274 | Company Brand or Personal Brand? with Rand Fishkin

274 | Company Brand or Personal Brand? with Rand Fishkin

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

274 | Company Brand or Personal Brand? with Rand Fishkin

 

We hear all about creating your BRAND in business. The most common approach is to focus 100% on a company brand. However, I believe that having a strong personal brand will fuel success in many ways. I have admired our guest today for years in what he has built in his industry. He answers the question…Company Brand or Personal Brand? He is Rand Fishkin of Moz, the premier resource for SEO tools in the industry. Rand is an icon to so many that have grown up learning from his training.

 

Share the LOVE and TWEET about this episode.

 

Target Audience: Rand’s mission includes organizing all of Google’s information and making it universally accessible and understandable. There’s a tremendous amount of opportunity in organic source traffic for businesses. And in that sense, Rand serves pretty much everyone who relies on SEO to grow their business.

 

Rand’s Journey with SEO

Rand knew SEO was going to be important some 10 years ago and saw the importance in organizing this information. He was very angry at Google because he felt it held secrecy in a way that it hid information from people.

 

Consequently, he saw this prevented businesses from doing SEO effectively. For instance, certain businesses with valuable information or products were not getting recognized. Rand knew he wanted to make it accessible to everyone. It was sort of that naive nobility he had as a 20- something year old. He admits that he didn’t exactly have some sort of strategic strategy- but it really worked out!

 

 

What do search engine companies need to understand to grow their businesses?

In the world of SEO services, it is about figuring out what you want your business to be. For many providers- growth is not necessarily the true north. It’s more about stability and attracting better customers.

One thing Rand sees a lot of is people don’t have a clear idea of what they are going after. You’ve got to ask yourself the questions: What do you want your daily life to look like? What do you want the business that enables that life to look like?

 

 

Once he helps his clients get clear here, he is then he is able to help them strategize what types of clients to target and where to focus their expertise in.

 

In this episode we’ll cover:

  • Why your personal brand fuels success
  • How Rand helps businesses do SEO effectively
  • How to get SEO to work for you
  • Establishing lifestyle goals before biz goals
  • Why knowing your niche is about knowing YOURSELF first

 

Practical and Actionable:

To those seeking their niche: it can pay to start with doing the work you enjoy doing the most. Then, create a mind map or outline and sort out what niches match that expertise and passion. Recognize in yourself what it most important to you. Work from there. Figure out your motivation first and choose based on that.

 

Resources and Links

Rand’s Website: https://moz.com/rand/

Rand on Twitter

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

271 | How Give a Speech that Connects with Tricia Brouk

271 | How to Give a Speech that Connects with Tricia Brouk

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

271 | How to Give a Speech that Connects with Tricia Brouk

 

When you get a chance to speak on a stage or to a group of people, you are likely focus on the “content” that you intend to delivery. However, it is more important to connect to the hearts and souls of the audience. Today’s guest is Tricia Brouk who will help you understand the deeper elements of “connecting” with the audience.

Share the LOVE and TWEET about this episode.

Target Audience: Tricia applies expertise to serve public speakers. She specifically serves those who are looking to take it to the next level and are wanting to tell their story from a fresh point of view.

Maximizing Connection on Stage

Tricia advises her clients to get out on the stage and ground first and foremost. Then, allow the audience to give their gift to you. As a speaker, you receive from the audience before share your gift. The connection then happens right away.

Creating connection is about allowing yourself to become vulnerable. In this way, you will let your idea transfer to the people you are trying to share it with. Take off your coat of fear and uncertainty. Be human. The connection will happen immediately.

Being human means we accept our flaws, skills, wins, and failures. We allow ourselves to be where we are in the moment and not judge that. If you can get out of your own way and allow your idea to inspire the audience in the human way – the vulnerable way, people will hear you.

If a speaker starts talking AT you right away, you become frightened, intimidated. Take that conscious mindful pause – make eye contact. Give something to people to go home with. People want to feel shared commonalities.

