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307 | Values are the Heart of Leadership with Bryan Falchuk

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Bryan Falchuk

Values are the heart of leadership. If you are not clear about your values, how can you expect others around you to be clear? Bryan Falchuck shares how leadership and values relate. Listen in for more details on how clarifying values transforms the way you show up as a Leader.

Target Audience: Bryan is focused on helping people turn their lives around through life and business coaching. He takes a holistic approach to coaching by considering other aspects of life (such as health, relationships, etc) because they often intertwine.

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306 | How to Re-Purpose Content with Brian Wright

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Creating content for your brand has become a necessary part of sharing your message and building your community. You also want to re-purpose your content into the right channels. Today’s interview is with Brian Wright is on how to repurpose content. Discover why it is important and how to make the most of it.

Target Audience: Brian serves entrepreneurs, business people, career enthusiasts and people who want to better themselves.

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Repurposing

People like to learn in different ways. Not everyone likes to read. Not everyone likes to listen. Not everyone likes to watch. Everyone takes on a combination of those things in terms of learning modalities. When Brian makes content, it’s very important that it’s created in a way that is very accessible to everyone. Brian knows not everyone is going to consume his content in the same way.

Good content is paramount. You’ve got to think about what your market wants. Business growth is a topic everyone wants to talk about – especially those who are actively doing that. So it is about scaling and  nurturing relationships.

Having great content to repurpose is certainly paramount. And ways of repurposing is a topic unto itself!

For instance, Brian has a podcast and he treats each episode as if he is getting a coaching session from the guest. He asks questions i want to know the answers to. He figures, if he has a question about something in particular, then other people must also have the same questions and so he asks on behalf of others.

 

Being the Media

There are days Brian says he receives multiple requests from people looking to be on his show. There is something to be said for being in demand. When Brian started out, he was chasing people to be on his show. Now, it’s the opposite. ⅔ of his guests have been referred to me. The lowest priority are those who cold pitch him and don’t know anything about him.

The really cool thing about having a show is that you are building your network. You get to connect with those who have been on your show and the people who tune in. Guests help you find others to be on the show too.

When it comes to repurposing, do you look at how the market wants to take in the information? Any tools that you offer?

I cast my net wide because I know my content will resonate with someone. So I just repurpose that material in all 3 forms (visual, audio and video). I put it out there and I ask people to share it.

 

 

What have you learned?

Shorter formats work best. Anything more than 5-10 minutes long – is just not realistic in terms of keeping people engaged. You’ve got to respect people’s time – plus people have a very short attention span. My goal is to say what I want to say in short period of time and make it actionable.

My radio shows are an hour long- but set that expectation from the beginning. Each segment is about 12 minutes with commercials in between.

 

Tips on how to take a longer format to boil down into the 3 to 5 min range?

I prepare 2 dozen questions for my show. I get to ask about 15 of them. If i want to repurpose something, I might focus on 1 or 2 topic related questions that I ask a guest and do a short video about that. Then I have 5-6 potential videos that I can use or create based on that hour long content.

 

How do you expand your reach?

The format always starts the same but is flexible based on how the interview is going.

 

Formatting Content

Format your content in a way that people can walk away with something. But you’ve got to make it fun and consumable. If it’s boring, people will tune out. If it’s not actionable, people don’t care. Create content regularly or people will forget about you.

 

Practical and Actionable

It’s hard to do anything in business where everyone is going to like you. If your goal is to be liked by all, it’s NOT going to happen. Brian gives us some tough love: “Get over  yourself and put what you have out there! Sometimes making something controversial can work in your favor. Chances on you may be on to something!”

 

Resources:

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

305 | The Evolution of PR with Donna Cravotta

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The Evolution of Public Relations (PR) has been needed for years now. In fact, I still get nearly 100 pitches per month from people requesting to be on my show. 99% of them are old-school approaches. It is rare that any of them actually take the time to do anything specific for me. The guest today is Donna Cravotta with Social Pivot PR. Donna shares her wisdom on the changes in the industry and what that means for you.

Target Audience: At Social Pivot PR, a combination of social media, PR and SCO with the intention of building relationships is the aim. The company helps it’s clients connect with those you really want to connect with for their business. The evolved version of PR is not using social media as a broadcast tool but a connection- relationship- building- tool and a business intelligence tool. Social Pivot PR teaches their clients to listen strategically in order to find the opportunities they’d ordinarily miss. The company PR serves small businesses, small business owners, thought leaders, and larger companies.

