306 | How to Re-Purpose Content with Brian Wright

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Creating content for your brand has become a necessary part of sharing your message and building your community. You also want to re-purpose your content into the right channels. Today’s interview is with Brian Wright is on how to repurpose content. Discover why it is important and how to make the most of it.

Target Audience: Brian serves entrepreneurs, business people, career enthusiasts and people who want to better themselves.

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Repurposing

People like to learn in different ways. Not everyone likes to read. Not everyone likes to listen. Not everyone likes to watch. Everyone takes on a combination of those things in terms of learning modalities. When Brian makes content, it’s very important that it’s created in a way that is very accessible to everyone. Brian knows not everyone is going to consume his content in the same way.

Good content is paramount. You’ve got to think about what your market wants. Business growth is a topic everyone wants to talk about – especially those who are actively doing that. So it is about scaling and  nurturing relationships.

Having great content to repurpose is certainly paramount. And ways of repurposing is a topic unto itself!

For instance, Brian has a podcast and he treats each episode as if he is getting a coaching session from the guest. He asks questions i want to know the answers to. He figures, if he has a question about something in particular, then other people must also have the same questions and so he asks on behalf of others.

 

Being the Media

There are days Brian says he receives multiple requests from people looking to be on his show. There is something to be said for being in demand. When Brian started out, he was chasing people to be on his show. Now, it’s the opposite. ⅔ of his guests have been referred to me. The lowest priority are those who cold pitch him and don’t know anything about him.

The really cool thing about having a show is that you are building your network. You get to connect with those who have been on your show and the people who tune in. Guests help you find others to be on the show too.

When it comes to repurposing, do you look at how the market wants to take in the information? Any tools that you offer?

I cast my net wide because I know my content will resonate with someone. So I just repurpose that material in all 3 forms (visual, audio and video). I put it out there and I ask people to share it.

 

 

What have you learned?

Shorter formats work best. Anything more than 5-10 minutes long – is just not realistic in terms of keeping people engaged. You’ve got to respect people’s time – plus people have a very short attention span. My goal is to say what I want to say in short period of time and make it actionable.

My radio shows are an hour long- but set that expectation from the beginning. Each segment is about 12 minutes with commercials in between.

 

Tips on how to take a longer format to boil down into the 3 to 5 min range?

I prepare 2 dozen questions for my show. I get to ask about 15 of them. If i want to repurpose something, I might focus on 1 or 2 topic related questions that I ask a guest and do a short video about that. Then I have 5-6 potential videos that I can use or create based on that hour long content.

 

How do you expand your reach?

The format always starts the same but is flexible based on how the interview is going.

 

Formatting Content

Format your content in a way that people can walk away with something. But you’ve got to make it fun and consumable. If it’s boring, people will tune out. If it’s not actionable, people don’t care. Create content regularly or people will forget about you.

 

Practical and Actionable

It’s hard to do anything in business where everyone is going to like you. If your goal is to be liked by all, it’s NOT going to happen. Brian gives us some tough love: “Get over  yourself and put what you have out there! Sometimes making something controversial can work in your favor. Chances on you may be on to something!”

 

Resources:

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

How to Grow Your Business By 400%

207 | How to Grow Your Business 400% with Ron Dod

How to Grow Your Business By 400%

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Making the shift to massive growth is not about luck. It is not all about hard work. You can work hard and never get there. Ron shares how he shifted his thinking to take his company to 7-figure success in 12 months. That is a 400% growth. We share how he stopped working some clients and stopped offering some services to get there. Ron Dod is a Co-founder with Visiture. This interview will give you a play-by-play if you let it.

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Target Audience: Ron is the Co-Founder of Marketing for ECommerce which serves entrepreneurs seeking to improve their marketing strategies.

Ron’s company Visiture grew 400% when he experienced a huge eye opening opportunity: He realized he could get away from all the processes he didn’t enjoy doing and let other good people do better work than he could do. The big goal was to become a million dollar company and they made it.

There’s that word again… NICHING!

It’s not about finding customers it’s about finding the RIGHT customers. Once Ron was able to adequately identify who his best customers were, he saw that the numbers don’t lie. He quickly developed a high customer retention rate. He was then able to give a crazy amount of value and received a large amount of returns.

This is because his target market GETS the value of what Visiture does. The Marketing strategy now flowings as a result. Visiture also now has the luxury of capping the amount of customers it takes on. Ron admits that there’s a Fear of not getting all the customers but as a business matures, it can grow smart and profitably with the RIGHT customers.

The Power of SPEAKING!

Although Ron didn’t have much experience at the time, he took the plunge, (and after practicing his speech about 80x) gave his talk at IMAGINE. He gave away a great amount of content and tremendous value. The changes in his business? He was quickly slammed with leads and sales for a long time and the company grew 400%. This made Visiture an Authority in their market.