The Right Amount of Information

Anything very technical can be shared in a layered way, piece by piece. Give a little bit at a time. So that they feel as smart as you, not intimidated.

Editing

You’ve got to get really good at “killing your darlings.” Of course, put it all on the paper at first. Brain dump! With no filter- but then get relentless at getting to the point.  

Create a physical and conversational organic experience that the audience can connect to, feel safe with and lean into.  

In this episode we’ll cover:

  • Consciously connecting with your audience
  • Receiving from your audience
  • How to be yourself on stage
  • Putting together the right amount of info
  • Getting vulnerable enough to connect

Practical and Actionable:

When you step onto the stage, be honest and be yourself. Come from the standpoint of not asking for anything – but rather- passionately and expertly give to your audience. Be YOU. NOT the version of  you you think people want you to be.   

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

269 | How to Improve Your Marketing with Noah Kagan

269 | How to Improve Your Marketing with Noah Kagan

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

 

269 | How to Improve Your Marketing with Noah Kagan

 

Marketing genius Noah Kagan joins us today to talk about how the world of Marketing is changing every day. We dive in deep into how to stay relevant in today’s rapidly changing world. Find out why being in tune with the frequent changes requires you to be humble and dropping your ego! How can you become the master of your craft? Find out where the market is going and the marketing tools Noah recommends on this episode!

 

Share the LOVE and TWEET about this episode.

Target Audience: Noah helps start-up companies (the underdogs) kick ass, or in other words – promote themselves to success. Noah achieves this mostly through creating content about how he and his team have been able to grow their business.

 

How to be Relevant in Today’s Marketing World

What is relevancy anyway? It is easy to have a subject to talk about. But without substance, it is not sustainable enough that people will want to continue to hear about it. The key element here is to identify something that you know you will enjoy doing for a long time.

 

Being naive: tune into how society is changing. Be more naive and humble. People get stuck in the way they used to doing things rather than staying in tune with what people are  up to currently. Don’t be arrogant and miss out.  

 

Identify Problems You are Interested in. Then Become a Master of Your Craft

 

The #1 error businesses make, is they stop doing what works. You have to look at what is working and do more of that. You’ve also got to be willing to let go of the ego. Here’s an easy test: perceive your business as a consultant. What objective advice would you give?  

Growth does not come from doing the same thing!

 

Noah also thinks people need to find their own metric of success and not be concerned with what other people think.

 

So, Where is Marketing Going?

Define what your own success looks like. Don’t get caught up in yourself. Are you actually enjoying what you are doing? Noah says, “I find things that I think people need and I do what it takes to make sure they know about it.” People either get too self conscious or don’t have a strong enough belief in what their product does to really go out there and let the world know about it.

 

Appealing Marketing Tools:

Opportunities and marketing don’t come from marketing channels. You only get the advantage when you find that channel before anyone else.

 

In this episode we’ll cover:

  • Noah’s top marketing tools
  • Creating substance behind your message
  • Changing with the times
  • Do what works; experimenting 20% of the time
  • Identifying the problem you solve

 

Practical and Actionable:

Spend 4 days of doing what you know works.

Spend 1 day a week of experiment marketing.

People often do the opposite. Do what you know most of the time. Experiment 20% of the time.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

267 | Using Visibility to Grow Your Digital Agency with Rich Brooks

267 | Using Visibility to Grow Your Digital Agency with Rich Brooks

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

 

267 | Using Visibility to Grow Your Digital Agency with Rich Brooks

 

 

Authority gives you a chance to have a seat at the table. If you have no or low visibility in the eyes of your prospects, you will only exist through referrals. Referrals are fantastic, but you need a predictable way for prospects to find you. Rich Brooks with Take Flyte shares with us how he increased visibility in his industry filled with competitors. Rich is also the founder of a conference called “Agents of Change” that is well known for the value they are creating for their audience. Listen to Rich as he shares his insights.

