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307 | Values are the Heart of Leadership with Bryan Falchuk

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Bryan Falchuk

Values are the heart of leadership. If you are not clear about your values, how can you expect others around you to be clear? Bryan Falchuck shares how leadership and values relate. Listen in for more details on how clarifying values transforms the way you show up as a Leader.

Target Audience: Bryan is focused on helping people turn their lives around through life and business coaching. He takes a holistic approach to coaching by considering other aspects of life (such as health, relationships, etc) because they often intertwine.

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306 | How to Re-Purpose Content with Brian Wright

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Creating content for your brand has become a necessary part of sharing your message and building your community. You also want to re-purpose your content into the right channels. Today’s interview is with Brian Wright is on how to repurpose content. Discover why it is important and how to make the most of it.

Target Audience: Brian serves entrepreneurs, business people, career enthusiasts and people who want to better themselves.

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Repurposing

People like to learn in different ways. Not everyone likes to read. Not everyone likes to listen. Not everyone likes to watch. Everyone takes on a combination of those things in terms of learning modalities. When Brian makes content, it’s very important that it’s created in a way that is very accessible to everyone. Brian knows not everyone is going to consume his content in the same way.

Good content is paramount. You’ve got to think about what your market wants. Business growth is a topic everyone wants to talk about – especially those who are actively doing that. So it is about scaling and  nurturing relationships.

Having great content to repurpose is certainly paramount. And ways of repurposing is a topic unto itself!

For instance, Brian has a podcast and he treats each episode as if he is getting a coaching session from the guest. He asks questions i want to know the answers to. He figures, if he has a question about something in particular, then other people must also have the same questions and so he asks on behalf of others.

 

Being the Media

There are days Brian says he receives multiple requests from people looking to be on his show. There is something to be said for being in demand. When Brian started out, he was chasing people to be on his show. Now, it’s the opposite. ⅔ of his guests have been referred to me. The lowest priority are those who cold pitch him and don’t know anything about him.

The really cool thing about having a show is that you are building your network. You get to connect with those who have been on your show and the people who tune in. Guests help you find others to be on the show too.

When it comes to repurposing, do you look at how the market wants to take in the information? Any tools that you offer?

I cast my net wide because I know my content will resonate with someone. So I just repurpose that material in all 3 forms (visual, audio and video). I put it out there and I ask people to share it.

 

 

What have you learned?

Shorter formats work best. Anything more than 5-10 minutes long – is just not realistic in terms of keeping people engaged. You’ve got to respect people’s time – plus people have a very short attention span. My goal is to say what I want to say in short period of time and make it actionable.

My radio shows are an hour long- but set that expectation from the beginning. Each segment is about 12 minutes with commercials in between.

 

Tips on how to take a longer format to boil down into the 3 to 5 min range?

I prepare 2 dozen questions for my show. I get to ask about 15 of them. If i want to repurpose something, I might focus on 1 or 2 topic related questions that I ask a guest and do a short video about that. Then I have 5-6 potential videos that I can use or create based on that hour long content.

 

How do you expand your reach?

The format always starts the same but is flexible based on how the interview is going.

 

Formatting Content

Format your content in a way that people can walk away with something. But you’ve got to make it fun and consumable. If it’s boring, people will tune out. If it’s not actionable, people don’t care. Create content regularly or people will forget about you.

 

Practical and Actionable

It’s hard to do anything in business where everyone is going to like you. If your goal is to be liked by all, it’s NOT going to happen. Brian gives us some tough love: “Get over  yourself and put what you have out there! Sometimes making something controversial can work in your favor. Chances on you may be on to something!”

 

Resources:

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

305 | The Evolution of PR with Donna Cravotta

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The Evolution of Public Relations (PR) has been needed for years now. In fact, I still get nearly 100 pitches per month from people requesting to be on my show. 99% of them are old-school approaches. It is rare that any of them actually take the time to do anything specific for me. The guest today is Donna Cravotta with Social Pivot PR. Donna shares her wisdom on the changes in the industry and what that means for you.

Target Audience: At Social Pivot PR, a combination of social media, PR and SCO with the intention of building relationships is the aim. The company helps it’s clients connect with those you really want to connect with for their business. The evolved version of PR is not using social media as a broadcast tool but a connection- relationship- building- tool and a business intelligence tool. Social Pivot PR teaches their clients to listen strategically in order to find the opportunities they’d ordinarily miss. The company PR serves small businesses, small business owners, thought leaders, and larger companies.

