306 | How to Re-Purpose Content with Brian Wright

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Creating content for your brand has become a necessary part of sharing your message and building your community. You also want to re-purpose your content into the right channels. Today’s interview is with Brian Wright is on how to repurpose content. Discover why it is important and how to make the most of it.

Target Audience: Brian serves entrepreneurs, business people, career enthusiasts and people who want to better themselves.

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Repurposing

People like to learn in different ways. Not everyone likes to read. Not everyone likes to listen. Not everyone likes to watch. Everyone takes on a combination of those things in terms of learning modalities. When Brian makes content, it’s very important that it’s created in a way that is very accessible to everyone. Brian knows not everyone is going to consume his content in the same way.

Good content is paramount. You’ve got to think about what your market wants. Business growth is a topic everyone wants to talk about – especially those who are actively doing that. So it is about scaling and  nurturing relationships.

Having great content to repurpose is certainly paramount. And ways of repurposing is a topic unto itself!

For instance, Brian has a podcast and he treats each episode as if he is getting a coaching session from the guest. He asks questions i want to know the answers to. He figures, if he has a question about something in particular, then other people must also have the same questions and so he asks on behalf of others.

 

Being the Media

There are days Brian says he receives multiple requests from people looking to be on his show. There is something to be said for being in demand. When Brian started out, he was chasing people to be on his show. Now, it’s the opposite. ⅔ of his guests have been referred to me. The lowest priority are those who cold pitch him and don’t know anything about him.

The really cool thing about having a show is that you are building your network. You get to connect with those who have been on your show and the people who tune in. Guests help you find others to be on the show too.

When it comes to repurposing, do you look at how the market wants to take in the information? Any tools that you offer?

I cast my net wide because I know my content will resonate with someone. So I just repurpose that material in all 3 forms (visual, audio and video). I put it out there and I ask people to share it.

 

 

What have you learned?

Shorter formats work best. Anything more than 5-10 minutes long – is just not realistic in terms of keeping people engaged. You’ve got to respect people’s time – plus people have a very short attention span. My goal is to say what I want to say in short period of time and make it actionable.

My radio shows are an hour long- but set that expectation from the beginning. Each segment is about 12 minutes with commercials in between.

 

Tips on how to take a longer format to boil down into the 3 to 5 min range?

I prepare 2 dozen questions for my show. I get to ask about 15 of them. If i want to repurpose something, I might focus on 1 or 2 topic related questions that I ask a guest and do a short video about that. Then I have 5-6 potential videos that I can use or create based on that hour long content.

 

How do you expand your reach?

The format always starts the same but is flexible based on how the interview is going.

 

Formatting Content

Format your content in a way that people can walk away with something. But you’ve got to make it fun and consumable. If it’s boring, people will tune out. If it’s not actionable, people don’t care. Create content regularly or people will forget about you.

 

Practical and Actionable

It’s hard to do anything in business where everyone is going to like you. If your goal is to be liked by all, it’s NOT going to happen. Brian gives us some tough love: “Get over  yourself and put what you have out there! Sometimes making something controversial can work in your favor. Chances on you may be on to something!”

 

Resources:

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

304 | The Brand Ambassador Series: Salesforce with Ludo Ulrich

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The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Our guest is Ludo Ulrich who is the chief in charge of developing deeper awareness in the startup community about the company, products and services offered by Salesforce. Ludo shares how he has developed this role and the importance for the organization.

Target Audience: Salesforce engages business founders developers in a way that helps them grow through effective marketing.

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Speaking at Conferences

We had a few questions for Ludo regarding conferences: Do you book yourself? Or are you invited? Ludo shared that it’s a combination of both. One thing for Ludo is for sure: as an evangelist, it’s important to go to places where people don’t really know about the products.

 

Being an evangelist is about being a storyteller – you want to surprise people. You want to deliver the message in a concise and compelling way.

