230 | Leadership Communication and Connection with Ron Wallace

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Today’s guest and author of Leadership Lessons from a UPS driver is Ron Wallace. Ron emphasized the importance of how true connection is even better than communication. An effective leader does not hold back secrets but rather shares them to gain input and feedback from his team. Ron points out the fundamental principle of giving praise to your team- something that is very simple but has been forgotten. Tune into this episode on the principles of Leadership Connection.  

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Target Audience: Ron serves God. He was a leader at UPS for 30 years

 

Ron’s Book: Leadership Lessons from a UPS driver

We ask Ron: Why did THIS book have to be written? According to Ron, in the world of UPS, there aren’t many stars or super heroes, yet anyone could have written this book. However, Ron stepped forward and pulls back the curtain to reveal how the company has inspired generations of motivated employees. UPS has moved steadily up the Fortune 500 while so many other corporations have disappeared.

Leadership is about taking ownership and putting out fires quickly. It is also very much about the ART of CONNECTION. Communication is key, yet Connection goes way deeper!

 

How Does a Leader Teach their Team to Taking Ownership?

Ron says, you identify your teams and give them responsibilities. Hold them accountable. At UPS, people are hired for a Lifetime career- NOT a job! Those people promote the legacy from generation to generation. This is one of the big advantages at UPS and yet something that can be adopted in other businesses.

Some Common Theme of Leadership Lessons from a UPS driver (Ron’s Book)

Ron speaks about being on the front line, being in action; being with people, and asking the right questions. Communication is good. Connection is better. For example, the management community does not operate from an office – they are out in the field connecting with people face to face. Their purpose is gaining understanding and input. Most of the innovative ideas don’t come from the engineers but those employees who are out on the front lines.

The people that get their hands dirty know the job best. Many shortfalls can be cured via their input.

SO, What is CONNECTION?

Connection is about building a TRUST factor. Holding back no secrets- but rather opening the space for open communication and input. UPS has an open door policy. This provides space for employees to talk about their jobs. It always comes back to engagement, trust, and involvement.

The ability to acknowledge and praise is a serious strength not every leader has. It’s ok to tell people they are doing a good job. There is a tendency to point out faults. If you are a YES leader, it goes a long way. Recognition- a pat on the back is EASY! And yet, It’s not done enough.

 

Practical and Actionable:

In Leadership Lessons from a UPS Driver, Ron talked about using simple principles within the structure. It begins with SHARING the VISION.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

226 | What is Success? with Russell Brunson

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226-Russell-Brunson
Today’s guest is best selling author, Russell Brunson. Russell’s mission is about helping small business entrepreneurs start and scale their online companies. His software company ClickFunnels is one of the top super affiliates in the world. Learn how Russell uses his own personality and personal stories to connect with his audience and grow his business. Find out how you can do the same.

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Target Audience: Entrepreneurs with smaller based businesses who create a revenue of about 1-10 million dollars. They are wanting to get their message out to more people.

ClickFunnels: WHAT IS IT?

Click Funnels was created to help entrepreneurs around the world start, promote and grow their companies online. ClickFunnels is the tool that makes it all possible.


After lots and lots of trial and error Russell finally understood what worked. Authenticity and building something like ClickFunnels which was easy for any entrepreneur to use. Russell says this has made him feel his own personal Significance in the world. Security and Contribution are what get him fired up.

The Marketing Plan:

Step 1 is to focus on building a list. There are benefits you will create for the long term. Step 2 is to create consistent content that you keep sending out. Russell began sending out 1 email per month. When he shifted to sending out 2 emails for month, he more than doubled his income! Then it became 1x per week which once again, doubled his income.


One very KEY component of all this, is that his content contains within it his personality that communicates with his audience. Russell says the relationship customers have with you more important than anything else. Soon, after being encouraged by his mentor, he began sending out an email 1x per day. Although Russell was very hesitant and scared that people might get annoyed at first, he took a leap of faith and started doing it.