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Taking Ownership

Organizations need to own their own voice. There is something lost in the translation when you hand off the message to an outside consultant. According to Donna, It needs to be someone who is part of the day to day operations that understands how all the different pieces intersect.

Social Pivot PR teaches them how to use social media and then shows them a strategy. Social or online strategy is built around the businesses’s objective. The social/online strategy not only supports the goals of the business but will also help to achieve them.

Each Company Is Their Own Media  

With internet and social media, we all have the ability to be our own media outlets. We can create content and we listen to the people we want to connect with online who are searching for specific things. By creating structure around that, we can create content based on what our market is already asking for. This format escalates you pretty quickly on the thought leadership category.

 

 

How Does One Listen to Social Media?

Listen to the people you want to connect with. One of the ways could be this: take a speaker page from an event that you would like to speak at. Research the speakers, check out where else they are speaking, the workshops they are giving, etc. This gives you a framework of what your industry is looking for. Through that, you can start to craft content that addresses those issues

Answer the Public

Another tool called “Answer the public” pulls information from google searches. Based on how people pose questions when they do internet searches, it is placed into different buckets of categories. People that are searching for “HOW” questions are usually the DIY crowd. People that are searching for why questions are usually the decision makers. This is a free tool that you can use to come up with topics and titles. It can also help you target your ideal customers since it will reveal ways of tailoring your content in your social media posts.

Sharpening Up What We Are Going To Say

You can’t accomplish this without listening first. Otherwise – you’re just guessing! You don’t get many results from guessing. And when people create content, they are often doing it by themselves.

 

You might think it’s a great idea, but no one else does. it’s about using the right keywords. Sometimes it’s about turning a phrase which often determines being found or not being found. When you do this, everything else becomes easier.

Focusing the Goals

What do you plan to achieve in the next 3-6 months? This foundational question is what we build around. We focus on creating evergreen content that can be used over and over again. The other way we organize goals is around time: Are you speaking at an event? Are you launching a book? Do you have something specific coming out on a specific day? Are you marketing something for a specific date on the calendar?

 

The Most Critical Factor

Relationships, relationships, relationships! We don’t pitch for clients. We build in them the assets they need and we teach them to pitch so they can build their own relationships. In this way, the relationships they build are theirs!

Practical and Actionable:

Build a relationship first before you pitch. Be present in the conversation that is already going on.

Resources

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

304 | The Brand Ambassador Series: Salesforce with Ludo Ulrich

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The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Our guest is Ludo Ulrich who is the chief in charge of developing deeper awareness in the startup community about the company, products and services offered by Salesforce. Ludo shares how he has developed this role and the importance for the organization.

Target Audience: Salesforce engages business founders developers in a way that helps them grow through effective marketing.

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Speaking at Conferences

We had a few questions for Ludo regarding conferences: Do you book yourself? Or are you invited? Ludo shared that it’s a combination of both. One thing for Ludo is for sure: as an evangelist, it’s important to go to places where people don’t really know about the products.

 

Being an evangelist is about being a storyteller – you want to surprise people. You want to deliver the message in a concise and compelling way.

 

Be the Trailblazer

Ludo shares that Salesforce hired someone like him to grow the ecosystem. Specifically, he focuses on the measurement and tracking of growth and innovation. These innovations are being presented at large conferences like Dreamforce. At these conferences highlight some case studies whom we call “Trailblazers” and we use those innovations (and the people who created them) to influence the rest of the market.

 

Measurement Tied to Your Personal goals

If what you’re seeking to cultivate is Hypergrowth, then tracking the impact and trajectory of companies is essential. One of the ways they are getting team members involved is conducting measurement that’s connected to each member’s goals. While it can be complicated to manufacture a passion, efforts are being made in this area.

Scaling and the Future

Ludo believes that developer marketing is leading the way. Microsoft and Google did a lot of Ambassador Evangelism. There is a lot of technology that is being developed that will help to scale. So, the future is very much about SCALE.  

Any Examples of Success for your brand of Being a Trailblazer?

A great example could be a person who is still in university – someone who is building the technology. He or she would start building the technology and turn that into a business opportunity – maybe even start building a team. They would then start fundraising and then be featured at a conference.

What do you Wish you Would Have Been Taught from the Beginning?

Ludo says, “Make sure when you put your passion at the service of an employer, be sure the company is ready to absorb that passion. It’s a way of making sure the whole journey is under control.”

