The Trap of Success
Publish October 2017
This book is NOT about building a wildly successful business in a traditional sense. And it’s certainly NOT about “How I made millions, and you can too.”
Have you ever been so comfortable in a situation that you stop growing? Have you ever reached your goals for success—the money, the prestige, the stuff—yet felt unfulfilled in your work and your life? That’s the trap of conventional, incremental success.
The Trap of Success takes you beyond that comfort zone so you can start your journey to significance and exponential success. This book is for visionary leaders—and those who want to be—who feel the thirst to achieve breakthroughs within themselves and in their impact on the world. It will help you grow to be the person you know you can be.
Discover the stories of real people who have faced moments of choice that caused them to dig deep, find their courage, and create a life and career of meaning. And learn how significance and exponential success dance together once you get past the limited thinking that got you this far—once you escape your own trap of success.
My Podcast is called…
Leaders in the Trenches
With over 250 interviews with game changers and visionaries for your pleasure, this podcast is for leaders leading leaders. Gene Hammett (that’s me) is the host and does a deep dive with thought leaders and experts to expand your awareness of leadership, marketing, and sales.
Gene is a big part of my success in my business and life. Gene challenged me to define a niche and once I did, I have never looked back. I have been able to become an authority in my industry, generate more revenue than ever before, and even get paid to speak internationally. I owe Gene a lot when it comes to picking a niche, which is the foundation of any business in the beginning.
“There was an immediate impact to our business. Our average project size increased by 310% in 100 days.”
“Real quick I was able to make a lot of positive changes. The rates more than doubled. I am doing the kinds of projects I want to take on. And they are going so much more smoothly. I am managing my clients instead of my clients managing me. Gene has been a game changer for my business.”
“The greatest value was the program helped me find my market and build that into a business. For me with a broad education and experience, it was a challenge to focus. The Elevation program took the guess work out by providing a step-by-step process to go through identification and validation to confirm my specific audience. Now I am absolutely clear that I help restaurants grow with an integrated digital strategy.”