 

Be the Trailblazer

Ludo shares that Salesforce hired someone like him to grow the ecosystem. Specifically, he focuses on the measurement and tracking of growth and innovation. These innovations are being presented at large conferences like Dreamforce. At these conferences highlight some case studies whom we call “Trailblazers” and we use those innovations (and the people who created them) to influence the rest of the market.

 

Measurement Tied to Your Personal goals

If what you’re seeking to cultivate is Hypergrowth, then tracking the impact and trajectory of companies is essential. One of the ways they are getting team members involved is conducting measurement that’s connected to each member’s goals. While it can be complicated to manufacture a passion, efforts are being made in this area.

Scaling and the Future

Ludo believes that developer marketing is leading the way. Microsoft and Google did a lot of Ambassador Evangelism. There is a lot of technology that is being developed that will help to scale. So, the future is very much about SCALE.  

Any Examples of Success for your brand of Being a Trailblazer?

A great example could be a person who is still in university – someone who is building the technology. He or she would start building the technology and turn that into a business opportunity – maybe even start building a team. They would then start fundraising and then be featured at a conference.

What do you Wish you Would Have Been Taught from the Beginning?

Ludo says, “Make sure when you put your passion at the service of an employer, be sure the company is ready to absorb that passion. It’s a way of making sure the whole journey is under control.”

Practical and Actionable:

What skills do Brand Ambassadors need to make themselves great?

  1. Make sure you are not just a talker- but a really effective storyteller.
  2. Make sure you’ve got a Call to Action that is meant to inspire and make sure they have somewhere to go to be helped and to grow. Be reliable when people reach out to you.
  3. Choose an audience that is brand new to your product.

Resources

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

303 | The Brand Ambassador Series: CEO of Impact, Bob Ruffolo

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Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth.  Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact Branding and Design. Bob shares how his use of Internal Brand Ambassadors impacts more than growth, but the growth of the people too.

Target Audience: Impact Branding and Design is helping to change the landscape to help businesses understand marketing better. Bob works with people who are wanting to have success and they focus on marketing to get there.

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What Impact Branding and Design Provides

Educational content, online and offline community and events. Workshops offer strategies.

The challenge people are having is building an audience in a very saturated market. Bob says, you must know your audience and they pains they have and create helpful content. This allows your business to stand out in away that brings your audience together as a community.

 

A Supportive Team

Bob says his team makes him look a lot better than he is. But it wasn’t always this way. He made his fair share of mistakes over the last 2 years but finally figured out the right structure and found the right people to be on his team. Bob knows that businesses are people and when the people are placed in the wrong roles, the business is faulty. Once you get people in the right seats, magic happens

Defining the Businesses’ Purpose and Values

During this time, there were many internal issues. This caused him to start reading a lot of books. He learned and adopted a process in discovering core values. This allowed him to identify the business’s purpose. From there, he started building a leadership team. “That was the start of figuring out who we were, “ Bob says. It was also when they first broke through that ceiling of creating 1 million in annual revenue.   

 

Building the Team

Bob chose to hire people who fit the company’s core values and culture. Roles and individuals were carefully matched. Consequently, these people evolve as the bring in increasing revenue.

 

When to Define Values of Your Business

Defining your purpose comes first. You need to have that before even starting the business. Values define themselves once you build the leadership team.

 

What Did You Have to Let Go of to Be the Leader You are Today?

Bob admits he had to let go of that fact that he had to make all the decisions, be in control and in charge. He realized he was working for everyone and that was backwards. He realized he had to take more of a leadership position.

Don’t Be the Smartest Guy in the Room

No one is good at everything. In business, there are lot of different skills in many different areas. You want to have specific people who are naturally good at running their departments. You want people to take ownership so that they feel empowered because they are relied upon. People want to feel like they contributing and fulfilling their purpose in life. Get out of their way and they will feel fulfilled.

Once you find the good people for your team- that’s when the magic happens. It makes so many other things possible like being available for this podcast interview, for example.