Practical and Actionable:

What skills do Brand Ambassadors need to make themselves great?

  1. Make sure you are not just a talker- but a really effective storyteller.
  2. Make sure you’ve got a Call to Action that is meant to inspire and make sure they have somewhere to go to be helped and to grow. Be reliable when people reach out to you.
  3. Choose an audience that is brand new to your product.

Resources

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

303 | The Brand Ambassador Series: CEO of Impact, Bob Ruffolo

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Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth.  Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact Branding and Design. Bob shares how his use of Internal Brand Ambassadors impacts more than growth, but the growth of the people too.

Target Audience: Impact Branding and Design is helping to change the landscape to help businesses understand marketing better. Bob works with people who are wanting to have success and they focus on marketing to get there.

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What Impact Branding and Design Provides

Educational content, online and offline community and events. Workshops offer strategies.

The challenge people are having is building an audience in a very saturated market. Bob says, you must know your audience and they pains they have and create helpful content. This allows your business to stand out in away that brings your audience together as a community.

 

A Supportive Team

Bob says his team makes him look a lot better than he is. But it wasn’t always this way. He made his fair share of mistakes over the last 2 years but finally figured out the right structure and found the right people to be on his team. Bob knows that businesses are people and when the people are placed in the wrong roles, the business is faulty. Once you get people in the right seats, magic happens

Defining the Businesses’ Purpose and Values

During this time, there were many internal issues. This caused him to start reading a lot of books. He learned and adopted a process in discovering core values. This allowed him to identify the business’s purpose. From there, he started building a leadership team. “That was the start of figuring out who we were, “ Bob says. It was also when they first broke through that ceiling of creating 1 million in annual revenue.   

 

Building the Team

Bob chose to hire people who fit the company’s core values and culture. Roles and individuals were carefully matched. Consequently, these people evolve as the bring in increasing revenue.

 

When to Define Values of Your Business

Defining your purpose comes first. You need to have that before even starting the business. Values define themselves once you build the leadership team.

 

What Did You Have to Let Go of to Be the Leader You are Today?

Bob admits he had to let go of that fact that he had to make all the decisions, be in control and in charge. He realized he was working for everyone and that was backwards. He realized he had to take more of a leadership position.

Don’t Be the Smartest Guy in the Room

No one is good at everything. In business, there are lot of different skills in many different areas. You want to have specific people who are naturally good at running their departments. You want people to take ownership so that they feel empowered because they are relied upon. People want to feel like they contributing and fulfilling their purpose in life. Get out of their way and they will feel fulfilled.

Once you find the good people for your team- that’s when the magic happens. It makes so many other things possible like being available for this podcast interview, for example.

 

Radical Transparency – A Key Factor to Hypergrowth

Learning from mentors, books and other companies, Bob knows transparency is an important element in running a businesses. It is a process and takes patience. Bob’s employees see and know everything that goes on in the business (with the exception of salaries). They are part of the process of changes and transitions. This also puts the trust into the employees.

 

Brand Ambassadors

Bob believes in letting others take the reign in the speaking realm. Bob and his team created a 3 year vision plan back in 2015. At that time, Bob was the only one speaking on stage. Employees voiced their desire to also speak. Everyone in the company now contributes to the blogs, speaking and being on podcasts. It’s good for the business. And it’s also good for each employee because it increases their value. Everyone wins.

 

Practical and Actionable

Document a vision. Refer to it regularly. Make things happen. Employees must be aware of the vision and be actively working on it.

 

Resources

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

302 | The Brand Ambassador Series: CMO of Sage

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Ron McMurtrie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today’s world of marketing, it is not about mapping out their customer journey. It is about allowing the customer to map out their own journey. By managing a team where each person serves based on their speciality, Ron and his team at Sage can meet their clients where they currently are. This is what gives Sage their competitive advantage!

 

Target Audience: Ron is the CMO for Sage Group, a company focused on providing accounting payroll, HCM and payment solutions. Their sweet spot is focusing on small businesses and startups.

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The Evolution of Marketing

Sage Group focuses on serving their customers’ needs. They look at the struggles their customers face on their journey and offer them solutions. Sage Group takes more of a holistic approach. By exploring solutions, they conclude the application to a customer’s business.

 

Being Ahead of the Game

Sage Group stays ahead by staying relevant with their customers. It is about understanding their needs by bringing in new approaches. Ron says, if you get the customer’s needs right, you usually get the formula correct.