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Taking Ownership

Organizations need to own their own voice. There is something lost in the translation when you hand off the message to an outside consultant. According to Donna, It needs to be someone who is part of the day to day operations that understands how all the different pieces intersect.

Social Pivot PR teaches them how to use social media and then shows them a strategy. Social or online strategy is built around the businesses’s objective. The social/online strategy not only supports the goals of the business but will also help to achieve them.

Each Company Is Their Own Media  

With internet and social media, we all have the ability to be our own media outlets. We can create content and we listen to the people we want to connect with online who are searching for specific things. By creating structure around that, we can create content based on what our market is already asking for. This format escalates you pretty quickly on the thought leadership category.

 

 

How Does One Listen to Social Media?

Listen to the people you want to connect with. One of the ways could be this: take a speaker page from an event that you would like to speak at. Research the speakers, check out where else they are speaking, the workshops they are giving, etc. This gives you a framework of what your industry is looking for. Through that, you can start to craft content that addresses those issues

Answer the Public

Another tool called “Answer the public” pulls information from google searches. Based on how people pose questions when they do internet searches, it is placed into different buckets of categories. People that are searching for “HOW” questions are usually the DIY crowd. People that are searching for why questions are usually the decision makers. This is a free tool that you can use to come up with topics and titles. It can also help you target your ideal customers since it will reveal ways of tailoring your content in your social media posts.

Sharpening Up What We Are Going To Say

You can’t accomplish this without listening first. Otherwise – you’re just guessing! You don’t get many results from guessing. And when people create content, they are often doing it by themselves.

 

You might think it’s a great idea, but no one else does. it’s about using the right keywords. Sometimes it’s about turning a phrase which often determines being found or not being found. When you do this, everything else becomes easier.

Focusing the Goals

What do you plan to achieve in the next 3-6 months? This foundational question is what we build around. We focus on creating evergreen content that can be used over and over again. The other way we organize goals is around time: Are you speaking at an event? Are you launching a book? Do you have something specific coming out on a specific day? Are you marketing something for a specific date on the calendar?

 

The Most Critical Factor

Relationships, relationships, relationships! We don’t pitch for clients. We build in them the assets they need and we teach them to pitch so they can build their own relationships. In this way, the relationships they build are theirs!

Practical and Actionable:

Build a relationship first before you pitch. Be present in the conversation that is already going on.

Resources

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

241 | The Crazy Idea that Changed A Speaker’s Bureau with Nancy Vogl

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The Crazy Idea that Changed A Speaker's Bureau

 

Nancy Vogl, founder of the Speaker’s Bureau talks about the power of face to face interaction. In today’s world of ever expanding technological advancement, it’s tempting to take the shortcut and connect with people via email or Facebook. Nancy says, this is WEAK! She is a firm believer in the power of nurturing the connections you wish to make. Tune in to find out how Nancy is currently following up with a list of 380 people- the real way!

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Target Audience: The Speakers Bureau books speakers, authors and celebrities for events. While the Speakers Bureau serves speakers, it also serves the audiences as well.  The mission is to bring that connection of the spoken words to a hungry heart and mind.

There are many nuances that go into choosing a speaker – many aspects that come into play that the the client happens to be looking for in the speaker they want.

The Big Idea Behind the Mission

Dr. Wayne Dyer was Nancy’s very first speaker. This was ‘back in the day’ when phones were used and voices were heard. The internet came along and things changed. Technology has impeded the process of connecting on a human level. During that period of frustration, Nancy learned she had a brain tumor.

And in the process of all that, she read an article on elevating business through making more human connections. The author of the article spoke about how she took off a year to do that. Nancy became so inspired by the idea that she decided to take off for a year too. Needless to say, people thought she was crazy. Nonetheless, Nancy carried on and spent the year going around to meet her clients face to face.

 

She found a van and lived in it and traveled around for a couple of months with her husband. She stopped at 24 states and visited 380+ organizations. She would leave her catalog of speakers with each organization. She’d always call ahead before coming and would leave handwritten notes upon leaving- adding it that extra personal touch.

 

Although people thought she was crazy, they also felt like she was living THEIR own dream. And despite having a brain tumor, she felt that because she is still alive, she had much more to do. She feels grateful for the chance to do good work.

Nancy emphasizes that you cannot re-create the energy of seeing someone face to face. If face to face is not possible, then the phone is the next best thing.