 

Radical Transparency – A Key Factor to Hypergrowth

Learning from mentors, books and other companies, Bob knows transparency is an important element in running a businesses. It is a process and takes patience. Bob’s employees see and know everything that goes on in the business (with the exception of salaries). They are part of the process of changes and transitions. This also puts the trust into the employees.

 

Brand Ambassadors

Bob believes in letting others take the reign in the speaking realm. Bob and his team created a 3 year vision plan back in 2015. At that time, Bob was the only one speaking on stage. Employees voiced their desire to also speak. Everyone in the company now contributes to the blogs, speaking and being on podcasts. It’s good for the business. And it’s also good for each employee because it increases their value. Everyone wins.

 

Practical and Actionable

Document a vision. Refer to it regularly. Make things happen. Employees must be aware of the vision and be actively working on it.

 

Resources

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

302 | The Brand Ambassador Series: CMO of Sage

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Ron McMurtrie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today’s world of marketing, it is not about mapping out their customer journey. It is about allowing the customer to map out their own journey. By managing a team where each person serves based on their speciality, Ron and his team at Sage can meet their clients where they currently are. This is what gives Sage their competitive advantage!

 

Target Audience: Ron is the CMO for Sage Group, a company focused on providing accounting payroll, HCM and payment solutions. Their sweet spot is focusing on small businesses and startups.

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The Evolution of Marketing

Sage Group focuses on serving their customers’ needs. They look at the struggles their customers face on their journey and offer them solutions. Sage Group takes more of a holistic approach. By exploring solutions, they conclude the application to a customer’s business.

 

Being Ahead of the Game

Sage Group stays ahead by staying relevant with their customers. It is about understanding their needs by bringing in new approaches. Ron says, if you get the customer’s needs right, you usually get the formula correct.

The Team at Sage

Currently, there are about 800 people at Sage, and about 13,000 colleagues worldwide spread across 23 countries. It began regionally and stretched out globally. And most certainly, this is a huge team to manage!

 

How do you Manage Such a Huge Team?

Trials are conducted to determine each individual’s specialty. Then, being aware of who the specialists are, determines the different roles. This then helps to manage specific parts of the process.

 

The Evangelist (the Brand Ambassador) then goes out into the market and tells the story. It’s one of the ways concepts are driven at Sage.

 

At Sage, Ron believes in bringing in specialization to the central teams. This brings great domain expertise. It allows them to scale quickly and also have a level of expertise both on the ground and centrally in terms of how resources are used and applied. This is an effective way of keeping content relevant.  

 

What Allows you to Maintain your Competitive Advantage?

Ron says, you’ve always got to be willing to continue to reinvent the platforms that you’re running right now. Sage is moving towards an account based approach. It is based on the customer’s choice which allows them to create their own customer journey. Obviously, this is more effective than Ron and his team mapping it out. The bottom line will always be that  customers want solutions tailored to their specific needs.

 

Practical and Actionable

How do you make smart decisions for rapid innovations in marketing? Ron says, “I put myself in the seat of the customer every day. Every decision i make is based on the response I hope to get from a customer and how I hope to be treated myself. It’s always about the customer obsession. This is the guiding principle we use at sage for all the marketing we do.”

 

 

In this episode we’ll cover:

  • What’s happening in the Evolution of Marketing
  • How to stay ahead of the game
  • Being relevant with your customers
  • Letting the customer map out their own journey
  • Managing a team where each person serves based on their speciality

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

301 | The Brand Ambassador Series: VP of The One Thing

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Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of “Internal Brand Ambassadors.” The interview today is with Geoff Woods who shares how he has stepped in as VP of The One Thing. He is a perfect example of Brand Ambassadors sharing the message and taking ownership for growth.

Jay Papasan and Gary Keller are the authors of the best selling book: The One Thing. This book shows people how to get clarity on how they want to invest their time. Many of us have a tendency to want to do everything. Tune in to learn how to pick that ONE THING. Geoff says once you pick that one thing, everything else becomes easier. And here’s a question to ponder: How many rabbits can you chase? The answer? Only one. It’s all about the One Thing!