The Team at Sage

Currently, there are about 800 people at Sage, and about 13,000 colleagues worldwide spread across 23 countries. It began regionally and stretched out globally. And most certainly, this is a huge team to manage!

 

How do you Manage Such a Huge Team?

Trials are conducted to determine each individual’s specialty. Then, being aware of who the specialists are, determines the different roles. This then helps to manage specific parts of the process.

 

The Evangelist (the Brand Ambassador) then goes out into the market and tells the story. It’s one of the ways concepts are driven at Sage.

 

At Sage, Ron believes in bringing in specialization to the central teams. This brings great domain expertise. It allows them to scale quickly and also have a level of expertise both on the ground and centrally in terms of how resources are used and applied. This is an effective way of keeping content relevant.  

 

What Allows you to Maintain your Competitive Advantage?

Ron says, you’ve always got to be willing to continue to reinvent the platforms that you’re running right now. Sage is moving towards an account based approach. It is based on the customer’s choice which allows them to create their own customer journey. Obviously, this is more effective than Ron and his team mapping it out. The bottom line will always be that  customers want solutions tailored to their specific needs.

 

Practical and Actionable

How do you make smart decisions for rapid innovations in marketing? Ron says, “I put myself in the seat of the customer every day. Every decision i make is based on the response I hope to get from a customer and how I hope to be treated myself. It’s always about the customer obsession. This is the guiding principle we use at sage for all the marketing we do.”

 

 

In this episode we’ll cover:

  • What’s happening in the Evolution of Marketing
  • How to stay ahead of the game
  • Being relevant with your customers
  • Letting the customer map out their own journey
  • Managing a team where each person serves based on their speciality

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

301 | The Brand Ambassador Series: VP of The One Thing

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Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of “Internal Brand Ambassadors.” The interview today is with Geoff Woods who shares how he has stepped in as VP of The One Thing. He is a perfect example of Brand Ambassadors sharing the message and taking ownership for growth.

Jay Papasan and Gary Keller are the authors of the best selling book: The One Thing. This book shows people how to get clarity on how they want to invest their time. Many of us have a tendency to want to do everything. Tune in to learn how to pick that ONE THING. Geoff says once you pick that one thing, everything else becomes easier. And here’s a question to ponder: How many rabbits can you chase? The answer? Only one. It’s all about the One Thing!

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Geoff shares how his partner had the vision of being #1. Fast forward to today and Geoff and his partner know all too well that the only way to create an empire is to understand that no one succeeds alone. His partner knew that he would stifle the growth of the company if he made it about him.

So, he developed the habit of recruiting amazing talent into his world and coaching them to their possibilities. He has a question he asks himself regularly:

“How do I give myself permission to make myself so big, that any talented individual can step inside my world, have everything they could possibly ever want and never need to leave?”

This is profound because anyone who has ever left a position, left because they knew they couldn’t have everything they ever wanted in that position.  

There is a movement happening around how people can hone their most valuable resource: their TIME!

 

The Value of Brand Ambassadors

This whole aspect of Brand Ambassador is not new: We asked Geoff if he sees the value of others carrying the message and not just the founders? Geoff believes that yes- you’re not a business owner until you can step away from your business and your net worth goes up. Can you go on vacation with no cell phone or any other form of connection to the world? will your net worth do better in your absence? Most people haven’t thought in this way. They have – instead – built a business to rely on them – to depend on them. What they are really doing is shackling themselves to a job.

Cultivating Habits

People decide their habits and their habits decide their future. What will your habit be? Can you give yourself permission to narrow your focus to do the one thing you can do – such that by doing it makes everything easier?

The beauty of the book The One Thing is that it is already laid out. It is a model for how to live a life.  It shows you how to choose the habit to form first. Geoff adds that when you look at a certain habit you think you do not have time to do – stop looking at it that way. what are the habits you MUST do that make everything else easier? You step into a new paradigm of living when you perceive things through this lens.

Ponder this: If doing the most important thing actually is the most important thing, why would you do anything else?

 

What Makes a Great Ambassador?

A great ambassador is someone who can can clearly communicate where the company is going so that others are ACTIVATED and want to be part of it. So, as leaders, deepen that message inside of them! We make it a part of their life so that they’re living the message.

 

Creating Content

Geoff’s chosen platform is podcasting and he uses it to communicate his message for the growth of his business. He shares that had been living the book for a year before the podcast was launched.