The Impact

Nancy didn’t expect to see return for a while (maybe a couple of years). And she is currently doing follow up now (for 380 people). She is nurturing and taking her time with it as all good relationships take time!

Life is short. Nothing should stop you. Just a few days after her surgery to have her tumor removed, she booked a speaker from her hospital bed. During her summer of re-cooperating, she used her down time to plan her trip. Everything fell into place! She believes in the power of intention and following through.

Email is WEAK!

Email is for the details- it’s NOT how you get to know someone. Use the phone to connect or face to face is even better. Continue to be the best you can be and get discovered. Elevate yourself in this industry by making friends and connections.  Work on your platform skills. Give impact and value where they walk away with wanting to take action. Move them.


Authenticity

So many speakers polish and practice. There’s value in that but when a speaker is up there being real, that is really golden.

In this episode we’ll cover:

  • The power of authenticity
  • Why emailing is a weak platform for communication
  • The power of face to face interaction
  • The power of voice through phone
  • Why following up and nurturing relationships is everything

Practical and Actionable:

If you can’t stop thinking about a big idea, do some mind mapping. The big idea may be formulated for you.

Resources and Links

 

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

237 | The Neuroscience of Communications with Nick Morgan

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Today’s guest and founder of Public Words is Nick Morgan. Nick Morgan shares with us that while most of us think that we communicate with our conscious minds, there are layers of beneath that we must become more aware of. Nick’s work focuses on helping professional speakers, executives and business owners communicate more effectively to convey their message. He does this by getting people to understand themselves on a deeper level.

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Target Audience: Nick Morgan, the founder of Public Words helps entrepreneurs and business owners tell their stories to clients and customers to enhance employee engagement. Public Words also serves executives who have a story to tell or want to be better communication. This allows for more effective marketing. Public Works also serves professional speakers.

 

The Mystery of How Humans Communicate

The way we communicate is not how we think we do. When we communicate, we think we are doing so with our conscious minds. It seems logical- HOWEVER that’s NOT how we actually communicate. We have these vast unconscious minds. The unconscious mind can handle 11 million bits of information per second. Whereas the conscious mind only handles 40 bits of information per second- pretty feeble!

Most communication is processed through our unconscious minds. We have intents and ideas that unconscious. Then we begin to express this through our body language before we are even consciously aware of it!! Only after that does your conscious mind catch up. Our brains edit out this delay. This is not only fascinating, but essential to understand if one wishes to communicate effectively.

 

We imagine our thinking is doing this work. But it is our unconscious minds processing it all which is – done milliseconds before that!

EMOTIONS

The stronger the emotion we feel, the easier it is to recall it. Whenever faced with a new situation, we react accordingly. What is not being said that needs to be surfaced? How we read each other’s emotions is also important to be aware of. If someone has their arms folded, for instance, causes conclusions to be drawn by the receive. What’s really happening is that the mirror neurons start to fire. This is how we leak emotions to one another.

So a speaker who is nervous will leak that towards their audience. Public Works helps individuals blow past the nerves to connect with the audience.

 

What Should We Do Instead?

You can either work from the outside- in or the inside- out. You could work on opening up the body language. Or you can work on the emotion. One could work up the emotional excitement (or whatever the appropriate emotion is).

3 NO- NO’s When Giving Your Speech:

  1. Sharing your biography: People don’t actually care as much about your biography as they do about what’s actually in it for them. They need a reason to listen. Maybe later- they’ll be interested in hearing about you once they’ve tuned into how your message can serve them.
  2. Starting off with the Agenda (unless you’re doing a talk for the whole day, then that is fine)- but if it’s just a speech- the audience doesn’t need it. People quickly become distracted right from the start because an agenda doesn’t seem important. In a way, you’ve already trained them NOT to listen to you.
  3. “Throat Clearing.” Starting off by saying things like, “anyone here from ____” is an example. This is chit chat that isn’t getting into the speech but just releasing the speaker’s nerves. This makes for a counterproductive approach

Instead, BEGIN with something that matters. A story, a statistic, etc.  

What the unconscious mind is communicating is emotions, intents, attitudes, interests, excitements, and fears and level of power. The unconscious mind has the capacity to decides on an appropriate mate. It operates on a basic level. This is even more important because it is unconcious.

You have a choice: you can take control or leave it to chance when you communicate. Nick urges people to become aware of what’s possible and become intentional about their communication. What emotions do you want to audience to feel as you go through your speech?