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Geoff shares how his partner had the vision of being #1. Fast forward to today and Geoff and his partner know all too well that the only way to create an empire is to understand that no one succeeds alone. His partner knew that he would stifle the growth of the company if he made it about him.

So, he developed the habit of recruiting amazing talent into his world and coaching them to their possibilities. He has a question he asks himself regularly:

“How do I give myself permission to make myself so big, that any talented individual can step inside my world, have everything they could possibly ever want and never need to leave?”

This is profound because anyone who has ever left a position, left because they knew they couldn’t have everything they ever wanted in that position.  

There is a movement happening around how people can hone their most valuable resource: their TIME!

 

The Value of Brand Ambassadors

This whole aspect of Brand Ambassador is not new: We asked Geoff if he sees the value of others carrying the message and not just the founders? Geoff believes that yes- you’re not a business owner until you can step away from your business and your net worth goes up. Can you go on vacation with no cell phone or any other form of connection to the world? will your net worth do better in your absence? Most people haven’t thought in this way. They have – instead – built a business to rely on them – to depend on them. What they are really doing is shackling themselves to a job.

Cultivating Habits

People decide their habits and their habits decide their future. What will your habit be? Can you give yourself permission to narrow your focus to do the one thing you can do – such that by doing it makes everything easier?

The beauty of the book The One Thing is that it is already laid out. It is a model for how to live a life.  It shows you how to choose the habit to form first. Geoff adds that when you look at a certain habit you think you do not have time to do – stop looking at it that way. what are the habits you MUST do that make everything else easier? You step into a new paradigm of living when you perceive things through this lens.

Ponder this: If doing the most important thing actually is the most important thing, why would you do anything else?

 

What Makes a Great Ambassador?

A great ambassador is someone who can can clearly communicate where the company is going so that others are ACTIVATED and want to be part of it. So, as leaders, deepen that message inside of them! We make it a part of their life so that they’re living the message.

 

Creating Content

Geoff’s chosen platform is podcasting and he uses it to communicate his message for the growth of his business. He shares that had been living the book for a year before the podcast was launched.

How does Geoff keep his podcast going? Geoff has a calendar of episodes. He has 8 eight episodes completed (a month out). He focuses on being in touch with what people are struggling with so that content is relevant at any given time. It’s also about figuring out how to serve people at a higher level constantly.

 

Know Your Audience

Geoff says, “anything that has ever started, began with talking to my ideal customer and figuring out what their pain was.” He then brainstormed the solution with them and when it came to something they’d actually have to pay money for and customized it to their needs.

 

Practical and Actionable

1) Live the brand every single day. How can you expect anyone else to do it if you do not?

2) Look at all the things you could do? then: what’s the one thing I can do? such that by doing it- everything else would be easy or unnecessary? START there!

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

300 | The Brand Ambassador Series: Microsoft

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Christi Olsen is a leader for digital marketing teams. On this episode, she talks about her passion for empowering these teams to speak on stage effectively to convey their true marketing message. Christi is an expert on how to put the customer first. We talk about why this is the foundation for any business and how you can adopt and integrate this lens too.

Target Audience: Christi speaks at conferences and events regarding marketing, artificial intelligence, digital marketing. She focuses on the topic: “high-level-how-should-you-be-thinking-about-this?” She also addresses trends and changes happening within the marketing industry.

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Christi’s Focus

Christi works with her internal leadership team regarding how to think about Tech topics like artificial intelligence. She focuses on the narrative they tell when they are in their ambassador role. This allows them to be powerful and effective speakers.

You can find Christi’s published articles on Entrepreneur Magazine, Huffington post and others. Her mission as she shares it, is to empowers and train people to speak on stage. She trains them to bear the torch and be brand ambassadors.

 

How Christi Sees her Goals:

Christi looks at her goals on a quarterly basis. She asks herself: 1) Have I gotten out the type of message I want out into the market? 2) Are people responding to the message? 3) Is it working?