How does Geoff keep his podcast going? Geoff has a calendar of episodes. He has 8 eight episodes completed (a month out). He focuses on being in touch with what people are struggling with so that content is relevant at any given time. It’s also about figuring out how to serve people at a higher level constantly.

 

Know Your Audience

Geoff says, “anything that has ever started, began with talking to my ideal customer and figuring out what their pain was.” He then brainstormed the solution with them and when it came to something they’d actually have to pay money for and customized it to their needs.

 

Practical and Actionable

1) Live the brand every single day. How can you expect anyone else to do it if you do not?

2) Look at all the things you could do? then: what’s the one thing I can do? such that by doing it- everything else would be easy or unnecessary? START there!

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

300 | The Brand Ambassador Series: Microsoft

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Christi Olsen is a leader for digital marketing teams. On this episode, she talks about her passion for empowering these teams to speak on stage effectively to convey their true marketing message. Christi is an expert on how to put the customer first. We talk about why this is the foundation for any business and how you can adopt and integrate this lens too.

Target Audience: Christi speaks at conferences and events regarding marketing, artificial intelligence, digital marketing. She focuses on the topic: “high-level-how-should-you-be-thinking-about-this?” She also addresses trends and changes happening within the marketing industry.

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Christi’s Focus

Christi works with her internal leadership team regarding how to think about Tech topics like artificial intelligence. She focuses on the narrative they tell when they are in their ambassador role. This allows them to be powerful and effective speakers.

You can find Christi’s published articles on Entrepreneur Magazine, Huffington post and others. Her mission as she shares it, is to empowers and train people to speak on stage. She trains them to bear the torch and be brand ambassadors.

 

How Christi Sees her Goals:

Christi looks at her goals on a quarterly basis. She asks herself: 1) Have I gotten out the type of message I want out into the market? 2) Are people responding to the message? 3) Is it working?

How She Became An Evangelist

Christi was able to step into this brand ambassador evangelism role because of some predecessors before her who were consistently going out and talking about what they were passionate about.

 

What is Part of your Work and Why?

Here are the questions Christi checks in with herself (and her team) regularly:

  • What are the challenges facing the business?
  • What is keeping the leader up at night?
  • Do we have something that can alleviate them so they can feel more confident?

But the focus is always on: How do you put the customer first? and making sure the purpose is to always tie it back to the customer

 

How to Put the Customer First

The only way to make a product better is to talk to people, get feedback and integrate that into the product.

Track who you reach. What are people asking about?

 

What are the intangibles to being a brand ambassador?

In other words, what are those things that cannot be measured? Christi says it’s about awareness and being on people’s minds. You make connections that might work out later. It tends to grow from there. This growth can be huge.

 

Tips on Speaking

Research the event before you pitch! What are the types of topics they’ve had in the past? Craft the pitch: what is it that I want to say- that when the speaker selector is looking at it, they know that I know what I am talking about and that I am going to offer something very tangible to the audience. Don’t expect or assume people will get the value of the message- you must make it apparent!

Remember, being a brand ambassador is not about you. it is about you representing that company.

 

What’s the Long Term Vision for Artificial Intelligence?

Christi says, AI cannot create anything brand new. We still need that creative role component. So for the next 10 years, that human component will still be there. We still need that creative side for the human connection.

 

In this episode we’ll cover:

  • How to empower your ambassadors
  • How AI helps us
  • Where AI falls short
  • The importance of harnessing our creativity
  • How to put the customer first

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

299 | Activating The Purpose Within

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So, you’ve achieved the level of success you’ve always wanted, but you thought you’d feel better than you actually do. Our guest, Craig Filek, created Purpose Mapping. Purpose Mapping is about grounding who you are and how you serve others. On this episode, we dive into cultivating a daily practice that boosts dopamine levels to help you carry out the actions needed to take those key action steps. This is about getting into your genius zone and actually doing what you are wired to do!

Target Audience: Craig specifically works with people who have achieved success but are feeling empty and not as fulfilled as they thought they would be.

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The Power of Purpose

Have you found your purpose? Are you feeling grounded about it? Do you possess clarity, courage and bravery around where you are going and what you are going to do?

Purpose Mapping

Craig developed purpose mapping to help get people’s lives into alignment. He came up with it at a time when he had accomplished all those things he thought he wanted. Despite the accomplishments, he was walking away from it all.  He decided to go a different path. He sat with this acceptance for 9 months and this process had emerged. Influenced by Tony Robbins and other such philosophers and coaches, he found they all had a similar message: start with a clear WHY. When you have THAT- you can bear any HOW.