Practical and Actionable

Take stock about where you are in terms of your body language. Spend the next day just noticing how you interact with people. Are you defensive or open? Begin to get a sense of what kind of communicator you are. We carry 2 things: the way we feel in that moment and our HISTORY.

Become acquainted with that history. How does that translate in your body language? (Whether confident or otherwise). Identify that before you take charge. Don’t judge it, for it is neither bad nor good. Become aware of the aspects you love and other aspects that may not be useful.

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

227 | Getting to Yes. The Art of Professional Persuasion with Matthew Kimberley

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227-matthew-kimberley

Getting someone to YES is a part of life. It might in business or in your personal life. Have you ever tried to get a 9 year old to say YES to cleaning his room? Well it takes certain skills. Our guest is Matthew Kimberley who shares insights on getting to YES in business. Matthew is a sales master and his wisdom on sales will help you grow your business.

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Target Audience: Matthew targets lawyers, accountants, creative professionals, coaches and/or consultants. His aim is to help generate more leads, convert more paying clients and scale into effortless profitability.

A Holistic Approach

Matthew says the relationships you make with others who may or may not become your client is everything because you want to ensure people around you are talking about you in a positive way.
He claims the biggest reason people don’t sell is because they aren’t having enough sales conversations or making any sales offers. Sales conversations require instigation. A system needs to be put in place – a sort of checklist to get there without sounding like an infomercial. Like any muscle, our sales muscle needs to be strengthened. Practice IS required. Matthew calls his system “the Form.” And here it is for you…

The FORM: 16 Aspects (Highlights below! Listen in for fuller explanation)

  • The Qualification Stage: making sales offers to the right people. Those who are inappropriate are a waste of your time.
  • Control- the system
  • Likability
  • Credibility: Significance of being published; etc.
  • Be sure to create marketing that Elicits an immediate visceral yes and then provide the solution
  • Appropriate Risk Reversal

What’s the Hardest aspect of the FORM?

Matthew finds that straying away from putting the client on a pedestal is the hardest mindset for people to transform. Shifting from that mindset to the mindset that the best thing for them is YOU makes all the difference. Think about it: a dentist doesn’t ever thank YOU for coming to your appointment. You, the customer, thank him- right? As an entrepreneur you must go into conversations with that mindset.

Practical and Actionable:

Have more sales conversations. By multiplying your sales efforts you will multiply your results. Holistic the network around you. When more people who are around you say good things about you, your yeses will increase. It is then easier to: appear more credible; get more endorsements when the right people are saying positive things around you (joint venture relationships). You can proactively build your relationships if you don’t have any. Go out there and build with people who matter to your business and who can help you get things you can’t get on your own.

 

 

Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results
…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

226 | What is Success? with Russell Brunson

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


226-Russell-Brunson
Today’s guest is best selling author, Russell Brunson. Russell’s mission is about helping small business entrepreneurs start and scale their online companies. His software company ClickFunnels is one of the top super affiliates in the world. Learn how Russell uses his own personality and personal stories to connect with his audience and grow his business. Find out how you can do the same.

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Target Audience: Entrepreneurs with smaller based businesses who create a revenue of about 1-10 million dollars. They are wanting to get their message out to more people.

ClickFunnels: WHAT IS IT?

Click Funnels was created to help entrepreneurs around the world start, promote and grow their companies online. ClickFunnels is the tool that makes it all possible.


After lots and lots of trial and error Russell finally understood what worked. Authenticity and building something like ClickFunnels which was easy for any entrepreneur to use. Russell says this has made him feel his own personal Significance in the world. Security and Contribution are what get him fired up.

The Marketing Plan:

Step 1 is to focus on building a list. There are benefits you will create for the long term. Step 2 is to create consistent content that you keep sending out. Russell began sending out 1 email per month. When he shifted to sending out 2 emails for month, he more than doubled his income! Then it became 1x per week which once again, doubled his income.


One very KEY component of all this, is that his content contains within it his personality that communicates with his audience. Russell says the relationship customers have with you more important than anything else. Soon, after being encouraged by his mentor, he began sending out an email 1x per day. Although Russell was very hesitant and scared that people might get annoyed at first, he took a leap of faith and started doing it.

More and more, Russell revealed his authenticity. He now shares many small pieces of his life and has developed a more personal relationship with his audience. He made the shift from being totally corporate emails to more personal. This means, he doesn’t always talk about his products or what he is selling. This totally changed focus of the business.


