a thought leader. Your ideal client is that one client that if you have two dozen of them they would radically change your ability to make money, create systems and even position yourself as a leader in your market to all the others like your ideal client.

Here is a free training on how to find your ideal client.

Facebook is a powerful platform for thought leadership because of its ability to be a vehicle for your images, text, and videos. Facebook allows you to target the exact people you want to see the ad and when you want them to see it.   Here is an interview I did with Valerie Shoopman on my podcast Leaders in the Trenches. Podcast Episode 152 Lead Generation with Facebook Ads.

Additional resources that will help you with your journey to being a thought leader or an authority in your market.

Here is a podcast I did about being an authority that will help you in your journey to thought leadership.   http://leadersinthetrenches.com/105-authority-with-gene-hammett/

Flickr-Kevin Dooley

Overcoming the Fear of Sales in 4 Simple Steps

Flickr-Kevin Dooley

This article originally appeared in Entrepreneur Magazine.

Do you procrastinate or completely avoid doing any kind of sales for your business? Or do you think that the whole process of sales is a slimy and shifty experience that you just don’t want to do?

Well, here is a secret for you — sales is a necessary process in having a business. Ok, not much of a secret. The reality is your business depends on your ability to understand sales so that you can continue to serve your clients. Your resistance to this necessary part of your business is only costing you money and adding stress to your life.

If you do have a fear of sales, you are not alone. The fear is quite common. Creative, purpose-driven entrepreneurs like you seldom start a business because they are sales rock stars. You got in the business to do what you love to do.

Unfortunately, there is a myth out there that says, “Being great at what you do is enough to make your business grow.” Being great in your chosen field is only part of the business. The other part of your business hinges on you understanding how to sell your products and services in a way that is in alignment with who you are.

The fear of sales shows up in very interesting ways. I have had many clients who have related sales in their own business with the stereotypical used car salesman. When you dig into it, there is usually the one central fear — “What will they think about me?” This is where the slimy and shifty feelings seep into your thinking. You avoid sales in every way possible, even if that means not selling at all.

Let me share with you four simple steps to overcome the fear of sales:

1. Understand the real problem you solve.

Get a deeper understanding of the problem you solve. This means knowing how others approach the same problem. It is also about knowing the real cause of the problem and how the causes are different than the effects of that problem. The better you understand the problem your prospects face, the more likely you are to offer a creative and innovative solution to the problem.

Write a narrative story of the essential problems you solve. Include the root causes and the effects of the problem. Add to it why your approach is different than your peers.

Special Note: Don’t be afraid to break norms with industry standards. Going against the grain is a great way to separate you from your peers.

2. Get to the value you provide.

The value here is the client’s perceived value of what their problem is costing them. It is essential to understand the monetary impact of your work. If you cannot directly compute the “payoff” of your work, it will be hard to communicate it to your prospects.

Value is the root of the sales process. Your product or service addresses a real problem, right? Your job is to use all the tools available to you to see the value from the eyes of your clients and communicate that to future prospects.

Document all the cost savings and financial growth your work provides for clients. Also, document the qualitative parts of your solutions too.

3. Establish a sales process based on integrity.

Sales without a defined process are likely to wander. Wandering sales rarely build a strong business with repeatable results. The flip side of this is a defined step-by-step process for your sales. This includes the invitation to the first conversation, the steps after that conversation and all the steps in the between.

When you have a sales process aligned with integrity you are more likely to remove any points of resistance. This “integrity” part of sales is all about truly believing that your time with the prospect is valuable, versus simply being an interruption. When you believe it is valuable you will minimize your resistance.

4. Learn to love sales.

Loving what you do means so much to your overall results for your clients. Loving the actual process of sales will help you create a powerful business, too. When you accept that your work is valuable, and you know exactly who can get the most value from your work, you will enjoy the sales process more.

You can get by with two or three of these steps on your journey to overcoming the fear of sales but focusing on all of them will give you more confidence in your ability to serve others. In today’s markets, sales are about understanding how to add value to others before, during and after the sales process.

Photo: Flickr/ Kevin Dooley

This article originally appeared in Entrepreneur Magazine.