 

Target Audience: Rich serves small business marketers and entrepreneurs. He has a digital agency called Flight New Media. Their mission surrounds building websites. He is also the founder of Agents of Change. It is a weekly podcast/ annual conference that aims to educate people on how they can reach their ideal customers. In addition he is also the founder of Streamline Marketing Workshops which teaches marketing to wedding professionals.

Hire People for the Details

One of the foundational concepts we discuss with Rich is the importance of outsourcing the detailed tasks. Rich realized he was good at planting seeds – the big picture stuff- but not on the plans and details. Can you relate?

Increasing Visibility & Positioning Yourself as An Authority

After making an appearance on t.v, Rich realized his name became more recognizable. It also lead to a multitude of opportunities. In other words, being more visible gives him an opportunity to sit at the table. And it can do the same for you.

Being on stage is yet another way to position yourself as an Authority. Plus, you get to bring people together who share a common passion. Creating and hosting an event sets you apart because it connects you to people on a deep level.

Building Authority

Rich says you can build Authority on any channel. However, you must first become an expert authority on a narrowed niche. Then from there, you can expand to other channels.

In this episode we’ll cover:

  • Using Facebook to generate leads
  • Using the stage to increase your recognition
  • Why Visibility = Authority
  • How to become more visible in your niche
  • Building authority in your niche

Practical and Actionable:

Make yourself more available. Can you reach out and offer a resource? In other words, be more offering. Sometimes it’s simply a matter of calling up and offering to talk about what you know. This is a great thing because often times, people are looking for more content. So, it’s a win-win situation. Create more of those!

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

264 | How to Talk About What You Do with Holly Chantal

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


264 | How to Talk About What You Do with Holly Chantal

 

The most common question in the start of a conversation in business is “What do you do?” or some variation on that. I’m not saying it should be the first question, but eventually, that is where the conversation goes. Do you have a great response that makes the listener want to know more? Even if you have this down…you can learn from our guest today.  Holly Chantal with The Land of Brand is going to unpack how do you respond to the “what do you do” question. Discover a deeper awareness that will improve your conversations.

Share the LOVE and TWEET about this episode.

Target Audience: Holly is the Founder and President of The Land of Brand.She works with coaches, lightworkers, and sometimes other service providers that have a really difficult time describing their services because they are intangible. Holly helps them convey their message in a way that makes them desirable to their target audience.

 

The Number 1 Struggle

As your brand evolves, so does the way you describe your services. Couple that with the vast amount of competition out there and there’s pressure. You’ve got to be doing something really different. Holly often sees entrepreneurs trying to “fix” things in their business, like REDOING their website, their brand, etc. However, they go ahead making those changes without any DATA to measure whether it’s really working or not.

 

Solving the Core Problem with Brand Confusion

So what is a Brand? Your brand is what fundamentally makes you the right choice for the right people. The reason why creating a brand is confusing is because you are too close to it. When we brand ourselves sometimes what we are trying to convey is coming across differently than we think it is.

 

Branding can be an intangible idea. You can’t do your own brand because you’re too inside of it. You need that outside feedback. Your Brand should present itself in a way that people understand what you do right away.

The Trailblazer Trifecta – Holly’s neat way to describe what you do. There are 3 parts:

  1. The Philosophy of Your Brand – The problem you are on a mission to change. Why are you in business? 
  2. Your Methodology – how you are solving that problem and why you do it that way
  3. The Promise- What happens when you do things your way?

With this Trailblazing Trifecta, Holly helps her clients create entire marketing plans that match her client’s personality and strengths. This is how to attract clients you want to serve while coming from an authentic place.