On New Hires…

He quickly had to hire many new people at once. He knew he wanted to grow rapidly and so hiring those who were experts in the areas he was not allowed for that growth.

rondod207smIn this episode we’ll cover:

  • How Ron grew his company 400% quickly
  • Why Speaking is so powerful for your business
  • The power in hiring a team
  • Why Niching is everything
  • Why your target market GETS the value you bring

Practical and Actionable:

Do what you do best and get people behind you who know what they are doing to take over the other parts of the business. Take Massive Action. Get hyper focused. Ensure the marketing side of things is being driven by an expert in that area.

Resources and Links

How is your business going...would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.  

Ok, then I formalized the process to offer a Results Roadmap...it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

181 | How Meeting Planners Think with Shirley Hogsett

If you want to be a speaker (paid or unpaid), you want to understand how meeting planners think.  In this episode, Shirley Hogsett shares her years of experience on working with meeting planners to help you understand how to contact and engage meeting planners. Shirley operates the Destiny Speakers Bureau.

 

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Target Audience: Destiny Speakers Bureau is a comprehensive speaker management firm and provides marketing, management and product development services for a select number of Professional Speakers, Authors, Coaches, Consultants and Artist. .

 

The aim of Destiny Speakers Bureau is to help business owners utilize speaking to attract more business through spreading their knowledge in front of their ideal customers. Shirley shares with us the perspective of the Meeting Planner.

 

So what is it exactly that the Meeting Planners look for?

Specifically, they want a video of you speaking in front of an audience similar to theirs. They (meeting planners) want to see you perform. The video must convey that you have the ability to communicate and engage an audience. This contrasts greatly to “lectures.” The video should be no longer than 3-5 minutes. An intro and an outro is ok. And Shirley says testimonials simply don’t say enough.

 

 

How to engage in Effective Communication with Meeting Planners

It is imperative that you engage the conversation by HEARING what THEY are looking for. Do you have a strong grasp on their needs? It is then your responsibility to convey how you can solve that problem. Be aware that they are looking for experts. They seek authenticity. They must also get the sense that you know the audience on a deep level.

 

Pricing : What should speakers expect and what does the marketplace want to spend?

This depends on the person who is coming on. However, someone who is starting out should expect about $3,500- $5,000. But again, it depends on the speaker and the organization.

At the end of the day, you must know your industry and clients. It’s great to utilize a service like Shirley’s because a third party would not be emotionally charged and simply conveys data.

 

 

In this episode we’ll cover:

  • What the marketplace is looking for
  • Why you MUST know your market
  • Why you must be an expert in your field
  • How to schedule your speaking gigs
  • How a third party could streamline this process

 

 

Practical and Actionable:

Decide who you want to speak to. Thoroughly research that target market. Go to local convention bureau and find out what conferences are coming. You can also conduct a google search and build your database.

 

Resources and Links

 

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

176 | Performing to Steal the Show with Michael Port

176fWhen you “steal the show,” you are performing at your highest levels. Do you want to be a better performer in all of life’s important moments? Do you want to influence your audience when it counts – during sales conversations, business presentations, keynote speeches, and more – and succeed in high-stakes situations? We have 5-time NY best selling author, Michael Port, on the
show today and he shares his wisdom on performing at your highest level. This is for speakers, coaches, consultants and just about anybody ready to raise their game.

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Target Audience: Speakers, coaches, consultants and those wanting to be better performers both on the stage and off.

 

Public speaking and performing considers the following to be a “Performance” (it’s not just speeches!)

  • job interview
  • negotiation
  • sales meeting
  • skype call

The Fear & the Worry of Speaking…

Your Mindset= you must see yourself as a performer. Michael Port says, “You have a desire to make an impact and on the other hand, you have the desire not to be ridiculed, made fun of or rejected. But those 2 desires cancel each other out/get in the way. So if you want to go out there and do big things, people may laugh at you from time to time (I get negative reviews on my books). Fortunately, there are more people who say they like what I do. But there’s no way i can reach those people unless i was willing to be fully self expressed. If you’re willing to be fully self expressed, you begin to silence the critics and crush your fears…”

There are 2 types of critics:

Those in their seats &….
YOURSELF.

The way we see ourselves influences the choices we make! if we have the courage to be ourselves we can truly shine. being liked vs. creating real impact. we must decide whether we want results or approval.

Elements to Speaking (avoid just highlighting rewards because it seems out of reach)

  • BIG IDEA
  • Promise (big idea supports the promise)
  • You understand the way the world looks to them
  • Provide Steps & Systems

 

176smIn this episode we’ll cover:

  • Why you’ve got to find the courage within to be fully expressed
  • How you perceive yourself is EVERYTHING
  • How to be a better performer on stage and off stage
  • The 9 quick fire tips to use when working on your speech.
  • The MAIN Elements you need for Speaking (forget the fluff)

 

Practical and Actionable:

Here are the 9 Quick Fire Tips from Michael Port you can start implementing now…

1. The Opening – cut the filler words and phrases, “Hey I just flew in from…”; get right to it instead of putting in unnecessary words to get the audience engaged

2. The Closing – make it powerful, yet it doesn’t have to be filled with fireworks; ensure the audience has taken the big idea of the speech and never do anything after the applause

3. Emotional Connection – really the most important thing is connecting at an emotional level with the audience; you might think your “how to” speech doesn’t need emotional elements, yet if you want your audience to connect to you after the speech, you want to connection with their emotions.