More and more, Russell revealed his authenticity. He now shares many small pieces of his life and has developed a more personal relationship with his audience. He made the shift from being totally corporate emails to more personal. This means, he doesn’t always talk about his products or what he is selling. This totally changed focus of the business.


Russell says to go out there and create your own attractive character. For example, when Russell decided to share his own personal story about getting pregnant, he attracted a wider range of people. So now he shares pieces of his life which inevitably relate to different types of people. Share the parts about you you may be nervous or afraid to. When you do, people will respond.

SO, Why ClickFunnels?

Russell’s mission in creating ClickFunnels is about creating a faster process. And it is so simple, anyone could use it independently. He now has 15,000 active members.

Practical and Actionable:

Identify your attractive characters. Who or what communicates with your audience? Learn how to communicate your stories with others. It may not be 100% relevant to what you are selling. But it’s about connecting and building your relationships.

226 smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results
…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

Mandi Elleffson

225 | How to Scale Your Service Business with Mandi Ellefson

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Mandi Elleffson

When you are ready to take your service business to the next level, this is the episode for you. This one is about how to scale your service based business. I chatted with Mandi Ellefson to uncover the key steps to scaling with systems in your business. We talk about the aspects of scaling that gets in the way too.

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Target Audience: Mandi serves 6-7 figure Business Owners with established businesses who have been around for a little while. They are seeking (or more like needing!) to scale. They are caught between the challenge of scaling up the business by giving up their quality of life or stagnating growth just to have a life. Their ultimate goal is to become a “hands off CEO.”

A SCREECHING Halt Turns Into…

Mandi knew she had to create a business without the business owner (her) that provided FREEDOM. She came to a point where everything just turned into overwhelm and thus, things had to CHANGE. She managed to take her custom service business and turn it into a full-time scalable business.

The biggest pain is working so many hours without feeling like there is much progress happening. And then, when you are making progress, it is at the expense of something else in your life. The other pain is the fear of hiring someone who will not uphold the quality the business owner provides himself or herself. Unfortunately, this is the case 99% of the time.

Letting Go to Scale Your Business

In order to let go and scale your business, Mandi created a System comprised of 5 steps. You can find out more here http://handsoffceo.com/home/

Most importantly, is to get control of your time! This is first and foremost, otherwise, you won’t be able to implement the rest of the system. Also streamlining service delivery is another aspect of this system. It is important to customize it.

So, What Gets in the Way of Scaling?

If the value is in the business owner, you will be stuck!! Time is the biggest pain. Finding ways to tweak your time is everything. Also, making a plan to put things in place so that your team can run things without you is another BIGGIE. Creating a system to make that all work is the name of the game.

Practical and Actionable:

Identify what you want to accomplish. What is your vision for the next 3 years? What is your vision for your life period? How is your business going to be serving that vision? Reflect on ways you can find more time so you can access the steps talked about here (and over on the website http://handsoffceo.com/home/) and implement!

 

225 sm

Resources

 How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.
Okay, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches oniTunes(orStitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

222 | Interview with the author of Unmistakeable with Srini Rao

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222Humans are meant to grow. Our guest today is Srini Rao- author of Unmistakable: Why Only Is Better Than Best. In today’s noisy world, Srini shares with us how to be unmistakable in your market. We also talk about the Trap of Success and how the concept of “making it” only slows anyone’s growth process. Tune in to find out more on how to keep growing in your business and be Unmistakable in your market.

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Target Audience: Srini is the founder of Unmistakable Creative. He serves creatives and those looking to live more meaningful lives- those who wish to let go of all they believed to be true about life and business.

The Trap of Success: What this means to Srini

You think you get to a point and it’s all over. As if you are “done” with the process. That you are finished. “I’ve made it”- is the biggest thinking trap. We are all meant to grow. Srini admits that doesn’t ever want to plateau. Labels create limitations and are also a trap. This is about being unmistakable and keeping yourself in a continuous pattern of growth.

I’m not flawless. The big idea behind Unmistakable…

Srini shares and admits he makes mistakes all the time. But there’s a time and place to pay attention to details when you are crafting your creation. Those are the details that make you stand out as a creative.