In this episode we’ll cover:

  • The struggles that come with branding
  • Why Branding is not a solo job
  • How you can describe what you do in 3 sentences
  • Why you need DATA before making any changes to your biz
  • Identifying what makes you stand out from the rest

 

Practical and Actionable:

Want to be able to describe your brand in three sentences? Go to Holly’s website HERE and sign up for the Trailblazing Trifecta Worksheet.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

262 | UnCrapify Your Follow Up with Speaker Jeff Havens

262 | UnCrapify Your Follow Up with Speaker Jeff Havens

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


262 | UnCrapify Your Follow Up with Speaker Jeff Havens

 

Jeff Havens is not your typical Keynote Speaker. Join us on this episode where we dive deep into the key elements of speaking. You may think content is everything when it comes to your speeches. Jeff tells us why it really isn’t. How can you distinguish yourself in your market? And then once you do that, how do you maintain a relationship with those who you’ve influenced and inspired? Tune in to discover!

 

Share the LOVE and TWEET about this episode.

Target Audience: Jeff is a professional speaker who speaks on topics under the professional development umbrella. What makes him distinct is his own unique high energy and humor.

 

 

What Jeff Wishes Most Speakers Knew

  1. Be nice to people- do not walk in with the energy like you are doing them a huge favor or a major service. Some speakers get big headed.
  2. Their Marketing is misrepresenting who they are.
  3. A lack of follow up with people (on whatever that may be) thank you notes, phone calls, etc.

 

Distinguish Yourself

Not enough people are distinguishing themselves in the market. Having your own unique Stage Presence is everything. If you want to stand in front of people for any reason, content is secondary to the delivery. Guess what? There are a million people who can deliver the content you can. The content itself is not unique. Focus more on how you DELIVER that content.

 

 

UNCRAPIFY Your LIFE!

Jeff often does talks where he starts off talking about how to “Outsourcing Blame.” In other words, he teaches people how to “do it effectively.” Obviously this is terrible advice and people catch on to this. But it’s about the entertainment and engagement quality to it. After the chuckles are in, he then educates the audience.

 

Jeff’s Follow Up Strategy

A lot of speakers tend to be lazy in this part. Your absolute best work is through referrals. Someone who has seen you speak can recommend you to others.

Jeff’s formula is contacting people every 3-4 weeks. This is often enough for people to remember who he is but not often enough that he is irritating them. It is basically a quick email that offers his availability. 90-95% of the time there is no response. But it doesn’t matter. It is just to remind people you exist. But don’t be spammy.

 

Jeff’s goal is to walk a fine line between being funny and educational. Everything he does reinforces that. Figure out what makes people laugh or feel inspired- what’s effective with one audience might very well be funny for another.

 

In this episode we’ll cover:

  • Using your own UNIQUENESS to engage your audience
  • How to be consistent with follow up
  • Why HUMOR seriously works for Jeff
  • Why the delivery of what you say is far more important than the content
  • What key things Jeff wishes Speakers knew

 

Practical and Actionable:

Have a newsletter. Have some regular form of communication (could be video, etc). Create something regular so people don’t forget about you.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

259 | Creating Your Own Media Platform with Brandon Adams

259 | Creating Your Own Media Platform with Brandon Adams

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

259 | Creating Your Own Media Platform with Brandon Adams

What Media Platform are you using? Join us today where we chat with Brandon Adams about the platforms of Writing, Podcasting, and Video. Discover the power that lies within each platform to help you connect, inspire and grow your audience. Just as importantly, find out how with consistency and dedication, the likelihood of converting those people into clients or customers.

Share the LOVE and TWEET about this episode.

Target Audience: Brandon helps people create their next 7 figure business by helping them to identify their platform be it writing, podcasting or video. His program teaches people the steps- which are not as hard as you might think. It’s really about just putting yourself out there.

 

WRITING

Write a book. Why? Brandon says it validates what you know. It organizes your thoughts and helps you to stand out. It also is the platform from which you can acquire speaking gigs. Essentially, a book is the beginning the of the funnel.

 

PODCASTING

Create a show- build on guests and build your audience. Remember, that in a way, you are doing your guests a favor. And in turn they are most likely to pay you back. You can become an influencer in this way. So, not only are you connecting with your listeners, but also making powerful connections with your guests (who are also influencers).