How She Became An Evangelist

Christi was able to step into this brand ambassador evangelism role because of some predecessors before her who were consistently going out and talking about what they were passionate about.

 

What is Part of your Work and Why?

Here are the questions Christi checks in with herself (and her team) regularly:

  • What are the challenges facing the business?
  • What is keeping the leader up at night?
  • Do we have something that can alleviate them so they can feel more confident?

But the focus is always on: How do you put the customer first? and making sure the purpose is to always tie it back to the customer

 

How to Put the Customer First

The only way to make a product better is to talk to people, get feedback and integrate that into the product.

Track who you reach. What are people asking about?

 

What are the intangibles to being a brand ambassador?

In other words, what are those things that cannot be measured? Christi says it’s about awareness and being on people’s minds. You make connections that might work out later. It tends to grow from there. This growth can be huge.

 

Tips on Speaking

Research the event before you pitch! What are the types of topics they’ve had in the past? Craft the pitch: what is it that I want to say- that when the speaker selector is looking at it, they know that I know what I am talking about and that I am going to offer something very tangible to the audience. Don’t expect or assume people will get the value of the message- you must make it apparent!

Remember, being a brand ambassador is not about you. it is about you representing that company.

 

What’s the Long Term Vision for Artificial Intelligence?

Christi says, AI cannot create anything brand new. We still need that creative role component. So for the next 10 years, that human component will still be there. We still need that creative side for the human connection.

 

In this episode we’ll cover:

  • How to empower your ambassadors
  • How AI helps us
  • Where AI falls short
  • The importance of harnessing our creativity
  • How to put the customer first

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

293 | Hiring Those With The Entrepreneurial Spirit with Brian Scudamore

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Growth in business is never a solo sport. You have to engage your team and others around you. One key aspect to growth, is to cultivate the entrepreneurial spirit within your teams. As a leader, you will get others to create value and take ownership of their work so that the company will grow. Our guest today is Brian Scudamore who shares insights on how to engage the entrepreneurial spirit in your culture.

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Target Audience: Brian serves Entrepreneurs and Leaders. His focus is all about propelling forward the entrepreneurial spirit. His niche is on“Entry-Preneurs” – meaning he supports people in their early journey of entrepreneurship.

 

The VISION: Who Brian Hires

We’re always looking for those embodying that fast paced entrepreneurial spirit no matter what role they are playing. It is about finding people who take complete ownership – people who see the company’s vision and can relate to it on a personal level. The team starts with “The Painted Picture” – a double sided document Brian writes every 5 years. It outlines the direction of where the company is going. It doesn’t say HOW they will get there.

Energy and focus is placed on finding the people who are so fired up and stoked about getting there. They become part of that plan. If you want to get people to own something, they’ve got to feel it from day one. It is the guaranteed way they’ll feel that personal responsibility.

Brian also shares that he specifically hires people that exude optimism. These are happy people  who are fired up, ready to go and ready to contribute.

The Beer & BBQ Test

Brian’s team uses the beer and bbq test- basically meaning: could you see yourself having a beer with that person being interviewed? Do you find them to be interesting? Is there a sense that something powerful is driving them forward in life? Do they fit in? The questions asked in the interviews are based on feelings – which is unique because not all companies base their answers on feelings. But so much of what we do is about building something bigger.

Brand Ambassadors

Brian hires people who are proud to be part of what the company is building. So they often actually wear the brand. That’s something that’s very much part of the culture. Staff feels a part of what is building as a unit. They do it because they feel it.

Brian, When You’re In Demand, How Do You Handle It?

When Brian found who could not be everywhere at once, he started to get others in the company to step up to the plate when he couldn’t do it all. He even had them step up to podiums and speak. It even gave them publicity and value of teaching others. It became a win win situation.