Why ONLY is better than BEST

WHY? Because, you don’t even want to have to put your signature on it. You want to be recognized for your work as solely yours. Think about the ABOUT page you find on most websites. They all pretty much have the same format- it’s just a bunch of facts. Humans are wired for Inspirational Stories. It’s about connection. People don’t connect via logic, but rather via EMOTION.

The World is Becoming More & More NOISY

Be AWARE of this! When you want your work to be SEEN, mimicking others just doesn’t cut it. So here’s a compass:

  • What are your consumption patterns?
  • Be the FIRST YOU
  • Ask yourself: “How am I going to design my consumption patterns so that they lead to a diverse perspective?
  • Continuously make things. Whatever that means for you (writing, taking photographs, etc!). You wont be able to help seeing the world differently!
  • Break the Rules so people resonate

Practical and Actionable:

Draw from different art forms. Create an experience no one would have thought of. Stop looking at your own art form to create. Look at other categories for ideas.

 

222smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (orStitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

221 | Leveraging Your Unfair Advantage with Scott Oldford

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Most 221 Scott Oldford people believe they understand how to nurture prospects into becoming customers. Well, the key word there is “nurture.”  Most people are talking to everyone with the same message and this is the problem. Today we go deep with Scott Oldford on a framework for marketing that will help you keep each person moving at their individual and personalized pace with your business. Scott is the the founder of Infinitus, marketing systems are created so that businesses can have a predictable flow of quality leads. We look at the evolution of marketing funnels.

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Target Audience: Scott is alive to help entrepreneurs get the experience without the experiences. He targets entrepreneurs who produce 50k to half  a million revenue per year. He focuses on helping them get over that 7-figure hump with the use of marketing funnels.

Get the Experience Without the Experience

We can learn through experience or we can learn through mentors. Scott’s service takes away all the harsh experience and provides a guide. You can be really smart and be a complete failure.

The biggest challenge entrepreneurs Scott serves is that they do not leverage their ability to take value and impact people in a one- to- many way. They haven’t realized how to leverage and increase their significance. Think of it this way: Money is stored value. Without leverage you get stuck where you are. And then, the determination dwindles. Scott focuses on leveraging their “unfair” advantage. This is about broadcasting in the right time and places. This is where online marketing comes in.

Scott expresses that we went online and forgot how to be human beings. He urges us to remember that we are actually marketing to other human beings. We are trying to highlight a pain they may or not be aware of. We are trying to nudge them. Then we must clearly show them the process- we educate them. Then we show them the outcome and help them understand how to solve it.

The Marketing Plan

Scott urges us to build a marketing method that truly shows your customers that you care about them and you are not trying to get a sale. The days of blatant advertising are done. People are too smart for that. Timing is everything.  

Practical and Actionable:

Plan your marketing by asking yourself who this is relevant to. Base your marketing upon that. Your marketing must be relevant to the person you are looking at it. You must be very specific on who is looking at the pieces.

Resourc221 Scott Oldford epes and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

217 | Using Events to Better Serve Your Clients with Kyle Porter

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217 - Kyle Porter

There are many ways to better serve your current clients. Yet most people who have a small budget could not even imagine investing in a big event to serve current clients. Well, I went on a search for those that are doing it and discovered Kyle Porter. Kyle is the founder of SalesLoft, a software to streamline prospect development. He reviews the decision he made to invest $250,000 plus into one event and even bringing in a big named speaker like Gary Vaynerchuk. Kyle and I discuss how events can deepen relationships and improve loyalty too.

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Target Audience: Salesloft is focused on organizations that sell to other businesses. SalesLoft helps them to accelerate their pipeline generation – meaning connecting with more prospects and converting them into qualified opportunities.

 

 

Whats a Pipeline?

This is a term used for Sales executives that monitor and manage the amount of opportunities they have from a sales perspective of a business they are trying to win.

Kyle truly  believes in not spamming or sending out too many emails yet still sees that consistent communication is still important for building relationships. However making it a sincere outreach in a way that matches their needs is what makes the difference. Promotion is important in getting any word out.