 

VIDEO

Video inspires, educates calls your audience into action. In today’s world, people WANT video. They want to be able to consume something. If you can offer inspiration, motivation and entertainment- People will not only want your content and consume it, they will want to work with you. You are then seen as an influencer in your industry. This is about creating more relationships and learning to leverage them.

 

The Mindset Shifts to make: When you put something out and it seems like no one cares

Brandon says, the answer to the concern around this is to be consistent in putting out the content. Be willing to put yourself out there. Be willing to do things most people won’t. Conquer those fears.

In this episode we’ll cover:

  • Why Writing a Book makes you an influencer
  • How Podcasting helps deepen & widen your relationships
  • Why Video motivates your audience to work with you
  • Why consistency is the remedy to fear of failure
  • Mindset Shifts to make to overcome fear

 

Practical and Actionable:

Identify what platform you are most comfortable with. Is it Writing, Audio or Speaking? Which will you choose to get on the path of being an influencer? Figure out the content/concept. Offer the solution. Figure out the structure and frequency and just START. This leads to a wider audience and bigger things/opportunities on the horizon.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

258 | How to Create Content Marketing Strategy for Your Business with Byron White

258 | How to Create Content Marketing Strategy for Your Business with Byron White

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


258 | How to Create Content Marketing Strategy for Your Business with Byron White

 

The content marketing revolution is growing even more important. Forward thinking companies are starting to think like “old school” publishers. The are developing content that teaches the marketplace something new. Our guest today is Byron White, with Writer Access. Discover the power elements of content marketing so you can develop your marketing strategy.

 

Share the LOVE and TWEET about this episode.

Target Audience: Writer Access connects 25,000 customers with freelance writers. It helps customers connect with writers to develop quality content. Writer Access serves Fortune 500 companies as well as small businesses.

The Need: People lack the time to create content or even to create a content strategy. Byron says to learn to on-board a writer who can match your DNA, your tone and style. Then let that writer pitch ideas to you and develop content you think would help your customers. This makes your website and brand more engaging and interesting.

 

This is not hard. It just takes commitment in the long haul of seeing the effects of quality content.

 

The Strategy

It’s better to have a lot more eyes thinking about some things and doing some of the details.

  • First Step: Get an editor. Letting someone else guide the missile to the target is key.
  • Second Step: On-board the writer

This is very much like planting a bunch of different acorns. You don’t know which will end up being the tree but you plant a bunch of different ones. Help it grow. That’s what you need when it comes to content. Create the bite sized nuggets and then go deeper. You’ve got to create consistently high quality content and align with your brand.

 

 

We’ve simplified the process. How?

  1. The Customer Journey map: These point your content in the right direction. It helps no matter what different stage one is. Then it is translated to developing topic ideas.
  2. Buyer persona map: ask them why they bought your services. Learn their story.
  3. A keyword map: research your competition

Create content that’s engaging – targeting personalities who are driven by your content.

 

In this episode we’ll cover:

  • How to create quality content with professionals
  • The strategy for hiring help
  • Why you could let someone else guide the content missile
  • Creating many many bite sized nuggets of content
  • Why patience is key to this whole process

 

Practical and Actionable:

Interview 4-5 people who are recent buyers. Go back and explore where their mind was- their story. That will give you quality content.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

256 | CRO - Aligning the Needs of Your Visitors to Your Website with Tim Ash

256 | CRO – Aligning the Needs of Your Visitors to Your Website with Tim Ash

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


256 | CRO - Aligning the Needs of Your Visitors to Your Website with Tim Ash

Most people focus on getting more traffic. And they want new sources of traffic. However, traffic is only part of the solution for growth in your business. One of the most important aspects of business growth, is understanding “conversion.” Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what it takes to create an effective CRO project for a website. It is more than button colors and headlines.

“Know who you are speaking to” ~Tim Ash

 

Share the LOVE and TWEET about this episode.