In this episode we’ll cover:

  • Hiring your Brand Ambassadors
  • Getting free press
  • Getting your team to step up to the plate  
  • Why compatibility is better than skill-set
  • How to hire people who take complete ownership

Practical and Actionable:

3 steps to free press:

  1. Know your angle- everybody’s got a story in their business. Just think, what is that angle- why would someone care about what you do as a business?
  2. Know who you are targeting.
  3. Pick up the phone. In today’s current digital world, it’s a rare thing that people do. Share you energy and give your quick pitch.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

285 | Four Uncommon Principles to Leadership with Angela Buttimer

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With all the talk about leadership, there seems to be something missing in most of the concepts. Today we look at 4 uncommon principles of leadership through the eyes of our guest, Angela Buttimer. Angela is co-founder of the Atlanta Center for Mindfulness and Well Being. Join us for today’s insights.

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Target Audience: Angela is a licensed psychotherapist and Executive Coach. She has coached and counseled executives for over 2 decades. She helps leaders become their best selves through mindfulness and stress reduction techniques.

Mindfulness for Leaders

Mindfulness is about being in the present moment without judgement. without grasping for something in the future or compulsively reviewing the past. It is a training of learning to stay in the present moment with whatever is arising. There will always be conflict. The question is, how will you react to it?

Also, if we’re overly preoccupied with the past or future, we cannot actively engage in what is in front of us. This is all tied to corporate success. It turns out that stress related causes are negatively affecting companies and their performance. More and more often, people are starting to take notice and striving for a change in the way they react to life’s curveballs.

Because, it’s not about NOT having stress but how we relate to it. Angela’s principles help you go from habitually reactionary patterns to more skillfully responding to what is being presented.

 

The 4 C’s of Mindfulness: A Guide to Problem Solving

Leaders are just people. Unfortunately so many of them are taking a massive hit due to stress. What is motivating the behavior and beliefs? Angela came up with the 4 C’s to help Leaders navigate their world in a more effective way.

Calm – must be in place before anything. Being calm is an intentional act. Begin to work with the breath and the body. People tend to walk into their work environment overly tense and this emits a stress response. The amygdala hijacks the prefrontal cortex preventing clarity of mind. If the body can relax, the mind will follow.

Compassion – leaders who are more compassionate and empathetic can galvanize commitment and focus from their team and cultivate higher performance.

Clarity – if we are overextended in our daily tasks- clarity eludes us. When we have clarity, we can be more intentional about how to show up each day.

Choice – Choices are being made constantly and when practicing mindfulness, these choices are more likely to be informed by our best selves. With this practice, Leaders shift from habitual reactionary patterns to more skillful, conscious responding to whatever presents itself.

Practical and Actionable

Get intentional about who you want to be and how your choices line up with that. Do a morning ritual that sets the tone for your day. Did you know the most successful people in the world have a morning ritual?  

In this episode we’ll cover

  • The 4 Keys to Mindfulness
  • Cultivating a Present Mind
  • Relaxing the body and mind
  • Why empathy matters
  • How to set up your day every day

Resources

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

Special Episode: Today is LAUNCH DAY

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A QUICK FAVOR…join me in buying the book.

Join me in celebrating LAUNCH DAY. I have put my heart and soul into this book.  I hope you know by now how much I care about you and growth.

This book is for you if you want to DO MORE and BE MORE in this world.

Listen to the special offer inside today’s episode.  Plus you get to listen to Chapter 1.

Help me spread the movement:

Social Share Copy: http://genehammett.com/social-sharing-trap-success/

 

What Advanced Readers Say About the Book:

“Probably the single most important lesson I have ever learned in my life was how to get outside of my “Comfort Zone.” I only wish that Gene had written his book when I was struggling so much. You have the opportunity to Avoid the Success Trap by reading this book. I promise you won’t be disappointed.”