 

The Power of Events

Kyle shares what happened when he made the decision to double this year’s EVENT. Based on goals and calculations Salesloft had $75,000 to burn. 55% of the attendees were customers and 45% were other (speakers, etc). Another goal was to get over 50% of the top 100 customers at the event. He and his team wanted to spend a lot of time with their current customers. In the end, 10 opportunities manifested that represented a 5 figure profit!

Getting Gary Vaynerchuk to Speak at the Event

Kyle wanted Gary to speak because he admires the way he does interviews online and spreads inspiration to entrepreneurs. He talks about getting people’s attention. Gary emphasized how this does not happen with spam. Gary believes in working to help people that adds value to their lives.

 

 

 

217SM - Kyle Porter

Practical and Actionable:

Get your speakers early. Get people that align with your business. Do what it takes to get them on board. Create an attractive landing page. GO PERSONAL. Reach out to people in a personal way.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance

215 | How to Make Better Decisions Using Social Influence With Jonah Berger

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215 - Jonah Berger

Why do some things catch on while others fail? How come certain products or services become more popularized than others? Our guest, Jonah Berger examines the behavioral science behind this topic. He shares with us how people make decisions, how ideas are spread, and how social influence shapes behavior. Also, we will be exploring a more effective way for small businesses to arrive at more calculated and thus successful decision.

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Target Audience: Jonah serves companies and organizations get popularized by their ideal customers. This includes Fortune 500 companies to small start-ups, and multinationals and non-profits. He helps them sharpen effective messaging, and develop marketing strategies.

Jonah is the author of 2 best sellers: Contagious: Why Things Catch On & Invisible Influence which explore how things catch on how to spread ideas to become popular.

Jonah says everyone understands the importance of things like social media but if we don’t understand how to be effective with them it doesn’t matter. The more we understand the science behind these things, the more we can take advantage. The Initial book is for products while the second one is about transforming behaviors.

What motivates us to take action?

There are patterns to social influence. It’s happening all around us all the time. Social influence either attracts or repels.

Marketing for Small Business

Jonah speaks about motivating employees in this segment. He says that by mimicking how people behave, we make it more likely for them to like us. This includes paying attention to nonverbal cues we receive and mimicking that is highly effective to connecting with ideal customers according to his research. For example, by repeating back what people say, it makes the 2 of you feel closer. It facilitates social interactions.

215SM- Jonah BergerPractical and Actionable:

Check out Jonah’s free resources on the website on how to be more influential, how to motivate employees and how to make better decisions.

Often in small businesses, we make group decisions. Whoever goes first has a big impact on the decisions the group makes as a collective. Sometimes the decision goes awry. And people then wonder how they could have gone a different way.

So, how do we make good decisions? Jonah says to set up a designated decenter. Point someone out who will purposely disagree or play devil’s advocate. Why? Because people feel like they can’t. Create that role right off the bat. This frees everyone else to come up with their own opinions too. They will feel more comfortable to share their independent viewpoint. This facilitates better decision making.

Resources and Links

 

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Ok, then I formalized the process to offer a Results Roadmap…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

How to Grow Your Business By 400%

207 | How to Grow Your Business 400% with Ron Dod

How to Grow Your Business By 400%

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Making the shift to massive growth is not about luck. It is not all about hard work. You can work hard and never get there. Ron shares how he shifted his thinking to take his company to 7-figure success in 12 months. That is a 400% growth. We share how he stopped working some clients and stopped offering some services to get there. Ron Dod is a Co-founder with Visiture. This interview will give you a play-by-play if you let it.

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Target Audience: Ron is the Co-Founder of Marketing for ECommerce which serves entrepreneurs seeking to improve their marketing strategies.

Ron’s company Visiture grew 400% when he experienced a huge eye opening opportunity: He realized he could get away from all the processes he didn’t enjoy doing and let other good people do better work than he could do. The big goal was to become a million dollar company and they made it.