Target Audience: SiteTuners serves clients all over the world. SiteTuners partners with them to improve the digital side of their business. SiteTuners considers themselves a business accelerator. Their mission is to create conversion rate optimization – making businesses more efficient.

“The biggest LEVER is your business model” ~TIm Ash

 

Saying No A Lot & Defining What You Do

SiteTuners is focused on getting people to your website and getting visitors to take action. People are more often than not too broad about what they offer. This is a fear based approach and it doesn’t get results. If you improve your online experience, it has a ripple effect across your traffic acquisition channels. Think of it as a force multiplier!

 

Know Who You Are Speaking To

You are a business owner who wants to effectively market. Thus, there must be effective context around the marketing message. Consider “The Holy Trinity” as explained by Tim Ash:

  • What’s the page about?
  • What’s the action block about?
  • What happens when I push “the” button?

Those 3 elements all need to tie together.

 

“Play with the context of your offer” ~TIm Ash

 

Don’t forget that the biggest LEVER is your business model. This includes your follow up plan, your operation, etc. It is about thinking of it holistically and tying the knots. All pieces must be considered. This may include playing with the context of your offer or other elements.

What are the Key Elements of a Webpage or Landing Page?

This is about truly understanding your visitors on a deep level. Align the needs of your visitors with the goals of your business. Take the person coming in with all their misunderstandings and guide them into what you can do to help. It’s not merely about broadcasting. Don’t just assume people understand your service or product. Structure the experience for them!

 

What are the roles of the people visiting your site? What is their relationship to the site? What tasks are they trying to accomplish? Be helpful to those not ready to buy today. The best thing you can do, is support those in the early stages of your funnel. This includes downloads, videos, follow up email sequences, etc. Without these strategic steps in place, it’s not easy to get that final YES. Create the communication to create that smooth buying process.

 

In this episode we’ll cover:

  • The importance of defining your service or product(s)
  • How to see your business holistically
  • The key elements of a webpage
  • Establishing effective communication with your site visitors
  • Understanding what your visitors really need

“Align the needs of your visitors with the goals of your biz” ~TIm Ash

Practical and Actionable:

Click these links to get the guide on optimization and conversion:

Landing Page Optimization

Conversion Conference

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

 

 

 

The New Strategies of Automated Webinars

254 | The New Strategies of Automated Webinars with Casey Zeman

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


 

The New Strategies of Automated Webinars

 

 

Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using “automated webinars.” Our guest today is Casey Zeman, who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business.

Share the LOVE and TWEET about this episode.

 

Target Audience: Casey creates software and training programs designed to help businesses grow through the power of automation and engagements using video, webinars and live video to leverage the brand and the business that they want.

Building Leads to the Automated Webinar

The power of a webinar, as some of us know, is to build that “Know-Like and Trust” factor with your audience. The nature of a webinar is about hitting on pain points they are facing and offering possible solutions to solve the pain or problem.

 

Webinars also leverage the power of scalability. A webinar allows you to serve more people while also saving you lots of time.  

 

Webinars can be powerful because a webinar asks for a level of commitment. A webinar is also revealing in the sense that it helps business owners to separate those people who are serious from those who are not. Webinars also serve as a portal for the different and various ways they can go further with you.

 

Live Video: Periscope & Facebook Live

Periscope is tied in with twitter. You can Livestream from your phone. Followers will tune into the broadcast. Facebook live works the same way. If you can create resonating content, you can move them into your marketing platform.

 

The webinar only scratches the surface and give a simple to remember url. They sign up to get the free thing. Webinars share a slice of what you are offering. This is not slimy! You are are serving them what they want. And giving them more gradually based on their commitment.

 

In this episode we’ll cover:

  • Using webinars to build Trust
  • The power of live video
  • Why webinars create leads
  • How webinars save you time
  • How webinars reveal the value you have to offer

 

Practical and Actionable:

Remember that the purpose of your webinar is to only scratch the surface of what’s really behind the veil. Be sure to provide something of quality and value. Serve them to the best of your ability while also holding a balance: their commitment.

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!