— Howard Behar, President Starbucks, retired

 

“A friend once told me that success traps are harder to get out of than failure traps. This is brilliantly illustrated in Gene Hammett’s raw and authentic book. Be careful: this might just change your life!”
— Greg McKeown, New York Times Bestselling Author of Essentialism: The Disciplined Pursuit of Less

 

“What a fascinating story! Gene Hammett’s journey is inspiring to us all. He shares the common enemies that we must overcome to keep growing.”

— Dee Ann Turner, VP of Enterprise Social Responsibility of Chick-fil-a
and Best Selling Author of It’s My Pleasure

 

“As Gene Hammett shows in this terrific book, we must have the courage to break from what we have always done to create more impact in this world. Stop waiting and start doing.”

— Dr. Jonah Berger, Marketing Professor at the Wharton School at the University of Pennsylvania and Best Selling Author of Contagious and Invisible Influence

 

“Gene Hammett works from the depths of his heart, from a place of openness with the facts instead of his hopes, and with a massive body of knowledge gathered from his experiences and the countless interviews he’s conducted with leaders. What you get with The Trap of Success is a great tool for getting yourself out of your own traps and back on the path to what matters most.”
— Chris Brogan, New York Times Bestselling Author of The Freaks Shall Inherit the Earth

“For many of us, we’ve been taught to follow the beaten path because it’s supposed to be safe. Gene’s candid stories around losing millions and his path back coupled with the experiences and insights from clients as well as guests on his popular podcast, Leaders in the Trenches, teach and inspire you to overcome the fear that keeps you from living a professional life of significance and impact.”
— Jordan Harbinger, Host of The Art of Charm Podcast

282 | Creating Influence with Internal Thought Leadership with Neen James

282 | Creating Influence with Internal Thought Leadership with Neen James

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

282 | Creating Influence with Internal Thought Leadership with Neen James

 

When you have more influence and authority, people pay attention. Have you considered raising your focus on “Thought Leadership?”  My guest today is the Ah-mazing Neen James. I borrow Neen’s exact phrasing of amazing because she is so freaking amazing. We talk about developing internal thought leaders for your company.  Don’t miss this episode with Neen James.

 

Share the LOVE and TWEET about this episode.

Target Audience: Neen calls herself an attention expert. She is a keynote speaker and helps people pay attention to what matters. She targets those feeling overwhelmed, over-stressed and over-tired. Typically, they don’t know where to start. Neen provides them actionable/tangible approaches they can incorporate immediately. Her goal: to help people pay attention and create significant moments that matter.

 

The TRAP of success

Neen finds this happens when people are too comfortable. For others it is that fear of the unknown. It’s a huge leap of faith to take and many don’t have the confidence to do it. The truth is, you are always hustling when you’ve got your own company. You’ve got to CREATE your own cash flow.

 

How to Get Attention

To get attention, you’ve got to give attention first. Intention is what makes attention valuable. Be conscious about it. Pay attention to what matters. Everyone wants to be seen and heard. But you’ve got to give it to get it. This is something that can be applied right away.

 

Get Support by Supporting Others First

Choose a significant number of people to represent your brand. Use the power of social media. Engage people through Facebook groups. Use facetime. When you think about the ways you can get creative- you’ve got to see that the world is more connected than ever before. Support people who you want to support you by broadcasting them.

 

Selecting People To Be Brand Ambassadors

Select a handful of people (20) and created a 12 month program. Help them develop their own thought leadership concepts. Expose them to different thought leaders. Give them the right books to read as a guide and then help them package their own concepts as thought leaders. Set them free into the world to share that. Use platforms such as speaking, videos, etc.

 

In this episode we’ll cover:

  • How to GET the attention you deserve
  • Why supporting others first is everything
  • Becoming laser focused on where to place your attention
  • Helping others develop their own LEADERSHIP path
  • Platforms to use to connect

Practical and Actionable:

Develop thought leadership. What’s most important in the message you have for the world? Once identified, what’s your unique experience? Then create a contextual model that very quickly captures that intellectual property that visually appeals to your audience. Use blogs, videos, and speeches at panels. As you test your ideas, collect testimonials.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!