Russell says to go out there and create your own attractive character. For example, when Russell decided to share his own personal story about getting pregnant, he attracted a wider range of people. So now he shares pieces of his life which inevitably relate to different types of people. Share the parts about you you may be nervous or afraid to. When you do, people will respond.

SO, Why ClickFunnels?

Russell’s mission in creating ClickFunnels is about creating a faster process. And it is so simple, anyone could use it independently. He now has 15,000 active members.

Practical and Actionable:

Identify your attractive characters. Who or what communicates with your audience? Learn how to communicate your stories with others. It may not be 100% relevant to what you are selling. But it’s about connecting and building your relationships.

226 smResources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results
…it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

206 | Uncovering the BIG question “What is Leadership?” with Bob Dunham

Don't miss an episode of the Leaders in the Trenches Podcast. Subscribe now.


206-Bob DunhamLeadership is a concept that people can easily spout off a definition. The interesting thing is all those definitions will seem right yet incomplete. Leadership is not so easy to describe. Today I unpack the meaning of “leadership” with Bob Dunham who is the founder of Institute of Generative Leadership. Learn how to get leaders to generate commitments for results that matter.

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Target Audience: Bob serves individuals in Leadership roles.

Bob is a man who’s been asking the question what is leadership? How do you do it and how do you connect it to really taking care of people? This is in contrast to becoming a slave to some kind of model. Being a leader is about the production of results.

Bob  thinks we need to come back to the core and the foundations of being human in order to if understand leadership and really make a difference in the world.

If we don’t know what leadership is, how can we do it well?

Unpacking the Myths:

  • “Leadership is about being in control”
  • “Leadership is about giving orders”
  • “Leadership is about knowing the most”

Leadership is about having followers! These are individuals who are with you to produce an agreed upon outcome.

What makes a Good Leader?

They declare a future that others commit to. Leaders coordinate action into realization. So what is the shared commitment you have with others? That’s the foundation which is rooted in relationships.

What is Generative leadership?

This is about taking ACTION. The model and understanding is not enough. It’s a performance art. leadership is about how we face the unknown facing fear – how to create when no one has the answer.

What is ACTION?

There’s Commitment and then there’s Compliance. Compliance doesn’t hold the potential for a whole lot  of energy.  OWNERSHIP on their hand, is energized because you automatically have CARE in the mix which produces  Value and Satisfaction to those you serve.  

Care comes up in the Conversations we have. All action comes from conversations. What conversations are you not having?  This is about emotionally connecting with people too. Are you producing trust or fear? This is what generates the results.

 

Uncovering the Big Question "what is leadership?" Bob DunhamIn this episode we’ll cover:

Commitment vs. Compliance

What Leadership truly means

Myths about Leadership

What Generative Leadership is

How to choosing your team wisely

 

 

Practical and Actionable:

Go to Generateleadership.com and sign up for regular free monthly conference calls to answer questions. There are also helpful Blogs on the site. There is  a 3.5 day Workshop that goes beyond concepts to practice. You will see new dimensions in the world after taking the action to attend.

Resources and Links

How is your business going...would you like to talk about it?

I love my audience of listeners. I really do.  I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.  

Ok, then I formalized the process to offer a Results Roadmap...it is a private one-on-one call with me about your business.  I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.

A QUICK FAVOR

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

Aaron Walker

166 | Relationships are Everything with Aaron Walker

Aaron WalkerOur podcast guest Aaron Walker had all the money and “things” he could ever want until certain events in his life catalyzed him to shift his paradigm of thinking in big ways.What poses the pivotal question: “What do you want?” And at the end of the day, we all want the same thing: Relationships. Relationships bring meaning and color to our lives. Something that things and money could never offer. How do we build a life around what we want then? Lean into this episode where Aaron tells us HOW.

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161 | Finding Your Audience with Jeff Goins

161-Jeff-Goins-featuredThere are 2 traditional approaches in the marketing world. For many, they start by chasing the masses so they can see what works. Others look for a target audience. I think both of these are wrong. I think we should be looking to find our audience and find the profitable niche that is ideal for us. Listen to Jeff Goins, speaker, author and blogger. He is the author of The Art of Work and The In-Between: Embracing the Tension Between Now and the Next Big Thing. Jeff shares why it is so important to finding your audience.

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Target Audience: Jeff is a writer who helps other writers find their audiences. He also teaches online courses for writers so they may find their audiences for efficiently.

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