There’s that word again… NICHING!

It’s not about finding customers it’s about finding the RIGHT customers. Once Ron was able to adequately identify who his best customers were, he saw that the numbers don’t lie. He quickly developed a high customer retention rate. He was then able to give a crazy amount of value and received a large amount of returns.

This is because his target market GETS the value of what Visiture does. The Marketing strategy now flowings as a result. Visiture also now has the luxury of capping the amount of customers it takes on. Ron admits that there’s a Fear of not getting all the customers but as a business matures, it can grow smart and profitably with the RIGHT customers.

The Power of SPEAKING!

Although Ron didn’t have much experience at the time, he took the plunge, (and after practicing his speech about 80x) gave his talk at IMAGINE. He gave away a great amount of content and tremendous value. The changes in his business? He was quickly slammed with leads and sales for a long time and the company grew 400%. This made Visiture an Authority in their market.

On New Hires…

He quickly had to hire many new people at once. He knew he wanted to grow rapidly and so hiring those who were experts in the areas he was not allowed for that growth.

rondod207smIn this episode we’ll cover:

  • How Ron grew his company 400% quickly
  • Why Speaking is so powerful for your business
  • The power in hiring a team
  • Why Niching is everything
  • Why your target market GETS the value you bring

Practical and Actionable:

Do what you do best and get people behind you who know what they are doing to take over the other parts of the business. Take Massive Action. Get hyper focused. Ensure the marketing side of things is being driven by an expert in that area.

Resources and Links

How is your business going...would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.  

Ok, then I formalized the process to offer a Results Roadmap...it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

202 | Standing Out as a Thought Leader with Dorie Clark


202smWhen you decide to step up and stand out in your marketplace, you typically are met with resistance. However, here is a simple breakdown of standing out with best-selling author, Dorie Clark. Dorie is a writer, speaker, consultant and professor for the Duke University Business School. We talk about top line strategies and dive deep into Twitter as a powerful platform to establish more credibility and authority in your market.

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Target Audience: Dorie writes business books, her latest one being Stand Out . She also teaches, speaks, and consults. Her work is focused on helping talented professionals figure out how to get their best ideas heard and their true talents recognized whether inside the company or in their field.

How do we make a podcast stand out??

In a world saturated with podcasts, Youtube videos and Social Media, how does one stand out?

  • Choose your Niche Strategy:
  • Hone in an area and go deep. An example would be “how to put on webinars.” Own whatever it is you niche on and max out on it.
  • Conduct original research:
  • Choose your curation of guests very wisely. If you uncover smart data with the guests you bring on, your audience will identify you as an expert.

How do you use social media to become the thought leader in your space?

“Acting as if…”
Utilize Social Media to talk about something that can be perceived as proof to people that you are an expert. Blogging for instance gives people a window into who you are all about depending upon the quality of your ideas. It makes people think they know you.

What about the sheer overwhelm over Social Media?

Choose one. This will be dependent on your business. If visualsa re important in your business, then use instagram. In any case, it is far better to go where the people are. There is no need to chase the next new thing! Where are your ideal clients?

In general, if you’re looking to reach a mass audience, use Facebook or Instagram. Each platform has it’s advantages so choose wisely. All platforms can be used in a way to create warm leads or keep a relationship alive after you’ve met them in person and keep the conversation going.

202smIn this episode we’ll cover:

  • How to stand out in your field
  • How to choose the right platform for you
  • Keeping relationships alive through Social Media
  • Why you DON’T need to chase the next new platform
  • Identifying where your ideal clients are.

Practical and Actionable:

  • What would be the first thing someone would do using social media?
  • Hone in on what you want to be known for
    Set up your list of people. You want to follow and monitor those regularly so part of what you broadcast is curated with your comments or input. What you provide determines your presence.

Recommended by Dorie!

Meet Edgar- Evergreen content that has staying power and it functions as a VAULT. If you have a backlog, this gives you a library- so old posts get attention too. This is a great way to recycle content especially if it’s good and relevant.

 

Resources and Links

 

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!