4. Emotional Contrast – any speech that is just one note is boring; great speeches have contrast in content, structure and emotions; move from sad to funny to engage the audience; this keeps them on the edge of their seats in a good way

5. Eye Contact – don’t stare too long to make someone uncomfortable; scan the room and look at people to draw them into the moment (Remember: Don’t picture the audience naked either.)

6. Movement – use the whole stage to connect with the audience using your movements; don’t wander or look down as these cause the audience to disengage and question your influence

7. Slides – it is never a question of using slides or NOT using slides; the issue is how you use them to support your message; Seth Godin is a master at using slides and can use 150 slides in a single presentation; use slides to write your speech first and create slides to support your message (most people want to write slides then write the speech; this places the slides in the performer’s seat instead of you).

8. Audience Interaction – must be in proportion to the amount of trust you have developed with the audience; opening with a question that is too invasive will cause you to lose the audience; by the end of the presentation, you have built more trust and you can ask more of the audience

9. Practice – Michael believes that you must practice your speech. OK, this is not news to you. However, are you practicing with the awareness of the above tips? In Steal the Show, Michael gives insights to better practice techniques that will make you more prepared for your performance on stage.

Resources and Links

 

 

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

140 | Get the Gig: Series 3 of 3 with Gene Hammett

140-gene-hammett-featuredToday, I share with you the the third episode in this “Get the Gig” series and what personally works for me. I’ll be specifically honing in on “unpaid” gigs that produce big payoffs. Getting on the stage requires that you get out of your comfort zone and stretch yourself. I’ll be sharing the common myths and mistakes people make in the process of booking their speaking gigs. And even more importantly how to land your gigs.

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Gene’s Target Audience: Gene works with entrepreneurs who want to find the perfect match between their unique value and the people who will become their best clients and biggest fans.

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139 | Get the Gig – Speaker Series 2 of 3 with Chris Brogan

139-Chris-Brogan-FeaturedTaking the stage is a great way to promote your business and claim your authority. You can do it at local events or your next step might be national events or perhaps you are ready to get paid. Discover the insider secrets with today’s guest, Chris Brogan. Chris is a powerful and entertaining speaker. He shares what he has learned in his many years of getting paid well for speaking to corporations and even a 6th grade class too.

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Target Audience: Chris is the CEO of Owner Media Group people that helps entrepreneurs who be more human at a distance.

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138 | Get the Gig – Speaker Series 1 of 3 with Jane Atkinson

138-Jane-Atkinson-featuredSpeaking on stages big or small is a great way to grow your business and position your authority.  If you have a message or just a desire to share your core belief, you can get some great tips inside this episode.  Today’s guest is Jane Atkinson, author of “The Wealthy Speaker 2.0,” helps speakers catapult their business to the next level.  Jane is best known for helping people take big stages and get big money too.  She shares how you can position yourself from commodity to authority.

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Target Audience: Jane specifically serves those who already speak professionally or those who would like to speak more and fit under the umbrella of being an expert.

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124 | Speaking to Transform Your Business with Amy Mead and Michael Port

124-Amy-Mead-Michael-Port-featuredTaking the stage is a privilege and an honor. The audience deserves all you can give them. Most speakers focus on the content so much that they forget the important aspects of the performance. Well, today is my privilege to share with you the interview with Amy Mead and Michael Port. Amy is a top ranked speaker coach and Co-Founder of Heroic Public Speaking (HPS). Michael is also a Co-Founder of HPS.

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Michael’s and Amy’s Target Audience: Michael and Amy work with individuals who have the desire to improve their speaking abilities and make them compelling and take it to the stage. This includes anyone from keynote speakers, to professionals who want to lead better, or someone preparing for an interview.

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055 Gene Hammett | Get More Done In Less Time

055-Gene-Hammett-LITT-bwTime is our most valuable resource. You can make more money, but you can’t make more time. Discover the enemies to being productive and why “I D.I.D. I.T” is so important to getting more done. This episode is full of facts and insights plus some helpful tools and a practical exercise.

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054 Joleene Moody| Finding Speaking Gigs, It is That Easy

Joleene MoodyHave you ever thought of taking the stage to share your insights and wisdom? Have you ever thought, “I want to talk to a group of people that can use what I know?” Have you stopped yourself because you don’t know how to take the next steps?

Well, now it is time to discover what Joleene Moody has uncovered for you. Joleene helps business owners find speaking gigs, craft their messages, and get new clients from the speeches. She has been doing this for women (and men) as the center of her business for years…listen to the episode to gather powerful tips to find your next speaking gig.

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