Applying Your Purpose

Purpose = WHO I am and WHY I am here. The strategic component is about grounding it in a way that serves as a contribution so that you may embody your purpose in your day to day life.

Cultivate  Daily Practices to Increase Your Dopamine Levels

We must all ask ourselves, “What are the daily practical and tactical things I need to do to hit that level of dopamine that will allow me to execute the action steps every day?” Craig says, even if we just hit that for a minute every day, it adds up every day and changes our brain chemistry. It changes our perspective on the world, how we see it and what we think we are capable of.

Maintaining Flow State

Flow is that experience of being in a lucid state of consciousness. Think back to a time when you were performing your best and feeling your best- that’s a flow state. Executives in a flow state are literally 500% more productive. This is becoming a competitive advantage in business.

How Purpose Mapping Works

It’s about taking these parts of ourselves and putting them into boxes. there is the “being” side of a person’s experience; there’s the “doing” side of a person’s experience. there are ways of being that feel better or feel worse. those 4 quadrants map out psychological wholeness. Brene Brown highlights those aspects of us we hide, suppress or deny. seeing it allows us to put back on the table so we can begin to TAP THE POWER. taking all this in the direction of our strengths will get us in the flow state. where the inner critic shuts off and we go into our genius zone.

Purpose. Autonomy. Mastery. If a leader can give their team members that experience, they will be loyal, productive, happy. this is good for society as a while. Getting into the genius zone is what we are wired for.

The Difference Between Purpose and Mission

Purpose is the reason we exist. Our mission is that big hairy audacious goal that we align our lives around.

Leaders need to help their teams clarify the goal as distinct from who they are and why they are here. They’ve got to make sure they are in alignment. If they are not, Leaders have a responsibility to help them move on.

 

In this episode we’ll cover:

  • What Purpose Mapping is
  • How to apply your purpose and serve others
  • Cultivating a daily practice
  • Getting into your genius zone
  • Identifying what you are wired for

 

Practical and Actionable:

Click HERE to commit to your own Purpose Mapping.

 

Resources and Links:

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

298 | The Sober Entrepreneur

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Russ Perry wants you to ask yourself what is making your life hard. Are you willing to give that up?  For Russ, it was his relationship with alcohol. It was holding him back from being the best he could be. What are you addicted to? What is holding you back from living a life? On this episode we talk about the myths we buy into as entrepreneurs and how to create a business based on our values. This episode is about how to feeling fulfilled now and not later.

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Target Audience: Russ has always been an avid technology and creative nut. He serves his target audience by providing them straightforward, easy to use graphic design help. He works with a wide range of people, from mom’s getting their businesses off the ground to leaders and consultants who’ve been in business for a while.

 

The Sober Entrepreneur

Russ’s book is called The Sober EntrepreneurThe book was inspired by the challenges he was facing as an adult related to addiction, stress, and family life.

The book’s title and concept represents the literal struggle he personally had with alcohol addiction. It also represents the metaphorical addiction that certain people have to other things such as work for example. But really, addiction can be felt for many things. The point is, we put blinders on to avoid conflict because we assume we don’t want the challenge we are dealt with. But instead of dealing with the challenge, we avoid them.

 

The Myths We Are Sold

One of the beliefs we hold is: “Balance will come after the success.” Russ found himself working so much (one of the intentions being so that he could provide for his family). What ended up happening was that he experienced an insane amount of stress. He then masked the stress with alcohol which amplified the stress even more. Ultimately he admits that he self destructed. Everything he was working towards eroded away because of the lifestyle he had created.

He even had an affair and that’s when he knew he hit rock bottom. Getting caught by his wife sobered him up really quickly! He decided he needed a new way and a new path. So, he changed his course and tackled his addiction first.

 

Having a Fully Integrated and Healthy Business

Russ knew what he valued most was family. So, he structured his business to enable those values. So ask yourself: How can I design a life and a business that supports my values?

 

Practical and Actionable:  

Identify something you are addicted to in your life. It could be anything from alcohol, to working too much. Take a look at what things are making your life harder. The simple decision to just not do those things will great massive positive impact.

 

In this episode we’ll cover:

  • Myths we buy into as entrepreneurs
  • Identifying addictions
  • Creating a business based on values
  • Building an integrated and healthy biz
  • Feeling fulfilled now not later

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!